• Asia Pacific Journal of Business Review
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• 제4권1호
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• pp.45-60
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• 2019

Proposing that the main barriers to mini-packaging success in China, in contrast to India and the Philippines, is Chinese consumers' sociocultural values and attitudes toward products in mini packages, this study investigates the factors that potentially make the China market relatively not conducive to buying products in mini packages via a survey of 468 Chinese adults in Shanghai (first-tier city) and Zhuhai (second-tier city). Results show that respondents agree that products in mini packages are difficult to store once opened, are more expensive than are larger-sized products, do not provide good value for money, entail frequent shopping, are harmful to the environment, are not advertised, and are mainly for trying new products and for traveling. They disagree with many possible reasons for the unpopularity of products in mini packages. This study's contributions are (1) providing in-depth quantitative analysis of the possible reasons mini-packaging is not popular in China, (2) offering managerial advice for using mini-packaging to increase brand competitiveness, (3) developing a scale to measure attitudes toward products in mini packages; and (4) being empirical as opposed to merely anecdotal/speculative like some studies in this area.

• 유통과학연구
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• 제19권5호
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• pp.61-68
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• 2021

Purpose: Retailing is one of the fastest-growing sectors in Vietnam. In the sight of foreign investors, the Vietnamese retailing market is very prospective. However, the current competition is very intensive, and retailers are keen on gaining new customers. Hence, Vietnamese retailers have paid more attention to customer loyalty. Saigon Co.op is one of the largest retailers in Vietnam, but its consumers have more choices over a retailer. As a result, Saigon Co.op has realized the significance of customer loyalty. This study aims to determine the factors impacting customer loyalty of Saigon Co.op supermarket in Vietnam. Research design, data and methodology: this study applied the multiple regression analysis with 250 samples collected from Saigon Co.op customers. The questionnaire is provided to respondents via Google Form, and the link is sent to the fan page of Co.op mart on Facebook. Two hundred eighty-seven samples were collected, but 37 samples were removed due to missing values. Exploratory Factor Analysis (EFA) and regression analysis are used for data analysis on SPSS software version 20. Results: The findings show all four determinants of Saigon Co.op's customer loyalty, including Product Quality, Brand Image, Price Strategy and Service Quality. Conclusions: managerial recommendations are provided for supermarkets to improve their customer loyalty in Vietnam and other emerging markets. Limitations and suggestions for further research are also discussed.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년 추계학술발표대회 논문집
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• pp.357-362
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• 2008

The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others using the unique brand image. The purpose of this study is to investigate consistency brand images as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, empirical study survey questionnaire for consumers who reside in 4 different brand apartments in Dongtan, Hwasung city is conducted. The results of the study are expected to become the useful data in developing sustainable apartment brand and building the marketing strategy of construction companies.

• 통상정보연구
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• 제7권1호
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• pp.75-94
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• 2005

With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

• 한국유기농업학회지
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• 제17권3호
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• pp.327-345
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• 2009

Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

• 한국유기농업학회지
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• 제14권1호
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• pp.1-15
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• 2006

Asan city has many strengths, for examples, the distinction of innovation ability, several places with clean environmental resources, conventional-cultural resources and favorable conditions of location in regional agriculture development. But it has not devised the comprehensive development plan for regional agriculture that is integrating natural, cultural and industrial resources. So the plan linked with those resources should be to promoted to develop agricultural production, marketing and regional economy. And a development strategy is to have the system of agricultural independence within Asan. Namely, originality, identity and cooperative spirit in economic and social-cultural aspects of Asan agriculture are needed, which are a great help to settle agricultural issues in Asan itself And the governance system needs to be introduced that has the main bodies of Asan agriculture, so as to promote agricultural policy.

• 패션비즈니스
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• 제5권2호
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• pp.87-104
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• 2001

The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.509-519
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• 2016

수요자 중심의 경쟁적 의료 환경에서는 병원이 선택되어지기 위한 전략수립을 위해 고객친화 이미지에 대한 조사와 더불어 어떠한 요인이 의료기관에 대한 고객친화 이미지에 영향을 미치는지를 파악하는 것이 마케팅 전략 수립의 기본 자료로 매우 중요한 요소이다. 본 연구에서는 지역병원들의 경영개선을 위한 효과적인 병원 마케팅 전략 수립을 위해 잠재고객과 병원직원을 대상으로 한 고객친화 이미지 평가와 고객친화 이미지에 영향을 미치는 요인들에 관한 분석을 수행하였다. 고객친화 이미지에 대한 분석결과, 지역별, 병원별 고객친화 이미지 순위와 고객친화 이미지를 구성하는 상징적, 기능적, 사회적 이미지에 대한 요소별 점수를 확인 할 수 있었는데 고객친화 이미지는 병원별보다는 각 지역별로 뚜렷한 차이를 보이고 있었다. 고객친화 이미지에 영향을 미치는 요인을 분석한 결과, 가장 큰 영향을 미치는 것은 전문성과 계속성이었으며 지명도와 경제성은 고객친화 이미지에 큰 영향을 미치지 못하는 것으로 나타났다. 본 연구의 결과는 지역병원들이 보다 전문화된 서비스를 개발하고 지역사회 내에서 안심하고 계속적인 서비스를 받을 수 있는 체계를 확립함으로 고객친화 이미지 향상을 통한 병원경영 개선을 이룰 수 있다는 점을 제시하고 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.419-442
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• 2017

Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

• 한국경제지리학회지
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• 제13권3호
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• pp.354-380
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• 2010

도시는 전 세계에서 가장 중요한 관광목적지임에도 불구하고 아직도 대부분의 학문적 관광연구에서 소홀히 다루어 지고 있다. 도시는 그 자체로 관광목적지가 되기도 하지만 관광객이 한 나라에 입국하는데 필요한 관문역할, 숙박의 중심지역할, 주변 농촌으로 가기위한 중간기착지역할 등을 수행한다. 근래에 점점 더 많은 도시들이 관광객을 끌어들이기 위해 도시의 이미지를 적극적으로 홍보하고 있다. 도시이미지는 어떤 사람이 그 도시에 갖고 있는 신념, 아이디어, 인상의 총합이다. 따라서 이미지는 항상 도시마케팅 담당자들에게 관심과 흥미의 대상이었다. 특히 관광은 어떤 장소의 이미지에 의해 크게 좌우되기 때문에 도시관광개발에서 이미지제고는 중요하다. 이미지제고 전략의 비용과 효과는 현재 그 도시가 지니는 이미지와 그 도시의 실제 속성에 달려 있다. 현재 긍정적인 이미지를 지닌 도시들은 당연히 그이미지를 바꿀 필요가 없고 긍정적인 이미지를 강화하고 그 것을 목표집단에 전달하면 된다. 부정적인 이미지를 지닌 도시들은 그 이미지를 제거하고 긍정적인 이미지로 바꿔야 한다. 이미지뒤집기는 물론 어렵다. 잘 알려져 있지 않거나 약한 이미지의 도시들은 강력한 이미지를 개발하여 유포시켜야 한다.