• 한국의류학회지
• /
• 제35권1호
• /
• pp.37-50
• /
• 2011

This study analyzed the content of special selling events in internet shopping malls to establish academic standards for special selling events as tools for sales promotions and to suggest systematic guidelines for marketers designing special selling events. Based on a content analysis, the titles of special selling events from four internet shopping malls selling women's apparel were analyzed. A total of 692 titles were analyzed. The results are as follow. First, the contents categories of special selling events could be classified into two groups such as 'theme' and 'tool'. Season, product characteristics, style, advice/information, brand, annual/social events, and marketing events were the main content categories that came under the 'theme' group; in addition, the price benefit, free offers, product mix, and marketing technique were the main content categories that came under the 'tool' group. Each main content category was subdivided into several segment content categories. Second, most of the titles were composed of more than two segment content categories that involved various information and benefits; however, the portion of titles composed of only theme related content categories or only tool related content categories was substantial. Furthermore, the theme related content categories were more than the tool related content categories. Third, the usage frequencies of the contents categories were analyzed. The upcoming season, single brand, sale/discount, item/material/color, special price/lowest price, and period/time/quantity limits were the segment content categories that held a high rank. Forth, most of the factors that evoked the unplanned purchases of consumers were related to the content categories of special sale events.

• 복식
• /
• 제60권6호
• /
• pp.89-100
• /
• 2010

This study is intended to analyze current status of costume in the cultural industry and explore feasibility of integrating costume as important cultural contents in the digital era. Among the websites for contents as the cultural archetypes, some have strong foundations while others don't. First, as for various archetypal characters restored based on the Korean history, most of their clothes focus on shapes and colors but lack details. They should be produced in 3D to provide back views or textile patterns to users. To ease understanding of the history of costume, user-friendly services such as launch of a pop-up window when users click on specific contents in question should be available for detailed information. At least there should be a link to other related sites where users can conveniently find more details. Second, some sites have too much data under one subject, increasing complexity and undermining orderliness. As a result, it takes long time to identify the site map. In this case, it is required to rearrange the contents with Quick View by subject and related links for in-depth study. Third, each subject is important to develop the archetypes for a variety of purposes. Creation of design derived from them or their commercialization can be an example but these activities should not restrict imagination of users or degrade the value of the archetypes. Last, it is needed to adopt validation system to detect the needs for a regular update (renewal) and to fix errors. We found many servers whose operation is not stable in general. When these technical issues are addressed for stable operation, users will rely on the sites to utilize them for their purpose of developing the cultural archetypes. In conclusion, advancement of www.culturecontent.com is essential. Based on efficient management and operation of the system, the quality of contents would be increased and multi-faceted advertising campaigns focusing on needs should be launched, to promote application of the contents. This is the recommendation for the future of the cultural archetype industry in Korea.

• 한국의류학회지
• /
• 제22권3호
• /
• pp.353-364
• /
• 1998

Consumer knowledge has been discussed as an important concept to understand information processing such as information search and evaluation process. It has been defined as the amounts and contents of information in consumer's memory accumulated by experiences. According to literature review, experts who have much knowledge are likely to retrieve their information related to products for a purchase efficiency. Therefore, they are likely to simplify the information processing for a choice. The purpose of this study was to examine the relationship between clothing product knowledge and evaluative criteria for a purchase. The results were as follows; First, it was found out that evaluative criteria were composed of four dimensions such as the management, the esthetic, the fitness and the brand. Therefore, it is implied that evaluative criteria for purchasing clothing products were multidimensional. Second, the level of objective knowledge was low, and consumers perceived that they didn't have much knowledge related with clothing products. Also, the relationships between objective and subjective knowledge were positive but low. Third, the evaluative criteria were effected by the level of consumer's knowledge significantly. In subjective knowledge, the subjects in a high group considered all criteria more deeply than in a low group. But there was a significant difference only in the esthetic between two groups in objective knowledge. The results of this study imply that consumer knowledge may influence evaluation process. Knowledgeable consumer would consider product attributes deeply for evaluating clothing products, and especially, the esthetic would be an important factor as an attribute including the instrumental and expressive functions in a purchase phase. Therefore, consumer knowl- edge would be a basis of predicting expert's information processing and managing heavy buyer or loyal consumers in apparel industry.

• 한국의류학회지
• /
• 제35권11호
• /
• pp.1399-1408
• /
• 2011

This study analyzes the current educational curricula in the field of clothing construction to provide some fundamental information for developing more appropriate educational courses and to activate the fashion business. A total of 82 different departments related to fashion and apparel were selected from four-year domestic universities and the curricula recently posted on their internet websites were analyzed by descriptive statistics. More than half (53.7%) of the 82 departments were offering classes in the clothing construction field for 3 credits and 4 class hours. College affiliation of the departments that offered curricula in the clothing construction field was classified into 5 categories: the arts (34), human ecology (22), natural sciences (14), humanities/culture (9), and others (3). Human ecology category showed the highest results in the average class hours (3.9), the number of classes in the clothing construction field (7.6), and the percentage of the classes in the clothing construction field out of all major classes offered by the clothing department (19.9%). All 82 departments were classified into 3 categories of: fashion design (32), clothing (28), and fashion business (22). The clothing category showed the highest results in the average credits (2.8), class hours (3.8), the number of classes offered by the clothing construction field (7.6), and the percentage of the classes that offer clothing construction education out of all major classes offered by the clothing department (19.9%). The educational contents of clothing construction area were classified into 8 different categories of: basic theory and sewing, clothing construction, flat pattern, draping, tailoring and advanced clothing construction, pattern CAD, sewing science and apparel manufacturing process, and clothing construction for special needs. Among these categories, the draping category constituted 21.7% as the largest part. In addition, the distribution of classes offered by 4 academic years were analyzed into 8 different categories.

• 한국가정과교육학회지
• /
• 제20권3호
• /
• pp.31-47
• /
• 2008

본 연구에서 해석적 관점이란 인간의 행동이나 신념, 역사적 문화적 결과물들에 대한 의미이해에 도달하기 위해서는 역사적 문화적 지식을 토대로 이야기를 나누는 과정이 중요하며 이를 통해 궁극적으로 자기이해에 도달하게 된다는 교육과정의 관점을 의미한다. 개발 교육 과정안은 교육목표, 내용체계, 수업지도안, 교수-학습 자료로 구성된 것을 말한다. 본 연구에서 해석적 관점을 중심으로 가정과교육 의생활 교육과 관련 있는 주요 개념들을 가정(假定)하고 역사 문화적 자료를 토대로 의생활 문화 영역의 교육내용을 구성함으로써 의생활교육 내용의 변화를 시도하였으며 시험적 수업 적용 결과도 긍정적인 것으로 나타났다. 개발한 교육과정안의 장점으로는 학생들은 전통문화를 인식하고 의생활을 통해 자신이 누구인지 어떤 존재인지에 대해 해답을 찾는데 도움이 되었고 교육내용이 새로운 지식으로 인식되었으며 학습 동기 유발에 도움이 되었고 해석적 관점을 중심으로 한 수업내용이 진정한 실천을 위한 반성, 진정한 인식의 도달을 위한 역할을 수행할 수 있다는 것이다. 반면 문제점으로는 가정과교사들 스스로 의생활의 역사적?문화적 자료에 대한 이해와 수업준비에 어려움을 느낄 수 있고 역사와 사회와 더 관련이 있다고 생각한다는 것과 내용체계의 주제에 담을 교수학습 자료에 대한 보다 많은 연구가 필요하다는 것이다.

• 한국가정과교육학회지
• /
• 제3권1호
• /
• pp.147-161
• /
• 1991

The purpose of this study was to investigate the following contents： 1. Relationship between clothing behavior(modesty, conformity, importance) and clothing regulations of school girls. 2. The differences between middle school girls and high school girls in clothing behavior and in attitude toward clothing regulations. 3. The differences between students herself norms and subiective norms(the students thoughts which would be parents opinions and teachers opinions) in attitude toward clothing regulations. Questionnaires were designed and administered to 300 middle school girls and 302 high school girls in Inchon. The obtained data were statistically analyzed by Pearson’s correlation coefficients, t-test, F-test, and Duncan test. The results of the study were summarized as follows： 1. As tho the differences in responses between school levels, the high school girls showed higher interest in conformity. But there is no differences in Modesty and Importance by school levels. 2. As tho the differences in responses between school levels, there were no differences in attitude toward clothing regulations. But according by types of clothing regulations, high school girls showed higher desire in shoes and sack. 3. In correlation coefficients between the variables on clothing behaviors and the attitudes toward clothing regulations of school girls, modesty is the most related toward clothing regulations of school girls and conformity, importance the next. The higher the school girls are in modesty, the more follow the clothing regulations. And the higher the school girls are in conformity and importance, the lower follow the clothing regulations. 4. The differences between students herself norms and subjective norms(the students thoughts which would be parents opinions and teachers opinions), students and parents showed lower scores than teachers. That is tho say, teachers put more restrictions on students clothing than parents do.

• 한국가정과교육학회지
• /
• 제25권2호
• /
• pp.21-47
• /
• 2013

본 연구는 가정교육학 분야에서 인성교육과 관련하여 어떠한 연구 성과가 축적되었는지 고찰하고, 가정과 교육과정은 인성교육의 요소와 어떻게 관련이 있는지 살펴보는 데 연구의 목적을 두었다. 연구의 내용은 2009 개정 중학교 가정과 교육과정에서의 인성교육 요소이다. 이를 위하여 2009 개정 중학교 가정과 교육과정의 교육내용 및 성취기준을 죠셉슨 연구소가 제안한 존중, 배려, 책임, 신뢰성, 공정성(정의), 시민성의 여섯 기둥 덕목을 기초하여 분석하였으며 분석 결과는 전문가로부터 타당도를 검증하였다. 가정교육학의 제 영역인 인간발달과 가족, 자기관리와 소비생활, 식생활, 의생활, 주생활 영역의 인성교육관련 선행연구 고찰을 통하여 모든 영역이 인성교육과 관련이 있는 것으로 나타났다. 가정과 교육내용 및 성취기준과 인성교육 덕목과의 관련성을 분석한 결과, 인간발달 및 가족 영역에서는 인성교육의 모든 덕목과 가장 밀접한 관련이 있었다. 자기 관리와 소비생활 영역을 분석한 결과, '자기관리' 중영역은 책임 덕목과 많은 관련이 있고 존중과 배려 덕목과도 일부 관련이 있다. '소비생활' 중영역은 주로 시민의식 덕목과 많은 관련이 있고 책임 덕목과도 어느 정도 관련이 있었다. 식생활 영역에서 '건강한 식생활과 식사 구성' 중영역은 진실성, 존중, 책임과 매우 밀접한 관련이 있고 공정성, 배려, 시민의식과 어느 정도 관련이 있었다. '녹색식생활과 음식만들기' 중영역은 진실성, 존중, 책임, 공정성, 배려, 시민의 식의 모든 덕목과 매우 밀접한 관련이 있다. 의생활 영역에서 '옷차림과 자기표현' 중영역은 진실성, 존중, 배려, 시민의식과, '친환경적 의생활과 옷 고쳐입기' 중영역은 존중, 배려, 시민의식과 밀접한 관련이 있다. 주생활 영역에서 '주거와 거주환경' 중영역은 나와 다른 삶을 존중하고 배려하는 관용적 자세와 관련이 있다. '지속가능한 주생활과 주거 공간 꾸미기' 중영역은 타인에 대한 배려와 관심, 환경에 대한 책임의식과 공동체적 협력과 관련이 있다. 종합적으로 자기 관리와 소비생활영역의 교육내용과 성취기준은 인성교육의 일부 덕목과, 그 외의 모든 영역은 인성교육의 모든 덕목과 밀접한 관련이 있는 것으로 나타났다.

• 한국의류학회지
• /
• 제32권11호
• /
• pp.1802-1813
• /
• 2008

As a very first step for theorizing shopping, this study attempted to diagnose the current of shopping research. Using the keyword of shopping from major academic databases in Korea, the study collected 560 research articles and analyzed patterns of: 1) research by year, journal, and academic area; 2) researchers by academic area; 3) keywords; and 4) research contents. Analyses showed that two thirds of articles in shopping were published after 2000. While the number of journals was the highest in business and engineering, the numbers of articles and researchers were the highest in business and apparel. The most frequently used included internet shopping mall, internet shopping, and shopping orientation. About 66% of shopping research was internet shopping related, and 80% was empirical study using individual consumers. Though shopping was studied as an individual consumer behavior, there were noticeable patterns in research contents by academic field. The study discussed such patterns and provided implications for multidisciplinary approaches for shopping theory and research.

• 한국의상디자인학회지
• /
• 제12권1호
• /
• pp.35-49
• /
• 2010

The Imwon Sipyukji of this study was compiled by Seo Yugu (1764~1845), a famous agronomical scholar of the late eighteenth century. The contents of this book are divided into sixteen chapters related to all the important parts of rural home life ranging from daily routines to social life covering the agro-industry and the six skills of manners, music, archery, calligraphy, mathematics and horseback riding. Seomyongji, one of the sixteen chapters, covers all that is necessary for living a rural existence such as house-building, clothing adornments and transportation as well as how to make and use daily household items. The contents of the Boksik Jigu sub-section in the Sumyongji chapter consist of eight large units covering men's and women's clothing, bedding and pillows, sewing tools, belt and shoes accompanying the attire and storage for clothes. These eight are further subdivided into 65 items, each warranting a detailed explanation. My study will translate the original Chinese text of Boksik Jigu into Korean. This sub-section in the Seomyongji chapter will facilitate an investigation into the information contained therein on attire and accessories.

• 패션비즈니스
• /
• 제20권5호
• /
• pp.102-114
• /
• 2016

The purpose of this study is to enable a scientific and rational approach for future research agenda setting in the clothing construction field. Through analysis of research papers on clothing construction published in domestic academic journals during the recent decade, the research trend of clothing construction in respective academic journals, research subjects, and research contents were grasped thoroughly. From all domestic academic associations' publication on garment/clothing and textiles/fashion, 7 academic journals were selected as subjects of research, in order to compare and analyze the research trend in the last ten years. The ten-year period ranged from April 2006 to March 2016, and a total of 735 papers published on clothing construction were used for analysis. The number of publications in the clothing construction area during the last decade has decreased, which is due to the increase in the number of clothing and textiles fashion-related academic journals, other than the 7 journals analyzed, and since the number of papers published in international academic journals has also increased. Body type, patterns, fitting test, and functional clothing accounted for the highest proportion of research themes in clothing construction. In terms of body type, there was an increasing tendency towards usage of 3D body measurement. In the patterns area, the 3D virtual dressing system was actively used. For functional clothing, sportswear, protective clothes, and innerwear were most widely researched, and ergonomic design together with smartwear was actively studied.