The purpose of this study is to analyze the collaboration and artification of the Issey Miyake fashion brand and to suggest the best course of artification that can secure the brand's value. The research methods are as follows: i) identifying the companies' strategy and flow through collaboration concepts and examples from Issey Miyake; ii) selecting Issey Miyake fashion brands and carrying out a literature review through websites, articles, and books; and iii) examining prior studies on the relationship between fashion and art. Results are as follows. The exhibition is divided into spaces for brand intangible assets, artistic collaboration with partners, art co-creation, and the aesthetics and tradition of the brand. Using exhibitions to share the artistic work of collaboration partners is expected to positively affect the brand's likability. The exhibit shares art collaborations in display cases for clothes and photographs. Artists and brands appear as an extension of the creative space and convergence design area. The artist's improvisation forms the creative space that communicates with the audience, and the convergence design area is expanded through the unifying organic connection between the various media in the fashion brand. The photographers and brands section displays the nature images of Pleats Please, as well as human and prism garment images. In these images, the viewer can perceive a story in the interplay between the human body and nature.
Journal of the Korean Society of Clothing and Textiles
/
v.46
no.4
/
pp.638-656
/
2022
This study aimed to identify characteristics of Generation MZ's consumer purchase decision journey to develop the new fashion CDJ model. The initial stage was affected by habit, online community, social media, aesthetics, circumstantial need, and proxy. In the search and consideration stage, mobile channels were used actively. In the active search and evaluation stage, online media, experiential data, and personal information were employed. In the purchase stage, zoomers took plenty of time in search and evaluation before spending, contrary to millennials who made their purchases more quickly. In the post-purchase experience stage, zoomers actively displayed follow-up behaviors depending on their satisfaction, such as retaining or deleting the app. While, millennials did not turn away from the store or brand, but followed up on their purchases even when they had an unsatisfactory experience. Based on the characteristics of CDJ, iterative cycle CDJ models were developed. Zoomers CDJ model was presented as a search loop that consists of the search and evaluation process, in which information accumulates, and a purchase loop in which the actual purchase occurs. The iterative cycle CDJ model was presented connected to the loyalty loop as the main section, which is accelerated in millennials' CDJ model.
Journal of Korean Home Economics Education Association
/
v.19
no.3
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pp.37-60
/
2007
This study has been historically reviewed the clothing and textiles education through references. The clothing and textiles education had been informally offered as a part of household skill, skill of daily life and home skill before the law of school education was established. Therefore, we have reviewed the changes in the clothing and textiles education by separating the prior period between the end of the old Korea and the liberation in 1945, from the later period from the liberation up to now. And also contents of clothing and textiles education between before and after the revision of the 7th curriculum were compared and analyzed. The clothing and textiles education had put emphasis on sewing, handicraft and household during the prior period from the end of the old Korea to the liberation, but after liberation, it became involved in Home Economics Education. The number of classes and the contents of clothing and textiles education had been increased and deepened from the 1st term to the 5th term of curriculum. In particular, the 4th and 5th term of curriculum became a turning point where home life section was intensified. Even though the number of classes was reduced during the 6th term of curriculum, with increase in target school grades for this education, and Home Economics in the middle school remained an independent subject matter. However, during the 7th term of curriculum, Technology-Home Economics Education in the middle school courses led to losing independent subject name and shrinking its contents. Through the revision in the 7th curriculum, the clothing and textiles education achieved great improvement and progress by gaining balance in distribution of contents among school grades and balance between theory and practice. However it still remains as an issue to be more studied and resolved how well the contents are matched with the interests and attention of students. We need to consider and reflect request of students under learner-centered curriculum. Considering enormous changes in the environment surrounding the clothing and textiles education, it is crystal clear that the gap between existing contents of education and teaching methods and our real life will be widened. Because students' perceptions of value have been diversified, it is our task to develop better contents and learning system in order to help students have interests, attention and desire in clothing and textiles life in line with social needs for desirable clothing and textiles education.
Journal of the Korean Society of Clothing and Textiles
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v.32
no.4
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pp.598-607
/
2008
Bast fibers were applied for various usages from fabrics to household care products long time ago. In this study, we investigated the physical characteristrus of water retted & chemically rotted fibers of Yucca, New Zealand hemp, Corn, Kuzu vine, Indian mallow, and Mulberry paper that have been harvested by domestic cultivation. Water retting is more effective than chemical rotting for six kinds of plant fibers. When all fibers were rotted chemically with 1% sodium hydroxide, only Kuzu vine and Indian mallow were retted. Indian mallow, Yucca, New Zealand hemp, and Com fibers have higher tensile strength than any other fibers. The crystallinity of Kuzu vine, Indian mallow, Yucca, New Zealand hemp, and Corn was as low as 60% but Yucca, New Zealand hemp were flexible. Yucca had fewer lumina whereas New Zealand hemp more lumina in cross sectional shape. Especially com fibers have a structure like sponge, and Indian mallow had a net shape. The longitudinal section of New Zealand hemp showed smooth and long shape. Mulberry paper was proved to be short and thin, which is quite appropriate for making paper. In this study, we found that plant fibers for living material could be used for cloth materials.
People tend to maintain and express their individuality in unique ways. Consumer's need for uniqueness is defined as an individual's pursuit that differentiates themselves from others, thereby developing and enhancing their personal identities. This study examined the effect of consumers' need for uniqueness on fashion orientation and consumption values. Data were collected through a questionnaire survey distributed to people visiting the fashion show center during Seoul Fashion Week. The survey questions were designed using the 5-point Likert scale and Cronbach's ${\alpha}$ value of questions was reliable as .628-.862. The study's results indicate that people with high need for uniqueness are very interested in fashion and think that is important to be well-dressed. In addition, the results suggest that people with high needs for unusual choices who enjoy challenging the prevailing taste of people want to be fashion leaders and are attracted to products that express their personality well. And people with high needs for creative choices and incompliant choices value their own satisfaction and happiness with the products. On the other hand, consumer's needs for incompliant choices have a negative effect on social value. As a result, people with high needs for incompliant choices would break social norms rather than consider social status and reputation when they purchase fashion products. The concluding section of the paper discusses the implications of this research for fashion companies.
Clothing must have the individual beauty and the function that one can do one's body movement freely. therefore, from the human engineering view point, the exact measurement of the human body and the analysis of it's results must be applied to clothing because the arm works most. In this study, the skin surface of arm was investigated by shell made of Alginate of each movement. And by sometic method the rate of expansion and contraction of each section, inter-relation among the bust girth, axillary arm girth and scye girth and between the shoulder length right and the under axilla waist length were calculate4d. With these results, cap height, breadth of a sleeve and arm hole girth of existing sleeve pattern have been compared and analysed. The results are as follows; 1) According to the developmental figures of shell, the whole area change was small but that of shape was remarkable in M 4, 9, 13. The change of the Block 1 was particular. 2) Over arm length was contracted in all movements except M6 and under arm length expanded. The changes of sections a, b, c are large, while those of sections d, e are small. 3) In terms of latitudes, change of fore-arm region was small. The rate of scye girth varied from 14.3% of M13 to-5.6% of M2. The breadth of a sleeve expanded in all movements, and especially the front region expanded more than the back. 4) The relation between the shoulder length right and under axilla waist length, in all occasions, was contracted mutually, and one contracted, the other expanded. Therefore, in clothing construction when we consider the function of the arm it is better to widen the arm hole and the breadth of a sleeve at the same time than no widen the shoulder length by lowering the upper part of the upper side seam line.
Journal of the Korean Society of Clothing and Textiles
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v.35
no.8
/
pp.933-945
/
2011
This research proposes a pattern design method for 24 pleated skirts in order to develop an automatic draft program for pleated skirts that will enhance fit and enable mass production. The research method and results are outlined as follow. 1. Three-dimensional body measurements were conducted on 30 randomly selected women in their 20s. By using 34 body measurement items and 6 types of calculations among the items, the items required in the designing of an original pleated skirt were extracted. They were then interpreted through correlation analysis, variance analysis, a t-test, linear regression analysis and multiple regression analysis. 2. An extra amount was added to the waist measurement and external capsule measurement according to the number of times the pleats coincided and the thickness of the fabric by the degree of polymerization of the horizontal cross section (the test of this research: 0.518mm). The extra amount of waist measurement was 3.6cm while the hip measurement was 4.3cm larger than the hip measurement combined with the external capsule measurement and the extra amount. 3. Based on the ${\pm}$standard deviation/2 as the average of the difference between the external capsule measurement and waist measurement, the subjects were classified into 3 somatotypes. Somatotype 1 presented an average total length of waist darts of 23.6cm while that of somatotype 2 was 26.2cm and that of somatotype 3 was 30.2cm. It has been confirmed that there is a significant difference among somatotypes in the total length of waist darts from the front center to the front side and the total length of waist darts from the side to the back center in terms of the average amount of waist darts for every 12 parts on the WL.
The purpose of this study is to review the influence of Ukiyo-e on the design of European Paintings of the $19^{th}$ century and the expression of the design of Kosode design in Edo-era. We collected data from the actual study of visiting Museums and other theories and visual materials through literature review. Then, we analyzed the data. The result came out that Ukiyo-e, which is the genre painting of Edo-era, provided the new vision and the new way of expression to the European Paintings of the $19^{th}$ century. In the same way, the result also indicated that Ukiyo-e similarly influenced on the design of Kosode. For example, the study showed that the patterns of Kosode, such as flower, bridge, fun, wave, Lotus flower, stripe, oval, plaid, were used in the works of European artists in the $19^{th}$ century. The Ukiyo-e styles include Kan Bun style, Dan-Gawari style, Back facing style, Two-Section Segmentation style, and Folding screen style, with the identity of Japan and Japanese unique nature and landscapes. Thus, this study proved the design of Kosode to be the frontier of both European and Japanese arts, by examining Ukioyo-e's plastic characteristics, its composition & arrangements, and its subjects & objects which were samely revealed in Kosode design and European Art in nineteenth century.
In this study, the sizing systems of 40 unisex sweatshirt brands were analyzed to collect the size information needed to produce unisex clothing. Each size specification was compared with the body size distribution and percentiles of men and women aged 18 to 29. Depending on the brand, unisex sweatshirt sizes ranged from 1 to 8. Despite being unisex apparel, three brands offered only one or two sizes. Out of the brands surveyed, 50% were found to offer four or five sizes. Out of the 40 brands, 25 used letters such as "S," "M," and "L" to indicate the size designation. More than 92.5% of the brands included M and L, and the sizing system tended to focus on larger sizes such as XL and 2XL rather than smaller sizes such as XS and S. The size specifications of shoulder width, chest circumference, sleeve length, and total length were compared with the body size distribution and percentiles of men and women aged 18 to 29. The distribution of each size specification mostly appeared in a section larger than the men's body size. The size specifications of unisex sweatshirts were set close to or larger than men's sizes and hardly represented women's sizes. To increase consumer satisfaction with unisex clothing, establishing a size standard that could accurately reflect the body size distribution of men and women was found to be imperative. Such a size standard could also help each brand specify or diversify its target and differentiate itself with other brands.
Journal of Korean Home Economics Education Association
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v.21
no.1
/
pp.51-69
/
2009
This study is intended to provide fundamental information to improve the quality of student activities presented in the Clothing & Textiles How to Dress Appropriately' section of the current middle school 'Technology Home Economics' textbooks so that Home Economics may better reflect students' interests, making it applicable in real life. The survey was conducted to 154 male and 160 female students on their preferences regarding student activities. The results are as follows. First, students who like clothing & textiles section regard "Opportunities to take part in various kinds of practices and student activities" as the major reason for preference. And the single biggest reason why they dislike the unit was due to "Too much contents to be memorized." Among various contents regarding dress in the unit, "How to Wear Clothes That Look Good on Me, and the Right Ways to Wear Them" attracted the most attention, regardless of what contents they consider necessary, interesting, or helpful in real life. Second, as for the time of implementation of the activities, students preferred "End of each class". They also preferred small-group activities (group size), well-structured problems (type of problems) and tasks that require analysis based on theoretical principles through experiments and practices (methods of implementation). Third, the findings as to the actual experience of conducting the student activities indicated that, in most cases, student activities were conducted in accordance to what was suggested in the textbooks, but not to what the students preferred. Therefore, in order to make home economics more applicable to students, it is desirable to focus on their everyday lives as is favored by the students, and increase small-group activities. Also, suggesting various and comprehensive problematic situations such as non-structured, open-ended problems and encouraging diverse implementation would be helpful in improving students' critical and creative thinking abilities.
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