• Korean Journal of Human Ecology
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• v.10 no.1
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• pp.49-58
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• 2007

The purpose of this study was to investigate to relation between body satisfaction, attitude toward appearance and clothing of high school students. Method of posing a questionnaire is adopted to obtain stochastic data required for pertinent analysis. This is the investigation of which 356(male 169, female 187) high school students located in Choongnam and Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate percentage, mean and standard deviation, Factor analysis, Cluster analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient. The results of this research were as follows: The results of analysing the factors to the response body satisfaction, attitude toward appearance emerged three dimensions(Waist & hip, face, stature & figure part), three dimensions(needs value conformity toward appearance). Sex have significant effects on the body satisfaction, attitude toward appearance and clothing of high school students. Body satisfaction of high school students had an effects on attitude toward appearance and clothing attitude i. e. sexual attractiveness, fashion pursuit, modesty. Body satisfaction had negative correlations with attitude toward appearance and modesty of clothing. However, body satisfaction had positive correlations with sexual attractiveness and self-expression of clothing. As a conclusion, high school students' body satisfaction and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.1
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• pp.3-14
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• 1991

This thesis investigates influential attributes in clothing purchase through the examination of questionnaire concerning consumer satisfaction at the point of purchase, and clarifies the relationship between consumer satisfaction at the point of purchase and that in wearing. The results are as follows; 1. At interest stage, color, beauty, becomingness and suitability to occasion are influential (in this order): at trial stage, becomingess, color, others' reaction and fit: at adaption stage, color, becomingness, beauty, fit. 2. According to canonical analysis, consumer satisfaction at the point of purchase and that in wearing are closely related. (RCI = .97) It suggests that satisfaction in wearing depends largely on satisfaction at the point of purchase. 3. General satisfaction in wearing is closely related with such factors as predictive expecta-tion, satisfaction at the point of purchase, predictive disconfirmation, normative disconfirrna-tion, and product performance. According to repression results, those factors can explain $79\%$ of satisfaction ill wearing (R = .79). Above all, product performance and normative disconfirmation are highly influential.

• Journal of the Korean Home Economics Association
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• v.32 no.5
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• pp.153-164
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• 1994

The purpose of this study was to investigate the relationship between appearance satisfaction clothing satisfaction body cathexis sociality and achievement motive and to examine how sociality and achievement motive was influenced by socio-economic level grade appearance satisfaction clothing satisfaction and body and body cathexis of middle school boys and girls. the subjects were 297 middle school students in Seoul :139 were boys and 158 girls. The results of the study were as follows: 1. There were significant positive relationships between appearance satisfaction clothing satisfaction body cathexis sociality and achievement motive in boys and girls. 2. Appearance satisfaction body cathexis and achievement motive were significantly higher in body than in girls. Sociality was significantly higher in girls than in boys. 3. In boys appearance satisfaction was influenced by socio-economic level grade, and clothing satisfaction, and the explanatory power by the one variable was 25.8% 4. Sociality was influenced by appearance satisfaction clothing satisfaction and socio-economic lecel in boys and girls. The explanatory powers by the 3 variables were 27.1% in boys and 16.5% in girls. Achievement motive was influenced by grade and appearance satisfaction in boys. The explanatory power by the 2 variables was 13.2% In girls achievement motive was influenced by clothing satisfaction and the explanatory power by the one variable was 10.4%.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.197-209
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• 1992

The purposes of this study were 1) to investigate high school girls' overall clothing satisfac-tion and self concepts, 2) to clarify the relationship between clothing satisfaction and self concept in terms of body cathexis, school achievement and social self-esteem, and 3) to find out the social self-esteem differences among the groups related to the high and low levels of clothing satisfaction, body cathexis as well as school achievement. Body Cathexis was measured by the Secord and Jofrard's Body Cathexis Scale. School achievement and social self-esteem were assessed with the modified questionnaires based on the previous researches. Clothing satisfaction which included 3 aspects was measured by the questionnaires developed for this study. The questionnaire was administered to 464 high school students in Seoul, and the data were aiialyzed by frequency, 1-test, one-way·ANOVA and SNK test, Pearson's product moment correlation and factor analysis. The results of this study were as follows: 1) High-school girls 'body' cathexis showed low levels of mean and distribution, wheareas school achievement and social self-esteem showed high levels of those.2) There werf significant positive correlation between clothing satisfaction and all of the self concept variables. In addition, positive correlation were found among the three self concept variables. 3) Three clothing satisfaction factors were emerged and named as clothing possession, clothing selection ability and parent's clothing restriction. Clothing posses- sion and parent's clothing restriction were generally satisfied. 4) School achievement was the most influencial variable for the level of serial self-esteem. It was thought that body dissatisfac-tion would be relieved by the high clothing satisfaction.

• Journal of the Korean Society of Costume
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• v.53 no.7
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• pp.29-36
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• 2003

The purposes of this syudy were to identify the factors of perceived risk, satisfaction, and intention on rental clothing. The subjects were 767 adults residing in Jeonbuk province. The research was made from February 20 to March 19, 2003. Fof data analysis. frequencies, percentages, mean, and standard deviations were calculated. Also, factor analysis and stepwise multiple-regression analysis were done. The results were as follows: 1. Approximately half of the respondents had experiences of rental clothing, and the most frequent items were wedding dress, degree gown, performance dress, and sports wear in descending order. 2. The factors of perceived risk of rental clothing were divided into lost, appropriateness, and damage, and total variance was 62.51%. The perceived risk about damage of rental clothing was the highest, and lost was the lowest. 3. The factors of rental clothing satisfaction were divided into appearances, store status, function, and fitness, and total variance was 59.96%. The satisfaction of function of rental clothing was the highest, and the store status was the lowest. 4. The intention on rental clothing was high in case of higher interest in rental clothing, higher educational level. more experiences in rental clothing, lower perceived risk of damage on the rental clothing, and younger person, and these variables explained 54.00% of the intention on rental clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.5
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• pp.654-662
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• 2002

The aim of this paper was to identify high school girls'satisfaction toward Korean traditional style school uniform and their clothing behaviour. The questionnaires were administered to 133 high school girl students in Pusan. To find out attitudes of Korean traditional style school uniform and their clothing behaviour, PC model, mineigen and Varimax Rotation of factor analysis were adopted. The results have shown that each four factors are identified in Korean traditional style school uniform's satisfaction and their clothing behaviour. Multiple Regression analysis has been used to investigate the relationship between these factors of attitudes and satisfaction toward Korean traditional style oriented school uniform. As a result, the relationship between factors of their school uniform behaviour and satisfaction of their school uniform has revealed. They tend to wear their school uniform in various occasions if their satisfaction becomes greater. Besides, the more students have recognized the uniform as symbol of status the more they become satisfied with their school uniform. The relationship between factors of clothing attitudes and satisfaction of school uniform has shown that its uniform doesn't promote students conformity since they might be aware of different style and design of their school uniform compared to other school uniforms.

• Journal of the Korean Society of Costume
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• v.10
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• pp.51-62
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• 1986

The purpose of this study was to investigate the relationships among Clothing Satisfaction, Social approval, Psychological dependence, and Social security-insecurity and to determine the difference of clothing behaviors by the demographic variables such as age, socioeconomics status, education, religion, and material status. Clothing Satisfaction was measured by Rim's Questionnaire(1974) moditide and supplemented for this study. For the measurement of Social approval and Psychological dependence, the Clothing Interest Inventory developed by Creekmore (1971) was adapted for this story. The measurement for the Social security-insecurity was adapted from Lapitsky's (1961) Social Security Inventory. Data were collected from 322 purposively selected elderly women over sixty dwelling in Seoul by means of interviews. For statistical analysis, frequency distribution, one-way analysis of variance, Pearson's correlation coefficients were used. The results were as follows: 1. There were significant relationships among Clothing satisfaction, Social approval, and Psychological dependence. Negative significant relaionships were found between Clothing satisfaction and Social approval and between Clothing satisfaction and Psychological dependence. 2. There was negative significant relationship between Social security-insecurity and Clothing satisfaction, while positive significant relationships were found between Social security-insecurity and Social approval, and between Social security- insecurity and Psychological dependence. 3. There was significant difference in Clothing satisfaction according to socioeconomic status and education. 4. There was significant difference in Social approval according to socioeconomic statusand education. 5. There was significant difference in Psychological dependence according to education and religion.

• Journal of the Korean Society of Costume
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• v.62 no.5
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• pp.31-43
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• 2012

The purposes of this study were to investigate the differences of post-purchase satisfaction, brand loyalty, and repurchase intention of SPA clothing brand according to lifestyles, and to disclose how lifestyles, post-purchase satisfaction, and brand loyalty influence the repurchase intention. The research method was a survey method using questionnaires. The subjects were 304 female college students residing in Seoul metropolitan area. The lifestyles were classified into six factors including pursuit of challenges, proactive interpersonal relationship, interest in sports, self-centeredness, interest in IT, and achievement orientation. Three female groups were derived by cluster analysis of the 6 lifestyle factors: active-activity type, passive-activity type, and achievement-pursuit type. Brand loyalty was classified into two factors including continuing loyalty and convenient loyalty. First, the active-activity group showed higher convenient loyalty than the other groups. The achievement-pursuit group showed higher post-purchase satisfaction than the other groups in appearance of clothing, while the passive-activity group showed lower satisfaction in every factor, in particular, its price satisfaction was very low. Second, senior students showed higher continuing loyalty than freshmen, sophomores, and juniors. Students with more clothing expenses showed higher continuing loyalty as well as convenient loyalty than those with less clothing expenses. Their price satisfaction with SPA clothing brand as well as repurchase intention was higher. Third, repurchase intention was influenced by brand loyalty the most, and the next in the order by satisfaction level with brand, satisfaction with price, satisfaction level with appearance, and proactive interpersonal relationship. The brand loyalty was influenced by satisfaction level with price the most, and the next by satisfaction level with appearance.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.6
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• pp.928-936
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• 2010

This study explores the variables that predict the job satisfaction of clothing salespeople. A total of 270 questionnaires obtained from clothing salespeople were submitted for analysis. The results show that job stress was a negative influence whereas customer-orientation and self-efficacy were positive influences on the job satisfaction of clothing salespeople. The relationships were repeatedly investigated by the groups divided by personal and store characteristics. Job stress was not different by job experience, job position, and the price level of the products for sale; however, customer orientation, self-efficacy, and job satisfaction were different by those factors. In the case of more experienced salespeople with high positions, job stress would not be a predictor of job satisfaction. The study findings confirmed variables predicting job satisfaction, as well as revealed some personal and store characteristics that can affect the relationships of the variables.

• Journal of the Korean Home Economics Association
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• v.27 no.1
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• pp.29-38
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• 1989

The purpose of this study was to examine the relationship of clothing behavior with such psychological variables as self-esteem and impulsiveness, to disclose the relationship between children's clothing behavior and their mother's child-rearing attitueds, to investigate the levels of clothing behavior according to children's sex and their mothers having job. Questionaires for clothing behavior and child-rearing attitudes were chosen from ones which were used in privious studies, and the items were selected on the Cronbach's Alpha Reliability Coefficient. For mearsurement of impulsiveness, a portion of "personality Inventory" by Beommo Chung was used, while Robinson and Shaver's self-esteem scale was adopted for mearsutement of self-esteem. Clothing behavior was composed of 6 variables: clothing interest, clothing satisfation, clothing management, clothing sex-role, clothing comfort, and clothing independence. Samples were 380 boys and girls (4th, 5th, 6th grade) of three elementary schools in Seoul, Korea. The data were analyzed by correlation coefficient, t-test, F-test, and multiple regression analysis. The results were as follows : 1. Self-esteem had positive relations with clothing satisfaction, clothing management, and clothing sex-role. Girls who had higher self-esteem were less interested in traditional sex-role attitudes in clothing. Boys who had higher self-esteem were higher in clothing independence. 2. Those who had higher impulsiveness were higher in clothing interest, but lowere in clothing satisfaction, clothing management, and clothing independence. 3. Loving and receptive child-rearing attitude had positive relations with clothing satisfaction and clothing management, but a negative relation with clothing sex-role. When mothers had higher loving and receptive child-rearing attitude, their sons had higher traditional attitude in clothing sex-role. Democratic and self-regulating child-rearing attitude had no relation with clothing behavior. 4. To lpredict clothing satisfaction, 4 independent variables (selfesteem, impulsiveness, mother's loving and receptive child-rearing attitude, and mother's democratic and self-regulating child-rearing attitude) were selected. The explanatory power of the four variables was 15%. Clothing satisfaction was most influenced by self-esteem, and not significantly influenced by mother's child-rearing attitudes. 5. Clothing interest and clothing management were higher with the girls than with the boys, while clothing comfort was higher with the bodys. 6. When children's mothers had a job, the children tended to have higher liberal attitudes in clothing sex-role.