• Title/Summary/Keyword: Colleges

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The Study on Marketing Public Relations Strategy Application in College (대학 홍보에서 마케팅 PR 활용에 관한 연구 -마케팅 PR전략의 실천방안을 중심으로-)

  • Choi, Seok-Hyun;Kim, Woo-Hee
    • Management & Information Systems Review
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    • v.21
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    • pp.29-47
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    • 2007
  • The purpose of this study is to analyze the case on the strategic MPR that has rapidly growing for years. And the Brand, which was at first used to be distinguished from many other products or services, is going through its gradually expanded definition, not merely for the highlight of the distinctions. This study was performed to review the literature on concept and meaning of Marketing Public Relations(MPR) which was used for IMC planning and to identify formation, development, and functional characteristics of MPR. MPR is a series of public communication act in order to gain credibility on their products and services with consumers and prospects from consumer-oriented viewpoint. The subject of the study are Colleges or Universities who try hard to work their various and strategic PR communication. The results of this research indicates that maximization of the integrated effect between marketing and public relations shall be achieved in planning MPR strategy. The meaning of this study is to verify the significance and need of the Colleges or Universities' specialized characteristics in strategic MPR activities. It is expected that this research will provide meaningful suggestions to PR and marketing practitioners.

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Research on the Actual Condition and Consciousness of Female College Students and Alternatives for Job-seeking from the Perspective of Gender Equality (여대생들의 취업의식 실태조사 및 성평등적 관점의 취업 증진 방안)

  • Shin, Mal-Shik;Kim, Kyeong-Shin
    • Korean Journal of Human Ecology
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    • v.12 no.2
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    • pp.183-199
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    • 2003
  • The purposes of this research were to analyse the female college students' appraisals and demands about actual conditions of job-seeking and to propose the developmental alternatives from the perspectives of gender equality. The data were obtained through 510 female students living in Gwangju. The major findings were as follows: 1) Women's needs of job-seeking were very intensive but their preparation level was relatively low. Colleges' support system and organization utility were uneffective because their programs were not specified for women. Women generally recognized that social improvement for gender equality in employment system were very important and more practical methods and contents were demanded in education for job-seeking. 2) Women's grade and major were significant variables in the differences of job preparation, consciousness of job-seeking, social support and appraisals. Therefore, college supporting systems must consider students' characteristics. 3) The job-seeking mechanisms must be changed to more effective systems for the achievement of gender equality. Also community members, colleges and students should make collaborate endeavors for the women empowerment.

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Liberal arts curricula for the 3-year emergency medical technology course: A comparative study (국내 3년제 응급구조과의 교양교육과정 분석)

  • Kang, Hyun-Hee;Kim, Hyo-Sik
    • The Korean Journal of Emergency Medical Services
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    • v.18 no.2
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    • pp.73-94
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    • 2014
  • Purpose: This study aims to provide suggestions for improving the liberal arts curriculum for the 3-year emergency medical technology course by conducting a comparative research on the liberal arts curricula across 10 colleges. Methods: Various aspects of liberal arts subjects, such as basic directions set out by the curriculum, credit scores, and distribution, were studied. Results: Of the 10 colleges, 9 did not stated purpose of liberal arts education. All 10 offered courses including foreign language, computer, and self-management, however each subjects did not have reflections of course visions. Findings revealed the credit score ratio of liberal arts subjects to be relatively lower than the major subjects. Students had limited opportunity to choose liberal arts subjects, with only a small proportion of the course available for elective subjects. Most liberal arts subjects were completed in the first year. Subjects' experience was not expanded and deepened gradually. Subject choices often overlapped, with limited variety of available subjects. Conclusion: For competent emergency medical technicians, the 3-year emergency medical technology course should improve the quality of its liberal arts offerings. The study of liberal arts provides the opportunity to develop broad perspectives and mature attitudes.

Development of Microsatellite Markers to Distinguish South Korean and Chinese Ginseng

  • Ahn, Chang-Ho;Kim, Boo-Bae;Yoon, Eui-Soo;Choi, Yong-Eui
    • Journal of Korean Society of Forest Science
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    • v.98 no.5
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    • pp.568-575
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    • 2009
  • Korean wild and forest cultivated ginseng has long been accepted as high medicinal values compared to field cultivated ginseng. Owing to the high price of Korean wild ginseng, Chinese wild and forest cultivated ginseng were smuggled and sold as Korean wild and forest cultivated ginseng. Therefore, an efficient method is required to distinguish Korean ginseng from Chinese ginseng. Microsatellites, simple sequence repeats (SSRs), are highly polymorphic loci present in DNA that consist of repeating units of base pairs. Thus SSR markers are highly advantageous for detection of small genetic variances of intra-species. In the present study, we constructed a microsatellite-enriched genomic library from South Korean wild Panax ginseng. After sequence analysis of 992 randomly picked positive colonies, 126 (12.7%) of the colonies were found to contain microsatellite sequences, and 38 primer pairs were designed. By polymorphism assessment using 36 primer pairs, 4 primers (PG409, PG450, PG491, and PG582) were shown to be polymorphic to distinguish the South Korean ginseng from the Chinese ginseng. These 4 microsatellite markers will provide powerful tools to authenticate South Korean ginseng from Chinese ginseng.

Project-based Learning Method to Reorganize the NCS Training Program: Focusing on the 4-Year-Course University (NCS 교육과정 개편을 위한 프로젝트기반 학습법: 4년제 대학을 중심으로)

  • JUNG, Dae-Hyun;WEONG, Jong-Ha
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.4
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    • pp.1057-1067
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    • 2016
  • National Competency Standards are the major administrative project to build a competence-based society. The manpower for the global society should be recognized by performance rather than educational records. Therefore, all colleges should first nurture NCS-type manpower based on field needs. This study comparatively analyzed the differences between the lecture style of four-year colleges and the outcomes of problem-solving and project-based learning method to prove why it is necessary to introduce the NCS program. Especially, It will review the constraints and measures of NCS introduction to overcome in a four-year university. Through this, it can be used as a means to help improve the field conformity of a four-year college curriculum by presenting the development and utilization of curriculum-based NCS in a four-year university. As a result, it was found that the overall satisfaction with the problem-solving and project-based learning method was above average. Many students were dissatisfied with the traditional teaching methods and the new project-based learning method was relatively effective in college education. Students' participation also improved. Based on the evaluation of learning performance, the new method was found more satisfactory than the old teaching method in terms of comprehension of professional knowledge in various fields, nurturing of logical thinking skills, acquisition of analytical skills, comprehensive thinking skills, creative problem recognition, and open-minded thinking skills.

Predicting Model of Students Leaving Their Majors Using Data Mining Technique (데이터마이닝 기법을 이용한 전공이탈자 예측모형)

  • Leem, Young-Moon;Ryu, Chang-Hyun
    • Journal of the Korea Safety Management & Science
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    • v.8 no.5
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    • pp.17-25
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    • 2006
  • Nowadays most colleges are confronting with a serious problem because many students have left their majors at the colleges. In order to make a countermeasure for reducing major separation rate, many universities are trying to find a proper solution. As a similar endeavor, the objective of this paper Is to find a predicting model of students leaving their majors. The sample for this study was chosen from a university in Kangwon-Do during seven years(2000.3.1 $\sim$ 2006. 6.30). In this study, the ratio of training sample versus testing sample among partition data was controlled as 50% : 50% for a validation test of data division. Also, this study provides values about accuracy, sensitivity, specificity about three kinds of algorithms including CHAID, CART and C4.5. In addition, ROC chart and gains chart were used for classification of students leaving their majors. The analysis results were very informative since those enable us to know the most important factors such as semester taking a course, grade on cultural subjects, scholarship, grade on majors, and total completion of courses which can affect students leaving their majors.

Career Attitude Maturity, Calling, and Work as Meaning Affecting Student Adjustment to College among Health College Students (보건계열 대학생의 진로태도성숙도, 소명의식, 일의 의미가 대학생활적응에 미치는 영향)

  • Yoo, Jae Yong;Park, Ju Young;Woo, Chung Hee
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.5
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    • pp.480-488
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    • 2015
  • Purpose: The aim of this study was to identify factors affecting student adjustment to college among students in health colleges (Nursing, Clinical Pathology, Radiology, Dental Hygienics, Medicine). Methods: The participants in this study were 261 students in Daejeon city. Data were collected from October 5 to October 14, 2014. A structured questionnaire was used for data collection and data was analyzed using the SPSS/WIN program. Results: Career attitude maturity, calling and work as meaning positively correlated with student adjustment to college. The significant predictors of student adjustment to college were career attitude maturity, calling, always working part-time, major in medicine and average grade for the last semester. Conclusion: These findings suggest that adjustment to college for students in health colleges is linked to career attitude maturity, and calling. College organization should develop a curriculum fostering a calling which will promote student adjustment to college and graduate health care professionals with desirable attitudes.

A Empirical Study on Satisfaction Factor Analysis for College Mechanical Production Manager Curriculum Based on KANO Model (KANO 모델을 활용한 기계생산관리 분야 대학교육과정 만족도 요인 분석에 관한 실증적 연구)

  • Yang, Kwang Mo
    • Journal of the Korea Safety Management & Science
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    • v.19 no.2
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    • pp.107-115
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    • 2017
  • As the industrial society develops, the management of the production line becomes more and more important. There are also diversifying Management methods by industry. In addition, National Competency Standards (NCS) have also been developed. As a result, It has been created standards for each job and provide education and training standards for industrial production management tasks. Customer satisfaction is an ever-growing concern of management throughout the world. In addition, Colleges are focusing on vocational education. Because of the opening of the education market, They are competing in various ways. And, To survive in this competition. They are making great efforts to improve the lecture satisfaction. If education is regarded as an industry, it can be classified as a representative service industry. Because it is formed as a perfect competition between colleges. And then in this paper, This will focus on the mechanical production Manager duties of industrial engineering department related NCS. This study also conducted empirical studies to analyze factors affecting the curriculum using the KANO analysis.

A study for characterizing personal ornaments designing education (대학 장신구 교육의 특성화를 위한 연구)

  • 김병찬
    • Archives of design research
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    • no.16
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    • pp.149-158
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    • 1996
  • Personal ornaments designing has a great influence on present-day life and culture and allied industries, but the current collges fail to provide its productive and creative programs because it is considered as just a part of metal crafts. Most colleges present programs only for producing items of pure fine art crafts, and therefore fail to present the programs that help the student to understand the related industries and their management. This study seeks to point to the problems of current personal omaments designing education in order to help to find its remedies, and tries to present long-term and short- term plans for them. I belive when the colleges develop their own suitable programs based on these plans, they will strengthen their ability to survive in this privailing open-door compryiyive world, widen their opportunities to contribute to related industries, and help the students to play better roles in the society.

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A Study on the Current Issues and Characteristic of Interior Design Curriculums in Korea (국내 실내디자인 관련학과 교과과정 현황과 특성에 관한 연구)

  • Park, Chan-Il
    • Korean Institute of Interior Design Journal
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    • v.21 no.5
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    • pp.227-236
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    • 2012
  • In order to discuss identity of Interior Design as an academic study, I analyzed educational objectives and curriculums of Interior Design in tertiary educational institutions. To this end, I surveyed 83 colleges and categorized those colleges based on their school system and academic field where the college is included. First, according to the school system I classified them into 2-, 3-, 4-year course. Then, I categorized each of them into subcategories based on their fields; 2 year course into Design field and Construction Engineering field, 3 year course into Construction, Engineering and Design, 4 year course into Design, Life Science, Engineering and Construction. Referring to a Classified table of majors and fields by KIID, I reorganized them into ten big categories: (1)Design Theory (2)Design Technique (3)Interior Composition Elements (4)Basic Practice (5)Advanced Practice (6)Psychology and Behaviour (7)Design Management (8)History of Interior Design (9)Digital Design (10)Communication. The afore-mentioned ten curriculum categories show characteristics formed by composition in each school system. The curriculum categories in school system had differences in composition depending on each field. By examining similarities and differences among them, I concluded attributes of each field. I hope the result of this study can contribute to consistent study to establish and develop the academic identity of Interior Design.

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