• Title/Summary/Keyword: Cognitive Attitudes

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Dance Attitude Differences between Gender, Majors, and Grades (무용전공 대학생들의 무용 태도 분석)

  • Choi, Youn-Sun
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.148-156
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    • 2015
  • The purpose of this study was to evaluate the dance attitude differences between gender, majors, and grades. Attitudes-towards-dance inventory(Jadranka et al., 2004) which covered affective, cognitive, and action aspects of attitudes, as well as to reflect, in a similar number of items, both the positive and negative attitude towards dance was used to investigate dance attitude for 483 dancers who are collegian. Male students were more positive attitude in the affective area among dance attitudes than female students(p<.05). Dancers who major practical dances revealed more positive attitude in the affective area than dancers majoring ballet and Korean treditional dance(p<.05). In addition, freshmen have a more positive dance attitude in the affective area compared with seniors. It was suggested that more subjects should be studied from considering major, local university as future study.

A Study on the Effect of Storytelling Marketing on Brand Image and Brand Attitude

  • Kim, Hye-Jin;Park, So-Yeon;Park, Hye-Yoon
    • The Journal of Economics, Marketing and Management
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    • v.6 no.4
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    • pp.1-16
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    • 2018
  • Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that have remembered or watched more than one storytelling marketing ad related to airlines. The purpose of the project is to secure market competitiveness by presenting the basis for and use of the marketing strategy using storytelling, which can capture the goodwill of the aerospace competition market in the future. Research, design, data, and methodology - Prior to the research model and hypothesis testing phase, a verification factor analysis was conducted to assess internal consistency among each measurement item and to ensure reliability and validity of the measurement tool. Further, the organization was assessed for validity by calculating the mean variance estimation (AVE) and the construction concept reliability (CCR) through a positive factor analysis. Hypothesis verification was analyzed through a structural equation model, and each concept set in the hypothesis was entered as a potential variable, and each measurement item was entered as an observation variable. Results - Airline's storytelling marketing has a significant impact on the brand image and two emotional and cognitive responses have been shown to influence the brand image. In addition, airline storytelling marketing has a significant impact on brand attitudes and airline storytelling marketing derived from factor analysis has shown two emotional and cognitive responses to brand attitudes. Conclusions - The parts derived based on the research results show that storytelling marketing has a strong influence on the airline's brand image and attitude, and that it is necessary for airlines to have a brand image and attitude. Also, forming a favorable brand image has a significant impact on brand attitudes. We believe that by presenting basic data to the aviation industry in future research on airline storytelling, we will be able to increase understanding and contribution to development of storytelling marketing in aviation.

Influence of Simulation-Based Practice on Emergency Care for Patients with Dyspnea on Learning Outcomes in Nursing Students (시뮬레이션을 활용한 호흡곤란 응급관리 실습이 간호학생의 학습 성과에 미치는 영향)

  • Hur, Hea-Kung;Choi, Hyang-Ok;Jung, Ji-Soo;Kang, Hye-Won;Kim, Gi-Yon
    • Journal of Korean Critical Care Nursing
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    • v.5 no.1
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    • pp.12-22
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    • 2012
  • Purpose: This study was conducted to evaluate the learning outcomes of simulation-based practice on emergency care for patients with dyspnea in nursing students. Methods: One group pre-post experimental design with 28 nursing students was used. Simulation-based practice on the basis of SimMan Human Patient Simulator including academic lectures, simulation lab exercises and debriefing was applied for four and half hours. The learning outcomes were assessed by measuring knowledge, critical thinking, problem solving process of cognitive skills, self-confidence and learning attitudes of affective domain. Furthermore, self reported clinical performance ability of psychomotor skills was examined. Results: After the completion of simulation-based practice, there was a significant increase in the mean of following measured variables: knowledge, critical thinking, problem solving process of cognitive skills, self-confidence, learning attitudes of affective domain and clinical performance ability of psychomotor skills. Significant positive relationships were found among learning outcome measurement variables. Conclusion: Simulation-based practice is an effective method to improve cognitive skills, affective domain and psychomotor skills of nursing students. Hence, Simulation-based practice should be applied for improving current limited emergency care training for nursing students and enhancing students' competency in clinical situations.

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The Effects of Mobile Social Networking Service-Based Cognitive Behavior Therapy on Insomnia in Nurses (모바일 SNS를 활용한 불면증 인지행동치료 프로그램이 간호사의 수면에 미치는 효과)

  • Kim, Ji Eun;Kim, Suk-Sun
    • Journal of Korean Academy of Nursing
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    • v.47 no.4
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    • pp.476-487
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    • 2017
  • Purpose: This study aimed to examine the effects of cognitive behavior therapy for insomnia (CBT-I) based on the mobile social networking service (SNS) on dysfunctional beliefs and attitudes about sleep, sleep quality, daytime sleepiness, depression, and quality of life among rotatingshift nurses in a hospital in Korea. Methods: A nonequivalent control group pre-post test design was used. The participants included 55 nurses with rotating three-shift work (25 in the experimental group and 30 in the control group). For the experimental group, CBT-I using mobile SNS was provided once a week for 60 minutes over six weeks. Data were analyzed using descriptive statistics, $x^2-test$, independent samples t-test, and Mann-whitney U test with the SPSS 21.0 program. Results: In the homogeneity test of the general characteristics and study variables, there were no significant differences between the two groups. Nurses in the experimental group had significantly lower scores on dysfunctional beliefs and attitudes regarding sleep and sleepiness than nurses in the control group. Nurses in the experimental group had significantly higher scores on sleep quality and quality of life than nurses in the control group. Conclusion: These findings indicate that using the mobile SNS-based CBT-I is feasible and has significant and positive treatment-related effects on rotating-shift nurses' irrational thoughts and beliefs in association with sleep, sleep quality, daytime sleepiness, and quality of life. These contribute to expanding our knowledge of rotating-shift nurses' sleep issues and their preferences for intervention.

Predictive Model of the Intent of Work-Family Multiple-Role Planning among Female University Students: Integration of Social Cognitive Career Theory and Theory of Planned Behavior (여대생의 일가정 다중역할계획의도 예측모형 연구: 사회인지진로이론과 계획행동이론의 통합)

  • Kim, Jieun;Park, Mee Sok
    • Human Ecology Research
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    • v.58 no.4
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    • pp.539-560
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    • 2020
  • This study presents work-family multiple-role planning by female university students as a new approach to worklife balance. Accordingly, this study examines university years as a key time frame during which students establish their career paths. This study integrates the social cognitive career theory and the planned behavior theory to design and evaluate a model that explains the work-family multiple-role planning process; in addition, it develops an optimal model to predict the intentions of female university students in work-family multiple-role planning. This study has conducted a structural survey with 500 female university students. After inspecting the data, the responses of 435 participants were used in the data analysis (SEM) with SPSS 21.0 and AMOS 21.0. The findings include the following. First, suitability of predictive model presents a satisfying fit. The major factors in this study's model (parental support, subjective norms, attitudes toward multiple-role planning, career decision self-efficacy, and outcome expectations) are verified as direct and indirect predictors of the work-family multiple-role planning intent of female university students. Second, the strongest predictive factor for the work-family multiple-role planning intent is the social environment factor (subjective norms), indicating that the influence of social pressure on intent is relatively large. The predictive model formulated under this study's integrated theoretical framework supplements existing research that focused on attitudes toward multiple-role planning as well as provides a more profound theoretical foundation on which work-family multiple-role planning behaviors can be better understood.

The effectiveness of Advertising with Negrative Appeal -concentrating on magazine apparel ads taking social problems as their themes- (부정적 소구 광고의 효과 -사회문제를 주제로 한 잡지 의류광고를 중심으로-)

  • 변상은;김인숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.7
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    • pp.953-964
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    • 1999
  • The purpose of this study was to analyze the effectiveness of negative appeal ads taking social problems as their themes. Two social problem ad themes concerning abortion and drug addiction were selected as stimulus. Questionnaires consisted of questions about affective response cognitive evaluation consumer's characteristics(sex, clothing involvement social problem involvement) and the ad and brand attitudes They were distributed to 200 high school students in Seoul. Results were : 1 The affective response consisted of 4 dimensions(negative inactivating activating positive) and the cognitive evaluation had 3 dimensions(utility·persuasive power creativity awareness) 2. Creativity and awareness dimensions and the ad attitude had positive influence on the brand attitude for the abortion theme ad,. Creativity dimension and consumer's clothing involvement had positive influence on the brand attitude for the drug addiction theme ad . Especially the affective response had no significant influence on the brand attitude. This result suggests that in case of negative appeal ads the affective response does not necessarily degrade the brand attitude while positive cognitive evaluation on creativity and awareness of the could influence the brand attitude favorably through raising attention to the brand resulting in high effectiveness of the ad.

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Effects of a Moderate Drinking Program based on Social Cognitive Theory on College Students with Drinking Problems (문제음주 대학생을 위한 사회인지이론 적용 절주 프로그램의 효과)

  • Kim, Soo Mi;Kim, Hyeon Ok
    • Child Health Nursing Research
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    • v.25 no.2
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    • pp.223-233
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    • 2019
  • Purpose: The purpose of this study was to investigate the effect of the moderate drinking program based on social cognitive theory on changes in the drinking habits of college students with drinking problems. Methods: This study included a total of 68 college students with drinking problems. These participants participated in 10 sessions of a moderate drinking program in which social cognitive theory was applied. Changes in the cognition and behaviors of the participants were then investigated. Results: The moderate drinking program based on social cognitive theory for college students with drinking problems was effective in increasing the subjects' drinking-related knowledge (U=191.50, p<.001), enhancing their drinking refusal self-efficacy(t=8.02, p<.001), and changing their drinking-related attitudes (U=108.50, p<.001), drinking outcome expectancy (t=8.68, p<.001), amount of drinking in a single session ($x^2=25.72$, p<.001), number of drinking sessions per month ($x^2=10.05$, p=.006), and problem drinking behaviors (t=5.77, p<.001). Conclusion: These results can be used to inform a regular on-campus intervention programs for moderate drinking, and to implement education about moderate drinking, thereby increasing the success rate of drinking reduction.

A Study on Cognitive Attitudes toward Death according to MBTI Personality Types (MBTI 성격유형에 따른 죽음 인지에 관한 탐색 연구)

  • Kang, Hyung-Goo;Yoon, Seong-Min
    • Journal of Hospice and Palliative Care
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    • v.18 no.2
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    • pp.97-104
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    • 2015
  • Purpose: The aim of this study was to investigate attitudes toward death according to personality types and to suggest the need to develop related hospice programs. Methods: Personality types were identified by the Korean version of the Myers-Briggs Type Indicator (MBTI) Form G. A questionnaire with 26 five-point Likert items was used to survey participants' attitudes toward death. Results: The ESFP personality type was most common (20%) among available 100 participants. Significant differences were observed in the attitudes towards death preparation according to personality type s. Participants with personality preference types E, T and J showed positive attitudes (P<0.05) toward death, but no significant differences were shown based on the SN index. Conclusion: The attitudes toward death differed by personality types. Therefore, this study points to the need to develop diverse hospice programs based on the personality types.

An Analysis of the Attitudes toward Science and Support for Scientific Activities of Scientific Gifted and General Students' Parents in Elementary Schools (초등학교 과학 영재와 일반 학생 부모의 과학에 대한 태도 및 과학 활동 지원 정도 분석 연구)

  • Lee, Soo-Jin;Shim, Bong-Sup;Jeong, Jin-Su;Kang, Sang-Sun;Paik, Seoung-Hey;Lee, Kyung-Hwa;Chun, Jae-Sun
    • Journal of Korean Elementary Science Education
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    • v.27 no.3
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    • pp.296-306
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    • 2008
  • The purpose of this study was to analyze the attitudes toward science and support for scientific activities of the scientific gifted students' parents and the general students' parents in elementary school. The objects of the study were 99 scientific gifted students and their parents and 433 general elementary school students and their parents. The instruments for the measurement of attitudes toward science included three scales: cognition :About value of science, affection toward science and science learning, and cognitive participation in scientific activities. The instrument to measure parents' support for scientific activities included two scales: indirect support and direct support. The results of the study showed that the attitudes toward science of scientific gifted elementary students' parents were more positive than the attitudes toward science of general elementary students' parents. Also the gifted elementary students' parents supported many more scientific activities for their children with various methods than the general elementary students' parents. Their preferring support methods for scientific activities included 16 items including the collection of information about science education, the record of TV science programs, purchase of scientific books, subscription of periodical publication about science, preparing material for scientific activities, and reading scientific book with children.

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Scientifically Gifted Students' Science Related Attitudes and Its Relationships with Intelligence and Science Process Skills (과학영재의 과학 관련 태도와 지능 및 과학탐구능력과의 관계)

  • Yang, Tae-Youn;Bae, Mi-Ran;Han, Ki-Soon;Park, In-Ho
    • Journal of The Korean Association For Science Education
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    • v.23 no.5
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    • pp.531-543
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    • 2003
  • This study aims to investigate that scientifically gifted students have distinctive science related attitudes in comparison with general students. In addition, this study examines the relationship among science related attitudes, intelligence, and science process skills. Two hundred sixty-six middle school students (169 boys, 97 girls) who enrolled at the Incheon Science Elite Program and 220(133 boys, 87 girls) students in a regular middle school participated in the present study. Research findings support that gifted students have more positive science related attitudes than general students as well as higher intelligence and science process skills. At last, low and non-significant correlation coefficients with attitudes and cognitive factors were found in gifted groups, whereas some significant correlations were found in general students.