• Journal of Sport and Applied Science
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• v.4 no.2
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.179-190
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• 2012

During recent few years, Bike is arising as one of the most important item of sports market. As well as in domestic markets, customers are demanding specific brands only for young aged riders. Therefore, this study researched current bike wears and suggest digital textile printing with sports wear trends which also have safety and visual impact effectiveness, so it can be satisfied as green products and we also try to suggest sports sensitivity of existing cycle wear to city fashion. The purpose of this study is to figure out 20's-30's female biker attitude for bike wear and their purchasing habits and also their preference, digital textile design of city biker wear based on present condition research of riding wear markets and to establish high quality products with occupying high percentage of global markets and making high profits. For this study, bike wear distributors Survey First, foreign companies generally meet evenly sampling the 20s and 30s targeted vendors 10 companies were selected. 'city sporty ware' or 'casual line' dual 'extreme line' from all manufacturers, including, however did not distinguish it from all the vendors. This higher proportion of the recent upsurge in public and non-professional riders, despite the fact that you can see that the lack of 'Extreme line' compared to the 'casual' line of the city sporty ware production. overall seasonal sales in the spring appeared windbreak jacket, leggings and sweat emissions and at the same time built into the fabric dry faster T-shirt and shorts in the summer sales were higher. autumn jacket and produced excellent warm in winter fleece fabric T-shirts, pants, windshield jacket higher sales. showed improvements in design, improved in the order of the highest and perfect for everyday wear for both. As mentioned, we figure out 20's-30's female rider's attitude for riding suit and their purchasing habits and also their preference, so we can develop riding suit design based on their needs and suggest new design patterns.

• International Journal of Advanced Culture Technology
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• v.8 no.4
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• pp.144-152
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• 2020

The purpose of this study is to examine the effects of university students' media sports immersion experience through social media on exercise immersion and exercise continuation. This research target was first selected as a population of university students who have contacted media sports aged 20 or older living in Gwangju Metropolitan City in 2019. The sampling procedure was divided into five parts: Dong-gu, Seo-gu, Nam-gu, Buk-gu, and Gwangsan-gu in Gwangju, and 300 men and women were sampled using cluster random sampling. After individually entering coded data into the computer, the statistical program (SPSS Windows.20.0 Version) was used. The results obtained through this research process are as follows. First, it was found that university students' immersion to media sports had a partial effect on their commitment to exercise. Second, it was found that university students' immersion in media sports had a partial effect on the continuation of the exercise. Third, it was found that college students' exercise commitment has a partial effect on exercise continuation.

• Journal of Fisheries and Marine Sciences Education
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• v.23 no.2
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• pp.333-349
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• 2011

The purpose of this study was to examine middle school physical education teachers' perceptions of the School Sports Club, Questionnaires were sent to the all 547 middle school physical education teachers in the Busan Metropolitan City, 326 (59.6%) were returned and 322 (58.9%) were analyzed. The results of the study were as follows: Firstly, there were school sports clubs of 24 kinds of sports at middle schools, but overly concentrated in soccer, basketball and badminton. Secondly, physical education teachers responded positively to the importance of school sports club. Thirdly, They thought that school sports club activities had an effect on both the physical and socio-cultural improvement of students. Fourthly, among tough barriers were time restraint, school parents' unfriendly sentiments toward the activities, and financial difficulties. Fifthly, to have better school sports clubs, reducing the barriers is pivotal.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.267-275
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• 2023

The purpose of this study is to investigate the influence of sports center members' lifestyles on participation promotion and choice behavior. To this end, more specifically, we intend to establish and clarify a hypothetical model based on the preceding studies of facilitating factors and factors that continue to participate according to the lifestyle of sports center members. In order to achieve this research purpose, the study subjects were set as the population of male and female adults over 20 who are using sports centers in Gwangju Metropolitan City and Jeollanam-do in 2021. As for the sampling method, the sample was extracted using cluster random sampling, and 300 people were used for the actual analysis, excluding 60 copies of double-entry and insincere or unreliable questionnaires. The survey tool was modified and supplemented according to this study based on the questionnaire that had been verified for reliability and validity in previous studies, and all questionnaire items were composed of a 5-point scale. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 21.0 Version. The conclusions obtained in this study through data analysis by such methods and procedures are as follows. First, according to the lifestyle of sports center members, participation promotion factors were found to have a partial influence. Second, according to the lifestyle of sports center members, the selection behavior was found to have a partial influence. Third, it was found that the participation promotion factors of sports center members partially affected the choice behavior.

• Journal of Fisheries and Marine Sciences Education
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• v.23 no.3
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• pp.468-476
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• 2011

This research is to investigate the effects of exercise adherence due to the leisure satisfaction of marine sports participants. In this paper, we will provide a basic database to vitalize marine sports. In order to analyze the result, we conducted a survey targeting 326 participants from 2010 Busan metropolitan city marine sports. The following results are obtained after analyze the data using SPSS/PC+ Win. 15.0 with a correlation analysis and a multiple regression analysis. First, all of the sub-factors from leisure satisfaction and exercise adherence show a positive correlation after analyzing the relationship between the leisure satisfaction and the exercise adherence of marine sports participants. Second, after analyzing the effects of exercise adherence according to the leisure satisfaction of marine sports participants, the result showed that the egoistic satisfaction influences the exercise capacity. Therefore, the data shows that the psychological satisfaction affects exercise environment, exercise companion, exercise habits and exercise attention.

• Korean Journal of Exercise Nutrition
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• v.24 no.2
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• pp.30-37
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• 2020

[Purpose] The present study investigated the effect of endurance exercise with blood flow restriction (BFR) performed at either 25% maximal oxygen uptake (${\dot{V}}O_2$ max) or 40% ${\dot{V}}O_2$ max) on muscle oxygenation, energy metabolism, and endocrine responses. [Methods] Ten males were recruited in the present study. The subjects performed three trials: (1) endurance exercise at 40% ${\dot{V}}O_2$ max without BFR (NBFR40), (2) endurance exercise at 25% ${\dot{V}}O_2$ max with BFR (BFR25), and (3) endurance exercise at 40% ${\dot{V}}O_2$ max with BFR (BFR40). The exercises were performed for 15 min during which the pedaling frequency was set at 70 rpm. In BFR25 and BFR40, 2 min of pressure phase (equivalent to 160 mmHg) followed by 1 min of release phase were repeated five times (5 × 3 min) throughout 15 minutes of exercise. During exercise, muscle oxygenation and concentration of respiratory gases were measured. The blood samples were collected before exercise, immediately after 15 min of exercise, and at 15, 30, and 60 minutes after completion of exercise. [Results] Deoxygenated hemoglobin (deoxy-Hb) level during exercise was significantly higher with BFR25 and BFR40 than that with NBFR40. BFR40 showed significantly higher total-hemoglobin (total-Hb) than NBFR40 during 2 min of pressure phase. Moreover, exercise-induced lactate elevation and pH reduction were significantly augmented in BFR40, with concomitant increase in serum cortisol concentration after exercise. Carbohydrate (CHO) oxidation was significantly higher with BFR40 than that with NBFR40 and BFR25, whereas fat oxidation was lower with BFR40. [Conclusion] Deoxy-Hb and total Hb levels were significantly increased during 15 min of pedaling exercise in BFR25 and BFR40, indicating augmented local hypoxia and blood volume (blood perfusion) in the muscle. Moreover, low-and moderate-intensity exercise with BFR facilitated CHO oxidation.

• 한국체육학회지인문사회과학편
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• v.55 no.2
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• pp.657-667
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• 2016

The purpose of this study was to investigate the effects of participation in sports for all on independent living and social physique anxiety in people with physical disabilities. Participants were 311 individuals with physical disabilities who participated in local sports competition and sports for all in B-city, U-city, and K-province. Data were analyzed using SPSS 21.0 in this study. Several data analyses were used: frequency analysis, reliability analysis, validity analysis, and simple regression analysis. The results were as follows. First, participation in sports for all positively influenced social independence, psychological independence, physical independence, and overall independence in individuals with physical disabilities. Second, participation had a negative effect on social physique anxiety. Third, physical independence and overall independence showed a negative effect on social physique anxiety, whereas, social independence and psychological independence showed a no effect on social physique anxiety.

• 대한정형외과스포츠의학회:학술대회논문집
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• 2004.09a
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• pp.36-36
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• 2004

• Korean Architects
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• s.551
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• pp.36-41
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• 2015