• Title/Summary/Keyword: Collaborative and Content Based Filtering

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User-Created Content Recommendation Using Tag Information and Content Metadata

  • Rhie, Byung-Woon;Kim, Jong-Woo;Lee, Hong-Joo
    • Management Science and Financial Engineering
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    • v.16 no.2
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    • pp.29-38
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    • 2010
  • As the Internet is more embedded in people's lives, Internet users draw on new Internet applications to express themselves through "user-created content (UCC)." In addition, there is a noticeable shift from text-centered contents mainly posted on bulletin boards to multimedia contents such as images and videos on UCC web sites. The changes require different way of recommendations comparing to traditional products or contents recommendation on the Internet. This paper aims to design UCC recommendation methods with user behavior data and contents metadata such as tags and titles, and compare performances of the suggested methods. Real web logs data of a major Korean video UCC site was used to empirical experiments. The results of the experiments show that collaborative filtering technique based on similarity of UCC customers' preferences performs better than other content-based recommendation methods based on tag information and content metadata.

Proposal of Content Recommend System on Insurance Company Web Site Using Collaborative Filtering (협업필터링을 활용한 보험사 웹 사이트 내의 콘텐츠 추천 시스템 제안)

  • Kang, Jiyoung;Lim, Heuiseok
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.201-206
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    • 2019
  • While many users searched for insurance information online, there were not many cases of contents recommendation researches on insurance companies' websites. Therefore, this study proposed a page recommendation system with high possibility of preference to users by utilizing page visit history of insurance companies' websites. Data was collected by using client-side storage that occurs when using a web browser. Collaborative filtering was applied to research as a recommendation technique. As a result of experiment, we showed good performance in item-based collaborative (IBCF) based on Jaccard index using binary data which means visit or not. In the future, it will be possible to implement a content recommendation system that matches the marketing strategy when used in a company by studying recommendation technology that weights items.

A Study on Tourist Destinations Recommendation App by Medical Tourism Type Using User-Based Collaborative Filtering

  • Cai, Jin;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.255-262
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    • 2020
  • Recently, medical tourism is recognized as a high value-added industry because of its longer period of stay and higher expenditure than general tourism. In particular, although the number of medical tourists visiting Korea is increasing, the perception of Korean medical services is low. The purpose of this paper is to develop the app which, based on medical tourism type, recommends tourism destinations. Additionally, this proposed app can expand general tourism as well. It can provide tourists with medical information easily by sorting types tourists. Besides, as medical tourists normally stay long, we can take the advantage of post-treatment time. This app collects medical information data and tourist destination data, and categorizes the types of medical tourists into four categories: disease medical tourism, traditional medical tourism, cosmetic medical tourism, and recreational medical tourism. It provides medical information according to each type and recommends customized tourist destinations. User-based collaborative filtering is applied for tourist destination recommendations.

Comparison of Recommendation Techniques for Web-based Design Personalization Service (웹기반 개인화 디자인 서비스를 위한 효과적인 추천 기법의 비교 연구)

  • Seo, Jong-Hwan;Byun, Jae-Hyung;Lee, Kun-Pyo
    • Science of Emotion and Sensibility
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    • v.9 no.spc3
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    • pp.179-185
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    • 2006
  • This study examines and compares various recommendation techniques which have been used successfully in other fields and seeks for opportunity to improve design personalization service more effectively. Throughout the literature study, several major recommendation techniques were identified, namely 'contents-based filtering', 'collaborative filtering', and 'demographic filtering'. In order for finding out relative advantages and disadvantages, a case study was carried out by applying different techniques. The result showed that in general, demographic filtering was evaluated least efficient among the techniques. Content-based filtering showed the best efficiency among them. Another significant finding was that the collaborative filtering had a better efficiency as the number of test subjects is increased. In conclusion, we suggest that design recommendation services can be improved by applying contents-based or collaborative filtering for better efficiency of recommendation. And, if the number of test subjects is large enough, it may be possible to remarkably improve the efficiency of design recommendation services by using collaborative filtering.

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A Study on Movies Recommendation System of Hybrid Filtering-Based (혼합 필터링 기반의 영화 추천 시스템에 관한 연구)

  • Jeong, In-Yong;Yang, Xitong;Jung, Hoe-Kyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.1
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    • pp.113-118
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    • 2015
  • Recommendation system is filtering for users require appropriate information from increasing information. Recommendation system is provides the information based on user information or content that information entered in the original through process of filtering through the algorithm. Recommend system is problems with Cold-start, and Cold-start is not enough information in the occurrences for new users of recommend system in the new information to the user when recommend. Cold-start is should meet to resolve the user of information and item information. In this paper, Suggest for movie recommendation system on collaborative filtering techniques and content-based filtering techniques based to a hybrid of a hybrid filtering techniques to solve problems in cold-start.

User and Item based Collaborative Filtering Using Classification Property Naive Bayesian (분류 속성과 Naive Bayesian을 이용한 사용자와 아이템 기반의 협력적 필터링)

  • Kim, Jong-Hun;Kim, Yong-Jip;Rim, Kee-Wook;Lee, Jung-Hyun;Chung, Kyung-Yong
    • The Journal of the Korea Contents Association
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    • v.7 no.11
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    • pp.23-33
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    • 2007
  • The collaborative filtering has used the nearest neighborhood method based on the preference and the similarity using the Pearson correlation coefficient. Therefore, it does not reflect content of the items and has the problems of the sparsity and scalability as well. the item-based collaborative filtering has been practically used to improve these defects, but it still does not reflect attributes of the item. In this paper, we propose the user and item based collaborative filtering using the classification property and Naive Bayesian to supplement the defects in the existing recommendation system. The proposed method complexity refers to the item similarity based on explicit data and the user similarity based on implicit data for handing the sparse problem. It applies to the Naive Bayesian to the result of reference. Also, it can enhance the accuracy as computation of the item similarity reflects on the correlative rank among the classification property to reflect attributes.

Transitive Similarity Evaluation Model for Improving Sparsity in Collaborative Filtering (협업필터링의 희박 행렬 문제를 위한 이행적 유사도 평가 모델)

  • Bae, Eun-Young;Yu, Seok-Jong
    • The Journal of Korean Institute of Information Technology
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    • v.16 no.12
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    • pp.109-114
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    • 2018
  • Collaborative filtering has been widely utilized in recommender systems as typical algorithm for outstanding performance. Since it depends on item rating history structurally, The more sparse rating matrix is, the lower its recommendation accuracy is, and sometimes it is totally useless. Variety of hybrid approaches have tried to combine collaborative filtering and content-based method for improving the sparsity issue in rating matrix. In this study, a new method is suggested for the same purpose, but with different perspective, it deals with no-match situation in person-person similarity evaluation. This method is called the transitive similarity model because it is based on relation graph of people, and it compares recommendation accuracy by applying to Movielens open dataset.

Developing a Book Recommendation System Using Filtering Techniques (필터링 기법을 이용한 도서 추천 시스템 구축)

  • Chung, Young-Mee;Lee, Yong-Gu
    • Journal of Information Management
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    • v.33 no.1
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    • pp.1-17
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    • 2002
  • This study examined several recommendation techniques to construct an effective book recommender system in a library. Experiments revealed that a hybrid recommendation technique is more effective than either collaborative filtering or content-based filtering technique in recommending books to be borrowed in an academic library setting. The recommendation technique based on association rule turned out the lowest in performance.

Image Label Prediction Algorithm based on Convolution Neural Network with Collaborative Layer (협업 계층을 적용한 합성곱 신경망 기반의 이미지 라벨 예측 알고리즘)

  • Lee, Hyun-ho;Lee, Won-jin
    • Journal of Korea Multimedia Society
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    • v.23 no.6
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    • pp.756-764
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    • 2020
  • A typical algorithm used for image analysis is the Convolutional Neural Network(CNN). R-CNN, Fast R-CNN, Faster R-CNN, etc. have been studied to improve the performance of the CNN, but they essentially require large amounts of data and high algorithmic complexity., making them inappropriate for small and medium-sized services. Therefore, in this paper, the image label prediction algorithm based on CNN with collaborative layer with low complexity, high accuracy, and small amount of data was proposed. The proposed algorithm was designed to replace the part of the neural network that is performed to predict the final label in the existing deep learning algorithm by implementing collaborative filtering as a layer. It is expected that the proposed algorithm can contribute greatly to small and medium-sized content services that is unsuitable to apply the existing deep learning algorithm with high complexity and high server cost.

A Movie Rating Prediction System of User Propensity Analysis based on Collaborative Filtering and Fuzzy System (협업적 필터링 및 퍼지시스템 기반 사용자 성향분석에 의한 영화평가 예측 시스템)

  • Lee, Soo-Jin;Jeon, Tae-Ryong;Baek, Gyeong-Dong;Kim, Sung-Shin
    • Journal of the Korean Institute of Intelligent Systems
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    • v.19 no.2
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    • pp.242-247
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    • 2009
  • Recently an intelligent system is developed for the service what users want not a passive system which just answered user's request. This intelligent system is used for personalized recommendation system and representative techniques are content-based and collaborative filtering. In this study, we propose a prediction system which is based on the techniques of recommendation system using a collaborative filtering and a fuzzy system to solve the collaborative filtering problems. In order to verify the prediction system, we used the data that is user's rating about movies. We predicted the user's rating using this data. The accuracy of this prediction system is determined by computing the RMSE(root mean square error) of the system's prediction against the actual rating about the each movie and is compared with the existing system. Thus, this prediction system can be applied to base technology of recommendation system and also recommendation of multimedia such as music and books.