• Title/Summary/Keyword: Clothing Recognition

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Differences between Purchase Behavior and Perception of Organic Clothing Goods on University Students (대학생의 오가닉 의류제품에 대한 구매행동과 인지도의 차이)

  • Park, Hea-Ryung;Park, Mi-ryung;Cho, Shin-hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.6
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    • pp.3742-3752
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    • 2015
  • This study aims to examine and analyze consumers' perception level and purchase behavior of organic clothing goods with. According to their purchase experience of organic clothing goods, it was found that organic textile products for women like sanitary pad were most and purchase frequency of organic clothing goods was mostly once. Among reasons to purchase organic clothing goods, 'for my health' was most. Non-purchase reason was mostly 'I don't know what organic goods are'. Therefore, there were significant awareness differences of organic clothing goods in "health efficiency" between the purchasing group and the non-purchasing group. In addition, there were significant awareness differences of demographic characteristics and organic clothing goods in sex, age, and "health efficiency" of related major items and in "high quality recognition" and "health efficiency" of residential areas.

A Study on Modern Changes in European Clothing - with an emphasis on the effect of industrial revolution - (서구복식(西歐服飾)의 근대적(近代的) 변천(變遷)에 대한 연구(硏究) - 산업혁명(産業革命)의 영향(影響)을 중심(中心)으로 -)

  • Choo, Hi-Kyung;Im, Weon-Ja
    • Journal of the Korean Society of Costume
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    • v.6
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    • pp.7-26
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    • 1982
  • Investigation for industrial revolution has been recognized as an important issue of historical science, since industrial revolution itself was a historical moment in modern economic society and in the forming of modern capitalistic culture. If clothing culture had been developed in close relation to social culture. industrial revolution which gave a base for modern capitalistic culture, would be a birth of modern clothing as well as a moment for modernization of western clothing. As it takes for granted that industrial revolution, historical phenomenon is a developmental base of modern clothing culture. This study tried to enlighten the origin of modern clothing culture phenomenon with investigation of industrial revolution as a historical moment in modern clothing culture through documental study. Historian's point of view and method of studying are important when we investigate the clothing phenomenon. Although culture phenomenon of industrial revolution has been evaluated usually through socialogical aspect, studying for clothing culture phenomenon must be carried out on aethetical as well as well as sociological aspect, on account of dualism of clothing, as it is social and artistic nature. In 19th century, there were technical improvement, changing patterns of production, changing social relation and beginning of mass culture. At the same time clothing culture phenomenon was changed in relation to modern capitalistic society. The findings of the study could be summarized as follows. 1. Technical improvement in textile industry and fitting process brought about mechanization of clothing industry. 2. Appearance of popular clothing culture made it easy to spread to various classes of society. 3. Development of transportation system and communication channel made it internationalization of western clothing. 4. Recognition of importance in functional style of clothing. 5. The pursuit of modern aesthetics made rapid changing mode of clothing. Above distinctive features of modern clothing culture were derived from by-product of machinary culture, mass culture, internationalism, rapidly changing mode of various culture during industrial revolution. Industrial revolution was a change of the material world as well as in industry owing to machine advent, then the culture part that displayed directly these changes was the plastic arts of living that mould the material. The problem of clothing construction caused by industrial revolution was solved by pursuing the functional aesthetics. Clothing phenomenon as a process of value transfer participates mass culture in closs relation to general change of various culture caused by industrial revolution. Therefore western clothing gained the qualities of modern culture, condensed as function, and popularity in the process of modernization.

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Allergy Recognition and Purchase Behavior for Anti-allergy Bedding Products (알러지 인식과 알러지 방지 침구 구매행동)

  • Shin, Jung-Jae;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.4
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    • pp.175-194
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    • 2013
  • Collection of data for this study was conducted by 271 questionnaire responded by the consumers of purchasing anti-allergy bedding products, and analysed statistically using SPSS. Research results through the questionnaire, it was determined to be the cause of allergic disease consumers most house dust mites. Recognition and recognition of house dust mite habitat, bedding called the most recognized. The anti-allergic bedding purchase motives and intelligence recommendations salesman recommendations and store display products that have the greatest impact. Highly educated respondents were more important role in the salesperson's recommendations and famous brand awareness to purchase. Higher income level of the respondents buy anti-allergic bedding for allergy symptoms allergy preventive and mitigation efforts. Quality ratings sewing, color, laundry management was more important in women than in men. The ages 20 to 30 showed that respondents think that more important than plush and brand. More than 40, laundry convenience is more important. Sewing and laundry management respondents of high school or less. Properties for the anti-allergic bedding satisfaction in women than in men, laundry, storage convenience, to prevent dust skimp on the effects of satisfaction was convenient. 30-40s for light weight than satisfaction, high durability and anti-allergic effect on satisfaction was higher than 20 respondents more than 50 respondents. Than 20 respondents more than 40 respondents also appeared to be more about the durability that meets. Anti-allergic bedding was soft to the touch, warmth, dust Blow out prevention effects, anti-allergic performance satisfaction of the properties has a positive effect on repurchase intent. It were also identified as important anti-allergic bedding inclined to the performance of a soft feel and anti-allergic recommended.

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A Study on the Adoption of QR Systems in Korean Clothing and Textiles Industry (국내 섬유.의류산업의 신속대응(QR)시스템 도입에 영향을 미치는 요인에 대한 연구)

  • 정철용;신상무;김이정
    • The Journal of Society for e-Business Studies
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    • v.4 no.2
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    • pp.209-220
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    • 1999
  • Quick response in the textiles and clothing industry is widely recognized at a strategic concept implemented by information technology to transfer changes in customer needs to the final product as soon as possible. This paper addresses which factors should affect the adoption of quick response systems in Korea. We surveyed 108 companies in the textile and clothing industry by using a questionnaire. We asked whether they adopted QR or not, and measured the usage level of QR-related ITs and the level of both internal and external factors in Likert's scale. We conducted multiple linear regression to analyze the data collected by using SAS. The findings are as follows: The adoption of QR, measured by the usage level of QR-related ITs, is positively affected by internal factors such as the recognition of QR concept and the capability for IT applications and by external factors such as the overall informating level of the industry, the needs for cooperation between organizations, and the leadership as an industry coordinator.

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Plasticitic Characteristics of Hypertext in Costume (복식에 나타난 하이퍼텍스트의 조형적 특성)

  • Kwon, Jung-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.198-206
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    • 2006
  • Hypertext is a web form consisted of HTML(hypertext markup language) which is used in Internet. Hypertext in costume is the product of modem industrial society. Hypertext is not a mechanical technique that enlarges external capacity of human beings. It is rather a motif that extends the internal ability of human beings. It brings about the social innovation by extending the expression realm of costume and providing the various views of recognition. This study regards costume not as an artistic work but as a text which interacts in the open relationship of human body, society and culture and causes dynamic generation of meaning. This study distinguishes Plasticitic Characteristics of Hypertext in Costume with intertextuality, rhizome, interactivity in the structural characteristics of hypertext which is a typical trait of digital culture of openness and variousness. In conclusion, this study clarified plasticitic value of modem costume, which expresses vague isms and the pargidm of multi-typed culture most sensitively and condretley, and expressional forms in relation with the structural characteristics of hypertext.

The influence of mileage program on brand loyalty of the apparel firm (의류업의 마일리지 제도가 브랜드 충성도에 미치는 영향)

  • 오경화;심혜연;홍병숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.3_4
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    • pp.384-394
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    • 2003
  • The purpose of this research is to provide the apparel companies with a successful business strategy by analyzing the concept, function and current status of mileage programs; and examining how customer's attitude, recognition, experience, compensation method of the mileage program in apparel companies affect its brand loyalty. In this research simple random sampling was performed. The sample pool was based on 494 people which included college students and employed men and women in their twenties and thirties living in Seoul and in the metropolitan area. The data analysis was completed on the basis of SPSS package, using frequency, percentage, mean, standard deviation, factor analysis, variation, Scheffe test, regression, t-test, and X/sup2/. The following results were found in this research: It is effective to maintain brand loyalty through continuous relationship with consumers as fierce competition increases in apparel companies. A mileage program is a win/win strategy that allows clothing companies to increase its sales and brand loyalty while consumers feel greater satisfaction.

Perceived Types of Obese Body Shapes (비만 체형에 대한 주관적 인식 유형)

  • Cha, Su Joung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.4
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    • pp.661-673
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    • 2021
  • The purpose of this study is to analyze the perceptions of obesity among appearance-conscious women in their 20s. It is intended to provide data necessary to produce garments for obese body types by identifying adult women's subjective assessments of obese body types and characteristics. The data were analyzed using Q Methodology in the QUANL program for PC. Type 1 was recognized as uniformly fat in the abdomen, with almost the same width and thickness. Type 2 was perceived to have more fat in the upper body and back, broad shoulders, and an inverted body type. Type 3 was perceived as having a fat lower half of the body, hips wider than the chest, and large thighs. Type 4 was identified as having few curves and fat concentrated in the abdomen. Further research of other age groups and regions is needed to ascertain the difference between perceived and actual body types.

Type of Wearing Brassiere in Elderly Women Using Q Methodology (Q방법론을 적용한 노년 여성의 브래지어 착용에 대한 인식 유형 연구)

  • Cha, Su Joung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.5
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    • pp.893-905
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    • 2020
  • This study analyzed the perception types of women over the age of 60 in regards to attitude and the effect of wearing brassiere. In addition, it was also to provide the basic data demand for the development of a brassiere for elderly women. Q methodology was used for this study. Analyze the data using the QUANL pc program. Type 1 was the nipple cover non-preferred type. Type 1 thought brassiere has uplifting effect, but is uncomfortable and only worn when going out. Type 2 was a function-oriented preference type. They wore a brassiere for beauty and psychological satisfaction. The brassiere push-up the breast and enhanced volume. Type 3 was the pursuit of vibration reducing and beauty type. The brassiere reduced breast vibration and kept armpits comfortable. The brassiere was worn for beauty. In the future, the actual development of brassieres for elderly women should be investigated for wearing sensation and satisfaction.

A Study on the Influence of Visual Merchandising and Brand Recognition on Perceived Risk, Brand Image and Brand Loyalty (VMD 이미지와 브랜드 인지도가 위험 지각, 브랜드 이미지 및 브랜드 충성도에 미치는 영향에 관한 연구)

  • Park, Min-Jung;Lee, So-Eun
    • The Research Journal of the Costume Culture
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    • v.16 no.5
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    • pp.826-840
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    • 2008
  • It has been important for retailers to create and maintain strong brand image and brand loyalty in highly competitive markets. The purpose of the study is to investigate the effect of VMD(Visual Merchandising) image and brand recognition on consumers' perceived risk, brand image and brand loyalty. A 2(VMD image: positive vs. negative) $\times$ 2(brand recognition: high vs. low) between-subjects factorial design experiment was conducted. College students(n=308) participated in the experiment. The results of this study revealed: (1) Positive VMD image reduced perceived risk and increased positive brand image and brand loyalty compared to low VMD image; (2) High brand recognition had a negative impact on perceived risk and positive effects on brand image and brand loyalty; (3) The less risk and the more positive brand image were perceived, the higher brand loyalty were generated. The study provided theoretical and practical implications and future research regarding VMD, brand recognition, and brand loyalty.

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A State-of-the Art Review of Clothing and Textiles Research in Korea : 1991~1999 (한국의류학의 연구경향분석 : 1991~1999)

  • 나수임;이정순;배주형
    • The Research Journal of the Costume Culture
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    • v.8 no.6
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    • pp.853-863
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    • 2000
  • This study is planned to present the future direction of the study of Korean clothes through the realistic recognition of the changes of studying issues of each area of the related clothes. For this purpose, the writer of this thesis have collected, classified and analyzed those various kinds of papers and theses published in the professional magazines of clothes such as Journal of Korean Home Economics, Journal of the Korean Society of Clothing and Textiles, Journal of the Korean Society of Costume, The Research Journal of the Costume Culture so that I might examine and study the main trend of the related study. The result of the study is as follows. 1. Since the first publication of Journal of Korean Home Economics in 1959 and Journal of the Korea Society of Clothing and Textiles, and Journal of the Korean Society of Costume, the study of clothes has been gradually increased. Furthermore, since 1990 the issuing times of various kinds of Journals have been continuously increased with the foundation of The Research Journal of the Costume Culture and Journal of Fashion Business. 2. Theses and papers published in the four greatest Journals of Korean Clothing and Textiles have been studies for the detailed classification and analysis of the data. According to the study, It is found that the theses in Journal of the Korea Society of Clothing and Textiles have actively studied textiles as they had studied before 1990s and those in Journal of the Korean Society of Costume have studied history of costumes and those in The Research Journal of the Costume Culture have studied the composition and science of clothes. 3. The order of studying subjects was 1) Design and Aesthetics, 2) Fashion Merchandising 3) Textiles, 4) Clothing Construction, 5) History of Costumes, 6) Costume Culture, 7) Socio-Psychology of clothing, 8) Others. Considering the above mentioned result of the study, most of the main fields of the clothing and textiles study have been studied continuously in balance since 1990 unlike the past although the past studies had been performed largely in some main fields only. And it was found that fields of clothing styles and clothing goods have been studied most actively since 1990s. 4. The studying field of Design and Aesthetics has showed to have the trend to be studied very actively since 1990s, which has utilized various relevant data with scholastic approach to psychology and aesthetics. Regarding Fashion Merchandising, the study of consumers decision process has been performed most actively. And theses on the international trades have been published considerably more than ever before, which resulted in gradual increase in gradual increase in the study of the fields related with global marketing, internet marketing, textile products exports, and overseas brands, etc. Regarding Textiles, the field of clothing sanitation and management has been studied more actively than that of clothing materials. In case of clothing construction, the study of physical styles and pattern making has been more active than the other related fields. Fields of socio-psychology of clothing and history costume have been a little reduced. Field of costume culture has been firmly rooted as an independent subject to be studied in the clothing related study. And study of the clothes has shown various trends of studies of ethnic & folk clothes, religious and ceremonial garments, linguistic & favorite approach to clothes and academic analysis of the data.

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