• Title/Summary/Keyword: Collaborative Filtering (CF)

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Development of a Book Recommendation System using Case-based Reasoning (사례기반 추론을 이용한 서적 추천시스템의 개발)

  • 이재식;정석훈
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.05a
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    • pp.305-314
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    • 2002
  • In order to adapt to today's rapidly changing environment and gain a competitive advantage, many companies are interested in CRM(Customer Relationship Management). Especially, the product recommendation system that can be implemented by personalizing the marketing strategy becomes the focus of CRM. In this research, we employed CBR(Case-Based Reasoning) technique that can overcome the limitation of CF(Collaborative Filtering) technique. Our system recommends the books that the customer is very likely to buy next time considering the factors such as 'Personal Features of Customer,' Similarity between Book Categories' and 'Sequence of Book Purchases'. Accuracy of predicting a book-not a particular book, but in the middle level of classification that contains about 190 categories-was about 57%.

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Vector-wise Masknet: A CTR(Click-Through Rate) Prediction Model (벡터 단위 Masknet: 클릭률 예측 모델)

  • Ying Sheng;Inwhee Joe
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.11a
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    • pp.491-492
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    • 2023
  • 클릭률(CTR) 예측은 많은 실제 응용 프로그램에서 가장 기본적인 작업 중 하나가 되었으며 이 분야에서 많은 고급 모델이 나았다. 그러나 가장 고전적인 CF(Collaborative Filtering) 모델에서 딥러닝 모델로 발전하는 과정에서 특징 교차의 기본 단위가 요소(비트 단위)가 아닌 특징(벡터 단위)이라는 사실을 기억하는 모델은 거의 없다. 이 논문에서는 Masknet 모델에 벡터 단위 교차를 적용하는 클릭률 예측 모델은 제안한다.Movielens 에 대해 예측 결과는 89.24%로 나타나고 원본 모델보다 효과가 더 좋다.

Performance Improvement of a Movie Recommendation System using Genre-wise Collaborative Filtering (장르별 협업필터링을 이용한 영화 추천 시스템의 성능 향상)

  • Lee, Jae-Sik;Park, Seog-Du
    • Journal of Intelligence and Information Systems
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    • v.13 no.4
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    • pp.65-78
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    • 2007
  • This paper proposes a new method of weighted template matching for machine-printed numeral recognition. The proposed weighted template matching, which emphasizes the feature of a pattern using adaptive Hamming distance on local feature areas, improves the recognition rate while template matching processes an input image as one global feature. Template matching is vulnerable to random noises that generate ragged outlines of a pattern when it is binarized. This paper offers a method of chain code trimming in order to remove ragged outlines. The method corrects specific chain codes within the chain codes of the inner and the outer contour of a pattern. The experiment compares confusion matrices of both the template matching and the proposed weighted template matching with chain code trimming. The result shows that the proposed method improves fairly the recognition rate of the machine-printed numerals.

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A Study on Enhancing Personalization Recommendation Service Performance with CNN-based Review Helpfulness Score Prediction (CNN 기반 리뷰 유용성 점수 예측을 통한 개인화 추천 서비스 성능 향상에 관한 연구)

  • Li, Qinglong;Lee, Byunghyun;Li, Xinzhe;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.27 no.3
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    • pp.29-56
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    • 2021
  • Recently, various types of products have been launched with the rapid growth of the e-commerce market. As a result, many users face information overload problems, which is time-consuming in the purchasing decision-making process. Therefore, the importance of a personalized recommendation service that can provide customized products and services to users is emerging. For example, global companies such as Netflix, Amazon, and Google have introduced personalized recommendation services to support users' purchasing decisions. Accordingly, the user's information search cost can reduce which can positively affect the company's sales increase. The existing personalized recommendation service research applied Collaborative Filtering (CF) technique predicts user preference mainly use quantified information. However, the recommendation performance may have decreased if only use quantitative information. To improve the problems of such existing studies, many studies using reviews to enhance recommendation performance. However, reviews contain factors that hinder purchasing decisions, such as advertising content, false comments, meaningless or irrelevant content. When providing recommendation service uses a review that includes these factors can lead to decrease recommendation performance. Therefore, we proposed a novel recommendation methodology through CNN-based review usefulness score prediction to improve these problems. The results show that the proposed methodology has better prediction performance than the recommendation method considering all existing preference ratings. In addition, the results suggest that can enhance the performance of traditional CF when the information on review usefulness reflects in the personalized recommendation service.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

Cluster Feature Selection using Entropy Weighting and SVD (엔트로피 가중치 및 SVD를 이용한 군집 특징 선택)

  • Lee, Young-Seok;Lee, Soo-Won
    • Journal of KIISE:Software and Applications
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    • v.29 no.4
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    • pp.248-257
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    • 2002
  • Clustering is a method for grouping objects with similar properties into a same cluster. SVD(Singular Value Decomposition) is known as an efficient preprocessing method for clustering because of dimension reduction and noise elimination for a high dimensional and sparse data set like E-Commerce data set. However, it is hard to evaluate the worth of original attributes because of information loss of a converted data set by SVD. This research proposes a cluster feature selection method, called ENTROPY-SVD, to find important attributes for each cluster based on entropy weighting and SVD. Using SVD, one can take advantage of the latent structures in the association of attributes with similar objects and, using entropy weighting one can find highly dense attributes for each cluster. This paper also proposes a model-based collaborative filtering recommendation system with ENTROPY-SVD, called CFS-CF and evaluates its efficiency and utilization.

Multicriteria Movie Recommendation Model Combining Aspect-based Sentiment Classification Using BERT

  • Lee, Yurin;Ahn, Hyunchul
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.3
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    • pp.201-207
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    • 2022
  • In this paper, we propose a movie recommendation model that uses the users' ratings as well as their reviews. To understand the user's preference from multicriteria perspectives, the proposed model is designed to apply attribute-based sentiment analysis to the reviews. For doing this, it divides the reviews left by customers into multicriteria components according to its implicit attributes, and applies BERT-based sentiment analysis to each of them. After that, our model selectively combines the attributes that each user considers important to CF to generate recommendation results. To validate usefulness of the proposed model, we applied it to the real-world movie recommendation case. Experimental results showed that the accuracy of the proposed model was improved compared to the traditional CF. This study has academic and practical significance since it presents a new approach to select and use models in consideration of individual characteristics, and to derive various attributes from a review instead of evaluating each of them.

Identifying Prospective Visitors and Recommending Personalized Booths in the Exhibition Industry

  • Moon, Hyun Sil;Kim, Jae Kyeong;Choi, Il Young
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.85-105
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    • 2014
  • Exhibition industry is important business domains to many countries. Not only lots of countries designated the exhibition industry as tools to stimulate national economics, but also many companies offer millions of service or products to customers. Recommender systems can help visitors navigate through large information spaces of various booths. However, no study before has proposed a methodology for identifying and acquiring prospective visitors although it is important to acquire them. Accordingly, we propose a methodology for identifying, acquiring prospective visitors, and recommending the adequate booth information to their preferences in the exhibition industry. We assume that a visitor will be interested in an exhibition within same class of exhibition taxonomy as exhibition which the visitor already saw. Moreover, we use user-based collaborative filtering in order to recommend personalized booths before exhibition. A prototype recommender system is implemented to evaluate the proposed methodology. Our experiments show that the proposed methodology is better than the item-based CF and have an effect on the choice of exhibition or exhibit booth through automation of word-of-mouth communication.

A Study of Recommendation System Using Association Rule and Weighted Preference (연관규칙과 가중 선호도를 이용한 추천시스템 연구)

  • Moon, Song Chul;Cho, Young-Sung
    • Journal of Information Technology Services
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    • v.13 no.3
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    • pp.309-321
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    • 2014
  • Recently, due to the advent of ubiquitous computing and the spread of intelligent portable device such as smart phone, iPad and PDA has been amplified, a variety of services and the amount of information has also increased fastly. It is becoming a part of our common life style that the demands for enjoying the wireless internet are increasing anytime or anyplace without any restriction of time and place. And also, the demands for e-commerce and many different items on e-commerce and interesting of associated items are increasing. Existing collaborative filtering (CF), explicit method, can not only reflect exact attributes of item, but also still has the problem of sparsity and scalability, though it has been practically used to improve these defects. In this paper, using a implicit method without onerous question and answer to the users, not used user's profile for rating to reduce customers' searching effort to find out the items with high purchasability, it is necessary for us to analyse the segmentation of customer and item based on customer data and purchase history data, which is able to reflect the attributes of the item in order to improve the accuracy of recommendation. We propose the method of recommendation system using association rule and weighted preference so as to consider many different items on e-commerce and to refect the profit/weight/importance of attributed of a item. To verify improved performance of proposing system, we make experiments with dataset collected in a cosmetic internet shopping mall.

Development of a Recommender System for E-Commerce Sites Using a Dimensionality Reduction Technique (차원 감소 기법을 이용한 전자 상거래 추천 시스템)

  • Kim, Yong-Soo;Yum, Bong-Jin;Kim, Nor-Man
    • Journal of Korean Institute of Industrial Engineers
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    • v.36 no.3
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    • pp.193-202
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    • 2010
  • The recommender system is a typical software solution for personalized services which are now popular in e-commerce sites. Most of the existing recommender systems are based on customers' explicit rating data on items (e.g., ratings on movies), and it is only recently that recommender systems based on implicit ratings have been proposed as a better alternative. Implicit ratings of a customer on those items that are clicked but not purchased can be inferred from the customer's navigational and behavioral patterns. In this article, a dimensionality reduction (DR) technique is newly applied to the implicit rating-based recommender system, and its effectiveness is assessed using an experimental e-commerce site. The experimental results indicate that the performance of the proposed approach is superior or at least similar to the conventional collaborative filtering (CF)-based approach unless the number of recommended products is 'large.' In addition, the proposed approach requires less memory space and is computationally more efficient.