• 한국융합학회논문지
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• 제12권4호
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• pp.161-169
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• 2021

코로나 시대 마스크 착용으로 유해 성분을 배제한 화장품에 대한 관심이 커지며 '클린뷰티'가 주목받고 있다. 이에 본 연구는 2020년 국내 온·오프라인에서 유통되고 있는 클린뷰티 화장품 브랜드를 선정하여 분석하였다. 클린뷰티 브랜드 36개를 추출하고 전문가 분석을 통해 적합한 브랜드 20개를 선정하였다. 클린뷰티 화장품 브랜드 커뮤니케이션 분석을 위해 구성요소를 네이밍, 로고, 색채, 패키지, 웹사이트로 도출하여 설문조사하였다. 그 결과 네이밍은 자연, 건강 등을 연상하면 떠오르는 단어, 로고는 심플한 형태의 워드마크, 색채는 녹색이나 노란색계열, 패키지는 용기바디에 가운데 맞춤으로 구성된 심플한 형태, 웹사이트는 식물과 동물, 사람의 이미지를 선호하는 것으로 나타났다. 브랜드 커뮤니케이션 구성요소를 종합해 볼 때 자연, 깨끗한, 가벼운 이미지 등을 조화롭게 활용한 것이 클린뷰티 화장품 브랜드를 선호하는 요인으로 작용한 것을 알 수 있었다.

• 한국프랜차이즈경영연구
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• 제11권4호
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• pp.17-29
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• 2020

Purpose: As the untact culture has spread due to the recent COVID-19, the service industry as well as the beauty salon is shrinking. In order to overcome such a crisis in beauty salons, the lower dimension of beauty salon service quality is divided into servicescape, technical service, and employee service, and actions are taken with the 'perceived value of the customer' as a parameter. In this study, S-O-R(Stimulus-Organism-Response) theory was applied for customer-centered analysis, and gender and regularity were selected as moderator variables to add practical implications. Research design, data, and methodology: All constructs were measured using items developed and used in the previous study. A total of 261 questionnaires were collected online using NaverForm. The data were analyzed using factor analysis, correlation analysis, and measurement model analysis with SPSS 22.0 and AMOS 22.0. After testing the research model and hypothesis for the entire group, a multi-group analysis was conducted by dividing into male and female groups, regular customers, and non-regular customers. Results: First, this study showed that the service environment of beauty salon customers had a negative (-) effect on perceived utilitarian value, and the technical service and perceived hedonic value had a positive (+) effect on the customer's behavioral intention. Technical service and employee service had a positive (+) effect on perceived hedonic value, but perceived hedonic value did not affect customer's behavioral intention. Second, there is no statistically significant difference in each path between male and female groups. Third, there was a statistically significant difference between regular customers and non-regular customers, only the path that the servicescape influences the perceived hedonic value. Conclusion: According to the results of this study, technical service and utilitarian value should be considered in order to induce behavioral intention of customers, and technical service quality should be considered first. Also, operating a beauty salon requires a differentiated approach to the salon servicescape according to the ratio of non-regular and regular customers. The beauty salon servicescape generally showed negative practical value for non-regular customers, but positive for the Hedinic value for servicescape such as comfortable service and clean interior for regular customers.

• 한국패션뷰티학회지
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• 제4권3호
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• pp.18-24
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• 2006

Hair is the part of body which expresses man into more manlike. When we create some artworks, we need the most suitable material for the artworks. Similarity, the healthy scalp hair condition and treatment are required to keep our hair clean and healthy. And the improper condition of scalp hair prohibits our hair from normal growing, proceeds the alopecia(loss of hair) and double our physical and mental stresses. The necessity of health treatment of scalp hair which was damaged by frequent permanent hair wave and hair coloring is on the rise. This study will present how to control and treat the scalp hair and will check how we feel about the necessity of scalp hair treatment. This study finally shows that people think their scalp hair conditions are not normal and chemically treated hair in spite of their natural hair. However, most people think that the scalp hair treatment is very useful to their hair and this result enables us to predict the future market of the scalp hair treatment business will be growing day by day. We need to study further not only scalp hair treatment but also prevention stage in order to keep the healthy hair and will check how we feel about the necessity of scalp hair treatment.

• 대한화장품학회지
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• 제24권3호
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• pp.105-110
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• 1998

In the make-up product, Eye-shadow products have several purposes of enhancing product quality such as providing the beauty (variation of shape, clean appearance), feeling, continuity and adhesion. In this paper, newly developed wet type back injection press process is introduced so as to increase higher value products which providing various the beauty. The solvent takes an essential role to provide the fluidity of the powder bulk during the pressed-process of wet type pressed product. In this study, the effect of solvent in the oil binder was investigated, And the higher quality condition of the wet type pressed product was built to apply cosmetic preparation. Firstly, the system was designed powder phase as non treated pigment. The oil binder phase is categorized as hydrocarbons(Mineral oil, Squalane), Silicones(Methicone, Dimethicone ), esters (Octyldodecanol, Octyl Dodecyl Myristate). The solvent phase used was C 7-8 isoparaffin and Isopropyl Alcohol. The interaction of oil binder and solvent is investigated by measuring mass of final oil binder and the each solubility parameter. It was found that the higher the solubility the higher the degree of change in the final composition of the oil binder. In order to maintain the quality of the final product, the solvent used in pressed-process should be hydrophobic with oil binder.

• 패션비즈니스
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• 제9권6호
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• pp.56-70
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• 2005

This study investigates historically difference by age of wig banishments that symbolize social-economic status from West Egypt era baroque age as qualitative study that use secondary bibliographic data, there is purpose. Conclusion of this study is as following. Because wig putting on that symbolize among several usages of wig putting on, socio-economic status until 17th century baroque age from ancient Egypt is been in fashion through privilege class lower classes as well as upper class wig putting on attain. Ancient wig putting on became measure that divide class because differ material of wig or one dimension, shape (style) and length became linear measure that it can aim wealth's emblem that putting on of long wave wig and whole wig that differ lust has many wig though was in fashion though whole wig and were in fashion arriving to Renaissance. That it becomes France clean fingernails' necessaries as Louis the 14th that ready crux of absolute authority establishment of France Court put wig from depilation to count 17 was clear socio-economic status etc. symbol measure inclination. Go without question status or position, wealth and churchman puts wig so that can know special sex of weapon of where the soldiers are belonged as well as put wig and wig putting on was parted according to job and lower classes participated in fashion of wig putting on. Wig putting on that become measure that symbolize job or status in this baroque age, position, wealth etc. gave absolute influence in wig fashion in 18th century.

• 패션비즈니스
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• 제13권5호
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• pp.23-36
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• 2009

The purpose of this research is to design and to produce actual high value added wedding dress comprised of the pear blossoms pattern(梨花紋), which is one of the traditional patterns which was not researched to this day, and of the Dang-$\breve{u}$i(唐衣) image which reflects our concept of beauty as if as a means of conducting empirical study for the application of traditional Korean patterns to the contemporary application. pear blossoms effectively signifie the image of beautiful bride thanks to the pure, graceful and clean image of white flower, both in the external and internal aspects. The Dang-$\breve{u}$i of the Chosun Dynasty, which is another motif is one of the representative clothing that expresses the beauty of the curve when it comes to the Korean culture as traditional wedding dress. Attempt was made to develop design for wedding dress that expresses the Korean style beauty that combined the tradition and the modern. Towards this end, the project was composed of the Korean-like Ewha, image of the Dang-$\breve{u}$i I, II and III to design three dresses. The Dress I presents the image of pure, elegant and beautiful bride, while Dress II represents the pure and city like trendiness of the Korean women today as bride. Dress III was made centered on the image of elegant, and chaste bride. As for the materials used, hand-woven silk and silk organza used for the traditional clothes. As for the ornaments, embroidery, quilted work, beads, corsage, burn-out and other techniques were used for expression.

• 한국엔터테인먼트산업학회논문지
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• 제14권8호
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• pp.153-162
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• 2020

본 연구는 미용 왁싱 이용 실태 및 인식을 조사하여, 미용 왁싱 산업의 기초자료로 제공하고자 하였다. 연구대상은 광주·전남지역의 230명을 대상으로 설문조사를 실시하였고, 수집된 자료의 통계처리는 SPSS ver. 21.0 프로그램을 활용하여 분석하였으며, 결과는 다음과 같다. 첫째, 조사대상자의 일반적 특성에서 연령은 20대가 가장 많았고, 결혼여부는 기혼, 직업은 전문직이 가장 높았으며, 월 평균 소득은 200만원 미만, 최종 학력은 고졸 가장 높게 나타났다. 둘째, 왁싱 시술에 대한 인식과 조사대상자의 일반적 특성에 따라 차이는 직접 경험해 본 제모법은 면도와 왁싱이 높게 나타났고, 왁싱에 대한 인지 경로는 지인, 왁싱을 시술받는 것에 대한 인식을 분석한 결과는 긍정적으로 나타났으며, 그 이유는 왁싱 시술을 하면 위생적이고, 깔끔하다고 생각하기 때문(위생, 건강)이 높게 나타났다. 왁싱 시술 장소는 미용 전문샵(네일, 피부, 헤어 등)이, 왁싱 시술 이유는 피부 위생에 효과적이기 때문이 가장 높게 나타났다. 왁싱 시술을 주로 하는 부위는 겨드랑이와 팔, 다리이고 시술 빈도는 월 2회, 시술 계절은 봄이 가장 높게 나타났고, 시술 만족도를 분석한 결과는 매우 만족하는 것으로 나타났다. 본 연구의 결과를 토대로 국가경제발전의 새로운 성장 동력으로 관심을 받고 있는 뷰티산업의 일환으로 미용 왁싱 산업이 동반 성장하기를 기대해본다.

• 환경영향평가
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• 제12권5호
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• pp.369-382
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• 2003

Natural resources managers have considered the landscape without detailed consideration of aesthetic values of the landscape and geomorphological significance of unique landforms. Since EIA system was introduced in 1981, values associated with landscape protection have been neglected at best compared with those values traditionally attributed to environmental protection, including clean air, water quality and species protection. Black top highways are being built without consideration of harmful effects to the sea cliffs. Sea walls and tetrapod are being installed to protect the coastal towns and fish markets for tourist. However, beach itself are experiencing accelerated erosion due to the shortage of proper coastal engineering expertise. Hotels and condominiums are under construction on a massive scale around the national parks, which substitute the scenic ridges with concrete profiles. To protect the scenic beauty of national parks, their design and construction material should be more harmonious with the surroundings. Therefore, visual impact assessment should be applied both within the national park boundary and beyond to enhance the aesthetic values of national parks.

• 한국의류산업학회지
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• 제10권4호
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• pp.479-488
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• 2008

The purpose of this study was to re-interpret the traditional patterns in modern point of view and connect them to the apparel textile design to use them widely in our real life. For this, a documentary research on the traditional patterns and arabesque patterns was made first, and then, through the manual and photoshop workings, two apparel textile designs were suggested. As a result, the followings were acquired: First, the arabesque pattern, which is a traditional pattern of Korea, has a continuous life power and a natural formative characteristics. In its pattern, there is an abundant possibility of change. So, it has a wide usability regardless of time and space. As the symbolic image of the arabesque pattern is connected with the instinctive beauty sense of human beings, it has shown the more adhesive affinity that any other materials. Second, two kinds of textile design were suggested. The motif of work 1, "Fragrance of Woman," was the richness and the harmony, and so a lotus arabesque pattern was selected to present its concept, "Classic Elegance." The expression technique was to use a manual work and cloths to make it a voluminous one. The motif of work 2, "Green Field" was to show the clean beauty with a lotus arabesque pattern. Its concept was the "Natural Elegance," and the expression technique was to repeat the motif by using the Adobe Photoshop to complete the work.

• 한국환경과학회지
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• 제28권12호
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• pp.1101-1110
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• 2019

This study investigated Post-Occupancy Evaluation (POE) of cherry blossom trails 'Cherry Road' in Daegu Catholic Univ. campus, at Gyeonsan-city, Korea. The evaluation focused on image preference and satisfaction of users i.e., students, using questionnaire surveys. A total 201 questionnaire samples were analyzed and most of the respondents were in the age group of 20. Frequency analysis was conducted on demographics, use behavior, reliability, and means. Factor analysis and multiple regression analysis were conducted for user satisfaction and image preference. Over 80% of visitors came with companions during daytime. The most common motives for use were strolling and walking, event and meeting, passing. For user satisfaction the mean scores were highest for landscape beauty (4.22), image improvement (4.14), campus image (4.08). Night lighting facility received the lowest score (3.32). Factor analysis concerning user satisfaction was categorized into environment-human behavior and physical factors. Multiple regression analysis showed that the overall satisfaction of user was significantly influenced by five independent variables: 'harmonious' (β=.214), 'night lighting facility' (β=.173), 'landscape beauty' (β=.208), 'lawn care' (β=.154), and 'walking trails' (β=.123). The mean scores of image variables were highest for 'beautiful' (5.81), 'bright' (5.67), and 'open' (5.64). The lowest scores was for 'quiet' (4.47). Exploratory factor analysis led to three factors being categorized: aesthetics, comforts, and simplicity. Result of multiple regression analysis indicated that the preference of space image was significantly influenced by five variables: 'bright' (β=.397), 'refreshing' (β=.211), 'cool' (β=.219), 'clean' (β=.182), and 'natural' (β=.-142). Hence, Cherry Road has a high level of user satisfaction and image evaluation, which is interpreted as having various cultural events and value for students on campus. To improve the satisfaction of Cherry Road in the future, it is necessary to secure night lighting, to manage trash cans, and to secure rest space.