• 제목/요약/키워드: Cognitive-perceptual Variables

검색결과 19건 처리시간 0.027초

노인의 건강증진행위와 관련된 변인에 관한 연구 (Determinants of Health-Promoting Behavior in the Elderly)

  • 김효정;박영숙
    • 기본간호학회지
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    • 제4권2호
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    • pp.283-300
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    • 1997
  • This study was undertaken to grasp health-promoting behavior of the elderly and to identify variables related to them in order to facilitate nursing intervention for health promotion of this population. The subjects for this study were 291 old persons obtained by cluster sampling from twenty general social welfare centers located in Tague. Data were collected by self-reported questionnaires from August 13 to September 13, 1996. Questionnaires were developed based on Sherer and others' Self-Efficacy scale, Rosenberg's Self-Esteem scale, Wallston and other's Multidimensional Health Locus of Control scale, Northern illinois University's Helath Self Rating Scale, Walker and others' Health Promotion Lifestyles Profile. Analysis of the data was done by use of descriptive statistics, stepwise multiple regression, Pearson Correlation Coefficient, MANOVA, t-test, and ANOVA. The results were summarized as follows : 1. For the practice of health-promoting behavior, the mean score was 2.89 and range was 3.59 to 2.09. The factor of the highest mean score was regular diet(M=3.42) and factor of the lowest mean score as stress management(M=2.27). 2. The combination of self-efficacy, internal health locus of control, family number, and average monthly pocket money explained 30.0% of the variance of health-promoting behavior. 3. With regard to the relationship between health-promoting behavior and cognitive perceptual factor, self-efficacy correlated positively with health-promoting behavior(r=.4951, P=.0001), self-esteem correlated positively(r=.3263, P=.0001), internal health locus of control correlated positively(r=.3244, P=.0001), perceived health status correlated positively(r=.1355, P=.0274). 4. According to age(F=2.50, P=.0431), sex(t=2.14, P=.0332), marital status(F=7.85, P=.0005), education(F=5.44, P=.0003), family number(F=11.18, P=.0001), people living together(F=7.21, P=.0009), previous occupation(F=5.83, P=.0001), average monthly pocket money(F=7.27, P=.0001), there were differences of health-promoting behavior. The above findings show that health-promoting behavior are related to demographic characteristics, four cognitive perceptual factors(self-efficacy, self-esteem, internal health locus of control, perceived health status). On the basis of the above findings the following recommendations are made ; 1. Nursing interventions enhancing exercise or activity, accountability for health, stress management of the elderly must be provided. 2. Nursing strategies enhancing self-efficacy which is most significant effect on health-promoting behavior must be developed.

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중년여성의 건강증진행위에 관한 연구 (Health Promotion Behavior of Middle-Aged Women)

  • 권영숙;이명숙
    • 한국보건간호학회지
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    • 제12권2호
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    • pp.89-106
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    • 1998
  • The Health Promotion Model by Pender(l987) was used as the conceptual framework for analyzing the health promotion behaviors. The purposes of this study were to describe health promoting life style behaviors in 245 women between the ages of 35 and 59 living in Seoul and other cities and to find their predictive factors. Data were collected from 1st to 23th. June. 1998. The tool used for this study was structured questionnaire with consisted of 8 items on general characteristics. 5 items on health related characteristics. 43 items on health promoting life style. 28 items on menopausal symptoms. 5 items on family support. and 28 items on self-efficacy. The collected data were analyzed using the SAS. yielding descriptive statistics. ANOVA. Pearson's Correlation. stepwise multiple regression. The findings of this study are as follows. 1) The mean score of health promotion behavior(3.25) is not high. The mean scores of this self actualization (3.73). interpersonal support (3.68). and nutrition (3.57). regulation of stress (3.22) in domains are higher than health responsibility (2.90). exercise (2.63). 2) The results of the comparison between the health promotion behaviors and general variables showed a statistically significant difference in education (P=.0061), domestic economy status(P=.0001). perception of health status(P=.0001) but. age. state of menstruation. perception of weight is not significant difference. 3) The correlation between health promoting life style and self-efficacy(P=.0001). family support(P=.0001) is significant. But. there is no correlation between health promoting life style and age. number of family. perception of weight. 4) In the cognitive-perceptual factors. self-efficacy (P=.0001) is very significant predictor (accounted for $39.7\%$) and in the modifying factors. family support(P=.0001) is very significant (accounted for $9.0\%$). It is same to other research results.

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국내 간호학생 성격관련 연구 문헌고찰 : MBTI를 중심으로 (A Review of the Korean Nursing Research Literature with MBTI Personality and Nursing Students)

  • 홍은영
    • 한국융합학회논문지
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    • 제13권1호
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    • pp.425-436
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    • 2022
  • 본 연구는 현재까지 국내에서 출판된 간호학생 대상의 MBTI 관련 연구를 분석하고 고찰하여, 최근 연구경향 파악 및 간호교육에의 활용방안에 대한 방향을 제시하기 위해 시도되었다. 문헌검색은 국회전자도서관(National Assembly Library, NAL), 한국학술정보(Korean Studies Information Service System, KISS), 국내학술지(DBPIA), 한국의학논문데이터베이스(Korean Medical database, KMbase), 국가과학기술정보센터(National Discovery for Science Library, NDSL)에서 검색어 '(간호 또는 간호학생 또는 학생간호사) and (성격 또는 MBTI)'로 검색하여 중복논문 및 연구대상자나 연구주제가 맞지 않는 논문을 제외한 총 22편의 논문을 분석대상으로 하였다. 22개의 분석대상 논문 모두 양적연구 였으며 63.6%가 비설험연구였다. MBTI와 함께 가장 많이 연구된 변수는 자기효능, 자존감, 학업적 자기효능 등의 인지-지각적 변수가 가장 많이 연구되었고 그 다음으로 학업스타일, 학업성취, 임상수행능력과 같은 학습관련 변수가 가장 많이 연구되었다. 분석대상 논문에서의 대상자들의 MBTI 성격유형을 2차분석한 결과 총 16가지 MBTI 성격유형 중 가장 많은 분포를 보인 유형은 ISTJ(12.3)%, ESTJ(11.5%) 등이었다. 추후 MBTI 성격유형과 근무부서 선택과 같은 종단연구도 필요할 것으로 생각되며, MBTI 성격유형별 효율적 교수 학습방법을 개발하고 적용하는 후속연구가 필요할 것으로 생각된다.

중년후기 여성의 건강증진행위 모형구축 (A Model for Health Promoting Behaviors in Late-middle Aged Woman)

  • 박재순
    • 여성건강간호학회지
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    • 제2권2호
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    • pp.298-331
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    • 1996
  • Recent improvements in living standard and development in medical care led to an increased interest in life expectancy and personal health, and also led to a more demand for higher quality of life. Thus, the problem of women's health draw a fresh interest nowadays. Since late-middle aged women experience various physical and socio-psychological changes and tend to have chronic illnesses, these women have to take initiatives for their health control by realizing their own responsibility. The basic elements for a healthy life of these women are understanding of their physical and psychological changes and acceptance of these changes. Health promoting behaviors of an individual or a group are actions toward increasing the level of well-being and self-actualization, and are affected by various variables. In Pender's health promoting model, variables are categorized into cognitive factors(individual perceptions), modifying factors, and variables affecting the likelihood for actions, and the model assumes the health promoting behaviors are affected by cognitive factors which are again affected by demographic factors. Since Pender's model was proposed based on a tool broad conceptual frame, many studies done afterwards have included only a limited number of variables of Pender's model. Furthermore, Pender's model did not precisely explain the possibilities of direct and indirect paths effects. The objectives of this study are to evaluate Pender's model and thus propose a model that explains health promoting behaviors among late-middle aged women in order to facilitate nursing intervention for this group of population. The hypothetical model was developed based on the Pender's health promoting model and the findings from past studies on women's health. Data were collected by self-reported questionnaires from 417 women living in Seoul, between July and November 1994. Questionnaires were developed based on instruments of Walker and others' health promotion lifestyle profile, Wallston and others' multidimensional health locus of control, Maoz's menopausal symptom check list and Speake and others' health self-rating scale. IN addition, items measuring self-efficacy were made by the present author based on past studies. In a pretest, the questionnaire items were reliable with Cronbach's alpha ranging from .786 to .934. The models for health promoting behaviors were tested by using structural equation modelling technique with LISREL 7.20. The results were summarized as follows : 1. The overall fit of the hypothetical model to the data was good (chi-square=4.42, df=5, p=.490, GFI=.995, AGFI=.962, RMSR=.024). 2. Paths of the model were modified by considering both its theoretical implication and statistical significance of the parameter estimates. Compared to the hypothetical model, the revised model has become parsimonious and had a better fit to the data (chi-square =4.55, df=6, p=.602, GFI=.995, AGFI=.967, RMSR=.024). 3. The results of statistical testing were as follows : 1) Family function internal health locus of control, self-efficacy, and education level exerted significant effects on health promoting behaviors(${\gamma}_{43}$=.272, T=3.714; ${\beta}_[41}$=.211, T=2.797; ${\beta}_{42}$=.199, T=2.717; ${\gamma}_{41}$=.136, T=1.986). The effect of economic status, physical menopausal symptoms, and perceived health status on health promoting behavior were insignificant(${\gamma}_{42}$=.095, T=1.456; ${\gamma}_{44}$=.101, T=1.143; ${\gamma}_{43}$=.082, T=.967). 2) Family function had a significance direct effect on internal health locus of control (${\gamma}_{13}$=.307, T=3.784). The direct effect of education level on internal health locus of control was insignificant(${\gamma}_{11}$=-.006, T=-.081). 3) The directs effects of family functions & internal health locus of control on self-efficacy were significant(${\gamma}_{23}$=.208, T=2.607; ${\beta}_{21}$=.191, T=2.2693). But education level and economic status did not exert a significant effect on self-efficacy(${\gamma}_{21}$=.137, T=1.814; ${\beta}_{22}$=.137, T=1.814; ${\gamma}_{22}$=.112, T=1.499). 4) Education level had a direct and positive effect on perceived health status, but physical menopausal symptoms had a negative effect on perceived health status and these effects were all significant(${\gamma}_{31}$=.171, T=2.496; ${\gamma}_{34}$=.524, T=-7.120). Internal health locus and self-efficacy had an insignificant direct effect on perceived health status(${\beta}_{31}$=.028, T=.363; ${\beta}_{32}$=.041, T=.557). 5) All predictive variables of health promoting behaviors explained 51.8% of the total variance in the model. The above findings show that health promoting behaviors are explained by personal, environmental and perceptual factors : family function, internal health locus of control, self-efficacy, and education level had stronger effects on health promoting behaviors than predictors in the model. A significant effect of family function on health promoting behaviors reflects an important role of the Korean late-middle aged women in family relationships. Therefore, health professionals first need to have a proper evaluation of family function in order to reflect the family function style into nursing interventions and development of strategies. These interventions and strategies will enhance internal health locus of control and self-efficacy for promoting health behaviors. Possible strategies include management of health promoting programs, use of a health information booklets, and individual health counseling, which will enhance internal health locus of control and self-efficacy of the late-middle aged women by making them aware of health responsibilities and value for oneself. In this study, an insignificant effect of physical menopausal symptoms and perceived health status on health promoting behaviors implies that they are not motive factors for health promoting behaviors. Further analytic researches are required to clarify the influence of physical menopausal symptoms and perceived health status on health promoting behaviors with-middle aged women.

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시설노인의 골다공증 관련요인 연구 (A Study of Related Factors in the Bone Mineral Density of the Institutionalized Elderly)

  • 김희자
    • 지역사회간호학회지
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    • 제8권1호
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    • pp.31-44
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    • 1997
  • The purpose of this study was to measure and determine the relationship of femoral neck and lumbar bone mineral density with their and related factors. It were measured and determined the relationships among bone mineral density, bone mineral content in the lumbar and femoral neck, muscle strength (arm, back, leg), muscle endurance, instrumental activity of daily living (IADL), quality of life, cognitive perceptual variables(self efficacy, perceived health status), age, age at menopausal period. The twenty five subjects participating in this study consisted of twelve males and thirteen females at a C-institution in Chung Buk province. The mean age of subjects was 73.64 years. The data was collected from August, 1993 to September, 1993. The data was analyzed with $x^2-test$, t-test, Correlation, multiple regression using a SPSS pc+ program. 1. The mean femoral neck bone mineral density was $0.636g/cm^2$, 66.7% of young bone mineral density, the mean lumbar($L_2-L_4$) bone mineral density was $0.807g/cm^2$, 79.86% of young bone mineral density. The mean fermoral neck bone mineral content was 2.906g and the mean lumbar bone mineral content was 36.898g. 2. The mean muscle strength was 17.14kg(grip strength), 32.05kg(back lift strength), 17.14kg (leg lift strength) and the mean muscle endurance was 9.92times. 3. Men showed a significantly higher score (p<0.01) in muscle strength and muscle endurance than women, as well as a significantly higher score on self efficacy and perceived health status(p<0.05). 4. The femur neck bone mineral density had a significant correlation(p<0.0l) with leg lift strength, back lift strength, and their was a significant correlations (p<0.05) with arm strength and muscle endurance. Lumbar ($L_2-L_2$) bone mineral density had a significant correlation(p<0.05) with muscle endurance, grip strength and IADL. 5. With the multiple regression analysis the most significant predictor for lumbar bone mineral density were IADL, the most significant predictor for femoral neck bone mineral density was leg strength. This study concluded: As the mean bone mineral density and bone mineral content were low, the aged showed osteopenia. Bone mineral density, muscle strength and IADL were correlated. The aged could pro mote muscle strength, bone mineral density and IADL through Leg Press exercise which was safe and efficient for the aged. This Leg Press exercise contributed to prevention of osteoporosis and promoted the health of the aged.

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건강증진과 삶의 질 구조모형 II-암환자 중심- (A Structural Model for Health Promotion and Quality of Life in People with Cancer)

  • 오복자
    • 대한간호학회지
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    • 제26권3호
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    • pp.632-652
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    • 1996
  • It has been noted that a genetic alteration of cells influenced by unhealthy lifestyle in addition to a series of other carcinogens increases the incidence of various neoplasmic diseases. Therefore the importance of a lifestyle that minimizes such an impact on health should be emphasized. Since stomach cancer, the most common neoplasmic disease in Korea, is related to personal lifestyle and as there is a possibility of its recurrence, patients with stomach cancer need to lead a healthy lifestyle. Also the quality of life which patients experience is negatively affected by the side effects of treatments and the possibility of recurrence. Therefore an effective nursing intervention to enhance quality of life and encourage healthy lifestyle is needed. The purpose of this study is to provide a basis for nursing intervention strategies to promote health and thus enhance quality of life. A hypothetical model for this purpose was constructed based on Pender's Health Promotion Model and Becker's Health Belief Model, with the inclusion of some influential factors such as hope for quality of life and health promoting behavior. The aims of study were to : 1) evaluate the effectiveness of patient's cognitive-perceptual factors on health promoting behaviors and quality of life ; 2) examine the causal relationships among perceived benefit, perceived barrier, perceived susceptibility and severity, internal locus of control, perceived health status, hope, health concept, self efficacy, self esteem health promoting behaviors & quality of life ; 3) build and test a global hypothetical model. The subjects for this study were 164 patients who were being treated for stomach cancer were approached in the outpatient clinic on a University Hospital. The data from the completed questionnaires were analyzed using Linear Structural Relationships (LISREL). The results of research are as follows : 1) Hypothetical model and the modified model showed a good fit to the empirical data, revealing considerable explanational power for health promoting behaviors(54.9%) and quality of life(87.6%) 2) Self efficacy and hope had significant effects on health promoting behaviors. Of these, hope was affected indirectly through self efficacy and self esteem. 3) Perceived health status, hope and self esteem had significant direct effect on the quality of life. Of these variables, perceived health status was the most essential factor affecting general satisfaction in life. 4) Self-efficacy, as a mediating variable, was positively affected by perceived benefit and hope. 5) Self-esteem, as a mediating variable, was positively affected by perceived health status and hope. 6) Hope was the main variable affecting self efficacy, self esteem, health promoting behaviors and quality of life. The derived model in this study could effectively be used as a reference model for further study and could suggests a direction for nursing practices

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기업가적 활동 형성에 미치는 영향요인: 인지론적 접근 (Examining the Formation of Entrepreneurial Activities through Cognitive Approach)

  • 이채원
    • 벤처창업연구
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    • 제12권3호
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    • pp.65-74
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    • 2017
  • 기업가정신 연구에서 "왜 어떤 사람들은 기업가가 되고, 어떤 사람은 기업가성향을 갖지 않는가?"라는 질문은 매우 중요한 연구주제이다. 그동안 많은 연구들은 기업가의 특성을 바탕으로 기업가적 의도와 행동을 설명하고자 하였으나 일관성 있는 연구결과를 얻어내지 못하였으며, 많은 비판을 받아 왔다. 이러한 비판은 인지론적 접근(Cognition Theory)을 통한 연구를 발전시키게 되었다. 즉, 어떤 사람이 기업가적 행동을 하는지는 어떤 특정한 자질의 문제가 아니라 기업가가 어떻게 인지를 하느냐에 달려 있다는 것이다. 본 연구에서는 2016년 GEM(Global Entrepreneurship Monitor) Korea 조사를 바탕으로 기업가적 행동(초기 기업가적 행동 - 창업을 하고자 준비하는 예비창업자, 창업을 하여 42개월 미만의 초기 기업가를 대상으로 함)에 영향을 미치는 인지적 요소를 파악하고자 하였다. GEM조사는 크게 성인조사와 전문가조사로 구분되며, 본 연구의 표본으로 사용한 성인조사는 우리나라 성인 2,000여명을 대상으로 하여 기업가정신에 대한 태도, 인지, 동기, 성장열망 등을 조사한 자료를 사용하였다. 기존의 인지론적 접근방법을 사용한 많은 연구들은 주로 연구 대상을 대학생, 대학원생들의 기업가적 의도 및 창업 의도로 설명하고자 하였으며, 실제 기업가적 행동을 중심으로 한 연구는 많이 이루어지지 않았다. 또한 기업가적 과정에서 기업가의 인지는 단지 기업가 개인적 수준에서의 인지 즉, 자기 효능감(Self-Efficacy), 가치관, 태도적 특성뿐만이 아니다. 개인 수준에서의 인지요소들과 더불어 사회 문화적 환경으로부터 영향 받아 형성되는 지각(Perception)과 주변 사람들의 영향을 통해서 형성되는 지각 또한 기업가적 행동에 영향을 미치는 중요한 요소이다. 본 연구에서는 GEM 연구의 검증된 조사방법을 통해 선정된 우리나라를 대표하는 일반 성인 샘플을 대상으로 하여 로짓 회귀분석을 통해 기업가적 활동을 파악하고자 하였으며, 그동안 연구의 중요성에 비해 많이 다루어지지 않은 롤 모델에 대한 인식, 비즈니스 환경에서의 기회에 대한 인식, 사회적으로 얼마나 기업가에 대해 논의가 이루어지는지와 같은 사회적 정당성에 대한 인식이 기업가적 활동에 어떤 영향을 미치는지를 살펴보았다. 사람들은 일반적으로 자기효능감이 높은 경우에 기업가적 활동 참여에 더욱 적극성을 보이며, 주변에 기업가로서의 롤 모델이 있는 경우 더 적극적인 기업가적 활동을 한다는 것이다. 다만 사회적으로 기업가가 좋은 경력의 대안으로 인지된다고 하더라도 개인들의 기업가적 활동에 영향을 미치지는 못하며, 또한 사회적으로 기업가가 존경받는 위치에 있다는 것도 기업가적 활동을 촉진시키는데 영향을 미치지 못하는 것으로 나타났다. 다만 미디어에서 성공 받는 기업인이 많이 노출 되는 것은 기업가적 활동을 촉진시키는데 영향을 미치는 것으로 나타났다. 본 논문은 기업가적 의도가 기업가적 활동으로 연결되기 위해서 사회적으로 어떤 조력이 필요한지 정책적 시사점을 제공할 뿐만 아니라 기업가정신의 인지론적 접근방법에 대한 이론적 발전에도 기여할 것으로 본다.

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탐색쾌악주의대망상소비자행위적조절작용(探索快乐主义对网上消费者行为的调节作用) (Investigating the Moderating Impact of Hedonism on Online Consumer Behavior)

  • Mazaheri, Ebrahim;Richard, Marie-Odile;Laroche, Michel
    • 마케팅과학연구
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    • 제20권2호
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    • pp.123-134
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    • 2010
  • 考虑到消费者和供应商的利益, 公司利用网络为媒介来沟通并向消费者销售产品. 这一趋势使得很多研究者和实践者都关注网上购物环境这一领域. 本文测试了网上消费者行为和具有不同快乐主义水平的网址的模型. 与以往的研究不同, 我们包括了所有三种情绪(激励, 快乐和支配)并将此运用到模型中. 本研究中, 我们假设网址的外观, 例如背景颜色, 音乐和字体在消费者最初接触到网址时均影响三种情绪(Mazaheri, Richard, and Laroche, 2011). 反之, 这些情绪会影响消费者对网址氛围的感知–网址信息量, 效率和娱乐性的感知. 这些假设与Zajonc (1980)的研究一致. 他认为情感的作用是独立于感性的和认知操作并且可以影响回应. 我们因此提出网址氛围和流量的感知影响消费者对网址和产品的态度, 网址卷入和购买意图. 另外, 我们研究网址的快乐主义水平对模型中所有关系的调节作用. 因此, 我们比较享乐网址路径系数 "高" 和 "低". 我们用39个真实的网站涵盖了12种产品类别(8种服务和4种实物产品)来测试模型. 这其中, 回复者认为20个是高享乐, 19个为低享乐. EQS6.1的结果支持整体模型: x2=1787 (df=504), CFI=.994; RMSEA=.031. 所有假设都是显著的. 另外, 多群组分析表明在高享乐和低享乐网址群组之间的几个非不变量结构路径. 这些结果支持三种情绪影响消费者对网址氛围, 流量和其他消费者行为变量的认知. 我们发现快乐极大的影响这网址态度和网址娱乐性的认知. 激励积极的影响其他两种情绪, 网址信息量的认知和网址卷入. 而且, 激励对流量的影响非常显著. 这些结果说明在支配和消费者对网址效率的认知之间有很强的相关. 支配同时和网址态度和流量相关. 另外, 结果还表明网址卷入和对产品的态度是购买意图最重要的两个因素. 网址信息量和流量也积极的影响购买意图. 多群组分析的结果支持网址快乐主义的调节作用. 与低(高)享乐网址相比, 实用(享乐)属性对其他变量的影响比高(低)享乐网址更强. 在这三种情绪中, 支配(控制感)影响在高享乐网址中更强. 快乐影响在低享乐网址中更强. 而且, 网址信息量的影响对高享乐网址更强. 另一方面, 信息效率对网址信息量认知的影响和网址卷入对产品态度的影响在低享乐网址中更强.

온라인 서비스 품질이 고객만족 및 충성의도에 미치는 영향 -항공권 예약.발권 웹사이트를 중심으로- (The Effects of Online Service Quality on Consumer Satisfaction and Loyalty Intention -About Booking and Issuing Air Tickets on Website-)

  • 박종기;고도은;이승창
    • 한국유통학회지:유통연구
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    • 제15권3호
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    • pp.71-110
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    • 2010
  • 본 연구에서는 항공권 예약 발권 웹사이트의 서비스 품질을 측정 뿐만 아니라 서비스 회복도 측정하고자 하였다. 또한 서비스 품질과 서비스 회복이 고객만족 및 충성의도에 미치는 영향관계를 실증하고자 하였다. 온라인 서비스 품질과 온라인 서비스 회복의 측정을 위해 Parasuraman, Zeithaml, & Malhotra(2005)가 개발한 E-S-QUAL과 E-RecS-QUAL을 사용했으며, 했다. E-S-QUAL은 온라인 서비스 품질을 측정하는 도구로써, 효율성, 시스템 이용가능성, 이행성, 프라이버시의 4개 차원 22개 항목으로 구성된다. E-RecS-QUAL은 온라인 서비스 회복을 측정하는 도구로써, 반응, 보상, 접촉의 3개 차원 11개 항목으로 구성된다. 실증분석을 위한 설문조사는 항공사나 여행사의 웹사이트를 통해 국내 외 항공권을 구입해 본 경험이 있는 소비자를 대상으로 실시하였는데, 총 400부가 회수되었고, 이 중 342부를 최종분석에 사용하였다. 실증분석을 위해 AMOS 7.0과 SPSS 15.0을 사용하였다. 먼저, SPSS 15.0을 사용하여, 요인점수를 이용한 회귀분석으로 가설검증을 한 결과, <가설 I-1, 2, 3, 4, II-1, 2, 3, III-1, IV-1>이 전부 채택되었다. 온라인 서비스 품질과 온라인 서비스 회복의 각 차원은 모두 전반적인 서비스 품질에 유의한 영향을 보였고, 전반적인 서비스 품질은 고객만족에 유의한 영향을 미쳤다. 마지막으로 고객만족 역시 충성의도에 유의한 영향을 미치는 것으로 확인되었다. 한편 AMOS 7.0을 사용하여 모형 분석을 하였는데, 모형의 적합도는 가설검증을 하기에 합당한 수치가 나왔다. 이를 토대로 가설검증을 한 결과, <가설 I-1, 3, II-1, 3, III-1, IV-1>은 채택되었고, <가설 I-2, 4, II-2>는 기각되었다. 이 결과는 Parasuraman et al.(2005)이 주장한 것처럼 E-S-QUAL을 나타내는 데는 요인점수를 이용한 회귀분석이 더 적합하다는 것을 보여주는 것이라고 판단된다. 이를 토대로 본 연구의 시사점을 정리하였다.

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