• 복식문화연구
• /
• 제14권2호
• /
• pp.177-191
• /
• 2006

The purpose of this study was to analyze the signification system between logo and brand concept systematically in sportswear brands. For this purpose, 37 apparel brands focused on sportswear brand were selected and the results of the study were following : First, the sportswear brands that symbolize a specific sports used a related supplies such as a golf ball or tennis ball, etc to express sports or concept that pursuit each brand. Second, the sportswear brands used the brand logo that represent or symbolize a specific animal, plant and natural world to express a strong spirit of sports and active energy. Third, the sportswear brands used the word mark or symbol that design a brand name in dynamic or speedy typeface to represent a speed and progressive spirit of sports. Fourth, the sportswear brands used the symbols that represent a concrete object, person such as a mast, shield, etc to emphasize the brand concept. Fifth, the sportswear brands used the symbols of a graphic or geometric style to represent the special quality of brand in type.

• International Journal of Internet, Broadcasting and Communication
• /
• 제14권3호
• /
• pp.213-221
• /
• 2022

The purpose of this study is to investigate the structural relationship between media engagement, viewing immersion, viewing satisfaction, and loyalty of e-sports viewers. In order to achieve the purpose of this study, a survey was conducted on 300 college students with experience in watching e-sports in Seoul, Gyeonggi-do, and Chungnam. Data processing was done with SPSS 26 for frequency analysis, Cronbach's α analysis. Also, AMOS 13 was used for confirmatory factor analysis and structural equation model analysis. We have the following results. first, among the sub-factors of media engagement, functional engagement and communal engagement had a significant effect on viewing commitment. Second, among the sub-factors of media engagement, emotional engagement had a significant effect on viewing satisfaction. Third, it was found that viewing commitment and viewing satisfaction had a significant effect on loyalty. From the results of this study, it can be seen that the media engagement of e-sports viewers affects loyalty through viewing commitment and viewing satisfaction.

• International Journal of Internet, Broadcasting and Communication
• /
• 제14권3호
• /
• pp.205-212
• /
• 2022

The purpose of this study is to investigate the structural relationship between the viewing motivation, viewing commitment, re-audience intention, and game use intention of e-sports competition broadcast viewers. According to the purpose of the study, an online survey was conducted on 300 college students with experience watching broadcasting of e-sports competitions. After excluding inappropriate data from 8 out of 300 people, 292 people's data were used for final data processing. For data processing, the validity and reliability were verified using SPSS 26 and AMOS 23, and then the research hypothesis was verified. We has the results were shown as follows. First, it was found that entertainment, social intercourse and vicarious satisfaction had a positive effect on viewing commitment, but information has not significantly effect on viewing commitment. Second, it was found that viewing commitment had a positive effect on reviewing intention and game use intention. Third, it was found that reviewing intention had a positive effect on game use intention.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제16권11호
• /
• pp.3493-3506
• /
• 2022

In the field of scene segmentation, the precise segmentation of object boundaries in sports movement scene images is a great challenge. The geometric information and spatial information of the image are very important, but in many models, they are usually easy to be lost, which has a big influence on the performance of the model. To alleviate this problem, a parallel dense dilated convolution merging Network (termed PDDCM-Net) was proposed. The proposed PDDCMNet consists of a feature extractor, parallel dilated convolutions, and dense dilated convolutions merged with different dilation rates. We utilize different combinations of dilated convolutions that expand the receptive field of the model with fewer parameters than other advanced methods. Importantly, PDDCM-Net fuses both low-level and high-level information, in effect alleviating the problem of accurately segmenting the edge of the object and positioning the object position accurately. Experimental results validate that the proposed PDDCM-Net achieves a great improvement compared to several representative models on the COCO-Stuff data set.

• 디지털융복합연구
• /
• 제13권10호
• /
• pp.579-586
• /
• 2015

어린 초등학교 2~6학년 학생들을 대상으로 과학적이며, 체계적인 훈련을 지원하기 위하여 전국 권역별 대학교를 중심으로 체육영재센터를 운영하고 있다. 이를 위하여 초등학생 2~6학년을 대상으로 기초체력 및 잠재력 검사를 통해 선발운영토록 한다. 하지만 현재 시행 중인 이러한 선발방법은 체육영재 학생들에 대한 질적 평가는 포함되어 있지 않으며, 특히 측정시점에서의 체력, 체격요인에 의하여 상위 순위에 의하여 체육영재를 선발하는 방식으로써 대상 학생들에 대한 잠재적 능력의 평가 및 내재적 평가는 포함되어 있지 않다. 이에 본 연구에서는 윤영길(2011)의 경기지능을 바탕으로 체육영재의 잠재력을 평가할 수 있는 관찰방법에 기초한 영재성 판별 도구를 개발하고자 하였다. 이를 위하여 2회에 걸친 전문가 협의를 통해 체육영재 판별을 위한 하위요인을 추출하였으며, 추출된 하위요인을 바탕으로 현장 지도자들의 관찰방법에 기초한 훈련지능, 학습능력, 실천지능의 요인별 16개의 평가문항을 개발, 제시하였다. 제시된 평가문항은 체육영재 학생들의 질적 평가에 도움이 될 것이며, 아울러 체육영재 선발을 위한 내재적 평가 방법으로의 활용도 기대해 본다.

• 한국콘텐츠학회논문지
• /
• 제9권3호
• /
• pp.137-151
• /
• 2009

본 연구는 스포츠 선수들에 대한 섹슈얼리티 구성요소와 섹슈얼리티 요소가 시청만족도에 어떠한 영향을 미치는가를 파악하기 위해 실시되었다. 분석결과 여자 집단에서는 섹슈얼리티 요인이 구성되지 않았다. 전체 집단에서는 '성적감응 유발부위 관련 섹슈얼리티', '신체적 특징 관련 섹슈얼리티', '화장 및 유니폼 관련 섹슈얼리티' 등과 같이 3개의 인자가 구성되었다. 남자집단 분석에서는 '성적감응 유발부위 관련 섹슈얼리티', '몸동작/신체적 특징 관련 섹슈얼리티', '유니폼 관련 섹슈얼리티', '몸단장/신체적 특징 관련 섹슈얼리티', '가슴 관련 섹슈얼리티', '젖은 몸 관련 섹슈얼리티', '외모 관련 섹슈얼리티', '건강 관련 섹슈얼리티' 등과 같이 8개의 요인이 구성되었다. 전체 집단의 3요인 모두는 시청만족도에 영향을 미치지 못하는 것으로 나타난 반면, 남자 집단에서는 '유니폼 관련 섹슈얼리티', 가슴 관련 섹슈얼리티', '건강 관련 섹슈얼리티' 요인 등이 시청만족도에 영향을 미치는 것으로 나타났다. 스포츠 선호도 및 스포츠 프로그램 시청량의 요인은 두 집단 모두에서 섹슈얼리티 요인보다 시청만족도에 미치는 영향력이 더 큰 것으로 나타났다.

• 대한예방의학회:학술대회논문집
• /
• 대한예방의학회 1997년도 추계 학술대회 연제집
• /
• pp.272-273
• /
• 1997

• 한국의류학회지
• /
• 제37권4호
• /
• pp.439-451
• /
• 2013

This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image factors on the Korean fashion attitudes of Chinese female college students. A SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, paired t-test, multiple regression analysis, frequency analysis and ${\chi}^2$-test was used. The results are: First, it was shown that there are six factors: culture-society, economy, products, sports, politics, and technology. Second, the recognition difference on the six factors were significantly higher for products, politics, technology, economy, culture-society, and sports, respectively. Third, the difference of Korean fashion images showed that they recognize design uniqueness and diversity to choose styles preferentially. Fourth, the purchase intention was significant in the order of culture-society, products, politics, and sports, and recognition affects culture-society, sports, and products, respectively. Fifth, they prefer THE E-LAND GROUP, Beaucre Merchandising, and The Basic House the most and show a strong purchase intention. The analysis also showed that other various brands that are also recognized. These study results can provide Korean fashion companies with useful implications for marketing.

• 한국산학기술학회논문지
• /
• 제15권11호
• /
• pp.6547-6555
• /
• 2014

이 연구의 목적은 스포츠팬들이 대학 스포츠 팀의 SNS를 이용하는 동기를 분석하는 것에 있다. 연구대상자는 NCAA Division1 대학교에 재학 중인 대학생을 모집단으로 선정하여 비확률 표본추출법(non-probability sampling)중 편의 표본추출법(convenience sampling method)을 이용하여 3개의 NCAA Division1 대학에서 총 320명을 표집 하였다. 최종 응답률은 49%(N=159)이었으며, 이 중 질문문항의 일괄적인 처리 혹은 무응답, 오기입 등 신뢰성이 떨어진다고 판단되어지는 13부의 설문지를 제외하고 총 146부를 분석에 사용하였다. 확인적 요인분석과 다중회귀 분석을 실시한 결과, diversion, socialization, fanship, team support, 그리고 technical knowledge 동기가 대학스포츠팀 SNS이용에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 그러나 information 그리고 pass-time 동기는 SNS이용에 유의한 영향을 미치지 않는 것으로 나타났다.

• 한국운동역학회지
• /
• 제20권3호
• /
• pp.267-275
• /
• 2010

The purpose of this study was to investigate the effects of balance ability improvement exercise program which applied to the elderly people for increasing balance, stability and range of motion. Ten elderly people and ten university students were recruited as the subjects. Kinematic data were collected by seven real-time infrared cameras while subjects walk stair descent as a pre-test. Korean folk dance exercise program was applied to the elderly for 12 weeks. Same experiment on stair descent walk was performed as post-test. Results indicated that CM movement and selected joint angle patterns of elderly group after treatment changed to the similar patterns of young group. However, ankle joint angle and vertical GRF of elderly group after treatment also increased compared to those of the elderly group before treatment. This might be explained by the fact that elderly used a different walking strategy which maximize support base for increasing stability. Overall, these results indicated that the exercise treatment may affect to adapt and improve the gait pattern of stair descent of elderly people.