• Journal of the Korean Institute of Rural Architecture
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• v.11 no.1
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• pp.37-45
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• 2009

This study aims for proposing improvement method for streetscape in a small and medium city of Korea. According to this purpose, in chapter 2, by inspecting conservation of street environment and streetscape, deduce the frame for analyzing streetscape in commercial district. In chapter 3, analyzing present condition and problems of selected streets in Pohang City, derive the primary factors to induce desirable streetscape through problems and their reason between the analyzed elements of building form. Analyzed elements are composed of floor elements, wall elements, ceiling elements. The detailed elements are pavement of road, street furniture, height of buildings, color and material of building and outdoor advertisements. In chapter 4, by conducting a questionnaire survey of pedestrians about street images -choosing impressive physical elements and the feeling of the street by the list of adjective of semantic differential scale- and the preference, propose the direction of improvement about streetscape in commercial district.

• Journal of the Korean Institute of Rural Architecture
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• v.12 no.1
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• pp.1-8
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• 2010

The purpose of this study was to explore the factors affecting satisfaction of street-scape. According to this purpose, in chapter 2, by inspecting conservation of street environment and streetscape, deduce the frame for analyzing streetscape in commercial district. In chapter 3, analyzing present condition and problems of selected streets in Pohang City, derive the primary factors to induce desirable streetscape through problems and their reason between the analyzed elements of building form. Analyzed elements are composed pavement of road, street furniture, height of buildings, color and material of building and outdoor advertisements, etc. In chapter 4, by conducting a questionnaire survey of pedestrians about street images and the preference, propose the direction of improvement about streetscape in commercial district. As the study method, level of satisfaction was analyzed using the components of street-scape. The collected data was analyzed through Reliability Analysis, ANOVA, Factor Analysis, Regression Analysis. A regression analysis for deriving main factors affecting the satisfaction level of street-scape showed that signboard, sign color, width of street, paving materials, street furniture, open space were found to be the most important.

• Journal of the Korean Institute of Rural Architecture
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• v.16 no.1
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• pp.87-94
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• 2014

The objective of this study is to provide a townscape design guideline that harmonized with a historic landscape via condition investigation and landscape analysis of the cultural /commercial environment district where an improvement is a necessity. The followings are the conclusions: 1.To enhance the identity of Gyeongju, should pursue diversity in unity by making the image of architectural landscape a similar peculiarity. 2.The central commercial district where the tradition is valued and contemporary figures meet the tradition needs a landscape formation by CONTEXT. 3.Since a characteristic of the target area is a regional commercial center, to reduce its congestion, reforming the area to simple environment is required. 4.Induce buildings located on the streets with cultural properties to have Korean traditional tiled roof in order to fit in with their surroundings. 5.Make it a rule to partition a wall into tripartition, the wall surface exposed should be the same finishing materials. 6.Consider the visual aspect of pedestrians and a building's width, the recommendable height of the facade should be 3~3.6m. 7.For the design archetype of cornice, four traditional types based on Korean traditional eaves are suggested. 8.The design of signboards should break existing square-shapes, and seek a design to take advantage of icons that historicity and traditionalist of the city are expressed.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.2
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• pp.1-14
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• 1998

The purpose of this study is to find out how the urban landscape of Korea, especially Seoul, changed during the last half century since 1945. The modernization of Korea, which had begun in 1960's after the chaotic period caused by Korean War, influenced the rapid growth of cities and the radical changes of its structures. But the Western-minded planning theories based on rationalism and positivism was directly applied in developing our traditional cities and consequently the modern urban landscape including urban pattern, architectural style, and commercial and residential landscape revealed disharmony, discrepancy and inconsistency in skylines, streetscape and so on. The findings are summarized as follows. 1. Because the urban structure and pattern changed in undesirable manner in terms of land use and traffic circulation, cities as a whole resulted in exclusive and heterogeneous landscape, and citizens lost their identity and felt alienated. 2. Because the architectural forms of important and monumental buildings which influenced the character of streetscape were not so successful in inventing contemporary Korean Style in true sense, we still have difficulty in creating the urban landscape of originality and legibility. 3. Because from the beginning of this era almost all highrise buildings were designed by modernism-oriented western architects, the commercial landscape of central cities did not evoke a sense of place, and after the introduction of postmodernism this tendency is ore striking even in everyday ordinary streetscape. 4. The newly formed residential landscape which was mainly composed of highly dense and highrise apartment, not only evolved very overwhelming and ugly visual impact but also exposed many social problems in living condition, neighboring and face-to-face contact. In conclusion, in ordr to define the 'Koreanness' of our urban landscape, we have to struggle to combine traditional architectural heritage and native townscape with Western shape, thought and theory, no matter how difficult it may be.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.4
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• pp.105-117
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• 2004

The Pasadena Freeway follows the Arroyo Seco through foothills and scenic passes to link Downtown Los Angeles with Pasadena. The approximately 10 mile road was the first freeway built in the West during the 1930's and is today designated as a Historic Parkway. As it approaches Pasadena, it terminates at a traffic light intersection at Glenarm Street, and then becomes a commercial road the Arroyo Parkway. This one and a quarter mile long, north south road moves significant volumes of traffic both into and out of Pasadena. The Arroyo Parkway is thus a major 'gateway' and an important axis of orientation and movement, terminating in the City's core civic, commercial and retail district. Planting, lighting, signage, paving, furnishing and fixtures ought to all be properly designed and coordinated to create a distinctive 'gateway' experience arriving to Pasadena and driving along the Arroyo Parkway. Alternate design studies, developed in discussion with City officials and others involved in the redevelopment of the area, would need to be done to properly decide on the best direction. Issues of heritage and traditional streetscape will likely have to be reconciled with both the reality of the vehicular character of the road and more contemporary themes. Obviously with such large parcels of property available in the Arroyo Fair Oaks corridor, there is a huge potential for redevelopment and building. This potential would only be strengthened by the Light Rail Line and its stations, the improvements to the Arroyo Parkway, and the redevelopment of the Arts Center College of Design. Guides and controls to the development process, including programming and physical design studies, would need to be developed in order to ensure that the maximum potential for the corridor be realized. This concept proposal suggests that the whole strip might be developed as a Arts and Technology corridor, with special emphases on education, public culture, media and lifestyle. The full programming possibilities need to be further developed. Additionally, appropriate urban design guidelines to ensure high quality development also need to be incorporated into an overall development plan.

• KIEAE Journal
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• v.7 no.4
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• pp.31-38
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• 2007

Streetscape plays on important role in urban cities. Characteristics of streets is basically defined by the building facade, signs, plants and paving during the daytime. However at night, street receives a new appearance due to the shop light from the buildings, exterior lightings, signboards and street light, and it creates most of the image of the streets. This study aims to analyze the luminous environment and its subjective image of two different pedestrian's commercial streets. Insa-dong street and Myungdong street were chosen for the study. Horizontal illuminance and luminance on building surface, advertisement billboards and pedestrian road were measured. Thirty students were asked to rate the five scaled questionnaire on their subjective images of the streets. Statistical analysis including profile, correlation and T-test are conducted and some findings are discussed

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.3 s.110
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• pp.94-104
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• 2005

This paper presents a streetscape design for the 'Gaeksa-gil', located in Gosa-dong and Jungang-dong, Jeonju City, which length is about 830m and width is about $8\sim10m$. The goals of the design are to make a street on which people want to walk and rest both safely and pleasantly. To achieve these goals; concepts of identity, history, placeness, commercial vitality, environmentally-friendliness, safety, amenity , and democracy have been developed. For the pedestrian safety; shared street concepts, such as crank, salalom, fort, mini-rotary etc. are adopted. For design method, community participatory design is adapted. For the design theme; the axes of Time and Space are developed and streets are divided into 3 thematic spaces, such as 'History Street,' 'Nature Street,' and 'Culture Street.' The History Street, which belongs to Time axis, is a space for experiencing past, present, and future history of Jeonju city. Nature Street, which belongs to Space axis, is a space for feeling and loaming the nature of the city. The Culture Street, which also belongs to Space axis, is a space for experiencing the culture of the city. The community participated in the whole design process through the workshop, the internet website, the street events, etc.

• Journal of the Korean Institute of Rural Architecture
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• v.22 no.4
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• pp.63-70
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• 2020

Due to population decline and aging, many rural towns have become increasingly declining, and the government has been carrying out the rural town regeneration project to activate central area with the concept of compact city. The purpose of this study is to analyze the strategies and plans promoted in the rural town regeneration projects for the six towns in Chungcheongbuk-do and to identify their characteristics. The main subjects of the study are hardware plans such as the public facility plans and streetscape plans, which were carried out by local governments to revitalize the centre. In particular, the contents of each detailed plan, the location of each facility, detailed budget, and relationship between public facilities and commercial street in the six cases were analyzed by distribution map, relationship map and data comparison. Through this, the characteristics of the new application methods of each project to strengthen the central area were analyzed and classified into five types. The results of the study are to provide useful basic research to determine the direction of the project and select the contents of the plan in the rural town regeneration projects.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.2
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• pp.9-18
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• 1999

In this study the relative effects among trees, cars, wires and building facades on visual preference are measured with the photo-montage scenes, which were synthesized by computer graphic programs. In addition to these experiments, the interaction of each elements of streetscapes have been investigated. The results of this study can be summarized as follows ; (1) It was found that trees had a remarkable positive effect on preference for streetscapes, wires had a moderate negative effect, cars had a trivial effect and the effects of building facades were medium. (2) It was investigated that the building of residential type was most preferred among commercial, residential, and office building types. The next preferred building facade was the commercial type. (3) The interaction of each element of streetscapes also have effects on preference. Especially, it was found that the combined effects of building-wire and building-cars were more notable than other combined effects of two elements.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.334-346
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• 2019

This study aims to investigate the appearance of Gyeongridangil and its related commercial streets, which seemingly serve as a place brand. Internet trend data, locational conditions, and commercial compositions were analyzed to determine the characteristics of their formation. Result showed that, as the commercial streets developed because of social network services, the street names tended to be considered as place images. In terms of locational conditions, they chose rather remote places, risking the disadvantages for their own spatial style. Interpreted within the framework of place branding, these streets seemed to identify themselves with a unique streetscape using spatial restraints as an advantage. They positioned in a niche area to avoid conflict with other commercial types and attract consumers with the image of "suppliers of trendy lifestyle", thus successfully becoming a place brand.