• 한국조경학회지
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• 제35권4호
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• pp.90-104
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• 2007

Landmarks like high-rise building are one of the important elements for the enhancement of city identity and provides the hierarchy of city streets, playing a central and symbolic role in cities. Research on physical attribute of landmarks, such as height, distance, location and shape, which are suitable for a city scale, can help a city create a distinct image and maintain comprehensible structure. To achieve this purpose, it is necessary to understand the spatial and cognitive characteristics of a landmark for the establishment and management of it. The results of this study can be summarized as follows: 1. The level of representativeness of a landmark increases in proportion to the degree of cognitive intensity on it. The relation between representativeness and cognitive intensity can be explained as the log-function as follows: Log(the number of people who respond "It has representativeness")=$-1.2579+1.5908{\times}$(cognitive intensity); 2. There are a few differences based on the attributes of respondents: while gender has no distinct influence, residential period and age show statistically meaningful influence on cognitive intensity of a vertical landmark Cognitive intensity of an individual landmarks especially, differs according to the class of main users. Because of frequent changes in occupation or employment, respondents consider the distance from a residential area more important than the distance from a working area in evaluating cognitive intensity of landmarks; 3. landmark can be classified into two kinds: a district landmark and an urban landmark A district landmark is closely connected with physical attributes of the landmark itself, such as distance, size and height. An urban landmark is mainly related to cognitive attributes such as the image and identity of a city as a whole. As a result, the landmark analysis data in this research provides spatial order and identity in a city. It is difficult to establish and reinforce the image of a city as a single element ike a landmark. However, withy steady follow-up research, this study could be seen as a systematic and logical model to improve urban landscape and image.

• 한국의류학회지
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• 제19권1호
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• pp.3-12
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• 1995

The purpose of this study were to identify the types of consumer responses and to investigate the attitude formation process toward the fashion advertising. A consusmer attitude model for the fashion advertising and to select relevant variables. A consumer attitude model was composed of the prior brand attitude, the consumer re, ;posses (affective, cognitive) the advertising attitude, the brand attitude, and the purchase intention paradigm. The result of this study were as follows: 1. Consumer responses on the fashion advertising were distingished between affective response and cognitive responses and the degree of responses differed by the advertising appeals types (emotional advertising, sex appeal advertising and product attribute advertising). 2. The main casual course of the fashion advertising was that the prior brand attitude $\rightarrow$ the consumer responses (affective, congnitive) $\rightarrow$ the advertising attitude $\rightarrow$ the brand attitude $\rightarrow$ the purcha, ie intention. These attitude formation process was differed by the advertising appeals types. Finally, consumer responses on the fashion advertising were disinguished beween affective responses and congitive responses, and were affected to advertising attitude, brand attitude, purchase intention. These consumer attitude formation process was differed by the advertising appeals.

• 수산해양교육연구
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• 제8권1호
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• pp.28-40
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• 1996

In the last 20 years, educators have made significant advances in their thinking about how students learn and what it is that teachers ought to teach. They attempted to teach thinking s kills and designed instructional programs to facilitate learning. The purpose of this study was to review metacognitive approaches in reading comprehension instruction, and to provide some practical implications to school teachers. First, this study reviewed the concept of metacognition. Metacognition can be divided by metacognitive knowledge and metacognitive experiences. Metacognitive knowledge consists of knowledge or beliefs about what factors interact to affect the outcome of cognitive enterprises. Metacognitive experiences are executive control of one's own cognitive process, which include planning, monitorning and evaluating. Second, this study attempted to investigate the processes of reading comprehension in the metacognitively based view. Third, this study reviewed three kinds of reading comprehension instruction. In the metacognitive approaches, instruction is viewed as constructive process in which teachers and students mediate and negotiate meaning from the instructional environment. In order to enhance reading comprehension, teachers should use examples, explicit instruction, modeling, and elaboration to provide sufficient scaffolding to students. The scaffolding gradually diminishes as students learn to use and apply the reading strategies on their own. Also, students should be encouraged to attribute successful reading to the use of appropriate strategies.

• 대한수학교육학회지:학교수학
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• 제15권1호
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• pp.61-75
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• 2013

본 연구는 수학 학습에서 우리나라 학생들의 정의적 특성을 요인 분석과 인지 진단이론을 바탕으로 학교급과 성별에 따라 분석하였다. 이종희 외 6명(2011)이 개발한 정의적 성취 검사도구를 학교급별로 적용했을 때 요인 분석과 인지 진단 이론의 모델은 적합한 것으로 판명되었으며, 이에 따라 학교급과 성별 차이를 살펴보았다. 요인 분석에 의해 수치화된 정의적 성취는 학교급별로 평균의 차이가 있었는데, 중학교와 고등학교는 차이가 없었으나 초등학교와 중등학교 간에는 차이가 있었다. 또한 학교급 내에서 남녀 차이가 있었는데, 대체로 남학생의 정의적 성취가 여학생보다 더 긍정적이었다. 인지 진단 이론에 의해 학생들이 성취한 정의적 속성의 비율을 학교급과 성별로 살펴보았을 때, 중학생이 자기 통제와 불안을 가장 많이 성취하고 있었고, 모든 학교급에서 가장 많이 성취한 속성은 수학에 대한 가치 인식이었다. 학교급 내 남녀 학생들이 성취한 속성의 수를 살펴보면, 모든 학교급에서 남학생이 학습지향성, 흥미, 자신감을 성취한 비율이 여학생보다 높았고, 여학생들은 불안이 있는 경우의 비율이 남학생에 비해 높았다. 학생들의 개인별 프로파일을 보면, 불안은 없으면서 나머지 5가지 속성을 모두 성취한 학생들의 비율이 가장 높았다.

• 인지과학
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• 제8권4호
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• pp.19-33
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• 1997

아이콘은 작고 단순한 형태로 특정 기능을 표상한다. 아이콘은 컴퓨터-사용자 인터페이스와 각종 안내판이나 표지판에 많이 사용된다. 아이콘은 특정한 의미를 나타내는 상징이므로, 이를 사용하려면 이해하는 과정과 학습하는 과정이 반드시 필요하다. 본 연구는 컴퓨터-사용자 인터페이스에서 사용되는 아이콘의 기능 이해에 중요한 요인이 무엇인지를 살펴 보았다. 실험 1에서는 아이콘을 시각 기술, 대상 속성, 임의적 표상으로 분류하고 표상 방식에 따른 이해도의 차이를 분석하였다. 실험 2에서는 아이콘 중에서도 정보 전달력을 높이며, 모호성을 없애는 중복(그림-문자) 명명이 그림과 문자에 어떤 비중을 두고 처리되는지를 눈 운동을 측정해서 살펴 보았다. 아이콘의 표상 방식 중 시각 기술 표상 방식보다 높은 의미전달성을 가진 대상 속성 표상 방식이 대체로 아이콘의 기능 이해에 우수한 것으로 나타났다. 중복 명명이 수행의 향상을 보였지만, 친숙성에 따라서 그 효과가 제한적이었다. 중복 명명의 부호화 과정에서 문자의 부호화 비중이 그림보다 큰 것으로 나타났다. 이러한 결과는 아이콘의 친숙성과 학습에 따른 부호화 특성 변화의 관점에서 논의되었다.

• 한국프랜차이즈경영연구
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• 제12권1호
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• pp.7-19
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• 2021

Purpose: According to the growth of technology in the service industry, the interaction service between customer and employee has recently been transformed into between customer and technology by Self Service Technology (SST) requiring direct interaction with customers. In this context, self service technology such as unmanned ordering system installed at the store is actively introduced at the work place to reduce labor costs by food and retail company and the research for self-service technology which is rapidly replacing existing face-to-face service is needed. As the growth speed of SST is rapid, many researchers have studied the characteristics of SST, in every sector of business worldwide. Among the characteristics, attributes, Self Service Technology Quality (SSTQUAL) to evaluate SST is important because it may cause the customer's behavior. Thus, this research focuses on the effects of SSTQUAL on SST Satisfaction and SST continuance usage intention. This research suggests the guidelines for how Restaurant Company should prepare SST and build their customer satisfaction and continuance usage that increase the sales. Research design, data and methodology: This study tests the structural relationship between SSTQUAL of unmanned ordering system, SST satisfaction and SST continuance usage. SSTQUAL divided into four sub-dimensions and two categories, cognitive service attributes (Convenience, Functionality) and affective service attributes (Enjoyment, Assurance). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 524 customers experiencing SST and were analyzed through SPSS 25.0 and SmartPLS 3.0 statistical package program. Results: The findings of this research are as follows. First, all SSTQUAL have significant positive impacts on SST satisfaction. Second, SST satisfaction has significant positive impact on SST continuance intention. Third, cognitive service attributes and affective service attributes had wealth of explanation of service attribute more than a single dimension. Conclusions: The implications of this study are as follows. Overall, Restaurant Company should manage SSTQUAL consisting of not only cognitive service attributes (Convenience, Functionality) but also affective service attributes (Enjoyment, Assurance) to satisfy customers basically regardless of the type of restaurant.

• 한국언론정보학보
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• 제72권
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• pp.52-91
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• 2015

이 연구에서는 우리 사회에서 쟁점 현안으로 떠오른 미세먼지 위험을 대상으로 미세먼지 위험을 마케팅 측면에서 이용하는 프로모션 기사와 일반 기사에서 2차 의제설정 효과가 어떻게 나타나는지, 또한 속성 현저성 중요성 인식이 미세먼지 위험에 대한 공중의 의견 방향과 위험 인식에 영향을 미치는지 살펴보고자 하였다. 연구 결과, 프로모션 기사와 일반 기사는 유사한 인지적 속성 현저성을 갖는 것으로 나타났고, 미디어의 속성 현저성이 수용자에게 순서대로 전이되지는 않았지만, 수용자가 언론이 다루고 있는 미세먼지 속성 전반에 대해 중요성을 견지하였고, 미시속성 측면에서는 전이현상이 나타나 전체적인 관점에서 보았을 때 미디어의 속성 현저성이 수용자에게 반영되고 있었다. 또한 수용자의 속성 중요성 인식이 프라이밍 효과를 일으켜 미세먼지에 대한 의견 방향에도 전반적으로 일관성 있게 영향을 미치는 것으로 나타났다. 한편, 경제적 피해, 국제공조, 개인적 대응 속성 중요성 인식과 프로모션 기사 인식정도가 위험 인식에 유의한 영향을 미치는 것으로 나타났으며, 프로모션 기사 인식정도와 관여도는 상호작용하여 위험 인식에 영향을 미치는 것으로 나타났다.

• Spatial Information Research
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• 제11권1호
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• pp.33-40
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• 2003

본 논문에서는 도로 및 도로시설물의 신설과 보완에 관련된 정보의 효과적인 관리를 위해 CCD(Charge-Coupled Device) 카메라, GPS(Global Positioning Systems), INS(Inertial Navigation Systems)와 같은 3개의 위치관측센서를 통합한 차량을 이용하여 시범지역을 측량하고 이를 통해 획득된 자료를 구조적으로 Photo Database에 저장할 수 있는 방안을 제시하였다. 저장된 Database를 이용한 도로시설물관리시스템의 프로토타입(Prototype)은 해당지점에 대한 실제사진을 이용해서 사용자의 대상물에 대한 인식성을 높이고 속성정보와의 연계를 통해서 해당 시설물에 대한 정성적인 정보추출과 관리가 가능함을 보여주었다.

• 기본간호학회지
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• 제13권1호
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• pp.140-149
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• 2006

Purpose: The concept of sensibility as sensitive perception is a part of the most important elements in human relations and nursing. However, sensibility has not been a focus of nursing research and it seems important to clarify the meaning of sensibility. Therefore, in this study the meaning of sensibility as a cognitive faculty of humans was explored. The results will contribute to the development of nursing science and art. Method: The process described by Walker and Avant to analyze concepts was used to define the concept of sensibility. Results: Attributes of sensibility were defined as 'emotional ability to feel', 'delicate, sensitive awareness of emotion' 'appreciative, tender hearted about oneself and others', 'awareness of intellectual, moral values', 'liability to be vulnerable', 'direct interrelation with individual'. Conclusion: The sensibility mentioned above included the attribute of caring within nurses intrinsic disposition which is achieved through the process of interrelational communication. Therefore continuous study and development of this concept should not only provide resources for nursing but also have a positive effect in therapeutic personal relationships.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.279-291
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• 2013

Companies need to secure strong methods of new product development in a rapidly changing competitive environment. They overly focusing on the perception of consumers can not lead radical changes. They need to generate sufficient creative ideas in the early stages of new product development to make radical change. The purpose of this study is to examine the effect of a creative method on the generation of creative ideas. An enhanced creativity method was designed considering existing methodology and cognitive elements. This study specifically focused on team rather than individual level creativity. This arrangement reflects the fact that companies in practice rely on team unit in NPD process. The contribution of the study is two fold : enhancing existing methodology, and testing the effect of conceptual distance on making of creative ideas. The experimental results showed that appropriate conceptual distance help to make best creative output and that ABIS attribute is proved to be more effective than traditional association.