• Title/Summary/Keyword: Cognitive Behavior

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Purchasing Behavior of Hairdressing Services on Cognitive Age of Silver Consumers (실버 소비자들의 주관적 연령에 따른 미용 서비스 구매 행동)

  • Kang, Eun-Mi;Park, Eun-Joo
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.762-774
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    • 2008
  • Recently, silver consumers were became new consumption market. The purpose of this study were to find out the relationships among cognitive age and variables related to hairdressing purchases in hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, descriptive analysis, factor analysis, Cronbach's alpha and, $X^2$-test, t-test using SPSS WIN 12.0. The results of the study were as follows: First, Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, Silver consumers' cognitive age influenced purchase behavior of hairdressing services. Most of respondents were perceived themselves to be younger than their chronological ages. Repurchasing intention of silvers who were active and self-fidelity or perceived themselves cognitively younger were more likely to be influenced by store service quality and consumer satisfaction. This study provides an insight into silver fashion marketers and retailers for developing market strategies for silver fashion market. Implications are drawn for the information useful to consumer behavior researchers and retailers of the silver fashion market.

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Users' Impulsive Bidding Behavior in C2C Auction Platform (C2C 옥션 플랫폼 사용자의 충동적 입찰행동에 관한 연구)

  • Park, Sang-Cheol;Kim, Jong-Uk
    • The Journal of Information Systems
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    • v.25 no.4
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    • pp.63-85
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    • 2016
  • Purpose While the popularity of C2C auction platforms such as eBay is gradually decreased, this domain is still undermined to explain online bidding behaviors. Online bidders sometimes engage in impulsive bidding due to some of the online auction characteristics. Therefore, this study develops and tests a model of the impulsive bidding exhibited by online bidders in C2C auction platforms. Based on S-O-R framework, our model posits that both perceived time-pressure and competition intensity affect cognitive absorption which ultimately influences the impulsive bidding. Design/methodology/approach This study collected survey data from 214 C2C auction participants, who have prior experience on impulsive bidding and tested both measurement model and structural model by using CB-SEM (covariate-based structural equation modelling) technique. In this study, by using AMOS 20.0, we tested the measurement model for its overall fit, item reliability, and validity and further conducted the structural model to test our proposed hypotheses. Findings Based on our results, we found that perceived tim-pressure and competition intensity were positively related to cognitive absorption. We also found that the cognitive absorption was positively associated with impulsive bidding behavior. In this study, by developing our research model in S-O-R framework, we provide an alternative theoretical mechanism to describe online impulsive bidding behavior.

The Home Literacy Activities, Mothers' Verbal Behavior, and Toddler-mother Joint Attention : The Relationship to the Language-cognitive Development of Toddlers (가정문해활동, 어머니의 언어적 행동 및 영아-어머니 간 공동주의와 영아의 언어·인지 발달간의 관계)

  • Kim, Myoung-Soon;Han, Chan-Hee;You, Jee-Young
    • Korean Journal of Child Studies
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    • v.33 no.3
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    • pp.199-213
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    • 2012
  • This study was conducted in order to identify the relationship between the home literacy activities, mothers' verbal behavior, toddler-mother joint attention and the language-cognitive development of toddlers. The language-cognitive development of toddlers was assessed by means of the Mental Scale from the Korean Bayley Scale of Infant Development II (K-BSID-II). The home literacy activities were measured by means of the questionnaire used by You (2009), which was partly modified from Shapiro (1979). Lee & Kim (2004)'s categories was used to observe the mothers' verbal behaviors during shared book reading; joint attention episodes were observed by classification categories for engagement condition (Bakeman & Adamson, 1984). One of the more important conclusions of this study is our suggestion that mothers' verbal behaviors and the toddler-mother coordinated joint attention were significantly related to the language-cognitive development of toddlers as it takes place within low-income families.

Development of cognitive-behavioral group counseling program for elementary children with speech anxiety and its effects (초등학생의 발표 불안 감소를 위한 인지적 행동주의 집단상담의 효과)

  • Gim, Byong-Yun
    • The Korean Journal of Elementary Counseling
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    • v.4 no.1
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    • pp.167-190
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    • 2005
  • The purpose of this study was to develop the cognitive behavioral group counseling program to relieve elementary children of speech anxiety and to examine its effects. The program was developed on the basis of the cognitive, affective, and behavioral activities. The cognitive activities were based on the REBT procedures, and affective activities included making child's nickname, finding out his own strengths and exchanging positive feedback each other and behavioral activities included training assertiveness, coaching and practicing speech behavior etc, Subjects were 14 elementary children from M elementary school in Gwangju. They had the highest scores at the speech anxiety test which was administrated to all the sixth graders of M elementary school. Seven subjects were randomly allocated to experimental group and control group respectively. Two speech anxiety tests and one speech behavior checklist were administrated as pre- and post-tests. The collected data was analyzed by ANCOVA. Research results demonstrated that the experimental group showed statistically significant changes in the scores of the speech anxiety test and the speech behavior checklist comparing with the control group. Then it was accepted that the program which was developed in this study could make effects on the reduction of elementary children's speech anxiety.

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Cognitive Bias and Information Security Research: Research Trends and Opportunities

  • Park, Jongpil;Oh, Chang-Gyu
    • Asia pacific journal of information systems
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    • v.26 no.2
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    • pp.290-298
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    • 2016
  • Human cognition and decision-making related to information systems (IS) is a major area of interest in IS research. Among these areas, cognitive bias rooted in behavioral economics is gaining considerable attention from researchers. In the present study, we identify the role of cognitive biases and discuss how they shape the information security behavior. We also seek research opportunities to provide directions and implications for future research.

A Simulation Method of Causal Maps: NUMBER (인과지도의 시뮬레이션 방법론: NUMBER)

  • 김동환
    • Korean System Dynamics Review
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    • v.1 no.2
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    • pp.91-111
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    • 2000
  • Causal maps or cognitive maps have been widely used to get insights for complex systems or decision makers. When insights come from the system behavior rather than its structure, we need simulation of causal maps and cognitive maps. In this paper, a method for directly converting causal maps and cognitive maps into stock-flow diagrams that can be simulated in computers in proposed. This method is called as NUMBER. NUMBER is an abbreviation for 'Normal Unit Modeling By Elementary Relationship'. In this paper, NUMBER is applied to a cognitive map of policy maker to show its usefulness.

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Exploring Older Adults' Views on Health Information Seeking: A Cognitive Load Perspective and Qualitative Approach

  • Na, Kyoungsik;Jeong, Yongsun
    • Journal of the Korean Society for information Management
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    • v.37 no.3
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    • pp.177-202
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    • 2020
  • In this study the author examines the health information seeking behavior of older adults from the perspective of cognitive load. Using a qualitative method, based on ground theory, data were collected using in-depth interviews. Twenty-eight participants were participating older adults living in G community city, South Korea who experienced seeking health information. Interview transcripts were analyzed using a qualitative thematic coding framework. Three themes describing older adults' health information seeking behaviors were focused: intrinsic, extraneous, and germane cognitive load. The findings are geared towards the context of older adults' information seeking to support an understanding of successful information seeking behaviors in this population and to contribute to their health and well-being. The intent is to present information on current research in the field of Library and Information Science and to demonstrate how a cognitive load approach can be used to address the problems of older adults' health information seeking behaviors.

The effects of Personality Trait and Social Cognitive Factors on Knowledge Sharing Behavior of the Hospital Nurses (성격적 특성과 사회인지적 요인이 병원 근무 간호사의 지식공유행동에 미치는 영향)

  • Youn, Kyung-Il;Lee, Won-Jae
    • Korea Journal of Hospital Management
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    • v.11 no.4
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    • pp.37-62
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    • 2006
  • This study investigates the antecedents of knowledge sharing behavior focusing on the individual level factors in an assumption that the behavior is initiated from the individual level decisions. A hypothesis that the relation between personality trait and behavior is mediated by the social-cognitive constructs contained in the Theory of Planned Behavior(TPB) is tested. For the study, we suggest a TPB extended model that extends original TPB model by including conscientiousness facet of FFM(Five Factor Model). This study uses a cross-sectional design. Data were collected from a self-reported survey on 197 nurses in a tertiary hospital. The results showes a significant positive relationship between the conscientiousness facet of FFM and knowledge sharing behavior. In the TPB extended model, the conscientiousness facet has significant direct effects on all the constructs of original TPB model. Of the TPB exogenous constructs, the social norm construct alone has a significant effect on intention and the perceived behavioral has a direct significant effect on the knowledge sharing behavior. These results confirm the importance of conscientiousness in predicting knowledge sharing behavior and clarify the characteristics of knowledge sharing behavior as a contextual, job oriented behavior in a workplace. We conclude that personality trait as conceptualized in the FFM needs to be integrated into TPB model in explaining the knowledge sharing behavior. Based on these results theoretical and practical implications are discussed.

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The Three Dimentions of Eating Behavior : Development of scale for assessing cognitive restraint of eating, disinhibition, and hunger (섭식행동의 세가지측면 : 의식적 식이제한, 탈억제, 배고픔의 정도를 사정하기 위한 도구개발연구)

  • 김문실;김숙영
    • Journal of Korean Academy of Nursing
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    • v.27 no.2
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    • pp.377-388
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    • 1997
  • This study was done to develop a eating behavior scale for high school girls using Stunkard and Messick(1985)'s three factors(dietary restraint disinhibition, hunger) as a conceptual framework and to test the validity and reliability of the scale. The subjects were 202 high school girls. The convenience sample is consist of 96 normal weight and 106 obese girls. Data were collected between October 28 and November 25 in 1996 and analyzed using the SPSS package. The new 32-item scale measuring these factors is presented 1. Three stable factors emerged and these contributed 45.7% of the variance in the total score. All 32 items loaded above .35 on each factor, 2. Factor 1 was named disinhibition(14 items), factor 2 was named cognitive restraint of eating(10 items), factor 3 was named hunger(8 items). Comparison of factor Ⅰ, factor Ⅱ, factor Ⅲ between normal subjects and obese subjects showed that there was a significant difference in factor Ⅱ & Ⅲ, not in factor Ⅰ. 3. Cronbach's alpha coefficient for internal consistancy was .9393 for total 32 items and .8820, .8652, .8490 for three dimensions of eating behavior in high school girls. Recommendations are suggested below : 1. Replication study with appropriate age groups be done to test validity and reliability, 2. The present developed scale must be a reliable measure of eating behavior and should have utility in further study on how effective nursing intervention related to different kind of groups such as disinhibition group and cognitive restraint of eating group. 3. To extend validity of the scale, further study is needs using more larger subjects which is consists of dieters and free eaters.

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Mother-Child Emotional Availability Mediating the Effects of Maternal Psychological Well-being and Child's Cognitive Competence on Child Behavior Problems

  • Kang, Min-Ju
    • International Journal of Human Ecology
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    • v.12 no.2
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    • pp.95-107
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    • 2011
  • Recent intervention studies document that mother-child dyads with higher levels of Emotional Availability (EA) report fewer child behavior problems than dyads with lower EA. This study examines possible mechanisms that lead to this result by looking at the parent-child micro-system as a whole, with multi-dimensional relationships that include individual differences in the child's cognitive level, parental stress and parent-child interaction. A total 67 children ($1{\frac{1}{2}}$ to $5\;{\frac{1}{2}}$ years of age) and their mothers were videotaped during 30-min play interactions. Interactions were coded using the Emotional Availability (EA) Scales (Biringen, Robinson, & Emde, 1998). Mothers completed Parenting Stress Index-Short Form, Child Behavior Checklist/$1\;{\frac{1}{2}}$ - 5, and the Ages Stages Questionnaire. The findings showed that mothers with higher levels of parenting stress were more likely to be intrusive, hostile, insensitive, and had a tendency to do less structuring in play. The children of stressed and depressed mothers demonstrated less involvement and responsiveness towards their mothers. Children who have higher dyadic EA scores experienced fewer externalizing and internalizing problems. SEM analyses results showed a mediation effect of EA on the association between maternal psychological well-being and child behavior problems. Fewer deficits in child communication skills and problem solving skills that were related with lower parenting stress and depression were associated with higher maternal non-intrusiveness. Higher non-intrusiveness was related to less internalizing and externalizing problems that indicated the indirect effect of child cognitive competence. Possible interpretations and implications of the study findings are discussed.