• Title/Summary/Keyword: Clicking

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Use, Motivations, and Responses of TikTok as an Advertising Channel (광고 채널로서 틱톡(TikTok) 사용, 동기, 반응에 대한 연구)

  • Ma, Ruiyao;Kim, Sojung
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.507-519
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    • 2021
  • This paper attempts to explore advertising factors that affect TikTok advertising effectiveness by identifying motivations to use a short-form video social media platform, TikTok and further looking at perceptions of and attitudes toward TikTok advertising. The results of in-depth interviews with 20s-30s TikTok users suggest that users are motivated to use TikTok for information and fun. Further, TikTok is characterized as a short-form video, rich contents, and a novel format. Regarding TikTok advertising, the results reveal that usefulness, enjoyment, easiness of advertising skip, sense of closeness, and interaction are significant factors of TikTok advertising. Finally, it is suggested that users respond to the advertising by clicking 'like', writing comments, sharing, clicking 'purchase link'/advertiser's website, and creating user-created contents and so on. These findings theoretically contribute to the literature on social media advertising, and practically offer strategic guidelines for TikTok advertising.

A Study on the Haptic Characteristics of Netflix Original Movie (넷플릭스 오리지널 영화 <레베카>의 촉각적 특성 연구)

  • Son, Jihyun;Moon, Jaecheol
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.116-125
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    • 2022
  • Netflix Original movies have distinctive characteristics in that it is screened online only and viewers have to watch movies using their personal devices. By analyzing the haptic characteristics of Netflix platform from remediation perspective, we examine how Netflix hypermediacy haptic characteristics associated with clicking or touching expand to immediacy haptic characteristics, and compare the differences between Netflix original movie (2020) and film movie (1940). Through this, it points out the connection between the sense of the hand that requires clicking or touching and the description of the hand in Netflix original movie . As the individual interface of the personal device has been adjusted to make it possible to watch movies, the position of the hand becomes important in watching movies, and the hand plays an essential role in the beginning, middle, and end of the movie. Therefore, this study, which focuses on the haptic characteristics of Netflix original movie , is meaningful in that it studied the characteristics of the OTT original movie that was not previously covered and that the haptic characteristic plays an important role in the way of watching OTT contents.

Patterns of Mandibular Movement of Patients with TMJ Noise (악관절잡음 환자의 하악운동양상)

  • Sung Chang Chung;Young Ok Lee
    • Journal of Oral Medicine and Pain
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    • v.11 no.1
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    • pp.19-27
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    • 1986
  • Registration of the mandibular movement in patients with temporomandibular joint noise (clicking and/or crepitus) was performed using one of mandibular tracking devices(SAPHON VISI-TRAINER CII,Tokyo Shizai-sha Inc.,Japan). The obtained results were follows : 1. In many cases, the movement pattern of light emitting diode(LED) attached on the mandibular midline showed lateral deviation from a vertical reference line which was pronounced in association with TMJ noise during opening and closing. 2. In patients with unilateral TMJ noise the mandibular midline usually towards the side demonstrating TMJ noise during opening. 3. A distinct V-shaped discontinuity in the trace of velocity of mandibular movement was found at the point of the TMJ noise. 4. In patients with TMJ noise the velocity of mandibular movement at the point of the TMJ noise was decreased rapidly. 5. In several cases, TMJ noise could be eliminated by traning of Rocabado`s control of TMJ rotations.

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A Web-based SAS System for Lab Statistics

  • Oh, Chang-Hyuck;Lee, Soon-Ho;Lee, Hyun-Jung
    • Journal of the Korean Data and Information Science Society
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    • v.17 no.2
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    • pp.395-400
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    • 2006
  • For lab statistics the statistical package SAS is usually used in PC environment. But most Universities in Korea have bought 'Academic Initiative Package chair licence', which allows to install SAS to student lab PCs only. Most students are hardly able to afford to purchase a licence for use of SAS in their PCs at home or other places than school. It would be very convenient to have a web-based SAS system, physically located inside a campus, which university students can use through internet. In this paper we report the web-based SAS system implemented for the lab purpose of Yeungnam University using SAS/Intrnet module. We overcome some Server-Client environmental difficulties not allowing use of the SAS command 'infile' by implementing modules with PHP language. In the system, users can see and execute some basic SAS sample codes by clicking buttons, which makes students feel comfy in SAS programming.

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Visual Object-Oriented Database Design Support System(VODS) (시각적 객체 지향 데이타베이스 설계 지원 시스템에 관한 연구)

  • Ryu, Si-Guk;Gang, Hyeon-Seok
    • The Transactions of the Korea Information Processing Society
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    • v.3 no.4
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    • pp.745-756
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    • 1996
  • In this paper, the design and implementation of VODS is described. VODS is an object-oriented database de-sign support system. VODS supports the whole database design steps according to the EOMT(extended OMT). EOMT as an object- oriented database design methodology is deviced by extending the object model of OMT(Object Modeling Technique) for supporting information navigations to manipulate hyperemia objects. Database designers can do the whole design steps by clicking mouse buttons on the appropriate icons or commands from the initial screen mode.

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Anatomical Labeling System of Human Brain Imaging (뇌영상의 해부학적 레이블링 시스템)

  • Kim, Tae-Woo;Paik, Chul-Hwa
    • Proceedings of the KOSOMBE Conference
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    • v.1995 no.11
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    • pp.171-172
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    • 1995
  • In this paper, an anatomical labeling system for assisting localization of region of interest on human brain imaging is represented. Model image for labeling anatomical name on the other image is Atlas. Object image to be labeled, such as CT, MR, and PET, is registered onto Atlas. And then, anatomical name for region of interest is appeared on a window by clicking mouse button on object image. The same part named anatomically on that region is labeled and drawn on object image.

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Implementation of a 3D Interface System for controlling Mobile Robot (모바일 로봇 제어를 위한 3D 인터페이스 시스템의 구현)

  • Kang, Chang-Hun;Lee, Jong-Jin;Ahn, Hyun-Sik
    • Proceedings of the KIEE Conference
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    • 2001.11c
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    • pp.107-110
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    • 2001
  • Recently, there are lots of concerning on robot agent system working for itself with the trends of the research of bio-mimetic system and intelligent robot. In this paper, a virtual 3D interface system is proposed based on Internet for remote controlling and monitoring of mobile robot. The proposed system is constructed as manager-agent model. A worker can order the robot agent move to a new position by clicking the destination on virtual space of 3D graphic interface in manager. Then the robot agent move to the position automatically with avoiding collision by using range finding and autonomous control algorithm. The proposed robot agent system lets us control the mobile robot remotely located more conveniently.

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An Interactive Voice Web Browser Usable as a Multimodal Interface in Information Devices by Using VoiceXML

  • Jang, Min-Seok
    • Journal of the Korean Institute of Intelligent Systems
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    • v.14 no.6
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    • pp.771-775
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    • 2004
  • The present Web surroundings is mostly composed of HTML(Hypertext Mark-up Language) and thereby users obtain web informations mainly in GUI(Graphical User Interface) environment by clicking mouse in order to keep up with hyperlinked informations. However it is very inconvenient to work in this environment comparing with easily accessed one in which human`s voice is utilized for obtaining informations. Using VoiceXML, resulted from XML, for supplying the information through telephone on the basis of the contemporary matured technology of voice recognition/synthesis to work out the inconvenience problem, this paper presents the research results about VoiceXML VUI(Voice User Interface) Browser designed and implemented for realizing its technology and also the VoiceXML Dialog designed for the purpose of the browser's efficient use.

A Statistics Education Model Using Visual Basic for Upper Grade Students of Elementary Schools (비주얼 베이직을 활용한 초등학교 고학년용 통계교육 모형)

  • 박동준;강혜진
    • Education of Primary School Mathematics
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    • v.4 no.2
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    • pp.127-137
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    • 2000
  • Based on the contents of probability and statistics areas in the seventh curriculum, we developed a statistics education model programmed by visual basic for upper grade students of elementary schools. The model that was consisted of ten modules can be easily manipulated by elementary schools students. The objects with a variety of colors are presented on P.C monitor and dynamic functions are performed by clicking a mouse. According to the survey after using the model, students positively evaluated the contents and characteristics and showed great interest in the model. We will upload the execution files of the model on our homepage. One can download and use them free.

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The Effects of Self-Consciousness and News Consumption on Facebook

  • Lee, Mina;Yang, Seungchan
    • Journal of Internet Computing and Services
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    • v.21 no.1
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    • pp.87-93
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    • 2020
  • The popularity of social media has led to a variety of communicative behaviors among users. This study targeted Facebook as a representative social medial platform because it has the most subscribers in order to investigate factors that influence Facebook usage. In particular, because a person's behavior is based on how they are perceived by others, self-conscious behavior was examined in the study. Facebook usage and news consumption were examined to ascertain the effects of self-consciousness. An online survey was conducted to examine how private SC and public SC (SCs), affects Facebook usage (profiles and writing posts) and news consumption (clicking "like" and sharing news). 616 participants completed the survey, and results indicated that public SC was positively related to the degree of profile updating and post writing. On the other hand, private SC was positively related to the degree of news sharing. These results suggest that psychological elements significantly predict a user's behavior on Facebook.