This paper is a study on what kind of effect non-verbal communication in mobil electronic commerce has on purchase intention and visual attention. For this purpose, the screen of mobile shopping mall produced arbitrarily was exposed to the experimental group and the control group. The experimental group was exposed to the screen of mobile shopping mall that expressed non-verbal communication making use of cinemagraph images and the control group was exposed to the screen of mobile shopping mall based on still images. For the study, survey research and experimental research were conducted simultaneously. Data of survey research were analyzed by MANOVA and t-test, and by using eye-tracker experimental research recorded the duration of time that the subjects stared images. The results of experiment show that in non-verbal communication the experimental group that saw cinemagraph images recorded shorter average staring time than the control group that saw ordinary images, and the cinemagraph had statistically significant effect on visual attention as well. And it was analyzed that non-verbal communication had significant effect on the purchase intention of the experimental group, but had no effect on the purchase intention of the control group. The results can be interpreted that the people who saw cinemagraphs in mobile shopping environment had spent shorter time in seeing products than the people who saw ordinary images, but still the former came to have purchase intention on the products. The results of the present study can be useful for marketers who try to sell agrifood in mobile environment.
Journal of rehabilitation welfare engineering & assistive technology
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v.7
no.2
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pp.117-124
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2013
Objective : To investigate the actual driving state of the stroke patients who had assessed CPAD. Methods : We conducted a follow-up survey with 48 stroke patients who had assessed CPAD. First, we reviewed the medical chart and then carried out the telephone survey. Results : Of the 48 subjects, 12 were driving and 36 were not driving. Current drivers' CPAD score, it was 54.13, was higher than non-drivers' CPAD score(p<0.05). Those who passed the CPAD were driving more than who failed(OR=8.3, 95%CI=1.931-35.558). Conclusion : The pass group of CPAD have higher chance of driving than fail group and have lower chance of car accidence than fail group. Thus we can apply the CPAD for driving cognitive evaluation tests.
Journal of the Korean Society for Library and Information Science
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v.47
no.2
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pp.75-101
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2013
This study analyzed the effect of metacognition to the information-seeking behaviors of 250 undergraduate students. For this, metacognition was examined by the inspection form that the Educational Psychology Programs of the Department of Education, at Seoul National University, developed in 2005. The information-seeking behaviors were examined by the observance of the established information-seeking performances and through a survey. As a result of the analysis, metacognition affected the items of the survey for the information-seeking behaviors, excluding one item. As metacognition is the cognitive characteristics acting after the cognitive process, it affected thinking activities that were conducted by the brain. In addition, metacognition affected the seeking process, the results of seeking, and the general information-seeking behaviors. Therefore, the study of metacognition is effective in the overall aspects of information-seeking behaviors including the seeking process, the results of seeking, and the general information-seeking behaviors.
For about the past decade and a half research efforts into cognitive radio networks (CRNs) have increased dramatically. This is because CRN is recognized as a technology that has the potential to squeeze the most out of the existing spectrum and hence virtually increase the effective capacity of a wireless communication system. The resulting increased capacity is still a limited resource and its optimal allocation is a critical requirement in order to realize its full benefits. Allocating these additional resources to the secondary users (SUs) in a CRN is an extremely challenging task and integer programming based optimization tools have to be employed to achieve the goals which include, among several aspects, increasing SUs throughput without interfering with the activities of primary users. The theory of the optimization tools that can be used for resource allocations (RA) in CRN have been well established in the literature; convex programming is one of them, in fact the major one. However when it comes to application and implementation, it is noticed that the practical problems do not fit exactly into the format of well established tools and researchers have to apply approximations of different forms to assist in the process. In this survey paper, the optimization tools that have been applied to RA in CRNs are reviewed. In some instances the limitations of techniques used are pointed out and creative tools developed by researchers to solve the problems are identified. Some ideas of tools to be considered by researchers are suggested, and direction for future research in this area in order to improve on the existing tools are presented.
The purpose of this study is to investigate the relationship between experiential value, customer loyalty and eating out tendency of dessert $caf{\acute{e}}$ in college students. This survey was conducted for college students who have used dessert $caf{\acute{e}}$ mainly in college areas where dessert cafes are concentrated in Seoul. The survey was conducted on August 17, 2017 to 28 August. A total of 250 copies of the questionnaires were distributed and 208 copies of valid data were used for the analysis. The results of the analysis are as follows. First, emotional experience value and service experience value were found to affect customer loyalty, and cognitive experience value did not affect customer loyalty. Second, the economic and health seeking type showed a positive(+) moderating effect between emotional experience value and customer loyalty, and negative(-) moderating effect between cognitive experiential value and customer loyalty. Next, atmosphere seeking type showed a moderating effect between service experience value and customer loyalty, and the eating out seeking type showed a moderating effect between emotional experience value and customer loyalty. Finally, convenience seeking type showed positive(+) moderating effect between cognitive experiential value and customer loyalty, and negative(-) moderating effect between service experience value and customer loyalty. Based on the results of this study, the dessert cafe operator can grasp the experience value of college students in order to secure college students who are using dessert cafe as loyal customers. In particular, the relationship between experience value and customer loyalty, it is expected to provide useful data for constructing a specific positioning strategy according to each segment market.
Correlational reasoning is used to analyze results from an experiment and create meaningful relationships among variables. Although there were many recognition development studies, not a single study found the optimal period for the development of logical thinking. Therefore, the purpose of this study is to find the optimal period for students whose logic for variable controlling and correlational reasoning are poor. This study made a logic program treatment subject for students between the 4th and 8th grade whose recognition in reasoning has not been developed in general in order to find the optimal period for their development. The variable-controlling reasoning was performed the program of voice survey and sugared-water melting in subsection survey and sugared-water melting in subsection. And, the correlation reasoning was performed the program of rat's size and tail color, treatment, and effect. As a result of research, students, who were not formed variable controlling and correlational reasoning, could be known to be enhanced through learning, but to fail to be formed the qualitative change like the cognitive development. In other words, the optimal period couldn't be found that is grown the formation of students, who are not formed the variable controlling and correlational reasoning, through learning. It is expected that this research can contribute to the improvement of students' cognitive level and there would be more active researches in different fields to improve the cognitive level.
Journal of the Korean Society for Library and Information Science
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v.51
no.1
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pp.69-102
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2017
In this study, the Department of Library & Information Science's Students are including their cognitive for the employment prospects of library information, it wants to know satisfaction with current curriculum, job preparation, and requirements for job - related programs. The result, first of all, the students of the field of employment hope was that the library was the field of employment and the public library was the highest one of them. Second, areas of employment were that the Seoul Gyeonggi-do Province showed the highest regardless of the location of the university. Third, the satisfaction of the university curriculum is high, It appeared to be desirable that was field - based employment program. Fourth, The difficulty in preparing for employment was the lack of employment information. Fifth, The factors influencing job choice were working conditions, retirement benefits, welfare benefits, and remuneration. Therefore, to increase the employment rate of students, it was required by the establishment of job information system, reinforcement of field - based training courses, and improvement of local employment conditions and the environment.
Early diagnosis of mild cognitive impairment (MCI) can reduce the incidence of dementia. This study developed the MCI prediction model for the elderly in Korea. The subjects of this study were 3,240 elderly (1,502 men, 1,738 women) aged 65 and over who participated in the Korean Longitudinal Survey of Aging (KLoSA) in 2012. Outcome variables were defined as MCI prevalence. Explanatory variables were age, marital status, education level, income level, smoking, drinking, regular exercise more than once a week, average participation time of social activities, subjective health, hypertension, diabetes Respectively. The prediction model was developed using Restricted Boltzmann Machine (RBM) neural network. As a result, age, sex, final education, subjective health, marital status, income level, smoking, drinking, regular exercise were significant predictors of MCI prediction model of rural elderly people in Korea using RBM neural network. Based on these results, it is required to develop a customized dementia prevention program considering the characteristics of high risk group of MCI.
Myung Soon Kwon;Ji Hye Jang;Hyun Sik Kim;Yeon Jeong Heo
Quality Improvement in Health Care
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v.30
no.1
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pp.55-75
/
2024
Purpose: This study aimed to elucidate the intention to use non-face-to-face treatment, which was temporarily allowed during the coronavirus disease 2019 pandemic. Based on the social cognitive theory, individual behavioral changes occur through the dynamic interaction of individual, environmental, and behavioral factors. Thus, we investigated the impact of personal, environmental, and behavioral factors on the acceptance of non-face-to-face treatment. Methods: A Web survey was conducted using Korea Research Panel between December 26 and 29, 2022, to examine the conceptual framework. The survey targeted adults aged 19 and older, regardless of whether they had used non-face-to-face treatment. A total of 502 responses were collected. Further, a three-step hierarchical regression analysis was conducted using SPSS Windows software version 25.0. Results: The study showed that 131 out of 502 respondents had experience using non-face-to-face treatment, while 371 did not. The factors that influenced the intention to accept non-face-to-face treatment included the general characteristics of the participants (women, underlying disease), personal factors (usefulness, cost savings, knowledge), and environmental factors (social norms, trust, perceived risk). The model demonstrated an explanatory power of 65%. Conclusion: The results of this study directly show that intention is linked to behavior through the interaction between personal and environmental factors. Further research is needed to explore additional factors influencing the intention to accept non-face-to-face treatment, enabling its effective use in preventing and treating various diseases, including infectious diseases.
Purpose - Many studies show that dissatisfied customers are silent rather than expressing complaints directly to firms. Although silent voices are pervasive in service failure, they have received little attention from researchers. Silence implies a multidimensional nature, not just the opposite of voice. This study focuses on two types of silent students in higher education: acquiescent silence and defensive silence. This study also proposes cognitive trust and affective trust as variables affecting student silence. The objective of this study is to analyse the effects of trust types on student silence and exit intention. Research design, data, and methodology - To test the proposed model, this study conducted a survey with undergraduate students who selected silence in a dissatisfied relationship with a professor. Respondents were asked to respond to the questionnaire, recalling the dissatisfaction at that time. A total of 300 students was surveyed from whom 275 completed questionnaires was obtained. The structural equation model analysis was used for the hypothesis test. Results - First, cognitive trust was negatively related to acquiescent and defensive silence. Second, affective trust was negatively related to acquiescent and defensive silence. Third, cognitive trust was negatively exit intention, but affective trust didn't significantly reduce exit intention. Forth, acquiescent silence was positively related to exit intention, but defensive silence didn't have a significant positive impact on exit intention. Thus, a key result of this analysis was that acquiescent silence enhances exit intention. Conclusions - The findings of the study provide a better understanding of the types of silence, and the role of trust, thus furthering the implication of student reactions to dissatisfaction. In particular, this study is meaningful in that it confirms the value of student silence in the context of complaint management. Acquiescent silence should be more importantly managed because it has stronger negative motive than defensive silence. Acquiescent silence is reduced through various channels(mail, telephone, counseling) that can express complaints. Cognitive trust and affective trust are a essential factors in reducing silence. Also, in explaining exit intention, cognitive trust plays a more important role than affective trust.
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