• Title/Summary/Keyword: Click sequence

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An Empirical Study on Click Patterns in Information Exploration (검색결과 역배열 제시를 통한 순서 기반 정보탐색 유형 실증연구)

  • Cho, Bong-Kwan;Kim, Hyoung-Joong
    • Journal of Digital Contents Society
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    • v.19 no.2
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    • pp.301-307
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    • 2018
  • Generally, search engine summarizes the main contents of the search results so that user can click the site providing the information of the contents to search first. In this study, we demonstrated whether the user clicks on the search results based on the summary content provided by the search engine or on the order of the search result placement through empirical studies through the presentation of search results. By using the API provided by the search engine company, a search site that presents the search results in a regular and inverse order is created, and the click action of each user's search result is displayed in the order of actual click order, click position, and the user's search type such as the route of movement. As a result of the analysis, most users account for more than 60% of users who click on the first and second exposed search results regardless of the search results. It is confirmed that the search priority of users is determined according to the order of search results regardless of the summary of search results.

Clinical Features of the TMD Patients with Degenerative Joint Disease (퇴행성 악관절장애환자의 임상양태에 관한 연구)

  • Myung-Yun Ko
    • Journal of Oral Medicine and Pain
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    • v.20 no.2
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    • pp.257-267
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    • 1995
  • An Epidemiologic study was carried out on 77 TMD patients with degenerative joint disease who had visited the Orofacial Pain Clinic in Pusan National University Hospital. Al subjects were interviewed and examined clinically and radiologically using a standardized examination form. As related to gender and duration, subjective and objective sysmptoms in DJD patients were studied. The obtained results were as follows : 1. There were much more patients in the twenties or thirties, women and histories such as chronic duration and microtrauma. 2. Most patients responded positively more often to the questions of jaw function, unilateral chewing in habits, poot appetite and depression in behavioral response and shoulder pain in worsening prognosis 3. While the most common reasons for treatment were pain, noise, and limitation of opening, the associated symptoms such as headache, neckache, earache, jaw dysfunction, neck dysfunction, acute bite change and dizziness, ringing or fullness in the ears as secondary CNS excitatory effects were complained. 4. Opening the mouth in 25 to 40mm, soft end feel and deflective incisal pathway were seen and more tenderness to lateral or dorsal capsule of joint than intra or extra oral muscles were complained. 5. While there appeared no click, crepitus and single click in acute group, in chronic group, crepitus, single click and no click appeared in order of sequence. 6. Tomogram or bone scan revealed more bony changes than panorama and transcranial view.

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Mining Interesting Sequential Pattern with a Time-interval Constraint for Efficient Analyzing a Web-Click Stream (웹 클릭 스트림의 효율적 분석을 위한 시간 간격 제한을 활용한 관심 순차패턴 탐색)

  • Chang, Joong-Hyuk
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.2
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    • pp.19-29
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    • 2011
  • Due to the development of web technologies and the increasing use of smart devices such as smart phone, in recent various web services are widely used in many application fields. In this environment, the topic of supporting personalized and intelligent web services have been actively researched, and an analysis technique on a web-click stream generated from web usage logs is one of the essential techniques related to the topic. In this paper, for efficient analyzing a web-click stream of sequences, a sequential pattern mining technique is proposed, which satisfies the basic requirements for data stream processing and finds a refined mining result. For this purpose, a concept of interesting sequential patterns with a time-interval constraint is defined, which uses not on1y the order of items in a sequential pattern but also their generation times. In addition, A mining method to find the interesting sequential patterns efficiently over a data stream such as a web-click stream is proposed. The proposed method can be effectively used to various computing application fields such as E-commerce, bio-informatics, and USN environments, which generate data as a form of data streams.

Personalized Product Recommendation Method for Analyzing User Behavior Using DeepFM

  • Xu, Jianqiang;Hu, Zhujiao;Zou, Junzhong
    • Journal of Information Processing Systems
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    • v.17 no.2
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    • pp.369-384
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    • 2021
  • In a personalized product recommendation system, when the amount of log data is large or sparse, the accuracy of model recommendation will be greatly affected. To solve this problem, a personalized product recommendation method using deep factorization machine (DeepFM) to analyze user behavior is proposed. Firstly, the K-means clustering algorithm is used to cluster the original log data from the perspective of similarity to reduce the data dimension. Then, through the DeepFM parameter sharing strategy, the relationship between low- and high-order feature combinations is learned from log data, and the click rate prediction model is constructed. Finally, based on the predicted click-through rate, products are recommended to users in sequence and fed back. The area under the curve (AUC) and Logloss of the proposed method are 0.8834 and 0.0253, respectively, on the Criteo dataset, and 0.7836 and 0.0348 on the KDD2012 Cup dataset, respectively. Compared with other newer recommendation methods, the proposed method can achieve better recommendation effect.

Analysis of shopping website visit types and shopping pattern (쇼핑 웹사이트 탐색 유형과 방문 패턴 분석)

  • Choi, Kyungbin;Nam, Kihwan
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.85-107
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    • 2019
  • Online consumers browse products belonging to a particular product line or brand for purchase, or simply leave a wide range of navigation without making purchase. The research on the behavior and purchase of online consumers has been steadily progressed, and related services and applications based on behavior data of consumers have been developed in practice. In recent years, customization strategies and recommendation systems of consumers have been utilized due to the development of big data technology, and attempts are being made to optimize users' shopping experience. However, even in such an attempt, it is very unlikely that online consumers will actually be able to visit the website and switch to the purchase stage. This is because online consumers do not just visit the website to purchase products but use and browse the websites differently according to their shopping motives and purposes. Therefore, it is important to analyze various types of visits as well as visits to purchase, which is important for understanding the behaviors of online consumers. In this study, we explored the clustering analysis of session based on click stream data of e-commerce company in order to explain diversity and complexity of search behavior of online consumers and typified search behavior. For the analysis, we converted data points of more than 8 million pages units into visit units' sessions, resulting in a total of over 500,000 website visit sessions. For each visit session, 12 characteristics such as page view, duration, search diversity, and page type concentration were extracted for clustering analysis. Considering the size of the data set, we performed the analysis using the Mini-Batch K-means algorithm, which has advantages in terms of learning speed and efficiency while maintaining the clustering performance similar to that of the clustering algorithm K-means. The most optimized number of clusters was derived from four, and the differences in session unit characteristics and purchasing rates were identified for each cluster. The online consumer visits the website several times and learns about the product and decides the purchase. In order to analyze the purchasing process over several visits of the online consumer, we constructed the visiting sequence data of the consumer based on the navigation patterns in the web site derived clustering analysis. The visit sequence data includes a series of visiting sequences until one purchase is made, and the items constituting one sequence become cluster labels derived from the foregoing. We have separately established a sequence data for consumers who have made purchases and data on visits for consumers who have only explored products without making purchases during the same period of time. And then sequential pattern mining was applied to extract frequent patterns from each sequence data. The minimum support is set to 10%, and frequent patterns consist of a sequence of cluster labels. While there are common derived patterns in both sequence data, there are also frequent patterns derived only from one side of sequence data. We found that the consumers who made purchases through the comparative analysis of the extracted frequent patterns showed the visiting pattern to decide to purchase the product repeatedly while searching for the specific product. The implication of this study is that we analyze the search type of online consumers by using large - scale click stream data and analyze the patterns of them to explain the behavior of purchasing process with data-driven point. Most studies that typology of online consumers have focused on the characteristics of the type and what factors are key in distinguishing that type. In this study, we carried out an analysis to type the behavior of online consumers, and further analyzed what order the types could be organized into one another and become a series of search patterns. In addition, online retailers will be able to try to improve their purchasing conversion through marketing strategies and recommendations for various types of visit and will be able to evaluate the effect of the strategy through changes in consumers' visit patterns.

Annotation Method based on Face Area for Efficient Interactive Video Authoring (효과적인 인터랙티브 비디오 저작을 위한 얼굴영역 기반의 어노테이션 방법)

  • Yoon, Ui Nyoung;Ga, Myeong Hyeon;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.21 no.1
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    • pp.83-98
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    • 2015
  • Many TV viewers use mainly portal sites in order to retrieve information related to broadcast while watching TV. However retrieving information that people wanted needs a lot of time to retrieve the information because current internet presents too much information which is not required. Consequentially, this process can't satisfy users who want to consume information immediately. Interactive video is being actively investigated to solve this problem. An interactive video provides clickable objects, areas or hotspots to interact with users. When users click object on the interactive video, they can see additional information, related to video, instantly. The following shows the three basic procedures to make an interactive video using interactive video authoring tool: (1) Create an augmented object; (2) Set an object's area and time to be displayed on the video; (3) Set an interactive action which is related to pages or hyperlink; However users who use existing authoring tools such as Popcorn Maker and Zentrick spend a lot of time in step (2). If users use wireWAX then they can save sufficient time to set object's location and time to be displayed because wireWAX uses vision based annotation method. But they need to wait for time to detect and track object. Therefore, it is required to reduce the process time in step (2) using benefits of manual annotation method and vision-based annotation method effectively. This paper proposes a novel annotation method allows annotator to easily annotate based on face area. For proposing new annotation method, this paper presents two steps: pre-processing step and annotation step. The pre-processing is necessary because system detects shots for users who want to find contents of video easily. Pre-processing step is as follow: 1) Extract shots using color histogram based shot boundary detection method from frames of video; 2) Make shot clusters using similarities of shots and aligns as shot sequences; and 3) Detect and track faces from all shots of shot sequence metadata and save into the shot sequence metadata with each shot. After pre-processing, user can annotates object as follow: 1) Annotator selects a shot sequence, and then selects keyframe of shot in the shot sequence; 2) Annotator annotates objects on the relative position of the actor's face on the selected keyframe. Then same objects will be annotated automatically until the end of shot sequence which has detected face area; and 3) User assigns additional information to the annotated object. In addition, this paper designs the feedback model in order to compensate the defects which are wrong aligned shots, wrong detected faces problem and inaccurate location problem might occur after object annotation. Furthermore, users can use interpolation method to interpolate position of objects which is deleted by feedback. After feedback user can save annotated object data to the interactive object metadata. Finally, this paper shows interactive video authoring system implemented for verifying performance of proposed annotation method which uses presented models. In the experiment presents analysis of object annotation time, and user evaluation. First, result of object annotation average time shows our proposed tool is 2 times faster than existing authoring tools for object annotation. Sometimes, annotation time of proposed tool took longer than existing authoring tools, because wrong shots are detected in the pre-processing. The usefulness and convenience of the system were measured through the user evaluation which was aimed at users who have experienced in interactive video authoring system. Recruited 19 experts evaluates of 11 questions which is out of CSUQ(Computer System Usability Questionnaire). CSUQ is designed by IBM for evaluating system. Through the user evaluation, showed that proposed tool is useful for authoring interactive video than about 10% of the other interactive video authoring systems.

Design of Online Assessment Item Management System (온라인 평가 문항 관리 시스템의 설계)

  • Lee, Youngseok;Cho, Jungwon
    • The Journal of Korean Association of Computer Education
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    • v.15 no.6
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    • pp.33-41
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    • 2012
  • This paper presents the online assessment questions management system and method. The proposed system consists of a database to store learner information and zone-specific items grouped by difficulty and item bank. This database includes: an item selection department and authoring assessment to select questions about a particular learner or specific learning item. In this paper, we propose: an item bank database which stores online output assessments; and an online test department to collect and sort learner evaluation data and answer selection order for online tests, click statistics, response time, and analysis unit response patterns department by analyzing the data collected by the online learners' test assessment, learners' level and ability, the diagnosis and assessment of report propensity. The proposed system will diagnose and effectively evaluate the learner's learning levels and learning ability by: answer selection order, number of clicks, and response time reflected in the results of the learners' evaluations.

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Optimizing Multi-way Join Query Over Data Streams (데이타 스트림에서의 다중 조인 질의 최적화 방법)

  • Park, Hong-Kyu;Lee, Won-Suk
    • Journal of KIISE:Databases
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    • v.35 no.6
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    • pp.459-468
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    • 2008
  • A data stream which is a massive unbounded sequence of data elements continuously generated at a rapid rate. Many recent research activities for emerging applications often need to deal with the data stream. Such applications can be web click monitoring, sensor data processing, network traffic analysis. telephone records and multi-media data. For this. data processing over a data stream are not performed on the stored data but performed the newly updated data with pre-registered queries, and then return a result immediately or periodically. Recently, many studies are focused on dealing with a data stream more than a stored data set. Especially. there are many researches to optimize continuous queries in order to perform them efficiently. This paper proposes a query optimization algorithm to manage continuous query which has multiple join operators(Multi-way join) over data streams. It is called by an Extended Greedy query optimization based on a greedy algorithm. It defines a join cost by a required operation to compute a join and an operation to process a result and then stores all information for computing join cost and join cost in the statistics catalog. To overcome a weak point of greedy algorithm which has poor performance, the algorithm selects the set of operators with a small lay, instead of operator with the smallest cost. The set is influenced the accuracy and execution time of the algorithm and can be controlled adaptively by two user-defined values. Experiment results illustrate the performance of the EGA algorithm in various stream environments.