• 한국의류학회지
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• 제29권6호
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• pp.885-895
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• 2005

The purpose of this study was to find out the most pursuasive social stratification variables affecting the attitude toward foreign luxury goods and the purchase frequency and examined the difference in the attitude toward foreign luxury goods and the purchase frequency among groups divided by age and social stratification variables. The subjects were 521 married women over 25 years old living in Seoul and Kyong-gi province areas. The data were analyzed by multiple regression, ANOVA, Duncan's multiple range test, frequency and percentage. Social stratification was measured by family's monthly income, educational and occupational levels of married women's and their husbands' for an objective method while economic levels, social status, consumption levels, and cultural levels were used fer a subjective method. The results were as follows; first, the most explainable variables influencing the attitude toward foreign luxury goods and the purchase frequency were age and women's educational levels examined by the objective method of social stratification. Second, according to the subjective method of social stratification, the attitude toward foreign luxury goods and the purchase frequency were affected by age, economic levels, consumption levels, and cultural levels. Consumption levels which showed actual expense per family were the most explainable variable in the purchase frequency.

• 한국의류학회지
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• 제22권6호
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• pp.725-736
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• 1998

The purposes of this study were to identify the dimensions of consumers' dissatisfaction with dress shoes when purchase and while using them, and to examine the differences in dissatisfaction factors among consumers grouped by age, occupation and purchasing characteristics. A questionnaire consisted of 86 consumer's dissatisfaction statements with purchasing and using women's dress shoes was developed after conducting 3 pilot tests, and administered to 5BO women in age between 20 and 60 years residing in Seoul and the metropolitan areas in June, 1997, 457 were used for data analysis. Ten factors of dissatisfaction with the women's dress shoes when buying them were identified: attitudes of salespersons, bargain sales, variety of styles, store environment, inconvenience in using girt certificates, fashion. advertisement, display, design, and size. During purchase stage, consumers grouped by demographic characteristics and purchase behaviors showed significant differences in design, attitudes of salespersons, store environment, and selected dissatisfaction factors. Nine dissatisfaction factors with using dress shoes were identified: physical discomfort, after-service, distort of shape, low quality, surface defects, suede/ wearing out, fit, inferiority of color and texture/walking discomforts. During consumption stage, consumers with different demographic characteristics and purchase behaviors were found significantly different in physical discomfort, fit, and selected dissatisfaction factors.

• 한국의류산업학회지
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• 제25권4호
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• 한국의류산업학회지
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• 제22권2호
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• pp.209-221
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• 2020

Recently, following the commercialization and market entry of smart clothes with diverse functions, smart clothes have been changing from technology-centered products to user-centered products. However, the analysis of consumer demand centered on actual commercialized products is lacking. Therefore, this study classified commercialized smart clothes by function and analyzed the demand and requirements of smart clothes according to sports/outdoor clothes consumption behaviors. As a result, consumers were classified according to their sports/outdoor clothes consumption behaviors into an outdoor leading group with high consumption propensity, an outdoor pursuit group with medium consumption propensity, and an outdoor following group with low consumption propensity. Among the commercialized smart clothes, those with a heartbeat measuring function, those with a heating function, and those with a light-emitting function were presented and demand analysis was conducted. According to the results, the outdoor leading group and the outdoor pursuit group had higher levels of awareness, preference, and purchase intentions than the outdoor following group. In addition, the outdoor leading group showed the highest level of purchase price acceptance while the outdoor following group showed the lowest level of purchase price acceptance. However, this study has a limitation that the acceptance for smart clothes were analyzed with consumers who had experience in sports outdoor clothes consumption. Therefore, in future, studies will be conducted with a wide range of consumers.

• 한국의류산업학회지
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• 제22권6호
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• pp.777-788
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• 2020

Growth in the sharing economy and sustainability have grown has influenced collaborative consumption that values usage rather than ownership. Collaborative fashion consumption platforms have become a rapidly growing business and need to be investigated. A theoretical review and case study were conducted to analyze the typology of collaborative fashion consumption consisting of renters, lenders, and platforms. Applying the nascent literature of partial organization, this paper outlines a typology, user-driven types in which lenders take responsibility to manage rental products and platform-driven types in which platforms are in charge. Four representative cases such as Hurr Collective, Villageluxe, Wardrobe, and Closetshare were selected in order to derive the roles of collaborative fashion consumption platforms. First, it is critical to balance between renters and lenders in collaborative fashion consumption platforms. Second, it is imperative to establish trust about the platform and formulate mutually understandable guidelines. Third, the concept of lenders needs to be broadened to individuals as well as fashion brand companies. Fourth, it is necessary to improve interaction between renters and lenders in platform-driven types. This study represents one careful step to understand collaborative consumption platforms that also provides managerial and academic implications.

• 한국의류학회지
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• 제22권2호
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• pp.233-240
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• 1998

The main objective of this study was to develop a basic information base on Chinese consumers related to clothing purchases. Previous studies on Chinese consumers were extensively reviewed and in-depth interviews were conducted with 12 middle-level managers at Korean apparel companies which market their merchandises in China. Combined results from the reviews on previous studies and interviews indicated that traditional values, communism and industrialization are the major forces which shape contemporary Chinese consumers. Industrialization, in particular, accompanied by influx of western culture and economic development, has resulted in wide-spread phenomenon of conspicuous consumption. Thus, brand and brand images appeared to be the most important considerations for purchasing imported apparels. In addition, diversity of Chinese consumers and geographical differences were emphasized, which indicated need for market segmentation. Other characteristics including body measurements also provided implications for fashion marketing in China.

• 패션비즈니스
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• 제23권3호
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• pp.10-22
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• 2019

Eco-design is an environmental key point since consumers' consumption behaviors have huge impacts on the environment. The objective of this study was to investigate the various responses between Chinese and Korean consumers and to look into the effects that consumers' environmental awareness have on eco-design clothing product purchase, usage and disposal. The study comprised of literature review and empirical research conducted through on line survey (www .sojump.com) from 5-20th Jan 2019. 200 Chinese respondents and 200 Korean respondents were collected and structural equation modeling (SEM) was used to test the research hypotheses. The results suggested that consumers' environmental awareness positively influenced their three ecological dimensions about consumption. In addition, the positive relationship was also influenced by respondents' nationality. These results suggest that consumers' environmental awareness is an important responsibilities and could become more important retail mix for clothing marketers. Findings would also enable environmental organizations to understand eco behavior and to design appropriate strategic decisions to appeal eco-summers. Other findings and implications were also discussed.

• International Journal of Costume and Fashion
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• 제1권
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• pp.97-104
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• 2001

• 한국의류학회지
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• 제35권12호
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• pp.1418-1424
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• 2011

This study proposes the suggested amount of clothing (SAC) and examines the preferred amount of clothing (PAC) for thermal comfort in mild cold conditions. Six male and nine female college students were systematically exposed to mild cold conditions by reducing the amount of clothing (Step I, 1.2clo ${\rightarrow}$ Step II, 1.0clo ${\rightarrow}$ Step III, 0.8clo ${\rightarrow}$ Step IV, 0.7clo). The subjects were then asked to adjust the amount of clothing to attain overall thermal comfort until they maintained thermal comfort for 10 minutes without changing the amount of clothing (Step V). The experiment was carried out in a climatic chamber at $19.5^{\circ}C$, 50%R.H. Body composition was measured and individual cold climate adaptability was surveyed before starting the experiment. Rectal temperature ($T^{re}$), skin temperature ($T_{sk}$), and oxygen consumption ($\dot{V}O_2$) were measured and the overall thermal sensation was voted in each step. PAC was obtained from the garments weight selected by each subject in Step V. SAC was proposed based on the change of oxygen consumption (${\Delta}\dot{V}O_2$). As a result, males showed higher $\bar{T}_{sk}$ and greater $O_2$ than females (p<.01). SAC obtained from $\dot{V}O_2$ were 652.0 (SE 3.9) g/$m^2$ for males and 766.0 (SE 2.5) g/$m^2$ for females and it was significantly different between groups (p<.01). PAC of males and females were 1.6 and 1.5 times heavier than SAC. In conclusion, females were more sensitive to the cold stress and recommended larger amount of clothing than males.

• 패션비즈니스
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• 제25권2호
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• pp.80-97
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• 2021

In this study, the changes in fashion consumption culture in the post-COVID-19 era were examined through big data analysis. Considering that the Chinese market plays a pivotal role in the global fashion industry, big data was collected in the most famous and professional fashion network in China, LADYMAX.cn. As a result of text mining and social network analysis, three major changes were identified as the emerging fashion consumption culture in the post-COVID-19 era. First, as a trend in new media consumption, COVID-19 disease and the development of digital technology tended to encourage consumers to put more importance on the relationship between bloggers and fans than previously. Second, as a trend in reward consumption, consumers tended to be rewarded for their hard work to relieve and comfort their high stress caused by spending a long time worrying about the prolonged COVID-19 situation. Third, as a trend in home-economy consumption, consumers tended to prefer homewear and sportswear more because they were spending longer times at home as the social distancing period was prolonged.