• Asia pacific journal of information systems
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• 제17권2호
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• pp.49-81
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• 2007

Research in the IS (Information Systems) outsourcing has focused on the importance of legal contracts and partnerships between vendors and clients. Without detailed legal contracts, there is no guarantee that an outsourcing vendor would not indulge in self-serving behavior. In addition, partnerships can supplement legal contracts in managing the relationship between clients and vendors legal contracts by itself cannot deal with all the complexity and ambiguity involved with IS outsourcing relationships. In this paper, we introduce a psychological contract (between client and vendor) as an important variable for IS outsourcing success. A psychological contract refers to individual's mental beliefs about his or her mutual obligations in a contractual relationship (Rousseau, 1995). A psychological contract emerges when one party believes that a promise of future returns has been made, a contribution has been given, and thus, an obligation has been created to provide future benefits (Rousseau, 1989). An employmentpsychological contract, which is a widespread concept in psychology, refers to employer and employee expectations of the employment relationship, i.e. mutual obligations, values, expectations and aspirations that operate over and above the formal contract of employment (Smithson and Lewis, 2003). Similar to the psychological contract between an employer and employee, IS outsourcing involves a contract and a set of mutual obligations between client and vendor (Ho et al., 2003). Given the lack of prior research on psychological contracts in the IS outsourcing context, we extend such studies and give insights through investigating the role of psychological contracts between client and vendor. Psychological contract theory offers highly relevant and sound theoretical lens for studying IS outsourcing management because of its six distinctive principles: (1) it focuses on mutual (rather than one-sided) obligations between contractual parties, (2) it's more comprehensive than the concept of legal contract, (3) it's an individual-level construct, (4) it changes over time, (5) it affects organizational behaviors, and (6) it's susceptible to organizational factors (Koh et al., 2004; Rousseau, 1996; Coyle-Shapiro, 2000). The aim of this paper is to put the concept, psychological contract commitment (PCC), under the spotlight, by finding out its mediating effects between legal contracts/partnerships and IS outsourcing success. Our interest is in the psychological contract commitment (PCC) or commitment to psychological contracts, which is the extent to which a partner consistently and deeply concerns with what the counter-party believes as obligations during the IS project. The basic premise for the hypothesized relationship between PCC and success is that for outsourcing success, client and vendor should continually commit to mutual obligations in which both parties believe, rather than to only explicit obligations. The psychological contract commitment playsa pivotal role in evaluating a counter-party because it reflects what one party really expects from the other. If one party consistently shows high commitment to psychological contracts, the other party would evaluate it positively. This will increase positive reciprocation efforts of the other party, thus leading to successful outsourcing outcomes (McNeeley and Meglino, 1994). We have used matched sample data for this research. We have collected three responses from each set of a client and a vendor firm: a project manager of the client firm, a project member from the vendor firm with whom the project manager cooperated, and an end-user of the client company who actually used the outsourced information systems. Special caution was given to the data collection process to avoid any bias in responses. We first sent three types of questionnaires (A, Band C) to each project manager of the client firm, asking him/her to answer the first type of questionnaires (A).

• 한국문헌정보학회지
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• 제10권
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• pp.39-70
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• 1983

The concept of the public library defined by the Korean Library Association does not describe the current state of the Korean public library but describes the public libraries in the western society. Korean public library was formed after the western public library but it was modified and reconciled with the tradition of Korea. The difference between the concepts occured in the acculturation process of the Korean public library. According to the International Encyclopeadia of the Social Sciences, acculturation comprehends those phenomena which result when groups of individuals having different cultures come into continuous firsthand contact, with subsequent changes in the original cultural patterns of either of both groups. Korea opened its door to western world in 1876, and it began to contact with the western world. As the consequence, the concept of the public library of the West diffused to Lee Dynasty which were characterized by the confucianism and the extended family system. These two characteristics were against the public library concept and it could not function as it was and it had to be modified to fit to Korean society. The American public library was formed by the diffusion of English public library. The concept fitted in the colonial American society which was characterized by the Christianity and nuclear family system. Religion and family life were closely knitted together and they contributed much to the formation of the American public library. Also the society needed various information to form their new nation. The need of the public library grew and the public library repidly developed as the American society was urbanized and industrialized. The changes of Korean public library has passed the following process of acculturation. 1. The Korean culture contacted with Western world. 2. The public library concept diffused to Korea, but the people were illiterate and the need of the public library was for the preservation of the old books. The collection was not for people. 3. The function of the public library in Korea was altered slightly as several intellectuals who formed the first modern public library tried to literate Koreans as a means of liberation :from Japan through the library service. 4. The traditional libraries such as sodandg and hyangyo disorganized and finally disappeared as the traditional elements of the culture disappeared and the new cultural elements prevailed in Korea. 5. When the traditional elements of culture were disorganized, a reinterpretation of the diffused culture appeared. With the appearance of the vouth group which was not existed in the traditional society, cultural facilities for them were needed. They began to use public library as their reading rooms. This pattern has been institutionalized ever since in Korean public library. 6. When the new element of the culture spread, the traditional cultural elements react against this element. As the new public libraries sprung out, there were movements to restore the old Korean tradition of the family libraries and Hyangyo to counteract to the new libraries. This movements were not successful and they all disappeared as they could not keep up the rapid social change occurred in the Korean society. 7. In the process of the cultral change, cultural lag occurred between the public library and the users who could not adopt to the new library. This has been continued to the present time. 8. This diffused concept of the public library was modified and became native to Korean society. However, the acculturation of the public library concept has not changed the traditional ideas of Korean people and their behavior. The Korean society recently has been changing rapidly and the function of the Korean public library is improving accordingly; 1. The extended Korean family system is disorganizing. As the consequence, the public library could substitute the family system offering information and recreation service, etc. 2. The growth of educated population is requiring a variety of library materials. An individual library can not meet the needs of them and cooperative library service will be needed to share resources. The public library will become the center of the cooperative service. 3. The Koreans are watching TV more hours than they read printed materials. For them, the public library needs to collect audiovisual materials. Especially the teaching materials should be all audiovisualized for the effective teaching. 4. Technology is developing rapidly in Korea, especially computer technology is applied in many parts of the society. This will also influence library service. The public library will be developing as the centralized library computer system. When the Korean public library functions as the extended family system and the center of the cooperative library system, the Korean public library will be functioning as the public library defined by the Korean Library Association.

• 한국토양비료학회지
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• 제38권6호
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• pp.301-306
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• 2005

황사가 토양환경에 미치는 영향을 평가하고 우리나라 풍적모재 토양의 기원을 해석하기 위하여 2002년부터 2004년 사이에 채취한 국내 황사를 중국 북부건조지대 및 황토지대 토양의 광물조성과 물리 화학적 특성을 비교하였다. 중국 북부 건조지대 및 황토지대 토양의 화학적 특성은 pH 8.3-9.0, 유기물 $11-23g\;kg^{-1}$, CEC $7.1-18.4cmol_c\;kg^{-1}$으로 채취지역별로 차이를 보였다. 토양의 광물조성은 석영과 장석류를 주광물로하고 석회석, 백운석, 점토광물을 소량으로 수반하고 있었다. 국내에 강하한 황사의 입자 크기는 $50{\mu}m$ 이하 이었으며, 황사의 주요한 점토광물은 illite로 우리나라 일반농경지 토양에 비하여 illite 함량이 많고 kaolin은 적었다. 황사의 염기포화도가 약 260%로 과포화를 보이는 것은 황사 중 탄산염광물의 영향으로 생각된다. 황사의 미세형태는 국내 밭토양 (본량사양토, 수원)에 비하여 원마도 및 분급도가 양호한 구형의 형태를 띠고 있었으며, 강하 황사 중의 광물조성과 성분함량은 채취시기 및 지역별로 큰 차이가 없었다. 우리나라 강하 황사의 입경분포, 치환성 양이온 등 이화학적 특성은 중국 북부 건조지대 토양과는 차이가 있었으나 광물조성과 화학적 조성은 중국 황토지대 토양과 유사한 경향을 보였다.

• 핵의학기술
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• 제18권1호
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• pp.62-68
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• 2014

치료 후 I-131 SPECT/CT는 잔류 갑상선 위치확인 및 전이유무를 판단하기 위하여 시행된다. 잔류 갑상선에 집적이 심한 경우 영상은 ringing artifact에 의하여 왜곡된다. 본 연구는 ringing artifact를 제거하고 영상의 질을 향상시키기 위한 적절한 post-filter의 적용에 대하여 제시하고자 한다. 본 실험은 hollow sphere와 아크릴통으로 구성된 phantom을 사용하여 SPECT/CT Discovery 670 (GE Healthcare, USA) 장비로 수행하였다. I-131용액을 hollow sphere에 184, 46, 9.2, 2.3 MBq/cc, 아크릴통에 46 kBq/cc을 각각 주입하였고 sphere 대 background의 비를 4000:1, 1000:1, 200:1, 50:1로 설정하였다. 데이터는 다음과 같은 조건으로 획득하였다(HEGP collimator 사용, Attenuation collection 적용, scan time 40 secs/frame, step angle 6도, scan mode non circular, evolution 적용과 미적용). 획득된 데이터는 OSEM (iteration 2, subset 10) 방식으로 재구성하였다. Post-filer의 사용에 따른 이미지의 변화를 보기 위해 3가지의 다른 post-filer들이 사용되었다(butterworth filter cut-off: 0.38, 0.43, 0.48, 0.53, 0.58, hanning filter cut-off: 0.8, 0.85, 0.9, 0.95, 1, gaussian FWHM: 3, 3.4, 4, 4.5, 5). 각각의 데이터는 MRIcro를 사용하여 contrast ratio, background variability를 분석하였고 e.soft ROI tool을 사용하여 FWHM값을 구하였다. Evolution을 적용한 경우, 모든 결과에서 contrast ratio값이 높게 나타났다. Evolution을 적용하지 않은 경우 star artifact 등 왜곡이 발생하였고 영상의 질이 현저히 낮아짐을 확인할 수 있었다. 4000:1, 1000:1, 200:1의 경우, butterworth filter 사용 시 ringing artifact가 발생하였으며 cut-off값이 커질수록 artifact가 감소하였다. Hanning filter를 사용한 경우 ringing artifact는 발생하지 않았다. Contrast ratio와 FWHM값이 butterworth filter나 hanning filter 적용 시 우수하였다. Gaussian filter경우 contrast ratio와 FWHM값에서 저조한 결과를 얻을 수 있었다. 50:1의 경우, 모든 경우에서 ringing artifact가 발생하지 않았다. Butterworth filter를 적용한 경우 가장 높은 contrast ratio와 가장 우수한 FWHM값을 나타내었다. 본 논문을 통하여 I-131 SPECT에서 ringing artifact가 발생 할 경우(thyroid remnant를 포함) hanning filter를 사용하여 영상을 재구성하고, ringing artifact가 발생하지 않을(remnant thyroid를 포함하지 않음) 경우 butterworth filter를 사용하여 재구성하는 것이 바람직하다는 사실을 알 수 있었다.

• 한국학교보건학회지
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• 제10권2호
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• pp.271-283
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• 1997

This study is designed for the school health education, contributing experience of life from middle school students from broken homes by describing specifically what they go through. And on this basis this study works out a grounded theory on the experience of life for middle school students from broken homes. The data was collected through a series of interviews with nine subjects singled out at each stage of research. With the permission of the subjects, the interviews were recorded and transcribed. The interviews lasted from 30 minutes up to one hour and 20 minutes. The in-depth interviewing methods and observations was used for data collection. The data was analyzed in the framework of grounded theory as mapped out by Strauss & Corbin (1990). By analyzing the materials eighty-three concepts were extracted, and they were united into 21 subordinate categories through the course of analysis. These were classified into nine precedence categories. The core category was found to be the adaptation of 'Wichookdem" or "Shrinkage". "Shrinkage" widows experienced was showed as the results "Self-reliance" and "Overcoming" through the course of generation and reaction, confrontation, and adaptation. According to the analysis findings of materials, the central phenomenon was showed as "shrinkage", the causal condition as "surprise", "Darkness", "Grudge", "Desolate", "Empty". The veins as presence of those around people and existence of support, and the meditate situation as self-support. For the strategy in solving "shrinkage", preparations of countermeasure and self-reinforcement were showed. And self-reliance and overcoming were the results. Through the contrast to the cases of ground materials, relation statements as follows were induced; (1) The weaker the suffering is, the weaker the "shrinkage" tends to be. (2) The stronger the suffering is, the stronger the "shrinkage" tends to be. (3) The more frequent and serious the suffering, the stronger the "shrinkage" tend to be. (4) The more infrequent and not serious the suffering is, the weaker the "shrinkage" tends to be. (5) The weaker the "shrinkage" is, the more self-control1ed the responses tends to be. (6) The stronger the "shrinkage" is, the more impulsive the responses tends to be. (7) The more satisfying the support is, the more self-controlled the responses to the "shrinkage" tends to be. (8) The more dissatisfying the support is, the more impulsive the responses to the "shrinkage" tends to be. (9) The more concrete the type of support is, the more self-controlled the responses to the "shrinkage" tends to be. (10) The more superficial the type of support is, the more impulsive the responses to the "shrinkage" tends to be. (11) The more self-controlled the responses are, the more self-reliant the subjects tends to be. (12) The more impulsive the responses are, the more conflict and wandering the subjects tends to be. (13) Whether the responses to the "shrinkage" express themselves in self-control or an impulse, it will be resulted in the form of either tension or pain. The following two were confirmed on the basis of repetitive relations; (1) If a subject's suffering is weak, infrequent and not serious, the "shrinkage" is weak. Also the subject's support is highly satisfying, and the support type is concrete. The responses to the "shrinkage" result in self-control which consequence is self-reliance with part. of it resulting in tension and pain. (2) If a subject's suffering is strong, frequent and serious, the "shrinkage" is strong. Also the subject's support is dissatisfying, and the support type is superficial. The responses to the "shrinkage" result in an impulsion whose consequence is wandering with part of it resulting in tension and pain. Through the results in this study, the following is to be suggested; O This research is basically aimed at analyzing the experience of the middle school students living in broken homes, for the more inclusive approach, the study for them is made systematically according to the type of their problems.

• 한국농림기상학회지
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• 제6권2호
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• pp.71-84
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• 2004

농업기상정보에 대한 수요는 흥미로운 내용보다는 농업현장에서 사용자가 직접 활용할 수 있는 내용이 점증하고 있다. 이러한 수요에 부응하기 위해서는 지역 또는 집단 별로 소속 농민을 위한 지역특성이 반영된 기후/기상 정보를 개발, 제공하여야 한다. 그리고 최종 사용자가 공식 기상기구에 의해 발표된 기상/기후 예보를 이해하는 데 도움을 줄 수 있는 도구가 제공되어야 한다. 특히 기본이 되는 근간자료를 포함하여 실시간 기상정보도 농민에게 함께 제공되어야 한다. 따라서 이상적인 농업기상정보시스템은 다음과 같은 요소를 포함하여야 한다. 1) 효율적인 자료 관측과 수집 체계, 2) 최신 통신시스템, 3) 표준 자료관리, 가공 및 분석 시스템, 및 4) 첨단 기술정보 배분시스템 등. 향후 인터넷이 농업기상정보 전달과 배분에 있어서 지속적으로 중요한 역할을 수행하겠지만 정보 풍요국과 빈곤국간의 격차는 날로 심화되어 갈 것이다. 그리고 농촌지역은 정보통로의 가장 끝자락을 의미하는데, 앞으로 많은 나라에서 정보통신 수단으로 TV, 라디오, 전화, 신문 및 팩스 등에 의존할 것으로 보이며, 정보와 배분 수단 확충에 필요한 가용 인적 및 경제적 자원에 따라 국가 간에 그 달성 여하에 차이가 있을 것이다. 이러한 차이점들은 농업기상 정보배분시스템 구축설계시에 반드시 고려되어야 한다. 과거 경험에 따르면, 사용자 요구에 적극 부응하는 정보들에 대한 손쉬운 접근을 통해서 기후정보의 활용이 근원적으로 증대한다는 것을 알 수 있다. 지리정보시스템과 원격탐사정보의 농업기상분야 적용도 향후 그 전망이 매우 밝은 분야라고 생각된다. 수 있을 것으로 사료된다. 유방병소를 수술전에 위치결정하는 방법은 그 수기가 간단하고도 안전하며 병소를 정확히 지시해 줌으로써 수술적 생검에 큰 도움을 주었고 그럼으로써 정상유방조직의 절제를 최소화하여 수술 후에 오는 유방의 외형상 변형을 최소화할 수 있었다. The blood pressure was dropped to 80/60 mmHg, but pulse rate was normal. She did not complain of dyspnea, and cyanosis was not developed. The urine volume was normally maintained. She was treated for pulmonary edema, which was completely absorbed after 20 hours. And the blood pressure was also normalized. We has experienced a case of pulmonary edema developed after intraarterial injection of the iodinated contrast medium without underlying cardiac, renal and hepatic problems, and reviewed the literatures on mechani 는 of pulmonary edema caused by intravascular injection of the iodinated contrast materials.석

• 한국가축번식학회지
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• 제17권4호
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• pp.311-323
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• 1994

This study was conducted to observe seasonal and individual changes in semen characteristics and sperm freezability, and sperm penetration into zona-free hamster eggs in Korean native goats. Buck response and change in semen characteristics to electrical stimulations was evaluated for four seasons throughout 2 years and percentage of motile sperm and normal apical ridge acrosome was investigated after equilibration and thawing for 4 seasons with 5 bucks. Sperm penetration rate was evaluated for 4 bucks. 1. Probe insertion at depth of 7cm and repeated stimulation for 3 sec was more effective(P<0.05) in buck response and semen collection than those of other conditions. 2. Semen characteristics from electrojaculation was signficantly(P<0.005) higher in spring and fall for semen volume, in spring and summer for sperm concentration and in fall for sperm motility than those in other seasons, respectively. However, there were no differences in total sperm among seasons. 3. Buck response to electrical stimulation showed significant difference(P<0.05) among individuals in all 3 seasons except winter. Significant individual difference in semen volume was only in spring and summer, but there was no indivudual difference in sperm concentration and total sperm in all season. 4. Washing of semen before freezing treatment was greatly(P<0.05) beneficial to sperm motility after thawing, no matter whether ejaculates exhibit egg yolk coagulation or not. 5. Sperm motility after glycerol equilibration was significantly(P<0.05) low in summer semen and motility after thawing was greatly(P<0.05) higher in winter semen than in other seasons. Freezability of unwashed sperm was significantly difference among bucks, but a yearly freezability of washed sperm after chilling and thawing were no differences among bucks and percentage of normal apical ridge acrosome were not different among seasons and bucks. 6. There was no significant difference in sperm motility after thawing between egg yolk levels in summer, although 20% level gave more higher motility than 5% level. 7. In summer, 3.2% glycerol and 3-h equilibration gave greatest percentage(P<0.05) of sperm motility and normal apical ridge acrosome after thawing. 8. Sperm penetration rate into zona-free hamster eggs was not different between bucks and seasons. Overall, it is concluded that to obtain maximum sperm output and successive semen freezing by electrojaculation method, buck selection with good response in all season could be basically considered and that seasonal effect on sperm freezability was more greater than that of individual bucks.

• Journal of Animal Science and Technology
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• 제45권1호
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• pp.113-122
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• 2003

한우 수소의 유지를 위한 정미에너지 및 대사에너지를 구하기 위하여 28회의 절식대사 시험을 수행하였다. 체중 100 kg에서 400kg까지 100kg 증체 간격(100, 200, 300, 400 kg)으로 7종류의 사료를 각각 유지에너지 수준만 급여하여 분뇨채취를 위한 대사시험(5일)과 열 발생량 측정을 위한 호흡대사시험(2일)을 수행한후 다시 5일간 완전 절식시켜 마지막 24시간 동안 호흡대사시험을 실시하였다. 3종의 사료는 배합사료+볏짚(실험 I), 배합사료+목건초(실험 II), 배합사료+옥수수 사일리지(실험 III)이었고, 조사료와 농후사료의 비율은 40:60으로 하였다. 실험 IV, V, VI, VII은 각각 볏짚, 목건초, 옥수수 사일리지, 배합사료를 단독 급여하였다. 체중 100kg에서는 절식대사량이 66.05/$W^{0.75}$로 높았으나, 체중 200-400kg 사이에서는 60-63kcal/$W^{0.75}$로 거의 비슷하였다. 절식대사량에서 절식시 근육 활동(기립시간과 기복횟수)에 소요된 에너지를 제외한 체중 100-400kg의 평균 기초대사량은 55.92kcal/$W^{0.75}$이었다. 절식대사량에 체조직의 분해산물로서 뇨 에너지 배설량을 추가적으로 보정한 NEm 요구량은 체중 100kg에서 가장 높아 69.10 kcal/$W^{0.75}$였으나, 체중 200-400kg 간에서는 62.07-65.76kcal/$W^{0.75}$로서 체중간에 차이가 없었다. 각 사료조합중 유지량을 급여한 사료조합의 에너지 균형에서 얻어진 에너지 축적량(retained energy)과 보정 NEm인 기초대사시 열 발생량으로 섭취한 대사에너지를 에너지 평형상태로 환산한 결과, 전 체중 평균 MEm 요구량은 102.69kcal/$W^{0.75}$이었다.

• 한국초지조사료학회지
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• 제37권2호
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• pp.176-182
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• 2017

본 연구는 단백질 균형시험에 의한 흑염소의 1일 유지 단백질 요구량을 구하기 위해 수행되었다. 평균체중 $31.78{\pm}4.54$의 8개월 령의 비육기 수컷 흑염소 6두를 공시하였고, $3{\times}3$ Latin square design 방법으로 처리구별 사료 내 조단백질 수준을 달리하여 흑염소에 미치는 영향을 조사하였다. 시험 기간은 2014년 10월 12일부터 2014년 11월 21일까지 40일간 이천의 흑염소 농장에서 진행하였다. 사료의 조단백질 수준은 처리구별로 13%(T1), 16%(T2), 19%(T3) 이며 TDN은 66%로 하여 배합한 TMR 사료를 사용하였으며 1일 사료급여량은 체중의 1.5%를 오후 5시경에 급여하였다. 처리구별 건물섭취량은 T1구가 925.14g/d, T2구가 966.67g/d, T3구가 936.08g/d으로 T2구에서 가장 높았고, 일당증체량은 T2구가 167.13g/d으로 T1과 T3구의 각각 109.26g/d, 118.98g/d 보다 높게 나타났으나 유의적 차이는 보이지 않았다. 건물 소화율은 T1과 T2과 T3구 각각 73.68%, 71.81%, 73.77%로 처리구간에 따른 차이는 나타나지 않았다. 조단백질 소화율은 T3구가 82.42%로 T1과 T2구 각각 72.73%, 65.72% 보다 유의하게 높았다(p<0.05). 조지방 소화율은 처리구별 유의성은 인정되지 않았다. ADF 소화율은 69.13%로 T1구에서 가장 높았다(p<0.05). CF와 NDF 소화율은 46.88~59.76%, 63.29~73.73%의 범위로 처리구간 유의성은 인정되지 않았다. 조단백질 섭취량은 T1과 T2과 T3구에서 각각 128.78g/d, 154.57g/d, 181.23g/d로 사료 내 단백질 수준이 높아질수록 유의적으로 증가하였다(p<0.05). 대사 체중 당 CP 섭취량과 CP 축적량과의 관계식에서 CP 균형이 0이 되는 X축 절편은 $1.63g/BW^{0.75}$이었다. 본 연구결과 8개월 령 수컷 흑염소에게 필요한 유지 조단백질 요구량은 $1.63g/BW^{0.75}$이며 흑염소의 사양표준 설정에 기초자료가 될 것으로 사료된다. 그러나 유지 단백질 요구량에는 성장단계 및 사양방법, 성별에 따라 차이가 발생할 수 있기 때문에 향후 그러한 요인들을 기준으로 한 흑염소 단백질 연구가 단계적으로 필요할 것으로 사료된다.

• 패션비즈니스
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• 제6권1호
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• pp.137-154
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• 2002

It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.