• 복식문화연구
• /
• 제9권3호
• /
• pp.357-374
• /
• 2001

This study analyzed the trends of fashion market in 15 branch stores of 3 major department stores in Seoul. The purposes of this study were to classify fashion zone and brands in each floor of the department stores, and to analyze the rate which a fashion brand was located department store. The results were as follows : 1. There were sundry goods on main floor, women\`s clothings on 2-4th floor, sports & golf wears and infants & children\`s clothings from 6th floor to the top in most department stores. 2. Lotte Chamshil branch had the largest number of fashion brands in it, the nest was Lotte Main store and followed by Hyundai Chunhoe branch, Shinsegae Gangnam branch, Hunndai Shinchun branch, Lotte Gangnam branch, Hyundai Main store, Hyundai Muyeuk-Center branch, and Lotte Youngdeungpo branch, etc. 3. The fashion categories of the Lotte Department stores were segmented as the Casuals (character, young, young basic, career, town, jean, city), Young worlds, Imported beautique, Madams, Designers(beautique), Intelligences, Unisex, Ladies formal wears, the Seasonables, and the Formals, Missy Careers. This was the most various fashion market segments among 3 major department stores. This store had 667 Women\`s fashion and Casual brands. The Chamshil branch and Main store were intensified the Casual & sundry goods on 5th floor. 4. The fashion categories of the Hundai Department stores were segmented as Women\`s wears, Women\`s casuals, Young-Adult, Young live, Women\`s former wears, Royal beautique and Young characters. It was less segmented than other Department stores. Total number of Women\`s fashion and casual brands were 471 brands. The market segmentation of fashion zone was well done at Chunho branch and Shinchun branch. It was intensified that Fashion sundry goods at Muyeuk-Center branch and The Women and Young fashion zone at Chunho branch. 5. The fashion categories of the Shinsaegae Department stores were segmented as Casuals (young, young character, X-, missy, career, character), Imported beautique, Designer\`s characters, Young basics, Elegance, Missy, Young weave, Original brands. This store had 304 Women\`s fashion and Casual brands. Shinsaegae has also developed it\`s own brand(PB items) and classified as the Original zone which differentiated it from other Departments. 6. The Deco was the most popular brand in the department stores, the next were Micha/Botticelli, and followed by Darks/System/lzzat Baba, Givy/Obzee/Lee won jae/Kim yeon Joo, and so on. The target of 6 out of 10 brands which were included in here were career women of age 20 to 30 ages. The price rate were from 200,000 won to 300,000 won.

• 한국도서관정보학회지
• /
• 제47권2호
• /
• pp.99-124
• /
• 2016

어느 지역이든 공공도서관이 생활밀착형 지식정보서비스 기관, 문화향유 및 평생학습 공간으로 자리매김하려면 서비스 대상인구에 대한 인식조사가 선행되어야 한다. 이에 본 연구는 대구 시민을 대상으로 설문조사 방식을 적용하여 공공도서관의 비중과 중요성, 이용실태와 비이용 이유, 독서프로그램 참여 및 비참여 이유, 도서관 확충(신설) 요망지역 등에 대한 인식을 조사 분석하였다. 이를 바탕으로 국내외 관련 연구, 관계법령, 국민 독서실태조사, 전국문화기반 시설 총람, 대구시민 의식조사, 대구 도시브랜드 시민의식 조사, 광역시도 및 대구시 기초자치단체의 공공도서관 현황 등과 비교하여 대구시 공공도서관의 인프라 충실화 및 이용제고 방안을 제시하였다.

• 한국지역지리학회지
• /
• 제16권5호
• /
• pp.497-516
• /
• 2010

본 연구에서는 서거정의 '대구십영'에 대한 한시 해석과 고문헌 조사 및 현장답사를 통해 대구십영지의 장소 고증을 지리학적 관점에서 규명하여 보고 다음과 같은 연구결과를 얻었다. 1) 그동안 논란이 있어 왔던 대구십영지에 대해 고문헌 및 현장답사를 통하여 비교적 정확하게 고증하였다. 2) 제7영의 '동사심승' 중 잘못 사용된 한 개의 한자어를 찾아냄으로써 기존의 잘못된 해석을 바로 잡을 수 있었다. 3) "동국여지승람"을 토대로 발간된 "사가집"에 게재된 '대구십영'이 "신증동국여지승람"이나 "대구읍지"에 게재된 '대구십영' 보다 시제와 내용이 보다 정확한 것으로 나타났다. 4) '대구십영'과 관련하여 시제와 시어가 고문헌별로 약간 다르게 나타나는 오류를 바로잡았다. 5) 본 연구에서 밝혀진 '대구십영지'를 복원하고, 활용 측면에서는 기존의 대구시티투어 프로그램에 포함시키면 대구시의 브랜드 가치와 이미지 제고에 큰 기여를 할 것으로 판단된다.

• Communications for Statistical Applications and Methods
• /
• 제8권3호
• /
• pp.581-588
• /
• 2001

The $ED_{100p}$ is that value of the dose associated with 100p% response rate in the analysis of quantal response data. Brand, Pinnock, and Jackson (1973) studied the confidence bands of $ED_{100p}$ obtained by solving extremal values algebraically on the ellipsoid confidence region of the parameters in the simple logistic regression model. In this paper, we develope and illustrate a simpler method for obtaining confidence bands for $ED_{100p}$ based on the rectangular confidence region of parameters.

• 한국의류산업학회지
• /
• 제13권6호
• /
• pp.917-925
• /
• 2011

Flagship store opening is one of the most frequently reported retail news in which it is widely used to promote a new store opening. The purpose of this study was to explore the flagship stores on media reports. Flagship store cases were collected from the news article database of the largest internet portal in Korea. A total of 210 cases were collected and content-analyzed. Though various business types of flagship stores were observed, most were in fashion. The most common characteristic of the flagship cases was the location of the prime sites in a metropolitan city. Global luxury and designer fashion brands met most characteristics, but many flagship stores were not more than a brand-owned store. The flagship store term is emphasized with dramatic expressions and various promotional events for media interests and in turn for marketing communication effect.

• 한국건축시공학회지
• /
• 제4권3호
• /
• pp.117-124
• /
• 2004

This study aims to evaluate the feasibility of remodeling business by predicting the future price of apartment house after remodeling using Hedonic Price Model. The data concerning such 8 independent variables as location, unit size, unit plan, landscape, parking, the number of elapsed years after completion, number of units, brand per apartment unit from 25 regions in Seoul metropolitan city were collected and evaluated by established evaluation criteria. The coefficients affecting the price of apartment unit were made by way of linear multi-regression and put into Hedonic Price Model. The feasibility evaluation model for apartment was made and verified by data of remodelled apartment. The predicted results using suggested evaluation model coincide with actual apartment market situations.

• 한국생활과학회지
• /
• 제14권6호
• /
• pp.1047-1058
• /
• 2005

The objective of this research is an investigation and analysis of life style and preference trend for dwelling for 450 university students. The major findings are as follows: (1) The life style is classified into 3 categories according to the priority of fashion and privacy, brand and social relationship, and family and domesticity. Women give priority to fashion and privacy as well as family and domesticity than men do. (2) Dwelling awareness is grouped into 3; one for pursuing the value of asset, another with the inclination to residential transition and the other for preferring for a detached house. Women have a stronger inclination to the economical value of house and prefers to live in the big city than men do. (3) As a factor affecting the dwelling preference, men give priority to the exterior condition such as environment, but women do the interior condition like the size of house. Men and Women showed various preferences for housing style such as detached house, villa, apartment and commercial complex dwelling, which is accord with the present housing style.

• Journal of Information Technology Applications and Management
• /
• 제22권4호
• /
• pp.59-76
• /
• 2015

The study on Wholesale pricing of MVNO using two way interconnection charge system is rare. This paper considers MVNO possessing its own facilities and subscribers. While previous studies focus on wholesale provision by MNO, this paper employs another approach from existing MVNO model. This paper introduces two way interconnection charge system by recognizing that mobile network interconnection is important to complete the call from MNO to MVNO as well as the call from MVNO to MNO. Also it is interesting to analyze wholesale pricing when there is brand loyalty between MNO and MVNO. This paper analyzes retail pricing and wholesale pricing under duopoly competition and drives social optimal solutions using linear city model.

• 대한가정학회지
• /
• 제38권12호
• /
• pp.15-28
• /
• 2000

The purpose of this study is to analyze Adolescents spending habits and examine it. The data was collected from 1125 high school students and their parents nationwide. The resets are as follows. 1. About seventy eight percent of the responded students own relatively high-priced goods such as brand-name jeans (59.1%), a mobile phone (31.9%), perfume with a price of 50,000 won or more (26.5%), CD Player (24.4%) or electronic pocket diary (17.1%). The percentage varies according to region. 2. The Adolescents tendency for conspicuous consumption is reflected by 2.92 points out of a total 5 points, while their mothers'marks 2.18 points. By region, conspicuous consumption behavior is more common in Seoul than in other small and medium-sized cities and towns. Also, the more mother attribute children's behavior internally, the lower the childeren's competence is.

• 국제초고층학회논문집
• /
• 제12권1호
• /
• pp.83-91
• /
• 2023

Under the dual pressure of population growth and land shortage, threedimensional development is the inevitable choice for cities in China. In such a scenario, a mixed-use complex has considerable potential in its realization and research. Based on space syntax and the three-dimensional visibility graph analysis, this paper describes the spatial and functional layout of the Shanghai Super Brand Mall and studies the relationship between spatial visibility and user behaviour through linear regression analysis and correlation analysis. This paper studies three different types of user behaviour, namely, path selection, staying selection, and store selection, and finds that spatial visibility and accessibility have different effects on user behaviour depending on the type and purpose of the activity. This paper reveals the influence of spatial and functional layout on user behaviour and puts forward the corresponding design strategy under the three-dimensional environment.