• Journal of the Korea Fashion and Costume Design Association
• /
• v.12 no.3
• /
• pp.133-143
• /
• 2010

The purpose of this study was to investigate the clothing image according to gender, coloration of chromatic and achromatic color, and interval of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 16 color pictures, in which the gender(male, female), interval(0.5cm, 1.5cm, 3.5cm, 5.5cm), and coloration(WR: white+red, WY: white+yellow, WB: white+Blue, WP: white+purple) were manipulated. The 7-point scale was used for evaluation of clothing image. Data were obtained from 192 male college students and 192 female college students living in Seoul, Gwangju, Daegu, Jinju, and Changwon on March 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Clothing image according to coloration of chromatic and achromatic color, and interval of checked pattern consisted of six dimensions of attractiveness, appeal, activity, freshness, modesty, and cuteness. Gender showed an independent effect on attractiveness, appeal, activity, freshness, and cuteness. Interval showed an independent effect on attractiveness. Coloration showed an independent effect on appeal, activity, freshness, modesty, and cuteness. Also, interaction effects of gender and coloration on freshness and cuteness were found.

• Fashion & Textile Research Journal
• /
• v.9 no.2
• /
• pp.138-144
• /
• 2007

The purpose of this research was to compare the harmony of tone on tone coloration according to transformation of color area-ratio in shirt and necktie. The respondents were asked to evaluate 48 stimuli of the shirt and necktie with the coloration of the shirt/necktie, the necktie/shirt was separately compounded to be 4 tones such as vivid, light, dull, dark. The subjects were 288 female undergraduate students. The data was analyzed by using SPSS program. Analysis methods were ANOVA, LSD test and t-test. The results of each can be summerized as follows. As to the red, combination of v-lt made a difference in the harmony of coloration according to the transformation of color area-ratio. As to the blue, combination of v-lt, v-dk, lt-d made a difference in the harmony of coloration according to the transformation of color area-ratio. As to the purple, v-lt, v-d was evaluated as harmonized coloration regardless of area-ratio by both male and female students. As to the green, v-lt, lt-d was evaluated as harmonized coloration regardless of area-ratio by both male and female students.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.8
• /
• pp.867-876
• /
• 2011

This study investigates the image of casual shirts according to color combination, tone, and interval of checked pattern in tone-in-tone coloration. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 24 color pictures, in which color combination (RY: Red+Yellow, BP: Blue+Purple), tone (light, dull, dark), and interval (0.5cm, 1.5cm, 3.5cm, and 5.5cm) were manipulated. The 7-point scale was used for evaluation of image. Data were obtained from 240 female college students living in Seoul, Gwangju, Jinju, and Changwon in April 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. The results of this study are as follows. Image according to color combination, tone, and interval of checked pattern consisted of five dimensions of attractiveness, youth- activity, appeal, modesty, and freshness. The cover combination showed an independent effect on freshness. Tone showed an independent effect on attractiveness, youth-activity, appeal, and modesty. Interval showed an independent effect on appeal, modesty, and freshness. Interaction effects of color combination and tone on youth-activity and appeal were found. In addition, interaction effects of tone and interval on attractiveness, youth-activity, and freshness were also found.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.5 s.153
• /
• pp.684-698
• /
• 2006

This study consists of the stimuli of a female model in her twenties with twenty-two different facial make-up. The subjects of this study are one thousand low hundred ninety seven purposive sampled-male and female grown-ups throughout the country. The period of the research was the December of 2004, one month, and the materials were analyzed by factor analysis, T-examination, analysis of variance, Cronbach's a, Duncan's Multiple Range Test. Here follows the result of the research. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, in age/lip color perception of bright skin tone, there was difference of Intelligence and Charm. In age/image make-up perception of bright skin tone, there was difference of Familiarity, Charm especially on Cool image make-up. Thirdly in habitant/lip color perception of dark skin tone, there was difference of Intelligence and Charm. In habitant/image make-up perception of bright skin tone, there was difference of Familiarity, Charm and of bright skin tone, Intelligence, Charm, Tradition and Youth. Fourthly, there were the interaction effects on the gender of perceivers and lip color and image make-up of perceivers habitant. Lastly, in preference rate, lip color was more affected by age and image make-up were more affected by perceivers habitant.

• Korean Journal of Human Ecology
• /
• v.16 no.5
• /
• pp.1007-1019
• /
• 2007

The purpose of this study is to investigate the effect of achromatic shirt and chromatic tie combination on image of menswear. This experiment was designed by shirt color(N9, N7, N4, N2), tie color(red, orange, yellow, green, blue, purple), tie tone(vivid, light, dull, dark), and perceiver gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 96 upper body photographs and 26 7-point bi-polar adjectives were used to evaluate the image. The subjects of this research were 480 male and 480 female college students. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 4 image factor: potency, activity, attractiveness, and visibility. Shirt color, tie color, tie tone influenced on the 4 image dimension greatly by interaction as well as independently. Dull or dark tone tie had an effect on the formation of potency image. And white color shirt, vivid or light tone tie had an effect on the formation of activity image. White or black shirt had a positive effect on attractiveness, and black shirt or vivid tone tie was effective for visible image.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.1
• /
• pp.125-138
• /
• 2014

The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.

• Journal of the Korean Society of Fisheries and Ocean Technology
• /
• v.45 no.3
• /
• pp.135-143
• /
• 2009

To study the behavioral reaction of common squid Todarodes pacificus, to different colors of LED light, individual distribution in the dark condition without LED light stimuli, individual distribution when four colors of light stimuli were at the sections of end and middle of water tank and the changes of gathering rates as the elapse of illuminating time were examined. When it was dark, the distribution of the fish in each section of the tank was U-shape regardless of the investigating time intervals, which means that Todarodes pacificus gathered at the both ends of the tank. The individual distribution when light stimuli were at the one end of the tank showed the tendency of gathering at the illuminated section and decreasing at the opposite section. There were 448 of them at the end of the tank when the light was blue, 352 when white, 302 when green and 132 when red. Thus the fish liked blue light the most, followed by white light. The variations of gathering rate at the both ends of tank as illuminating time elapsed showed the tendency of increasing at the light section (A section), however, it showed the tendency of decreasing at the darkest section (F section). The individual distribution showed the tendency of letter $\wedge$ of gathering at the center and decreasing at the both ends mostly when the light stimuli were at the middle section of tank. The gathering rates at the lighting section were 80.4% when red, 76.4% when white, 69.6% when green and 56.7% when blue. The fishes showed the affinity for the red light mostly, followed by the white light source. The red light and blue light showed the opposite when the light stimuli were at the one end of water tank. The variations of gathering rates as the elapse of time at the lighted section showed the tendency of gradual increasing in the four light sources. The color of light source showing the highest gathering rate within 25-30 minutes of light stimuli was the white, followed by the red.

• Science of Emotion and Sensibility
• /
• v.13 no.2
• /
• pp.403-412
• /
• 2010

This study was aimed to consider the influence of hue-tone, dyes, and mordants of naturally dyed silk fabric on color sensibility image factors and to establish color sensibility image scales of naturally dyed silk fabric by color and image descriptors. By single or sequential dyeing with various natural dyes commercially available in domestic and foreign market on the same silk fabric, a total of 66 colored fabric stimuli were prepared and they were used to evaluate subjective color sensibility image by 40 participants. As results, four different color sensibility image factors for naturally dyed silk fabric, 'delight', 'natural', 'modern' and 'attractive' were extracted. All of factors were significantly influenced by hue-tone, dyes, and mordants. Furthermore, by using color sensibility image adjectives and colors, multidimensional image scales were established, which leads to the conclusions that the results of this study help to design color sensibility-oriented naturally dyed fabric and apparel products.

• The Research Journal of the Costume Culture
• /
• v.13 no.5 s.58
• /
• pp.712-728
• /
• 2005

This study consists of the stimuli of a female model in her twenties with twenty-three different facial make-up and survey on the differences of them for the development of make-up color system, based on the color-sense on the Korean's skin-tone and make-up color, to enforce the efficiency of beauty education. The result of this study and the suggestion is as followed. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, the stimulus of bare face was evaluated as more familiar and intelligent than the one with image make-up but perceived as unhealthy and not untraditional. Thirdly, skin tone had a big impact on both in lip color that's been applied in monotonous make-up and in image make-up that had been applied in contrastive make-up. Through these results, it is confirmed that the skin tone and make-up colors were influential variables in the research on facial image perception and preference against a female model in her 20s, and also the image test and preference can be changed according to the color contrasts. This research will be used as a basic tool for the development of make-up color applying system with image perception of statics of population variables and preference research. Also it aims to suggest the alternatives to perform the present collage make-up education for more systematic and organized education.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.8
• /
• pp.1297-1309
• /
• 2007

The purpose of this study is to investigate the effect of shirt color, tie color, tone, perceiver' gender on impression formation by applying tone-in-tone coloration of shirt and necktie: coloration of two colors. This experiment was designed to utilize the $2{\times}6{\times}4{\times}2$ factorial designs. and they are shirt color(red, blue), tie color(red, yellow red, yellow, green, blue, purple), tone(vivid, light, dull, dark), and perceiver' gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 48 upper body photographs which were color outputs by CAD system(4D-box program). The subjects of this research were 288 male and 288 female college students. There were established impression dimension from factor analysis 27 bi-polar adjectives and investigated the effect of interaction between each variable affected impression formations. The items of the adjectives are classified into 4 Impression dimensions: activity, potency, attractiveness, and tenderness. Shirt color, tie color, tone, and perceiver' gender influenced on impression formation. Specially, tie color and tone influenced on the 4 impression dimension greatly by interaction as well as independently. As a result tie is very important clue of impression formation in tone-in-tone coloration of shirt and necktie. Even though tie occupies only a small area in men's clothes it has great effect since it is close to the face.