• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.4
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• pp.689-707
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• 2018

This study reviewed the differences among Onggis made in Jeju and other areas, developed creative textile designs and cultural products, and conducted the consumer evaluation of developed products. First, the 1,063 photos of Onggis made before the first part of the 20th century were collected and the unique differences of Jeju Onggis were confirmed through the observation of collected photos. Second, based on the uniqueness of Jeju Onggis, the eight pieces of Jeju Onggis were selected from the photos and used as pattern design motifs. Nine basic patterns were drawn and ten textile designs were created using the basic patterns. Third, the 16 pieces of textile products were made with cotton fabrics on which the textile designs were printed. Four mugs and four tumblers with printed patterns were also made. Finally, 64 students evaluated the developed products using a 7-point scale. As a result, folksy atmosphere, uniqueness, usage as a Jeju souvenir and at local restaurants, and the role of fostering concern for Jeju Onggi were highly evaluated but aesthetics was rated relatively low. Most of the developed products were highly preferred and recommended as Jeju souvenirs or for local restaurants.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.704-715
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• 1994

본 연구는 원산지 표시 (country-of-origin)가 미국 소비자의 한국산 의류상품 평가와 제품 이미지 (product image)에 비치는 영향을 고찰하기 위하여 소비자 특성과 원산지 표시의 영향, 의류 상품의 제품이미지와의 관계를 집중 분석하였다. 미국 전역의 성인을 무작위 추출하여 설문지를 우편으로 발송 회수하여 284부의 설문지가 자료분석에 포함되었다. 본 연구 결과에 의하면 미국 소비자들은 한국과 중국, 한국산 의류제품과 중국간 의류제품의 차이를 거의 느끼지 않는 것으로 나타났다. 미국 소비자들은 한국산 의류와 중국산 의류는 모두 저가의 위신성이 낮고 대량 생산되어 부분처리가 떨어지는 평범한 제품이라고 인식라고 있었다. 한국산 의류는 유행색의 사용이나 유행성에서는 많이 뒤떨어지지 않으나, 위신성과 부분처리에서 특히 낮게 평가를 받았다. 라이프스타일, 점포유형에 따른 쇼핑빈도, 성별, 교육정도, 소득수준, 인종에 따른 제품 이미지 의 차이는 없는 것으로 나타났으나, 연령, 결혼여부, 직업에 따른 차이는 유의하였다. 50세 미만의 연령층이 50세 이상치 연령층보다, 결혼한 사람이 걸혼하지 않은 사람보다(독신, 이혼 등) 좀 더 긍정적인 제품이미지를 가지고 있는 것으로 나타났다. 또한, 다른 직업을 가진 사람들보다는 전업주부의 제품이미지가 더 긍정적이었다. 의류제품이 다주 어떤 제품보다도 한국을 대표하는 상품으로 나타나서, 한국산 의류제품의 이미지 향상은 섬유업계만의 문제가 아니라, 다른 산업계와 정부, 단체가 모두 힘을 모아서 노력하여야 할 과제임을 시사하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.1
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• pp.9-17
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• 2003

The purpose of this study was to investigate whether customers' fashion involvement, brand familiarity, and expertise of negative information moderate the influence of the original brand attitudes on the attitude toward extended brand attitudes in the fashion market. For these purposes, four hypotheses were developed and data was collected from 480 students. Data was analyzed using SPSS methods such as factor analysis, frequency, 1-test, and moderated regression analysis. The results were as follows; first, it was found that the original brand attitudes positively influence the extended brand attitudes. Second, the influence of the original brand attitudes on the extended brand attitudes was stronger when fashion involvement was high rather than low. Third, in the case that perceived similarity between the original and the extended product classes was high, the influence of the original brand attitudes on the extended brand attitudes was stronger when brand familarity was high. Fourth, the influence of original brand attitudes on the extended brand attitudes was stronger when the perceived expertise of negative information source on the extended brand was high. Therefore, the results suggest that extending brands requires the systematic brand management considering customers' variables such as fashion involvement, brand familiarity, negative information etc. Also, it seems that the brand strategy should be based on the segmentation for targeted customers' characteristics.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.771-781
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• 2017

The helmet is an imperative personal protective equipment. This protective device must be able to guard the human head against potential risks. Helmets are classified according into the purpose of use; therefore, the required performance and specifications depend on the type of products. Military helmets are intended to protect the wearer's head from bullets and shrapnel. Generally, lightweight super fibers and fiber reinforced composite materials are used as helmet shell materials, and NIJ STD of U.S. Department of Justice is most widely used as international standard related to bulletproof helmets. Safety helmets are widely used for industrial application and sports leisure. In general, the performance of shock absorption must be ensured, and various lining systems are applied in material, design, and combination methods. Evaluation standards have also been classified and strictly controlled for each purpose; therefore, it is difficult to certify with the existing standards such as the recently developed convergence helmets. However, it is possible to launch the product through a separate national integrated certification procedure.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.548-560
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• 2009

This study was conducted to investigate purchasing behavior of jeans consumers and to find differences in jeans evaluative criteria according to consumers' characteristics. Male and female university students participated in the study. Quota sampling method was used to collect the data. Data from 492 questionnaires were used for the statistical analysis. Descriptive analysis, factor analysis, Cronbach's alpha coefficient, ANOVA, Duncan test, and t-test were conducted. Three factors of jeans evaluative criteria classified (i.e., external criteria, internal/aesthetic criteria, internal/quality criteria). Results indicated that most of respondents put on jeans wear more than three times per a week and 38.1% of respondents reported that they owned three to four jeans products on average. Department store was the most used place to buy jeans product with 44.2%. 27.5% of respondents spent from 50,000 won to 100,000 won on purchasing jeans. Style was the highest important jeans evaluative criterion with 36.2%, followed by fitness, price, color, condition of washing treatment. Women respondents considered aesthetic criteria and quality criteria more importantly than men did. Respondents who were on a high income and spent more than 200,000 won per a month on apparel more concerned aesthetic criteria and external criteria than the other respondents did. Results of this study provide a basis for understanding jeans consumers' purchase behavior and evaluative criteria.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.3
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• pp.349-360
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• 2019

This study analyzes the trends of recommendation services for customized fashion styles in relation to artificial intelligence. To achieve this goal, the study examined filtering technologies of collaborative, content based, and deep-learning as well as analyzed the characteristics of recommendation services in the users' purchasing process. The results of this study showed that the most universal recommendation technology is collaborative filtering. Collaborative filtering was shown to allow intuitive searching of similar fashion styles in the cognition of need stage, and appeared to be useful in comparing prices but not suitable for innovative customers who pursue early trends. Second, content based filtering was shown to utilize body shape as a key personal profile item in order to reduce the possibility of failure when selecting sizes online, which has limits to being able to wear the product beforehand. Third, fashion style recommendations applied with deep-learning intervene with all user processes of buying products online that was also confirmed to penetrate into the creative area of image tag services, virtual reality services, clothes wearing fit evaluation services, and individually customized design services.

• The International Journal of Costume Culture
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• v.12 no.1
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• pp.71-84
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• 2009

For fit satisfaction evaluation, the subjects were asked to put on the jackets from the seven manufacturers in random order, view how the jackets fit in a full-body mirror and answer questions regarding fitting in 22 specific areas, including the neck, shoulders, waist, hips and arms, as well as eight questions related to maneuverability. The surveys and evaluations were conducted between October 2007 and November 2008, and the compiled data were analyzed using the SPSS 14.0 statistics program. The One-way analysis of variance was performed to comparatively analyze the differences among the products from the seven manufacturers. Post-hoc tests were performed based on Duncan's test for the criteria that displayed significant differences. The results were summarized as follows. Fit evaluations were performed for the size 88 formal jackets from the seven manufacturers. All items, except the center front line, displayed significant differences at p<0.05 or higher among the manufacturers. The age group 20-39 felt that the main problems were in the shoulder, armscye, upper arm, waist, abdomen and hip areas. Modifying the shoulder area, armscye depth and hip areas severely compromises the jacket's balance, and attention to these areas must be given developed pattern design.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.756-765
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• 2022

The purchase-related responses of MZ generation consumers may vary depending on the environmental factors of the fitting room. Therefore, this study extracted and systematized fitting room characteristics in the retail fashion environment. In-depth interviews were conducted with a total of 50 informants to collect data on the experience of using the fitting room. Then, a qualitative analysis was performed. First, results confirmed that the environmental factors of the fitting room include physical (spatiality, functionality, comfort, and convenience) and human (interactivity and congestion) aspects. Next, additional analysis was performed on functionality and interactivity to clarify the influence of environmental characteristics of the fitting room. These factors were classified into qualitative categories. The study results confirmed that, in the case of functionality, preferred lighting and mirror factors vary depending on the clothing product type, the place and situation for wearing, and individual characteristics. Furthermore, regarding interactivity, the preference for the presence of sales staff or companions differed according to personal traits and the need for additional information and evaluation. The study provides valuable information for effective fitting room space planning for offline fashion stores to meet the needs of MZ generation consumers.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.109-118
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• 2020

In recent years, the needs of consumers for personality and personalized clothing are increasing. Knitting machines, which produce clothing by the user at low cost, are a good way to meet consumer demand. However, the user is having difficulty in using the knitting machine pattern program, which is a software program, independently of the operation of the knitting machine. Therefore, this study conducted a literature review prior to the empirical research and evaluated the usability by selecting three kinds of frequently used knitting machine pattern programs as research subjects. Based on the nine usability evaluation principles derived from expert group discussions, the study found that the needs of users for nine evaluation principles: visibility, conciseness, operability, consistency, accuracy, flexibility, intuition, error recognition, and supplementary explanation (The purpose of this study is to identify the direction and alternatives of usability improvement for the interface of the knitting machine pattern program.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.429-439
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• 2015

This study develops a new brassiere for new silver women. A new brassiere design was developed for the silver generation based on apreliminary survey; subsequently, a wire and no-wire type of brassier were developed after a second fitting evaluation. The results were as follows. First, in terms of brassiere design, the cup shape was designed as mold type full cup, shoulder straps were designed as camisole type with cups, bias tape was designed for body correction in the side line and mash tape was designed for easy movement below the cups. On the other side ofthe cup shape was a pocketdesigned on a support pad forthe wire type and a support panel to serve as a wire in the no-wire type brassiere. Second, brassiere patterns were designed by referencing the educational H pattern. Thetotal length was elongated by 5cmto reduce pressure when wearing a brassiere and the height of the front center increased by 8cm for the stability of the front center of the brassiere. In addition, the side line was moved back by 3cm and the width of the brassiere wings was designed widely at 10.5cm. Third, a wearing test was conducted for the wire type and the no-wire type brassiere with comparison products, using a 7-point Likert scale. Appearance results and movement tests for the wire and no-wire type showed a higher score than comparison products.