• 한국조리학회지
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• 제24권1호
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• pp.24-30
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• 2018

This study investigated the quality of characteristics of high-protein RTD coffee using domestic and imported skim milk powder with different heat treatment. Skim milk powders (A, B) had high-heat treatment, C had medium-heat, and D and E had low-heat treatment. The transmittance of A and B were higher than that of C, and that of C were higher than that of D and E (p<0.05). The precipitate attached on bottom of container of RTD coffee using A and B were 2.993~3.053% and higher than those (0.753~0.803%) of RTD coffee using C, D and E (p<0.05), but there was no difference between those of RTD coffee using C, D and E (p<0.05). The centrifuged precipitate of RTD coffee using A and B were 1.987~2.040% and higher than those (0.820~0.830%) of RTD coffee using C, D and E (p<0.05), but there was no difference between those of RTD coffee using C, D and E (p<0.05). The proximate composition of precipitate attached on bottom of container of RTD coffee using A, which showed the highest amount of precipitate, showed 65.7% of carbohydrate, 19.0% of protein, 4.8% of fat and 4.8% of ash in dry basis, that of RTD coffee being 72.7%, 15.1%, 7.9% and 4.3% in dry basis respectively. Protein and fat content of precipitate were lower and protein and ash content were higher than those of RTD coffee. But seeing that the most increased portion was protein, precipitation of RTD coffee appears to be attributed to heat-denatured proteins.

• 한국조리학회지
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• 제19권4호
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• pp.211-230
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• 2013

본 연구의 목적은 IPA를 활용하여 한국인과 몽골인이 원두 커피 및 인스턴트 커피 품질 중에 중요하게 생각하는 품질 속성을 파악하고자 하였다. 2012년 4월 16일부터 5월 12일까지 한국의 서울, 경기 지역과 몽골의 울란바타르시의 20-30대를 대상으로 설문조사를 실시하였고, 각각 253부, 250부를 통계 분석에 사용하였다. 통계분석은 SPSS 18.0으로 빈도 분석, 독립표본 t검증, 대응표본 t검증을 실시하였고, IPA를 실시하였다. 한국인과 몽골인의 원두 커피 품질 속성에 대한 중요도와 수행도를 비교한 결과, 커피의 맛, 향기, 양, 가격, 위생, 신선도, 유통기한 등은 한국인이 몽골인보다 중요하게 생각한 반면, 커피의 영양, 성분표시에 대해서는 몽골인이 더 중요하게 생각하는 것으로 나타났다. 수행도는 몽골인이 한국인보다 커피의 가격, 영양, 온도, 성분표시 등에 대해 더 높게 평가하는 것으로 나타났다. 한국인과 몽골인의 인스턴트 커피 품질 속성에 대한 중요도와 수행도를 비교한 결과, 한국인은 몽골인보다 커피의 양, 가격 등을 중요하게 생각한 반면, 몽골인은 커피의 영양, 온도 등을 중요하게 생각하였다. 몽골인이 한국인보다 커피의 영양, 온도, 다양성, 신선도 등의 수행도에 대하여 더 높게 평가하였다. 커피 품질 속성에 대한 중요도-수행도 분석 결과, 원두 커피 품질 속성에 대하여 한국인은 '커피의 가격', '유통기한', 몽골인은 '커피의 영양', '커피의 위생', '성분표시'를 중점적으로 관리해야 한다고 하였다. 인스턴트 커피 품질 속성 중에서 한국인은 '커피의 위생', '커피의 농도', 몽골인은 '커피의 농도', '성분표시'를 중요 관리점이라 하였다.

• 한국프랜차이즈경영연구
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• 제10권3호
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• pp.37-52
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• 2019

Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.

• 아태비즈니스연구
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• 제6권1호
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• pp.45-57
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• 2015

The purpose of this research is to explore the relationships among service quality's five factors(i.e., tangibles, reliability, responsiveness, empathy, and assurance) and customer satisfaction. The study used convenience sampling and selected certain consumers who visited coffee shop in BeiJing, China. Total 300 questionnaires was distributed and 18 unsuitable data were excluded for data analysis. These data were tested using SPSS 21.0. The results of this study are summarized as follows. First, the result of the relationship between coffee shops'service quality and customer satisfaction reveals that two of 5 service quality factors (i.e., assurance and empathy) had a positive effect on customer satisfaction only, and other service quality factors (i.e., tangibles, reliability, and responsiveness) had no positive influence on customer satisfaction. Limitations and future research directions of the study were also discussed.

• 식품과학과 산업
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• 제54권4호
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• pp.268-277
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• 2021

A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. This paper explores ways to protect Korean goods as GIs in the U.S. and EU by examining the efforts of the Colombian Coffee Federation (FNC) to protect Colombian coffee. The FNC enhanced the global awareness of Colombian coffee and increased the profits of Colombian coffee producers by registering Colombian coffee as a certification mark in the U.S. and as a GI under the EU's quality schemes. The Korean government protects kimchi under its own GI system. For kimchi products to earn the label "Korean kimchi," the three main ingredients must be produced in Korea. This has been a challenge for kimchi producers, who often rely on imported ingredients. Korea could learn from FNC's strategies to improve the current GI system for kimchi.

• 동아시아식생활학회지
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• 제27권2호
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• pp.97-103
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• 2017

This study investigated the quality characteristics and antioxidant activities of breads prepared with 0, 3, 6, 9 and 12% green coffee bean powder. Fermentation rate of dough was reduced with increasing green coffee bean powder content. Volume, weight, and specific volume also decreased, whereas pH of breads increased with increasing content of green coffee bean powder. As powder concentration increased, 'L' value of breads decreased, whereas 'a' and 'b' values of breads increased. The hardness of breads increased upon addition of green coffee bean powder, whereas cohesiveness and springiness decreased. Chewiness was not significantly different among the groups. 2,2-Diphenyl-1-picrylhydrazyl radical scavenging activity was significantly elevated by addition of green coffee bean powder. In the sensory evaluation, color, flavor and texture were highest in the control group. The sample containing 3% green coffee bean powder had the highest taste score. Overall acceptability was highest in the control group but not significantly different from the control group in breads with 3% and 6% green coffee bean powder.

• 한국식생활문화학회지
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• 제32권6호
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• pp.549-557
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• 2017

As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.

• 문화기술의 융합
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• 제6권3호
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• pp.275-282
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• 2020

최근 커피분야에 대한 소비자의 높아진 인식과 가격대 품질보다 한단계 나아가 심리적 만족에 비중을 두는 커피문화의 변화로 고품질 스페셜티 커피에 대한 관심이 높아지고 있다. 커피를 즐기는 방식이나 맛과 향 등을 중요하게 생각하는 하나의 문화로서 기호에 맞는 커피를 제공받고자하는 고객이 늘어남에 따라 스페셜티 커피전문점의 수도 증가하고 있으며 제공되는 커피의 품질 또한 높아지고 있다. 이에 본 연구는 스페셜티 커피의 주요 속성을 분석하고, 스페셜티 커피전문점에 필요한 마케팅 시스템을 구축하는 것에 목적을 두었다. 연구 방법으로 온라인 빅 데이터 분석을 통한 텍스트 마이닝을 실시하여 스페셜티 커피의 속성을 형성하는 요소들을 추출하고 영향의 정도를 분석하였다. 연구결과 커피의 맛과 원두, 바리스타와 관련된 단어들이 스페셜티커피의 속성에 중심적인 역할을 하는 것으로 파악되었다.

• 한국조리학회지
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• 제19권3호
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• pp.218-233
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• 2013

본 연구는 커피전문점 서비스품질이 지각된 가치와 행동의도에 미치는 영향 관계를 파악하기 위하여 통계프로그램 SPSSS 18.0을 이용하여 부산지역 대학생 237명을 대상으로 빈도분석, 요인 및 신뢰도 분석, 상관관계분석, 회귀분석을 실시하였다. 가설검정을 위한 다중회귀분석에서는 서비스품질 4개요인 중 종사원의 신뢰감, 커피의 본원적 특성은 심미적 가치에 유의한 영향을 미치지 않는 것으로 나타났고, 커피이외의 메뉴특성(${\beta}$=.293, p<.001)과 물리적 환경(${\beta}$=.293, p<.001)은 유의하게 분석되어 연구가설은 부분 채택되었다. 그리고 서비스품질이 실용적 가치에 미치는 영향에서는 종업원 신뢰감은 (${\beta}$=.264 p<.001), 커피의 본원적 특성은 (${\beta}$=.463, p<.001), 커피이외의 메뉴특성(${\beta}$=.139, p<.05)과 물리적 환경(${\beta}$=.110, p<.05) 모두 유의하게 분석되어 연구가설은 채택되었다. 그리고 서비스품질이 행동의도에 미치는 영향에서는 종업원의 신뢰감은 (${\beta}$=.262 p<.001), 커피의 본원적 특성은 (${\beta}$=.411, p<.001), 커피이외의 메뉴특성(${\beta}$=.157, p<.01)과 물리적 환경(${\beta}$=.137, p<.05) 모두 유의하게 분석되어 연구가설이 채택되었다. 또한 지각된 가치가 행동의도에 미치는 영향에서는 심미적 가치(${\beta}$=.265 p<.001), 실용적 가치(${\beta}$=.536, p<.001), 모두 유의하게 분석되어 행동의도와의 인과관계를 확인할 수 있었다.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.