Browse > Article
http://dx.doi.org/10.5805/SFTI.2020.22.2.209

Acceptance of Smart Clothing Based on Outdoor Consumption Behavior  

Cho, Hakyung (Dept. of R&D, Blackyak. Co. Ltd.)
Lim, Ho-sun (Dept. of Clothing & Textiles, Sookmyung Women's University)
Publication Information
Fashion & Textile Research Journal / v.22, no.2, 2020 , pp. 209-221 More about this Journal
Abstract
Recently, following the commercialization and market entry of smart clothes with diverse functions, smart clothes have been changing from technology-centered products to user-centered products. However, the analysis of consumer demand centered on actual commercialized products is lacking. Therefore, this study classified commercialized smart clothes by function and analyzed the demand and requirements of smart clothes according to sports/outdoor clothes consumption behaviors. As a result, consumers were classified according to their sports/outdoor clothes consumption behaviors into an outdoor leading group with high consumption propensity, an outdoor pursuit group with medium consumption propensity, and an outdoor following group with low consumption propensity. Among the commercialized smart clothes, those with a heartbeat measuring function, those with a heating function, and those with a light-emitting function were presented and demand analysis was conducted. According to the results, the outdoor leading group and the outdoor pursuit group had higher levels of awareness, preference, and purchase intentions than the outdoor following group. In addition, the outdoor leading group showed the highest level of purchase price acceptance while the outdoor following group showed the lowest level of purchase price acceptance. However, this study has a limitation that the acceptance for smart clothes were analyzed with consumers who had experience in sports outdoor clothes consumption. Therefore, in future, studies will be conducted with a wide range of consumers.
Keywords
sports/outdoor clothes; consumption behavior; smart clothes; demand; price acceptance;
Citations & Related Records
Times Cited By KSCI : 9  (Citation Analysis)
연도 인용수 순위
1 Chae, J. M., Cho, H. S., & Lee, J. H. (2009). A study on consumer acceptance toward the commercialized smart clothing. Science of Emotion & Sensibility, 12(2), 181-192.
2 Chen, M., Ma, Y., Li, Y., Wu, D., Zhang, Y., & Youn, C. H. (2017). Wearable 2.0: Enabling human-cloud integration in next generation healthcare systems. IEEE Communications Magazine, 55(1), 54-61. doi:10.1109/MCOM.2017.1600410CM   DOI
3 Cho, H. K., Kim, J. S., & Lee, J. H. (2010). A study of directions for development of smart clothing based on the consumer's lifestyle. Science of Emotion & Sensibility, 13(1), 11-20.
4 Cho, H. S., Kim, J. H., & Koo, H. R. (2014). An analysis of consumer emotion for product planning of smart clothing. Science of Emotion & Sensibility, 17(3), 49-56.   DOI
5 Fengfan, J., & Yue, H. (2017). Present situation and future development trend of smart clothing. Journal of Arts & Humanities, 6(8), 54-56. doi: 10.18533/journal.v6i8.1232   DOI
6 Choi, S. Y., & Lee, J. R. (2006). A study on the customer perception for the development and application of smart clothing. Journal of the Korean Society for Clothing Industry, 8(4), 420-426.
7 Choi, S. Y., & Lee, J. R. (2009). Suggestion of the structure for development of smart pants with vibrating massaging function. Journal of the Korean Society for Clothing Industry, 9(3), 327-335.
8 'Dezeen'. (2016, January 5). OMsignal's smart sports bra gives wearers instant workout feedbackl. Retrieved October 16, 2017, from https://www.dezeen.com/2016/01/05/omsignal-ombra-smart-sports-bra-instant-workout-feedback-smart-technology-sportswear-fashion-ces-2016/
9 'Gerbing 12V Heated Jacket Liner'. (2017, October 15). Gerbing. Retrieved October 15, 2017, from https://www.gerbing.com/heated-jacket-liner
10 Hwang, Y. M., & Lee, J. R. (2006). Survey on consumer preference for developing smart clothing. Journal of Fashion Business, 10(4), 130-139.
11 Jung, C. W., Kwak, Y. H., Park, S. Y., & Lee, J. H. (2017). Research on planning and design of smart fitness wear for personal training improvement. Science of Emotion & Sensibility, 20(3), 97-108.   DOI
12 Kang, K. Y., & Jin, H. J. (2007). Influences of consumers' fashion innovativeness and technological innovativeness on attitudes and buying intention toward smart clothing. Journal of the Korean Society for Clothing Industry, 9(1), 35-40.
13 Lee, H. S. (2015). The impact of value and trust on smart clothing to consumer behavior. Unpublished master's thesis, Pusan National University, Busan.
14 Kang, K. Y. (2009). Influence of consumer innovativeness on smart clothing innovativeness evaluation. Journal of the Korean Society for Clothing Industry, 11(3), 409-416.
15 Kang, M. J. (2015). Design guideline for healthcare smart sensing clothing based on consumer acceptance and characteristics. Unpublished master's thesis, Yonsei University, Seoul.
16 Kang, M. Y., & Lee, S. H. (2017). Visibility evaluation of various retroreflective fabric types and LED position on safety life jacket. Journal of the Korean Society of Clothing and Textiles, 41(2), 352-361. doi: 10.5850/JKSCT.2017.41.2.352   DOI
17 Kim, S. R., Roh, J. S., & Lee, E. Y. (2016). Development and wearability evaluation of all-fabric integrated smart jacket for a temperature-regulating system based on user experience design. Fashion & Textile Research Journal, 18(3), 363-373. doi:10.5805/SFTI.2016.18.3.363   DOI
18 Lee, H. M., & Pan, Y. H. (2017). Design elements derivation to provide user value on the heart rate sensor wearable device-based on health information application-. Journal of the Korean Society of Basic Design & Art, 18(2), 515-526.
19 Lee, H. W., Suh, S. G., & Roh, J. S. (2017). Analysis on the characteristics and product trend of wearable smart actuator. Journal of the Korean Society of Clothing and Textiles, 41(6), 1022-1038. doi:10.5850/JKSCT.2017.41.6.1022   DOI
20 Lee, J. R. (2014). Eco-friendly smart outdoor jacket production and usability evaluation. Journal of the Korean Society of Clothing and Textiles, 38(6), 845-856. doi:10.5850/JKSCT.2014.38.6.845   DOI
21 'Men's Down X Heated Jacket + Battery Bundle'. (2017, October 12). Ravean. Retrieved October 12, 2017, from https://ravean.com/collections/frontpage/products/mens-down-x-heated-jacket-battery-bundle
22 'Metier Beacon Men's Jacket'. (2017, October 12). Condor. Retrieved October 12, 2017, from https://www.condorcycles.com/products/metier-beacon-men-s-rain-cape
23 'OMBra'. (2017, October 20). Omsignal. Retrieved October 20, 2017, from https://omsignal.com/collection
24 'MYZONE(R) Low Support Sports Bra'. (2017, October 12). MyZone. Retrieved October 12, 2017, from https://buy.myzone.org/product/?code=SPORTS-BRA
25 'Nightrider LED Women's Cycling Jacket'. (2017, October 20). Proviz. Retrieved October 20, 2017, from https://www.provizsports.com/en-gb/
26 Noh, M. J., & Park, H. H. (2011). Acceptance of the smart clothing according to trend and information innovation. International Journal of Contents, 11(11), 350-363.
27 Park, H. H., & Noh, M. J. (2012). The influence of consumers' innovativeness and trust on acceptance intention of sensor-based smart clothing. Fashion & Textile Research Journal, 14(1), 24-36. doi:10.5805/KSCI.2012.14.1.024   DOI
28 Sung, H. W., & Sung, J. H. (2015). Research on intention to adopt smart wear: Based on extended UTAUT model. Journal of Fashion Business, 19(2), 69-84. doi:10.12940/jfb.2015.19.2.69   DOI