• Korean Institute of Interior Design Journal
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• v.25 no.2
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• pp.143-150
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• 2016

Color plan that contains corporate color of Seoul apartment has a great influence on city environment, considering high-rise vertical dispersion and extent. Therefore, it is necessary to view color plan from an integrative viewpoint. Here, this research aimed at deriving guideline factors of esthetic color plan based on city identity, by recognizing the importance of apartment color and color plan characteristic of recently built brand apartments. Exterior color plan characteristic of Seoul brand apartments seen in this research, first, most of dominance colors were in same color similar tone with warm color in bright and warm image, as the psychological function, accessory colors appeared in similar tone of similar color harmonious with the dominance color. Also, accent color was highlighted with its identity through cooperative color. Second, emotional effect diminished size and weight of high-rise apartment. The upper levels showed clear and clean image, middle to lower level showed stability and comfortable image, on the whole, refined and urbane image that aim for natural and modern image. Therefore, apartment color plan requires, first, in respect of dominance color, unity is required proper for urban image by preparing color permission limitation standard. Second, dominance color and accessory color require historicity and differentiation in sociality that urban identity gets. Third, high-rise upper level cooperative color accent color requires compatibility with urban landscape. Lastly, guideline along with rate is required for color, tone, and pattern, etc. by extent contrast. Here, apartment color plan requires consistent research as urban environment color, also, base study should be accelerated as a part of competitive city branding.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.110-118
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• 2012

This study was performed based on "Basic plan of landscape forming project in Jujeon village" which was performed during January ~ August 2011 as a target of "Pilot project of landscape forming in coast village" held by the Ministry of Land, Transport and Maritime Affairs. The project target, Jujeon village, Dong-gu, Ulsan metropolitan city has unique scenery and cultural and historic features. However, its distinct landscape is getting fallen due to insufficient management and development done without considering local feature. Therefore, we need to plan to increase the distinctive place value of coast village, and the landscape color plan is an essential element upon ma king entire harmony of village unit. This study, therefore, aims to suggest authentic landscape color plan and improvement plan of Jujeon village through local color research, local history, geographical feature, and resident sense research of Jujeon village. Especially, for independent landscape color plan for a small village, this study is significant to develop authentic color plan of Jujeon village based on storytelling and to provide possibility in landscape color plan through storytelling in the future.

• Journal of Fashion Business
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• v.13 no.4
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• pp.21-36
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• 2009

The objective of the study is to create color plan for company D based on color images of the Bloomsbury Group paintings, which is an art institute based in Bloomsbury, London, a hometown of the company, to renew the traditional brand image of the company by blending fashion and art. This study analyzed 'D's previous F/W Color planning from 2003 to 2007 through NCS to understand characteristics of company D's color planning. It considered company D's color renewal concept by looking into Bloomsbury Group's backgrounds and pieces. Based on 2008-2009 F/W color trend and the analysis result, the study suggests a color plan with reference to a case study of the company D, for which I work as a colorist. The color renewal of the company D for 2008-2009 F/W season was categorized into theme I. Bloomsbury and theme II. Charleston for planning. The following table summarizes the result of 2008-2009 F/W season color plan with focus on development of new check and print patterns. The significance of the study can be found in that it advanced beyond the color planning stage to be applied to the actual renewal. Through a renewal of an existing brand, a fashion brand can be revitalized to have distinguished competitiveness.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.11a
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• pp.235-239
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• 2009

The purpose of this study is to apply the basic data of the color plan to satisfy the internal desire of residents by considering residents's special in housing space. So we analyzed and surveyed the current condition of color plan in housing space where age units of 30~40 are living. The results of this study are as followed. when the current place of color distribution was observed, ceiling and general wall showed that N(white) systems and YR of bright tone was mostly distributed. On other hand the bottom showed that the calm tone YR was mostly distributed. we could know that residents wanted to show the special of rooms by using point wall. This tendency more presented in privacy room than public room. Through this study, we could evaluate that the special of residents is not presented in color plan of the housing space where age units of 30~40 are living. So we could think that it is needed methods of color plan considered the special of residents for discriminative characteristic of the design in housing space.

• Journal of the Korean Institute of Rural Architecture
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• v.16 no.1
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• pp.1-8
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• 2014

This study investigated the characteristics of the establishment of an architectural guideline which is an important element of a urbanscape plan in basic landscape plans established by four local governments(a county level) in Jeollanam-do since the enactment of the landscape law. The results were as follows. The guideline for landscape plan elements was closely associated with shapes, materials, harmony, and coherence. For the detailed guideline for landscape plan elements, an architectural guideline on the arrangement, height, facade, and roof shapes of buildings, which is one of important elements related to urbanscape, was similar in local governments, showing a standard and uniform tendency. It indicates the limitation of forming urbanscape to enhance local identity and unique features and complementary contents are needed. The color guideline was classified into base color, sub color, and accent color in consideration of local features. In particular, natural material color was commonly used for base and sub color in all local governments. Therefore, it is necessary to develop unique material color and distinctive local color for each region.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2002.04a
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• pp.154-158
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• 2002

The object of this study is to find out our present exterior color palette of the apartment buildings by Han River, which represents the visual image of Seoul, to reveal how well it is harmonized with its surroundings along with the last 10 years researches, and to compare its correspondence with the city plan of Seoul. Furthermore, it is the ultimate purpose to prepare source materials for desirable color plan of the city.

• Archives of design research
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• v.20
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• pp.265-276
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• 1997

I intend to grope for the desirable outdoor color environment creation plan through researching situation of our apartment houses color environment and grasping the point at issue. The rearch was made that Ilsan(16 items) new city apartment were selected and the color seperately measured such as the dominant, the aid, the accent colors through applied color component ratio was researched by calculating square measure of matched colors and through that the evaluation of apartment complex color environment was formed. The planned construction problems were issued from comparing the planned scheme and the present carrying color status guide by investigating the color plan applied Ilsan new city. The current out apartment outdoor color environment is poor, and the color plan of the early stage has many insufficient parts and many operation errors. For the creation of desirable color environment, the color plan establishment by regional characteristics, the color environment management, though exhaustive color consultation, and the external construction technique improvement, the standard color sheet diffusion, the color understanding of architects, the public relations (P.R), the education on the importance of color are required.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.217-227
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• 2016

This study suggests story telling-based scenery color plan that uses local story resource in order to raise possibility of success in making characterized town implemented by Ulju-gun, Ulsan Metropolitan City. Characterized town making project of Eoeumhari Town is the first in Ulsan, and detailed project planning is going underway to transform it into story telling street by providing local story to the resource of Eoeumhari Town. Ulju-gun expects big help in luring tourists and activating local economy by maintaining these towns. As in this way, local marketing that uses story telling is recently being taken as a desirable way of overcoming the limit of local development, and it suggest new possibility of scenery color plan. Therefore, I attempted to extract Brand Story from story resources based on climatic color of Eoeumhari Town and apply them to the color plan in order to unique color identity with a town as a unit. It is significant to study as it suggests a direction to discover values of color which can be used for establishing local identity and activating local community breaking from current color plan by large-scale maintenance implemented by each local government.

• Archives of design research
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• v.20 no.1 s.69
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• pp.79-88
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• 2007

A company's plan to reform its products' image cannot obtain expected results unless a color plan is included in the reformation plan. A color plan is essential since color conveys to customers much information on function, shape, and material quality of the product. In other words, color is the essential dimension or criteria that customers use when evaluating the quality of goods. Despite the importance of a color plan, companies in Korea are still behind in researching and receiving 'color information' compared to those in more advanced countries. Recognizing the importance of products color, many international companies constantly make their efforts to predict trendy colors and preferred styles of customers before they develop products. It is suggested that domestic companies invest more in color infrastructure to be more successful in making products which can catch the customers' eyes and emotion. Different life styles by age, income level, and gender would be only a few of many factors to be investigated to build color plans for a product. In this study, it is attempted to see the color tendency of young generation by gender, and also to analyze empirically the influence of product's color on its image and customers' behavior. The results are analyzed with frequency analysis, cross tabulation analysis, T-test, one-way ANOVA using SPSS Win 12. The results of this study show that color preference, product image and product attitude are influenced by product's color, and color is an important factor for forming additional emotional value together with the product's original functional value. Judging from the findings, it is recommended that a company undertake careful research before developing a product to find out how customers respond differently to products in different colors especially when the product belongs to the product category where color is considered to be a determinant factor in terms of choosing a brand.

• Korean Institute of Interior Design Journal
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• no.19
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• pp.144-150
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• 1999

The color planning in the hospital could influence the patient's improvement and lead the users from room to room. This study shows the data of present colors used in the hospitals. In order to get the data, we surveyed and analyzed the current color usages of the present interior of hospitals by the individual data from the projectors. The color scheme is analyzed by the rooms which are the common room, the ward, and the examination room along the projectors. It is also analyzed by the finishes of the hospitals, and is addressed to the present color scheme by the means of the hue value, and chroma. The color scheme in the interior design of hospital is an important factor for the hospital users. It has to more sincerely considered to use colors effectively in the hospital interior since people use their organ of vision greatly when they sense things. According to the data, this study is proposed to the effective color plan which is considered psychologically and emotionally about the human activities, in the interior design of hospitals for the future.