• Fashion & Textile Research Journal
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• v.12 no.3
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• pp.310-317
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• 2010

Middle aged women these days not only consider themselves as younger than actual, maintain figures and looks of younger women, but also show a big interest to fashion goods as younger generations. The TV media has a big influence on this trend. This study is conducted to figure out how the TV media involvement of middle aged women affects their difference age, youth-pursuing clothing behavior and fashion leadership. After the survey, a total of 326 questionnaires completed by women of their 40s and 50s were used to this analysis. The results are as follows, 1. The highest cognitive age of middle aged women was the look age, and the lowest was the feel age in the 40s, and the interest age in the 50s. And it was shown that the difference age were 7.05 years for the 40s and 9.10 years for the 50s. 2. The TV media involvement had a significant influence on the difference age as its antecedent. And the TV media involvement affected directly the youth-pursuing clothing behavior and fashion leadership. The higher the TV media involvement was, the higher difference age and fashion leadership were shown. 3. The difference age was shown as mediating the TV media involvement and the youth-pursuing clothing behavior, and the TV media involvement and fashion leadership only partially. 4. The youth-pursuing clothing behaviors were influenced by TV media involvement and difference age. Conclusionally, this study revealed that the TV media had a great influence on middle-aged women's clothing behavior, supporting the cultivation theory of TV media.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.330-342
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• 2009

The purpose of this study was to investigate the equity formation of private apparel brand according the service quality of TV home-shopping. A questionnaire was designed for the survey and the subjects were 383 female adults in Seoul and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis and path analysis of SPSS WIN 14.0. The findings throughout the research are as follows; First, the underwear sets and single item apparel sets with private brand had been well sold at better price. Second, the service quality of TV home shopping was perceived as the four factors of safety, contents, informative faculty and reliability. The reliability and contents factors had higher effects on the equity formation of private apparel brand. Third, the brand image, perceived quality, brand recognition as the cognitive dimension had influenced on the hedonic and utilitarian attitudes. The hedonic attitude and perceived quality had a great deal influence on the purchasing intend as the last behavior dimension.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.9
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• pp.1998-2016
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• 2012

Reliable spectrum sensing algorithm is a fundamental component in cognitive radio. In this paper, a non-cooperative spectrum sensing algorithm which needs only one cognitive radio node named CORDIC (Coordinate Rotation Digital Computer) Jacobi based method is proposed. The algorithm computes the eigenvalues of the sampled covariance of received signal mainly by shift and additional operations, which is suitable for hardware implementation. Based the latest random matrix theory (RMT) about the distribution of the limiting maximum and minimum eigenvalue ratio, the relationship between the probability of false alarm and the decision threshold is derived. Simulations and discussions show the method is effective. Real captured digital television (DTV) signals and Universal Software Radio Peripheral (USRP) are also employed to evaluate the performance of the algorithm, which prove the proposed algorithm can be applied in practical spectrum sensing applications.

• Electronics and Telecommunications Trends
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• v.24 no.3
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• pp.91-102
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• 2009

FCC(Federal Communications Commission 미국 연방통신위원회)는 2008년 11월 스펙트럼 사용 효율을 높이고 새로운 서비스 도입을 용이하게 하기 위해 TV White Spaces를 대상으로 주파수 공유 기술인 Cognitive Radio 기술을 적용하기로 하고 관련 규정을 개정하였다. FCC는 TV White Spaces에서 고정 서비스와 개인/휴대서비스기기 사용을 허용하기로 방침을 정하고 2009년 5월 12일 DTV 전환 완료 이후 관련 기기 사용을 허용하기로 하였다. 본 논문에서는 FCC의 법규 개정 현황과 함께 이를 기술적으로 뒷받침하기 위한 IEEE 802.22, TV White Spaces ECSG, ECMA에서의 표준화 동향을 설명하고, 핵심 기술로서 스펙트럼 센싱 기술, 무선자원관리 기술, PHY/MAC 관련 기술 개발 동향에 대해 요약 기술하였다.

• Fashion & Textile Research Journal
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• v.9 no.2
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• pp.221-228
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• 2007

The purpose of this study was to investigate PPL(product placement) effect of apparel sponsorship in TV drama to adolescent female students. PPL effect was investigated in terms of brand recall, brand attitude, and purchase intention. The data were collected using a self-administered and structured questionnaire. Respondents were consisted of 270 middle school girls and 260 high school girls in Pusan. Cronbach's alpha, T-Test, frequency, and ANOVA test were used to conduct the data analysis on 524 out of 530 questionnaires. The result showed no difference in PPL effect between middle school students and high school students. Students shopping with friends or relatives showed higher brand attitude or purchase intention than ones shopping alone. The students watching 1-2 hours showed significantly higher brand recall, cognitive brand attitude, emotional brand attitude and purchase intention than other students watching TV drama longer. Implications for results and marketing strategies for PPL targeting adolescent students were discussed.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.2
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• pp.83-91
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• 2012

An RF energy detector for spectrum sensing in TV white space transceiver is presented. It is based on an RF active filtering technique that comprises a low-noise amplifier with a frequency-translation high-pass filtering feedfoward loop, which attenuates the unwanted sideband energy and only passes the wanted band energy. Unlike the conventional architecture, a new architecture that can attenuate both sidebands at the same time is proposed. A simplified system modeling method is presented to assess the non-ideality effects on the RF energy detector performances. System behavioral simulations demonstrate that the proposed architecture can be instrumental for realizaing a RF energy detector circuit in CMOS.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.103-112
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• 2006

For recent innovation of If technology and the beginning of Digital Multimedia Broadcasting (DMB) service, it has been dramatically increased to setup TV system in a car for watching TV and receiving traffic Information. Watching TV while driving would distract a driver s cognitive and visual attention as eating food, operating the radio, using a cell phone. However, there is paucity of empirical researches and it is uncertain how watching TV in driving impacts on the driver's cognition in the concrete. Therefore, we surveyed domestic drivers on the attitude watching TV while driving as well as conducted experiments through a driving simulator. Especially, we recruited two groups of participants to explore the effects of watching TV on driving behavior. The result proved that the participants who watched TV while their driving had relatively narrower the attention span than the Participants who did not watch TV. Also, those who watched TV drove with less stability and more urgent operations of the brake and accelerator than those who did not watched TV Finally, we discussed limitations and implications of the study.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.146-160
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• 2018

The purspose of this study was to investigate on the TV drama of tvN from October to November of 2017, which was regarded as a well description of the current young generation's daily life and reality. In order to figure out how it depicted the young generation in TV drama, the authors tried to analyze it..Through this study, it was found that the rise of neo-liberalism changed their social and financial lives rapidly. It pushed the young generation to give up on dynamic challenges and dreams, and to search for normal and inactive life styles.It was also found that its myths and ideologies implied how much differently Korean young generation confronted big gaps between their cognitive realities and their actual realities. Furthermore, this study suggested that the necessity of full understanding why and how such Korean young generation sought for an unique life styles to overcome various difficulties in such chaotic societal situations.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.734-743
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• 2021

TV drama , aired on JTBC in 2018, used several fictional and linguistic clues on the murder case. It effectively delayed the process of inferring the perpetrator by utilizing 'ambiguity' and 'trap', which enabled the double interpretation of the the main character's diaglogue and action. This delay could be made by employment of genre hybrid, cognitive process and knowledge of viewers about typical romance plot and mystery plot in TV drama. In other words, could be evaluated as a special genre hybrid case that disturbs viewers' perception of genre in that the correct reasoning process began from the point that overturned the viewer's expectation about typical romance genre dramas in which male main characters mostly devoted to love. The complicating mystery structure shown in is against the opinion that the traditional mystery structure is difficult to succeed in TV dramas. Also, from the perspective of hybrid genre, it is different from the usual mechanical combination of two different plots. These characteristics in are worth to highly evaluated.

• Journal of Satellite, Information and Communications
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• v.9 no.1
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• pp.22-27
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• 2014

In this paper, we analyzed performance of FFT based on pilot sensing scheme for DTV signal in fading environments. In order to detect the present and absent for advanced television system committee digital television (ATSC DTV), a pilot detection scheme based on FFT is employed. Also, these signals are applied to each fading environment. For evaluating the spectrum sensing performance, detection probability is derived. When threshold is decided, we refer to constant false alarm rate (CFAR) scheme. From simulation results, it is confirmed that the spectrum sensing performance is improved as increase of the false alarm rate. The result of this paper can be applied to implement the spectrum sensing part of cognitive radio (CR) systems.