• 한국의류학회지
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• 제31권9_10
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• pp.1431-1441
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• 2007

The purpose of this study was to examine the effect of attitudes toward fashion counterfeits on brand attachment and equity. Four hundred-eight female college students in Seoul and its suburb responded for this study. For data analysis, descriptive statistics, factor analysis, and multiple regression were used for this study. The results of this study were as follows. First, attitude toward fashion counterfeits was classified into three factors such as goodwill, approve of purchase, and counterfeit quality factors. Second, brand attachment was classified into four factors such as love, interest, perception and trust factors. Third, brand equity was classified into five factors such as loyalty, quality, image and recognition factors. Generally, attitudes toward fashion counterfeits factors were correlated with lower scores on brand attachment and brand equity. Finally, the results revealed that attitudes toward fashion counterfeits had a negative effect on brand attachment and equity. Brand attachment had a positive effect on brand equity, and also brand attachment and brand equity had a positive effect on purchasing intention. Based on these results, fashion brand marketing strategies would be suggested.

• 한국의류학회지
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• 제37권7호
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• pp.907-921
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• 2013

This study shows the importance of human factors in relationship marketing by revealing the influence of Hanbok salesperson's attributes on relationship quality and long-term relationship orientation at the time when a culture is newly understood. A questionnaire surveyed 376 women living around the Seoul and Daejeon Metropolitan areas from February to March 2013. SPSS WIN 20.0 and AMOS 20.0 programs analyzed the gathered data. We review the influence of Hanbok salesperson's attributes (expertise, ethics, communication skill, customer orientation, similarity, and likeability) on relationship quality and behavioral intention. The research indicates that only customer orientation and Hanbok salesperson's expertise attributes influence relationship quality. All the attributes had a positive influence; in addition, the relationship quality had a significant influence on customer loyalty. However, communication skill, similarity, and likeability did not influence relationship quality. Customer orientation, which provides a customized service based on the recognition of individual customer trends and expertise in developing a relationship with customers, are important factors to form relationship quality and loyalty.

• 패션비즈니스
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• 제21권4호
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• pp.61-72
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• 2017

The purpose of this study was to analyze the impact of climate change cognition on clothing behavior of fashion consumers to understand the impact of climate change on the fashion system. An online survey was conducted of 385 people in their 20s-50s working in the fashion industry as well as general consumers. Data collected from surveys were analyzed by factor analysis and t-test. Results are as follow: First, climate change cognition consists of four sub-dimensions, which are 'knowledge of climate change' and 'recognition of climate change in Korea'. Second, clothing behavior related with climate change consists of six sub-dimensions, which are 'environmentally-friendly fashion purchases', 'new clothes-wearing style affected by climate change', 'ethical fashion consumption', 'pursuit of functional fashion', 'pursuit of seasonless fashion', and 'clothes-wearing in response to climate change.' Last, the group with higher cognition of climate change than the group with lesser cognition had significantly higher degree of trying new styles created because of climate change, making ethical fashion purchases, pursuing functional fashion, and wearing clothes in response to climate change.

• 한국의류학회지
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• 제9권3호
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• pp.71-78
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• 1985

This research is designed to systemize the protection theory as well as to supplement the missing theory by organizing various studies on the protective functions of celothes by domestic and foreign scholers of clothing. Human environments is classified two standpoints : (1) Physical environments, and (2) man built psychological environments including socio-physical environments, socio-biological environments, behavioral environments, socio-psychological environments and institution environments. Clothes acting as a physical protection might be of (1) extreme air temperature: Parka; (2) high relative humidity: raincoat; (3) air movement: windbreaker; (4) radiation: space suit; (5) atmospheric pressure: deep sea diver suit; (6) mechanical agent: bullet proof vest; (7) physical agent: (8) chemical agent: (9) biological agent: surgeon's gown, cap, and mask. Also dresses act to support the body comfort, health and the well-being; corset for bad back patient, wrist band for people with weak wrist, bottom half of pressure suit for people with low blood pressure. Clothes acting as a psychological protection might be of (1) influence of magic and of spirits: (2) moral danger; (3) the general unfriendliness of the world as a whole; a reassurance against the lack of love. Clothes should provide the maximum of satisfaction in accordance with the full recognition of reality. The reality should aim at the formulation of general laws concerning the most pleasing forms, colors, and styles to suit. The complex physiological anatomical and psychological aspects of individual personalities.

• 한국의류학회지
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• 제32권5호
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• pp.729-740
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• 2008

The purposes of this study are to identify service quality elements using Kano's theory, and to examine differences in service quality characteristics among apparel store types. Women over 20 years-old from metropolitan areas in South Korea participated in the study and a quota sampling method was used. The questionnaire was composed of three sections; importance of quality, degree of satisfaction, and demographic factors. Data from 525 questionnaires were used for the statistical analysis. The results were as follows: First, four factors of service quality(sales person, variety of goods, policy, and facilities) were identified. According to Kano's quality elements, sales person was categorized into both one-dimensional quality and must-be quality, and variety of goods, policy, and facilities categorized into attractive quality. Second, sales person, in all store types, was included in one-dimension quality elements and sales person and variety of goods, in local store, were included in attractive quality element. Service policy, in chain store and local store, was included in attractive quality element. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the store service strategies.

• 한국의류학회지
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• 제37권1호
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• pp.27-38
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• 2013

Word-of-mouth (WOM) communication (traditionally important in consumption) is expanding its influence into cyber space and is playing an important role in online shopping. Consumers who use online shopping might not readily make purchasing decisions due to information overload, lack of accurate product recognition, and the distrust of commercial information. Subsequently, people use WOM communication for a mutual interchange with others who share common concerns, interests, and purposes. This study examines the consumer characteristics, perceived risk on online shopping and benefits of online shopping according to WOM behavior that may significantly affect consumer actions. Factor analysis, t-test, one-way ANOVA, cluster analysis, and Chi-square analysis were used for statistical analysis to identify the differences in consumer characteristics. Online WOM behavior consumers purchased more various items than offline WOM behavior consumers; however, the most influential purchasing factor was price regardless of WOM behavior. Offline WOM behavior consumers have shown higher perceived online shopping risks and benefits.

• 한국의류학회지
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• 제31권8호
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• pp.1222-1230
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• 2007

This study measured the PPL communication effect whether the respondents had purchased the PPL products in the movie or not. The experiment of this study was held to females in their twenties(mostly university or graduate school students), and they answered the questionaries after being exposed to the 15-minute-edited movie. The results were as follows. In cognitive dimension, there were no differences of the recognition and the recall between two groups. In emotional and behavioral dimensions, the group with the purchase experiences of the PPL brands in the movie showed the more positive brand attitude and the higher purchase intention. The implications based on this results are as follows. First, to strengthen the brand image, the brand identity has to be established systematically. Second, the fashion marketers should constantly implement CRM(Customers Relationship Management) to the customers who purchased the brand products to make them loyal customers.

• 한국생활과학회지
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• 제8권3호
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• pp.525-534
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• 1999

The purpose of this study is to analize in the focus on junk art the relation between hairstyle and dress, and fine art which is one of the driving force of fashion change. The method of this study is to take into theoretically consideration junk art in the trend of art and to take into documental concideration the trend of junk art reflected on hairsyyle and dress. The results are as following. First, there's a trait of poverty. This means using something deserted in our life and expands a new expression world which introduces a new, poor beauty, refusing a existent, rich and arranged one. Second, there's a trait of machinery. In Junk Art, according to the appearance of the beauty of machines, it creates and introduces a mechanic aesthetics as a new- formative art by using industrial by-product. Third, there's a trait of nature. By Junk Art, there appears a trial to restore nature which has been neglected under the name of developing science technology. This expresses natural junk factor by emphasizing the nature itself using natural by-products. The Junk Art has influence on hairstyle and clothing and expands the expression world by some new ways and recognition about the benefaction and the damage of modern civilization.

• 한국생활과학회지
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• 제12권2호
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• pp.225-236
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• 2003

The purposes of this study were to promote the consumer's recognition on the internet purchase of fashion products and to provide useful information which would help web-site plan design, product composition, and service of internet shopping mall. The subjects were consisted of 693 students who had experiences of the accesses to internet fashion shopping mills or experiences of purchasing through internet in Cheongju and Daejeon region. Data were analyzed by factor analysis, frequency, percentage, mean, standard deviation, t-test, ANOVA, and LSD. The Results were as follows: 1. Merit factors of the internet shopping were found to be shopping convenience and pursuit of product information. Whereas, demerit factors of the internet shopping to be complexity of order, delivery, functional and economic riskiness, and services. 2. Gender was the only factor differentiating the level of recognition toward the internet fashion shopping mall. And the level of recognition also showed significant differences according to period, time, purpose of access, type of shopping mall, purchase experience, and average purchase price.

• 대한가정학회지
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• 제34권4호
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• pp.175-186
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• 1996

The main purpose of this study is to provide basic data for the development of secondary Home Economics education curriculum and program by investigating the recognition perceived by Home Economics teachers. We have done statistical analyses of 237 questionnaires on the Home Economics teachers' recognition. The results are as follows: 1) The respondents evaluated the necessity of Home Economics education in secondary school, application of aquired knowledge and technical skill and learning by practical experience, highly. 2) As for the contents of Home Economics education curriculum, the respondents place a high value on the field of Meal Management, Child and Family Studies, Home resourse Management and Consumer life, Clothing Management, and House Planning and Management, in the order. 3) The most important educational concepts are knowledges and understanding for the human beings.