• 한국컴퓨터정보학회논문지
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• 제14권9호
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• pp.195-204
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• 2009

본 연구에서는 DMB 휴대폰 마케팅에서 인지정보와 감정정보의 초점에 따라 소비자의 태도와 구매의도가 어떻게 달라지는지를 알아보고자 하였다. 이를 위해서 실험설계에 따라 인지초점집단, 감정초점집단의 태도와 구매의도를 측정하여, 무조작집단과 비교하였다. 실험결과에서 인지초점집단은 인지적 태도에서 높은 수준을 보였고, 감정초점집단은 감정적 태도에서 높은 수준을 보였다. 구매의도에서는 감정초점집단의 구매의도가 가장 높았고, 인지초점집단의 구매의도가 중간수준, 무조작집단의 구매의도가 가장 낮았다. 일정 기간후의 기억에서는 인지초점집단은 인지정보를 많이 기억하였고 감정초점집단은 감정정보를 많이 기억했으나, 유의적 차이는 아니었다. 결론적으로 제시된 제품정보의 초점에 따라 소비자들은 태도와 구매의도를 형성한다고 할 수 있으며, 감정정보의 영향이 인지정보보다 크다는 점을 알 수 있었다. 그리고 초점효과는 시간의 경과에 따라 약화되지만 지속적으로 소비자의 구매행동에 영향을 미친다고 할 수 있다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2007년도 춘계학술대회 및 국제감성 심포지엄
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• pp.157-160
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• 2007

Based on Nisbett and his colleagues' theoretical model "Holistic" and "Analytic" which show the differences in cognitive style of Eastern Asian and Westerners, the author hypothesized that the differences in cognitive style of people from diverse cultural backgrounds may influence their perception and usage of webpage. An experiment was carried out and the Eye-gaze device was used to assist to explore the relationship. The results revealed the relationship between cognitive style and webpage design. different cognitive style results different viewing pattern on webpage. Chinese people are more likely to have a holistic view of the whole page first and then focus on detail, while French people tend to read the heading information first and then proceeding down the page. Chinese emphasized the background as well as the whole look and feel of the webpage more, while French noticed the independent contents and element designs more on the webpage.

• 수산해양교육연구
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• 제27권3호
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• pp.853-869
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• 2015

The purpose of this study is to examine the difference in procrastination and anxiety as a personality trait according to gender and the cognitive regulatory focus of university students. In this study, we would like to answer the following questions: First, is there any difference in procrastination according to gender and regulatory focus? Second, is there any difference in anxiety according to gender and regulatory focus? The participants of this study comprised of 434 university students(171 male, 263 female), studying at 4 universities in South Korea. To examine whether the relative strength of promotion and prevention focus would differ across gender groups and regulatory focus type(promotion or prevention), we conducted a $2{\times}2$ factorial analysis of variance(ANOVA). The results of this study are as follows. First, there were significant difference in procrastination according to gender and regulatory focus, but there were no interaction effect between gender and regulatory focus. Second, there were significant difference in trait anxiety according to gender and regulatory focus, but there were no interaction effect between gender and regulatory focus. This study found that procrastination and anxiety as personality traits are differ depending on gender and regulatory focus(promotion focus and prevention focus). Suggestions and discussions based on these findings are provided.

• 정신신체의학
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• 제4권1호
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• pp.85-90
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• 1996

Cognitive-behavioral approach to two cases with chronic headache was presented. Cognitive-behavioral interventions focus on indirectly altering symptom-related physiological activity by changing the way patients cope with headache-eliciting stressors. This treatment focuses directly on the patients' cognitive and behavioral changes. Cognitive-behavioral treatment can be divided into three phases Education, self-monitoring, and problem-solving or coping-skills training. Literature reviews on the follow-up evaluation of therapeutic effectiveness revealed that cognitive-behavioral treatment is effective in the management of chronic headache.

• 한국의류학회지
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• 제42권1호
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• pp.88-103
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• 2018

Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

• 대한지역사회영양학회지
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• 제21권4호
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• pp.332-343
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• 2016

Objectives: Study purpose was to investigate perception on diet, diet problems and related factors among young adult women using focus group interviews (FGI) based on the Social Cognitive Theory (SCT). Methods: Eight groups of FGI were conducted with 47 female undergraduate or graduate students. Guide for FGI included questions regarding perception on optimal diet, diet problems and cognitive, behavioral, and environmental factors of SCT. FGI were video, audio-taped, transcribed and analyzed by themes and sub-themes. Results: Subjects showed irregular eating habits (skipping breakfast, irregular meal time) and selection of unhealthy foods as the main diet problems. Regarding cognitive factors related to optimal diet, subjects mentioned positive outcome expectations (e.g., health promotion, skin health, improvement in eating habits, etc.) and negative outcome expectations (e.g., annoying, hungry, expensive, taste). Factors that promoted optimal diet were mainly received from information from mobile or internet and access to menu or recipes. Factors that prevented optimal diet included influence from friends, lack of time and cooking skills. Behavioral factors for optimal diet included behavioral capability regarding snacks, healthy eating and smart food selection. Subjects mentioned mass media (mobile, internet, TV) as the influential physical environment, and significant others (parents, friends, grandparents) as the influential social environment in optimal diet. For education topics, subjects wanted to learn about healthy meals, basic nutrition, disease and nutrition, and weight control. They wanted to learn those aspects by using mobile or internet, lectures (cooking classes), campaign and events. Conclusions: Study results might be used for planning education regarding optimal diet for young adult women. Education programs need to focus on increasing positive outcome expectations (e.g., health) and behavioral capability for healthy eating and food selection, reducing negative outcome expectations (e.g., cost, taste) and barriers, making supportive environments for optimal diet, and incorporating topics and methods found in this study.

• 재활치료과학
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• 제12권3호
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• pp.45-59
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• 2023

목적 : 본 연구의 목적은 국내 대학의 작업치료(학)과에서 시행하고 있는 인지재활 교육의 현황을 파악하고, 인지재활 관련 주요 역량에 대한 교육요구도를 분석하고자 한다. 연구방법 : 본 연구는 전국의 작업치료 전공 대학의 교수를 대상으로 인지재활 교육 현황에 대한 설문지를 배포하여 조사하였다. 설문지는 선행연구의 국내 인지재활 작업치료 전문가 델파이 조사 결과 중 전문역량과 관련된 항목을 추출하여 사용하였다. 전국 총 62개 대학 중 32개(51.6%) 대학의 39명의 교수진의 응답을 대상으로 분석하였다. 설문 분석은 엑셀 2010과 SPSS 18.0을 사용하여 인지재활 관련 전문역량에 대한 Borich 요구도와 Locus for focus 모형을 통한 교육의 우선순위를 분석하였다. 결과 : 인지재활 관련 주요 역량별 Borich 요구도에 따른 우선순위를 조사한 결과 '인지문제를 작업수행 관점으로 설명하는 임상적 추론 능력', '인지재활 관련 수가 청구 관련 관리 능력', '결과평가에 따른 인지재활 계획 수립 능력', '작업중심 인지중재 수행 능력', '인지재활 평가 및 중재 시 발생하는 문제를 해결하는 능력' 순으로 높게 나타났다. Locus for focus 모형에서는 작업수행에 기초한 인지재활 평가와 중재, 기록 작성 등의 항목들이 교육 우선순위가 높은 것으로 분석되었다. 결론 : 본 연구를 통하여 국내 작업치료(학)과에서 인지재활 교육의 현황을 인지하여 교육과 교과에 교육내용과 역량을 반영하고, 대학 졸업 후 지속되어야 하는 인지재활 전문가 교육 계획을 수립하는 데 도움이 되기를 기대한다.

• 아동학회지
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• 제31권4호
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• pp.139-157
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• 2010

This study investigated the cognitive process of 5-year-old children, with a particular focus on gender, monthly age, and their tendencies towards hyperactivity through the performance of the Cognitive Assessment System (CAS; Das & Naglieri, 1997). The children with tendencies towards hyperactivity were identified based on Conners Teachers' Rating Scale (CTRS). The subjects were 75 five-year-old children in Seoul and surrounding metropolitan areas. Data were analyzed by means of descriptive statistics, an independent sample t-test, Pearson's correlation coefficient, one-way ANOVA, and by K-mean cluster analysis. Our results were as follows : (1) The CAS and CTRS' sub-factors were correlated negatively, except the positive correlation between planning factor and hyperactivity factor. (2) Girls exhibited significantly higher CAS scores in planning & sequential processing than boys. (3) The upper monthly age group (68-71 months) showed significantly higher score in terms of planning than the lower monthly age group (60-63 months). (4) The CAS scores of the children with tendencies towards hyperactivity was lower than that of normal children. (5) The CAS profile of 5-year-old children was divided into 4 groups with distinctive characteristics by means of K-mean cluster analysis.

• Educational Technology International
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• 제13권1호
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• pp.79-100
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• 2012

The focus of this research is on identifying the problems that learners experience during online problem-based learning (e-PBL) from a cognitive perspective. The study is concentrated on learners' cognitive load level at each stage of e-PBL. The research questions are specifically as follows: What is the level of cognitive load at each stage of e-PBL and what is the relationship between cognitive load and group performance? What cognitive difficulties are experienced by learners in e-PBL and what causes cognitive difficulties? In this study, we found that cognitive load was the highest in stage 1 and there was negative relationship between cognitive load at stage 1 and group performance. In addition, learners experienced difficulties during e-PBL such as the complexity of task, the difficulty in collaboration, and the lack of appropriate references. For further study, we will investigate some strategies regarding adjusting learners' cognitive load in the early stages of e-PBL.

• 한국HCI학회논문지
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• 제9권1호
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• pp.23-28
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• 2014

In this study we focus on the effect of the interaction between humans and reactive television when emotion recognition through facial expression mechanism is used. Most of today's user interfaces in electronic products are passive and are not properly fitted into users' needs. In terms of the user centered device, we propose that the emotion based reactive television is the most effective in interaction compared to other passive input products. We have developed and researched next generation cognitive TV models in user centered. In this paper we present a result of the experiment that had been taken with Fraunhofer IIS $SHORE^{TM}$ demo software version to measure emotion recognition. This new approach was based on the real time cognitive TV models and through this approach we studied the relationship between humans and cognitive TV. This study follows following steps: 1) Cognitive TV systems can be on automatic ON/OFF mode responding to motions of people 2) Cognitive TV can directly select channels as face changes (ex, Neutral Mode and Happy Mode, Sad Mode, Angry Mode) 3) Cognitive TV can detect emotion recognition from facial expression of people within the fixed time and then if Happy mode is detected the programs of TV would be shifted into funny or interesting shows and if Angry mode is detected it would be changed to moving or touching shows. In addition, we focus on improving the emotion recognition through facial expression. Furthermore, the improvement of cognition TV based on personal characteristics is needed for the different personality of users in human to computer interaction. In this manner, the study on how people feel and how cognitive TV responds accordingly, plus the effects of media as cognitive mechanism will be thoroughly discussed.