• 한국의류학회지
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• 제19권3호
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• pp.525-535
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• 1995

This study was designed to verify the clothing satisfaction according to product type (jacket vs. pantyhose) and consumer fashion involvement. Research problems were as following; 1. To identify a clothing satisfaction according to product type. 2. To discover which of satisfaction relevant variables has the most influence on clothing satisfaction. 3. To examine the relationship between expectations and discontinuations. 4. To examine the degree of influence of product type and consumer fashion involvement on expectations. The survey was carried out in Pulsar shopping area. The 104 subjects (51 for jacket, 53 for pantyhose) participated in the final analysis. The results of analysis were as following; 1. The main path of clothing satisfaction was that the product type -1 the expectations -1 the perceived performance (-1 the discontinuation) -1 the clothing satisfaction. Those relevant variables explained 62% of clothing satisfaction variance. The most powerful determinant was the perceived performance. 2. For jacket type, the influence of perceived performance appeared to be greater than that of the discontinuation. And the consumer fashion involvement affected the expectations and the discontinuation. 3. For pantyhose type, the consumer fashion involvement divan't affect the expectations. The influence of discontinuation was relatively higher than that of jacket type.

• 복식
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• 제52권6호
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• pp.15-24
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• 2002

This paper is to investigate and analyze the clothing colors fitted for personal color types and to help consumers express individual characteristics by clothing colors suitable for themselves. The comparison of sixty three clothing colors with three personal color types. and investigation and analysis of the best clothing colors of each type have led to the following results. Those belong to warm Personal Color Type don't have a variety of choices for clothing colors. so they should be careful of choosing clothing colors. They will do well to choose dark tone colors for their clothing. Those of Cold Personal color Type have a wide range of choices for clothing colors. They have an advantage of expressing themselves in various ways. Neutrals, Blue and Yellow have been found to go well with them. Those of Mixed Personal Type are advised to wear bright and pale tone colors such as Purple, Green, and Red. It will be desirable that the choice of clothing colors should conform to each personal color for the tones of clothing colors should conform to each personal color for the tones of clothing colors make difference according to personal color types.

• 한국의류학회지
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• 제26권3_4호
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• pp.503-514
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• 2002

• 한국의류학회지
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• 제19권2호
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• pp.230-241
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• 1995

The purpose of this study was 1) to investigate the effect of male clothing type and facial attractiveness on the subjects' inferences of occupation for the wearers, 2) to investigate the effect of male clothing type on the inferences of occupational characteristics. The stimuli were composed of 24 color photographs which were made of 6 types of clothing and 18 wearers who were made of 3 levels of facial attractiveness in combination with 6 types of clothing. The subjects were 288 male and 288 female university students. The subjects chose an occupation among 19 occupations presented for 6 types of clothing and the wearers. Also the subjects' inferences of occupational characteristics for the clothing were measured by semantic\ulcornerdiffenential scales. The results were as follows: 1) As a whole, the infered occupation for each of the clothing types was consistent with the expected occupations in this study. "Therefore there were stereotypes about male clothing type. At the same time, the halo effect of facial attractiveness appeared when subjects infered wearer's occupation. 2) The subjects' responses to the semantic-differential scales about 6 types of clothing were factor analyzed to identify the underlying constructs of occupational characteristics. At the result, 4 factors were emerged. The first factor was interpreted to Apperance/ Ability, the second, Indi~iduality, the third, Naivety, and the fourth, Dominancy. 3) The male clothing type influenced on the 3 factors except the Dominancy factor.nancy factor.

• 한국의류학회지
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• 제39권4호
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• pp.586-600
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• 2015

This study investigates clothing pressure and subjective sensations in brassieres depending on breast type or bra type. The results of this study show that clothing pressure and subjective sensations were significantly influenced by breast type. The flat type breast and drooping type breast have a lower subjective satisfaction. Satisfaction for 3/4WL is the largest; however, 1/2W having low preventing breast shake and no-wire bra having low bust-up or low arrange-breast are required enhancements in bra function. The results are useful to provide basic data and produce high-quality brassieres depending on breast type.

• 한국의류학회지
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• 제33권10호
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• pp.1601-1610
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• 2009

Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unplanned purchase of clothing and examined the decision-making processes. The results (according to the need recognition level of consumers prior to stimuli) show three types of unplanned purchase of clothing products that are classified as: the need-manifesting type, the need-embodying type, and the need-reminding type. In addition, each type is reclassified into the high-cognition type and the low-cognition type according to the cognitive effort level of consumers during the purchase decision-making process. The need-manifesting type recognized a buying need after exposure to stimuli and then engaged in unplanned purchases. The need-embodying type recognized a problem, but the purchase intention was not concrete. The need-reminding type recognized a desire to buy clothing products, but temporarily forgot it, and then later remembered the problem recognition from the past after experiencing the stimuli.

• 복식
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• 제55권4호
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• pp.49-61
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• 2005

This study is to research the types and formation of the pieces for fastening the clothing in the western and oriental world from 18c to 19c. The pieces for fastening the clothing, depending on their formation, are classified as the ribbon type, the belt type, the button type, and the compound type. The ribbon type indicates fastening the clothing with the strips attached to the clothes. It is divided into the symmetry type and the asymmetry type by the looks of the ribbon alter it is tied. The belt type means fastening the clothing with a string or a belt, separated from the clothes. It is divided into the string type and the belt type. The button type is to fasten the clothing with buttons, button holes, and hooks. It is divided into the basic type, the wrapping type, and the knot type. The compound type is a mixture of two or three types out of the ribbon type, the belt type, and the button type. The pieces for fastening the clothing has aesthetic features as well as their functional characteristics. It has beautiful features like the harmonious beauty of Yin and Yen shown in the asymmetrical types, the beauty of spell wishing for health, long-life, wealth, wisdom, and so on, the beauty of decency showing the intention of refraining from exposing their body in public, the beauty of eroticism emphasizing the beauty of the human body, and the beauty of representing their social class, authority, affiliation, and so on.

• 한국지역사회생활과학회지
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• 제25권3호
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• pp.373-382
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• 2014

This study was explored the relationship of fit-related factors and, clothing evaluation criteria to clothing satisfaction. A total of 247 completed responses were obtained from a convenient sample of female students in their twenties. The statistical analysis methods included factor analysis, an ANOVA, and a multiple regression analysis. First, clothing evaluation criteria included practicality, product trait, and symbolism. Second, a comparison of clothing evaluation criteria and clothing satisfaction in groups divided by fit-related factors showed significant differences. In particular, the fat body type group showed higher level of the product trait and the thin body type group showed lower level of clothing satisfaction. The high activity group showed higher levels of clothing evaluation criteria and lower level of clothing satisfaction. Third, body type perception (-) and activity importance (-), fit-related factors, and practicality (+), clothing evaluation criterion had significant effects on clothing satisfaction. Therefore, These results suggest that fashion firms should make efficient use of fit-related factors and clothing evaluation criteria to enhance consumers' clothing satisfaction and to stimulate their purchase intention toward fashion goods.

• 한국의류학회지
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• 제16권4호
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• pp.431-441
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• 1992

This research was designed to evaluate the effect of need and of demographic variables of adult women on the conformity and individuality in the selection of clothes. 1. There are factors which have effect on variables of need. Marriage status, household type, age have effect on safety need, household type and age have effect on belongingness and love need. Household type and native community have effect on self-esteem need, household type, native community, school career, frequency of contact with mass media have effect on need for self-actualizing. Native community have effect on aesthetic need, and school careers have effect on the desires to know and to understand. 2. Self-esteem need, belongingness and love need, safety need, need for self-actualizing, aesthetic need, frequency of contact with mass media and income as demographic variables are directly related with conformity of clothing. Age, marriage status, native community, household type, school career are indirectly related with conformity of clothing. 3. Self-esteem need, need for self-actualizing, aestheitic need, desires to know and to understand, belongingness and love need, frequency of contact with mass media, household type have direct effect on the individuality of clothing. And age, household type, native community, school career have indirect effect on the individuality of clothing.

• 복식문화연구
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• 제11권6호
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• pp.913-924
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• 2003

The purpose of this study was to investigate the correlation between self-concept, clothing attitude and clothing buying behavior. The subjects used for the study were 300 male and female college students. The results of the study were as follows. The self-concept of subjects were identified four types(self-confident, positive to self, self-convinced and pessimistic). Self-confident type had the highest scores on self-concept and pessimistic type was the opposite. The clothing attitude was classified into 5 types(rational coordinative, clothing concerned, frugal, clothing showy and others conscious). Rational coordinative type and clothing concerned type were regarded more importantly than other types. The clothing buying behavior was emerged 5 types(economical, diffident, pleasure-seeking, impulsive and name-brand preferred). An economical efficiency was the most important factor in clothing buying behavior. The results of correlation between self-concept and clothing attitude showed that person who has more positive self-concept tends to have more interest and satisfaction toward clothing as well as tendency of showing off and rational coordination. The correlation between clothing attitude and clothing buying behavior showed that person who is more conscious to others tends to have more preference for name-brand products.