• 복식문화연구
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• 제19권4호
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• pp.863-875
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• 2011

The purpose of this study was to survey the clothing behavior, care and the fiber preferences of multi-cultural families living in Korea. The data was collected using questionnaire surveys based on pre-tests, and a main survey conducted in Seoul, Gyeonggi Province and Chungcheong Province. The 258 participants came from 151 multi-cultural families and 107 Korean families. The results of this study were as follows: First, Filipinos owned more clothes than the Chinese and bought clothes more frequently. The Filipinos spent 10,000~30,000 Korean won on all types of clothing. Each time, the Chinese spent more money when purchasing jackets. Second, when health was the greatest concern for underclothes, they chose cotton fiber as their preferred fiber. When beauty was of greatest concern for blouses they chose cotton. When beauty was of greatest concern for skirts and jackets they chose natural fibers such as silk, wool or linen. Filipinos preferred synthetic fibers because they are easy to care for, and the Chinese preferred natural fibers due to their beauty, especially for pants. Third, multi-cultural families laundered at home using only a washing machine. All fibers were laundered together into the washer without any sorting. This study can contribute to providing basic data for an understanding of the clothing behavior and laundry styles of multi-cultural families which may be useful data in the apparel market in Korea given the relative and direct changes relevant to various clothing cultures.

• 한국의류산업학회지
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• 제3권5호
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• pp.403-408
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• 2001

The purposes of this study were to determine consumers' characteristics that were shown according to their fashion leadership through examining the differences found with consumers' self-conception like the body cathexis and self-efficacy and clothing shopping orientation. The data were collected from 263 female college students using questionnaire. The results could be summarized as follows: First, the household income, subjective social class and clothing expenditure of the fashion leader group was larger than those of the fashion follower and laggard groups. Second, the fashion leader group showed higher body cathexis than the fashion follower and laggard groups in the lower body, the abdominal region, the bust shape, and the whole body shape. Thirdly, the higher was the fashion leadership, the higher was the self-efficacy. Forth, it was proved that the higher was the fashion leadership, the higher were the clothing shopping orientation such as home-shopping preference, hedonic shopping, impulsive purchasing, and brand loyalty.

• 복식문화연구
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• 제15권5호
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• pp.888-901
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• 2007

The purpose of this study was to examine the differences in clothing selection criteria and store selection criteria between each consumer groups by the preference for fast fashion. The data was collected from a questionnaire conducted on 317 female adults. The results were as follows. First, the factor analysis used to identify clothing selection criteria involved the following four factors: fashion, quality/practicality, status symbol, and economics. The consumer group preferring fast-fashion regarded fashion and economics as important factors and the non-preferring group regarded status symbol factor more. Second, five factors(atmosphere, product service/salesperson, shopping convenience, promotion/facilities) of store selection criteria were constructed by factor analysis, The consumer group preferring fast-fashion regarded atmosphere and product as important factors and the non-preferring group considered service/salesperson and promotion/facilities factors more. Third, the consumers who were of low age, low education, low income and unmarried preferred fast fashion brand.

• 한국의류학회지
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• 제33권7호
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• pp.1086-1097
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• 2009

Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.

• 한국의류학회지
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• 제15권3호
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• pp.263-270
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• 1991

The main purpose of this study was to give a right and proper direction in high school girls' uniforms through the comparison of the attitude toward school uniforms and free choice of wearing clothings. The samples were consisted of 319 high school girls' students in Gwanju and Mokpo. The data were analyzed using frequency, percentage and chi-square test. The finding of this study can be summarized as follows: 1. Students prefered to take uniforms than self·control clothes. The greatest reason for the agreement on uniforms is th,It uniforms make sure the identity of the students. The problem in uniform was the disconvenience for activity. 2. Preference for uniform style was semi-fitted double jacket, flat collar blouse, vest and pleated skirt. 3. They make choice of prefering color were green, bluepurple and white, free-choice clothing color were green, light yellow and light blue and uniform color were bluepurple, darkblue and black.

• 대한가정학회지
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• 제39권7호
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• pp.115-124
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• 2001

The purpose of this study was to analyse on the clothing practice of automaker's uniform and to investigate the relationship between wearing sense of worker's uniform and overall comfort according to working environment and working types. The data were collected from 184 automakers using questionnaire and interview of a officer for uniform management. Working environment was relatively comfortable, but the worker in special working area needed to control the working environment and adopted the protective equipment. The dissatisfaction of clothing practice of uniform was shown high in design and material. The order of preference in the color was blue, navy, blue, gray, green. In case of taking care of uniform, sewing durability and shape stability were poor in comparison with washing easiness. The correlation between overall comfort and wearing sense of uniform as sense of wearing and taking off, texture and movement function, was relatively high, but it appeared the low correlation in physiological comfort.

• 한국의류학회지
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• 제26권9호
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• pp.1331-1341
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• 2002

The purpose of the study is to clarify orange image in the modem fashion. So kinds of costume sample being visual power in orange have been selected from photographs in fashion magazines and divided into the tones : mist(Vp, Lgr, L), bright(p, B), vivid(S, V, Dp). The study was measured by using 27 semantic differential hi-polar scales. The subjects were 50 female students majoring in clothing and textiles, The data was analyzed using the statistical SPSS package. The data were collected using self-administred questionnaires and analyzed by MDS, Cluster Analysis, ANOVA Sheff test and Regression analysis. The major findings of this research were as follows. 1. Evaluaion dimension of orange was classified as Feminine-Mannish, Lively-Mist.2. There were significant difference in visual evaluation of tones.3. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• 한국의류학회지
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• 제24권7호
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• pp.976-986
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• 2000

The purpose of this study is to clarify the relationship between the visual sensibility and the decorative design of clothing. 41 kinds of costume samples have been selected from photographs in fashion magazines under detail and trimming, and divided into three types according to line, shape, and form. I have measured these images by using Semantic Differential method. The obtained data were analyzed by factor analysis ANOVA, discriminant analysis, regression analysis and MDS. The results of analysis are as follow; 1. Factor analysis has extracted five factors which consist of decorative design sensibility. These factors are Attractiveness, Hardness and Softness, Rhythm, Decorativeness, Cuteness. 2. There were significant differences in visual evaluation of decorative design and demographics 3. The discrimination among formative designs was closely related to decorative image, especially between line and form. 4. The Image effect on Preference, Buying needs, Riches and Pleasant was consist of complicated sensibility. 5. Evaluative dimensions of decorative design were identified by Simple-Complicated, Cubic -Plane perceptive image differed in degree of similarity in spite of same formative design.

• 한국의류학회지
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• 제26권7호
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• pp.970-981
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• 2002

The purpose of the study is to clarify orange image in the modern fashion. So kinds of costume sample being visual power in orange have been selected from photographs in fashion magazines and divided into the tones : mist(Vp, Lgr, L), bright(P, B), vivid(S, V, Dp). The study was measured by using 27 semantic differential hi-polar scales. The subjects were 50 female students majoring in clothing and textiles, The data was analyzed using the statistical SPSS package. The data were collected using self-administred questionnaires and analyzed by Cronbach $\alpha$, Factor analysis, MDS, ANOVA Sheff test and Regression analysis. The major findings of this research were as follows. 1. Factor analysis has extracted 4 factors of orange image in the fashion. These factor are Attractiveness, Audacity, Hardness and Softness, Cuteness. 2. There were significant difference in visual evaluation of tones. 3. The discrimination among tones was related to cuteness and weight of orange. 4. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• 한국의류학회지
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• 제31권7호
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• pp.1085-1096
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• 2007

Globalization of market has put considerable research activities in cosmopolitism and nationalism. In addition, consumer's perception of product's country of origin is widely regarded as an important influence on their shopping behavior. The objective of this paper is to investigate the joint effect of cosmopolitanism and nationalism on shopping orientation and awareness of the country of origin of fashion products among Korean young consumers. Data from 471 young Korean consumers were analyzed. According to the cosmopolitanism/nationalism measure, respondents were segmented into three groups: global, local and glocal group. Results indicated that global and glocal consumers value symbolic and non-conforming aspects of fashion product shopping and were more interested in country of origin of products than local consumers. Global consumers showed higher level of foreign product preference than local and glocal consumers. Some managerial implication for marketing practitioners was suggested.