• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.243-248
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• 2006

Recognition of sign has been studied to provide convenience tour information for foreigners and strangers through automatic recognition of sign. The sign image database is essential to training the classifier and to intuitive measurement of performance. In this paper, we described the sign image database collected at Jeonju Hanok Village. As to 45 each other sign image, corresponding 50 images are collected under several condition. This database could be important content to study for the field of pattern recognition.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.465-471
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• 2012

This thesis collected words, feelings, and psychological images expressed in female faces in their 20s and 60s. The comparative analysis of the characteristics will be based on the effective image of direction and improvement. Through the analyzed station of word of images collected, female faces in 20s of image are positive images such as pretty, cute, and elegant; however, there were also negative images such as gloomy, sharp, and stubborn. Female faces in 60s image are negative image such as scary, gloomy, sharp, and stubborn. To the analyzed station of word's tendency (usually expressed appearance), external-oriented tendency significantly developed in their 20s and 60s. It shows that the importance of appearance is emphasized in women face image in 20s and 60s.

• Culinary science and hospitality research
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• v.23 no.3
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• pp.77-88
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• 2017

The purposes of this study were to verify the effects of corporate image on HMR (Home Meal Replacement) brand image, HMR product attitude and HMR behavioral intention. Using a convenience sampling method, the data were collected from those who have bought HMR in Seoul area, Korea. After a total of 350 responses were collected, 342 were used for the analyses. Both standard and hierarchical multiple regression analyses were conducted to test the hypotheses. The results are as follows. First, corporate image and HMR brand image had an effect on product attitude of HMR. Second, corporate image of HMR significantly impacted brand image of HMR. Third, brand image of HMR mediated the relationship between corporate image and behavioral intention. Fourth, product attitude of HMR had an effect on behavioral intention of HMR. These findings provide practical implication and marketing strategies for researchers and marketers regarding corporate image and brand image in the HMR context.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.5
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• pp.674-677
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• 2020

The cultural background of users utilizing image search engines has a significant impact on the satisfaction of the search results. Therefore, it is important to analyze and understand the cultural context of images for more accurate image search. In this paper, we investigate how the cultural context of images can affect the performance of image classification. To this end, we first collected various types of images (e.g,. food, temple, etc.) with various cultural contexts (e.g., Korea, Japan, etc.) from web search engines. Afterwards, a deep transfer learning approach using VGG19 and MobileNetV2 pre-trained with ImageNet was adopted to learn the cultural features of the collected images. Through various experiments we show the performance of image classification can be differently affected according to the cultural context of images.

• The Journal of Korean Academic Society of Nursing Education
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• v.18 no.1
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• pp.62-70
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• 2012

Purpose: The purpose of this study was to identify the effects of sociocultural attitudes toward appearance, appearance satisfaction, body-image, and self-esteem on interpersonal relationship ability of nursing students. Methods: The study was designed as a descriptive survey study. The subjects were 753 nursing students of three nursing colleges. Data were collected by a structured questionnaire and collected from April 1 to May 31, 2011.The collected data were analyzed by using the SPSS/WIN (ver.12.0). Results: The study showed significant differences in the score of interpersonal relationship ability according to gender, economic status and physical health status. The score of interpersonal relationship ability had significantly positive correlations with appearance satisfaction, body-image and self-esteem. Hierarchical linear regression showed physical health status, body-image and self-esteem were independently associated with interpersonal relationship ability. These three predictors accounted for 37% of the variance in interpersonal relationship ability. Conclusion: Physical health status, body-image and self-esteem were the predictors influencing interpersonal relationship ability. Therefore, these factors should be considered when developing intervention programs for interpersonal relationship ability for nursing students.

• The Korean Journal of Health Service Management
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• v.6 no.1
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• pp.53-63
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• 2012

The purpose of this study is to examine the influence of external image and self perfectionism on the depression. The survey collected 240 subjects from 3 university students in Seoul, Korea. The research period was from May to June of 2011 and the collected data were analyzed using the SPSS 15.0. As a result of this research, those with lower self image level, those with higher self perfectionism increased the depression level. It is necessary to develop programs for university students considering the fact that external image and self perfectionism influence on the depression. Moreover, it should be developed that solutions can decrease psychological pressure and overcome overwhelming expectation.

• Journal of Sport and Applied Science
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• v.7 no.2
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• pp.13-19
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• 2023

Purpose: The purpose of this study is to provide directions and implications related to eco-friendly marketing and products of outdoor brand companies by empirically analyzing the influence of outdoor brand's eco-friendly activities on brand image and word of mouth. Research design, data, and methodology: In this study, a survey was conducted on those who have purchased outdoor brand products through the convenience sampling method, and a total of 470 effective samples were collected. Frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted based on the collected data. Results: As a result of the analysis, first, it was found that eco-friendly marketing among the eco-friendly activities of outdoor brands did not have a positive effect on the brand image. Second, among the eco-friendly activities of outdoor brands, eco-friendly products were found to have a positive effect on the brand image. Third, it was found that the brand image had an effect on word of mouth intention. Conclusions: Academic and practical implications were discussed based on the research results that eco-friendly marketing of outdoor brands does not have a positive effect on brand image, eco-friendly products have a positive effect on brand image, and brand image affects word of mouth.

• Journal of Agricultural Extension & Community Development
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• v.17 no.4
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• pp.827-849
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• 2010

The study aims to examine the brand image for developing place name and local brand to create effective development. The data were collected purposive sampling technique by face-to face interview. 154 of resident and 152 of visitor in Seocheon county were used for analysis. Collected data were analyzed by ANOVA and factor analysis. The study found that it was deducted as passionate, comfortable, conservative image through exploring factor analyze that was about brand image's individuality in Seocheon county. And, it had an order that was Konmoe (29.2%), Solli(20.8%), Soya(17.5%) on resident, Konmoe(30.9%), Solli(19.7%), Munitgol(16.4%) on visitor, in place name favorable degree of the nature village. Results suggest that place name be utilized by brand individuality for place marketing effectively.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.18 no.35
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• pp.1-8
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• 1995

Automatic inspection system software for display image characteristic of CRT is developed. There are two major contributions of this software development. One is that the data from measuring equipments which was usually collected manually is automatically collected through RS-232C port and is saved in computer, then, trend analysis graph and final reports are generated. The other is that evauation of characteristic of electron gun was automatically processed by CCD camera and image processing technique. The system is developed under MS-Windows environment utilizing Borland C++4.0 Compiler and DT 3852-8 image processor board. This system can save the time and man power to measure and to anayze the image characteristics relative to current method.

• The Korean Journal of Franchise Management
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• v.12 no.4
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• pp.25-40
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• 2021

Purpose: Marketing communication with customers is essential for companies to survive and grow in a fiercely competitive environment. Advertising is one of the most readily accepted marketing communications by consumers. Unlike a company that owns a distribution network, advertising is vital for a franchise. In general, many advertising models select celebrities. Celebrities are more likely to attract audience attention and influence consumers' purchase intentions. Customers satisfied with advertising are more likely to stay loyal and buy again when the company launches a new product. In addition, customers form a brand image through advertisements. Therefore, in this study, the effect of the characteristics of the foodservice franchise advertising model characteristics on model satisfaction, brand image, and purchase intention. Research design, data, and methodology: The survey of this study was conducted among consumers over the age of 20 who had seen a restaurant franchise advertisement and visited a store within the last 2 months. 305 copies were collected for 7 days during the survey period, from October 21 to October 27, 2021. Among the collected questionnaires, 12 insincere questionnaires were excluded, and 293 were used for analysis. SPSS 25.0 and Smart PLS 3.0 were used as data collected to test the hypothesis. Result: As a result of the study, among the advertising model characteristics of a foodservice franchise, reliability, attractiveness, expertise, and closeness all had a significant positive (+) effect on model satisfaction. In addition, reliability and closeness were found to have a significantly positive (+) effect on brand satisfaction, but attractive and expertise did not significantly affect brand image. Finally, model satisfaction was found to have a significant positive (+) effect on brand image and purchase intention. Brand image also appeared to have a significant positive effect on purchase intention. Conclusions: Research Results First, this study verified the effect of a restaurant franchise advertising model using celebrities by using the characteristics of the advertising model. Second, this study developed a conceptual structure for model characteristics - model satisfaction - brand image - purchase intention. Third, the restaurant franchise marketer needs to select a model in consideration of the privacy of the advertising model. Fourth, consumers tend to equate advertising models with advertising