• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.179-192
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• 2007

The purpose of this study was to investigate the relationship among fashion retail-entertainment, store image and store loyalty. Two hundred eleven who female college students living near Seoul area participated in this study. Two hundred sample used for data analysis. For data analysis, frequency, factor analysis, correlation analysis and multiple regression analysis were used. The results were as follows: First, fashion retail-entertainment had 4 factors such as shopping environment, sales service, dining facilities, and others. Store image composed of psychological image, merchandise mix, customer service, and advertising exposure. Store loyalty had 3 factors; cognitive loyalty, intentional loyalty, emotional loyalty. Second, retail-entertainment factors had positive influences on store image and store loyalty. Third, store image had positively affected on store loyalty. Based on these results, successful strategies for fashion retail-entertainment business would provide.

• The Korean Journal of Pesticide Science
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• v.15 no.4
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• pp.507-528
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• 2011

Agricultural workers who mix/loads and spray pesticide in fields expose to pesticide through dermal and inhalation routes. In such situation, exposed amount should be measured quantitatively for reasonable risk assessment. Patch, gloves, socks and mask will be good materials for monitoring for dermal exposure while personal air monitor equipped with solid adsorbent and air pump will be a tool for inhalation exposure. For extrapolation of absorbed amount in dermal exposure matrices and of trapped amount in solid sorbent to total deraml or inhalation exposure, Korean standard body surface area and respiration rate were proposed in substitution of EPA data. Important exposure factors such as clothing and skin penetration ratio of dermal and inhalation exposure were suggested based on Spraying time for exposure monitoring must be long enough that the amount of pesticide to get absorbed/trapped in exposure matrices results in reasonable analytical value. In domestic case for the both of speed sprayer and power spray machine, spraying time of 20~40 minutes (0.1~0.2 ha) will be reasonable per single replicate before extrapolating to 4 hours a day with triplicates experiment.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.583-593
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• 2000

이 연구의 목적은 첫째, 계속 확대되어가고 있는 미국 TV 홈쇼퍼에 대한 인구통계학적인 특성과 그들의 구매행동을 조사하여 TV 홈쇼핑에 대한 이해의 폭을 넓히고 쇼핑이용자의 만족도를 증진시킬 수 있는 방안을 모색하는 데 있다. 둘째, TV shopping channel 에의 많은 노출은 TV 홈쇼핑의 유통 특성상 강박구매를 야기 시킬 경향이 높은 데 과연 TV shopping channel 노출과 강박구매와 관련이 있는 지, 그리고 TV 홈쇼퍼중 어느 정도의 강박구매자가 존재하는 지 조사하는 데 있다. 미국 전지역 51주에 걸쳐 회수된 설문지 결과, 일반적 마케팅 타겟에서 소외시되온 소비자집단, 예를 들면, 중년이나 노인 여성들, 몸이 비대한 여성들, 장애인등과 같은 다양한 집단들이 TV 홈쇼핑을 그들의 주요 쇼핑형태로 이용하였고, 특히, 대다수의 TV 홈쇼퍼들은 의류를 구매한 경험이 있었다. 또한, TV shopping media에 노출이 강박구매행동과 유의한 관련이 있는 것으로 나타났는데, 특히 이 연구의 TV 홈쇼퍼중 일반인에 비해 약 2배가량의 강박구매자가 있는 것으로 밝혀졌다. 이 연구 결과를 토대로 사회지향적 마케팅전략이 논의되어진다.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.45-59
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• 2001

The purpose of this study is to investigate the religious motive and to clarify the relation between religion and fashion and to predict the trends in the future fashion by analyzing the religious motive in the aspects of inner meanings and methods. 1. We can see ego-superiority as inner meanings of religious motive is expressed mysterious image. Mysterious feeling is reflected in modem fashion in the form of the transparency of light and mysterious color in religious painting that is reemerged as a gorgeous and luxurious sense or it is reflected in modern fashion in the form of borrowing grand ways of art and elements of clothing. And this results from longing for aristocratic gorgeousness and from desire for light that is based on love and salvation. 2. We can see religious motive in modern fashion is a will to be converted to religion because of fin de sie-cle anxiety, and this is reemerged in modem fashion as borrowing of religious symbols in the casual wear or as combination of sacred religious motive with vulgar image and they are going to get mental satisfaction by this. 3. Religious motive has the inner meanings of ethic completion and this is reemerged through covering bodies, minimizing details and using dark tone color by having an inspiration in religious clothing. And this results from antipathy to extreme gorgeousness of modern fashion and excessive exposure and from mental desire for returning to an inner nature.

• Journal of Fashion Business
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• v.11 no.2
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• pp.113-128
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• 2007

The purpose of this study was to comparatively analyze advertisements of prestigious products and domestic fashion brands through fashion magazines. Especially, a comparative analysis of creative advertising strategies of prestigious products and fashion brands will be vital in establishing advertising strategies and marketing planning of domestic fashion brands. This study targeted and analyzed all the advertisements of prestigious fashion products and domestic career women's high-end casual brands printed in VOGUE KOREA and ELLE KOREA in 2005 and 2006. Descriptive statistics and x2-test were used. As a result of the analysis, prestigious product advertisements accounted for 197 (57.9%), and domestic fashion 143 (42.1%) out of a total of 764. Except for duplicates, the 340 advertisements analyzed, were selected for this study. Luxury fashion brand advertising accounted for more than domestic fashion brands in the magazines studied. That is luxury fashion brands have greater exposure to consumers. Based on the results drawn in this study for fashion products, various and unique advertising strategies utilizing visual factors that most effectively delivered to consumers are imminently needed as creative strategy measures in domestic fashion advertising.

• Journal of the Korean Society of Costume
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• v.56 no.9 s.109
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• pp.24-36
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• 2006

The consumption became a virtue of social in 20th century, and this consumption culture created an ideal body image through mass media. Sexual image became a new standard of 'beauty' in a modern fashion, and designs which expressed sexual image appear every season. Individuals were fascinated with some parts of human body. These body parts are different based on the time period and the culture that the individual belonged to. This study focused on the erotic body parts and expression on the editorial fashion photography. Eroticism represented in the editorial fashion photographs can be divided into the expression by clothing design and by creating erotic atmospheres. Erotic expressions by clothing design can be presented by 1)exposing directly 2)exposing indirectly 3)emphasizing the body parts. The most frequently presented erotic body parts in fashion photographs were legs(25%), followed by the bodice with breast (21%), the waist (16%), the hip (12%), neck & shoulder (10%), arms (9%), and abdomen (7%). The results indicated that legs were considered to be a erotic body parts often than the traditionally referred erotic body parts, such as bodice with breast or hip. While direct exposing method (e.g., adhesion, see-though) was frequently used for other body parts.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.327-345
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• 2018

This study analyzes characteristics related to Kineticism found in different kinds of displays and arts in order to contemplate modern window displays. The standard of analysis is based on kinetic arts pioneer George Rickey's six display factors. Projection features and movements were categorized into "Direct movements," "Indirect movements," and "Relative movements." Results were obtained through analysis of different examples of each category. First, the most observed form of Kineticism was direct movements on the window display. Along with the development of science and techniques, a variety of divergent motional methods has arisen. After that followed indirect movement, which uses visual media and lights for presentation. The third was relative movements, which provides communication in practical experience; users' motion is used to provide modification in vision. Fourth, we observed that direct movements and indirect movements can express fluidity depending on materials, inducing a sense of tension within the window display through visual stimuli together with dynamism from mechanical exposure. Fifth, when direct movements pair with relative movements, it triggers customer participation; though it does not deliberately induce participation, the effects are beyond expectation. Sixth, if indirect movements meet relative movements, the motion of lights offers a major stimulation to the customers along with various expressions, thus achieving an interactive domain.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.63-79
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• 2022

This study investigated the phenomenon of modern people enjoying tattoo culture in Korea from the perspective of post subculture. A qualitative study was conducted using both literature review and in-depth interview methods. For post-subculture perspectives, the theories of Maffesoli (2017) and Thornton (1996), which are suitable for interpreting contemporary tattoo culture, were reviewed in terms of seven concepts: sporadic network, grouping, fluid participation, temporary emotional bond, self-distinction, pursuit of underground culture, and display and concealment. Semi-structured questionnaires were constructed and administered based on the organized characteristics. Five cultural qualities of the tattoo phenomenon in Korea were derived based on post-subculture concepts. Sporadic formation is related to the pattern of inflow into tattoo culture, and "streaming" participation is based on fluid participation and temporary ties. Distinction within subculture is based on self-distinction and pursuit of underground. The costume-playing ordinary concept includes the characteristic of controlling the exposure of tattoos in society. Finally, formation of the consumer tattoo market was newly discovered in Korean tattoo culture.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.8
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• pp.1315-1324
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• 2009

This study is on the consolidation process of the conservation process of fabric with golden thread found in relics. Gold film was glued to pieces of Korean paper and satin using hide glue, which is a natural adhesive and resin Paraloid B-72, which is a liquid type adhesive. This study examines the types and concentration of the adhesives that are appropriate for consolidating gold film on fabric. The advantage of hide glue is that it is harmless to humans and has a high stability. This glue is also believed to be the closest to the adhesive that was used when the relic was originally made. Its weakness is that it is stiff and weaker than chemical glues, but after being washed with water the adhesion level increases. Therefore, hide glue is appropriate in the following instances: a) when washing after consolidation b) when the substrate of gold threads are significantly damaged, and c) when treating greater sized relics that take a longer time to work on. However, Paraloid B-72 has a better adhesion and flexibility than hide glue, but tends to spread out into a greater area, and the area where it is applied tends to absorb less water than before the application. In addition, it is noxious and can be harmful in long-term exposure. Therefore, Paraloid-72 is appropriate in the following instances: a) when consolidating the fabric after washing, and b) when working on smaller relics and consolidating smaller parts of a relic. The necessary concentration levels for consolidants for gold film are 30% for liquid type hide glue and at least 10% for Paraloid B-72 in order for the gold film to stay intact on the fabric during washing, consolidation, exhibition, and conservation.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.362-372
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• 2008

The remarkable tendency shown in recent fashion can be the customer's passiveness, not only their feeling desire for product but also needs for product seem to be made by mass media. So this condition can be thought as the currency of energy for being subjected. The public of fashion eagerly want the fashion style to be suggested for following it. The late Freudian, Erich Fromm said that the reason why individuals demand themselves to follow the masses' move could be explained as the hope against the fear of feeling not being from staying isolated and having no direction. Escaping from this fear, individuals ought to believe the necessity of participation in public. The fashion is willing to be defined as the united condition by individuals in the hope being consolidate in masses against being solitude. Nowadays, people can share many informations with internet, the fastest medium, which makes the individuals impatient not to be isolate, thinking other people must contact the information and should feel pressure of taking part in the currency. Even though the style is considered to be awkward for following it, it's frequent exposure on mass media by celebrities wearing the style could soon make a fashion. This is able to show that many customers should incline to consider less about their style or taste, whereas lean to pursue after masses' authority. Recent consumers have propensity to avoid feeling concern about others' criticism, on the other side, they try to chase of the fashion as masses' choice for feeling peaceful. The reason why people recognize not to have clothing to wear in spite of a large wardrobe, it must reflect their needs promoted from outside influence of introducing for new styles.