• Journal of the Korean Professional Engineers Association
• /
• v.42 no.6
• /
• pp.31-35
• /
• 2009

This paper aims to draw out the practical lessons for City Brand as aspect of urban spatial by urban regeneration project in Korea. Image of the City and City Brand is the most important element for the competitiveness of modern cities. This paper discusses the guide line or strategy of City Brand, its current status in Korea. It also examines the present Urban Regeneration in Korea, identifies the problems encountered in implementation, and suggests the solutions for strengthening urban competitiveness such as a City Brand. Also it emphasized that well planned invisible and physical environments, including story and land-mark facilities, are also crucial in making City Brand more attractive and competitive.

• Science of Emotion and Sensibility
• /
• v.12 no.3
• /
• pp.307-316
• /
• 2009

The basic objective of this study is to suggest the city image ideas and methods of application based on the analysis of the regional characteristics and image factors in making proposal for integrated design for public facilities. Through understanding and analyzing natural, environmental, industrial characteristics, the city was subdivided into urban, marine, inland, and industrial complex areas. Also, local residents' attitude survey and the city's cultural iconic image survey analysis was performed simultaneously, and the survey results were used to establish the strategy for Pohang's city design identity and were applied in public facility design development process. Developing from the identity motive, "texture", the images of "iron", "marine", "science" were selected as core image of identity and were applied as design factors. Four unique colors were selected for each areas based on scenery color analysis. For facilities that needed to be installed separately in all four areas, "application of color and material consistency" and "application of shape consistency and partial color diversity consistency" were suggested to integrate the image of the city as a whole through establishing distinctive image for each area.

• Journal of the Korean Society of Costume
• /
• v.63 no.4
• /
• pp.70-83
• /
• 2013

Lately, cities have been trying to build a certain brand by using its identity and culture in public designs. Cities are using its public design to show its cultural identity and to differentiate itself from other cities so it is playing a significant role in establishing a city's overall image. Public uniform is used to reflect the symbolism and identity of the city, an image of the city's culture and is used as a means of communication for specialization. Thus, the purpose of this study is to develop public uniform designs to build and strengthen the brand of Gwangju as Asia cultural hub city. Research presents a review of the literature including concept and type of a cultural city, correlativity between public design and urban competitiveness, domestic and foreign culture city branding case: focusing on Gwangju which is a cultural hub city in Asia, and then study sets up the development direction and motifs of uniform designs, and uniforms are designed by making use of the textile with symbols and logos, colors, and architectural motifs of Asian Culture Complex. Development ranges of uniforms were limited to Cultural Tourism Narrators and the Asian Culture Complex Advertisements staff uniforms, within the region of cultural tourism. Textile design, illustration, uniform simulation using Adobe Photoshop 7.0 and Adobe Illustrator CS 3 program is presented.

• Journal of Industrial Convergence
• /
• v.15 no.1
• /
• pp.9-15
• /
• 2017

This study aims to present a direction for the efficient TV commercial marketing strategy at the market by analyzing the relationship between technology and the smart-phones' TV commercial especially 'iPhone series' and 'galaxy S series'. As the results of the factor analysis of the hardwares, slogans and TV commercial for the target smart-phones, TV commercial is the way of the expression for the technology through the meaning of the value. And the meaning of value is defined by reclassifying the expression technique of each scene of TV commercial into nouns and adjectives. Setting a slogan is very important because it is making memorable motto or phrase for the consumer and it decide the image of the product. So the correct configuration of the slogan is a keystone that is important for creating a TV commercial and has a profound impact on product image formation.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
• /
• 2007.04a
• /
• pp.421-425
• /
• 2007

The application of 3 dimensional virtual reality continuously pursues 3 dimensional system implementation in geographical information system, and is applied and studied in various fields like visualization, simulation, and 3 dimensional analysis. Orthoimage produced to construct basic data of virtual city is evaluated in accuracy, to fall in allowable error of the specification of image map generation. In this paper, 3 dimensional virtual city is constructed and evaluated around Bucheon University using 3 dimensional virtual reality technique and digital photogrammetry. Consequently, the constructed 3 dimensional virtual city around Bucheon University can visualize 3 dimensional reality, to help making decision. It can be substituted for existed 2 dimensional GIS in public and private sectors, and be helpful to decision makers.

• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.397-402
• /
• 2016

This study discusses on the city-culture contents convergence design strategy which can be linked to the identity of the city through applying the graffiti on old-town of Dongducheon. First, the background and cultural asset of Dongducheon were researched. Second, the places revealing the identities were investigated. Third, the interviews with the college students in the city were performed. As the result, we found that using graffiti gains positive reaction as the reinforcement factor for the city identification. The exotic image made up by US military presence is evaluated as an important factor for the city identification. The Rock Festival is a representative cultural event derived by the cultural influence from the US military and is one of the crucial elements for the city identification. In this study, graffiti was proposed as the visual expression which can be harmonized with this culture and be reinforced for the city identity. Results of the study concludes with the strategy for the application of graffiti with the expectation for the improvement of city image of Dongducheon through the change of identity, urban regeneration, and making of pollution-free culture.

• Korean Institute of Interior Design Journal
• /
• v.24 no.6
• /
• pp.137-144
• /
• 2015

Light was the symbol of the city's prosperity and culture. People can walk around the city at the night time with safe. Now light is used with beauty and function at the same time. This study is the example how to draw the lighting design concept in specific city and district based on the citizen-minded survey. The citizen-minded survey makes a new chance taking the goodness and characteristics from local city specially and select the site for applying the specific opinion and requirement in the city. The expression of design concept on night landscape design gives the fresh image to the city during the night time. Because people feel the free and dynamic mood in the night landscape lighting, it is very important to set and express the design concept on night landscape design. The result of this study was applied in the Daegu city. In particular, the distribution complex's night landscape lighting in the Daegu was designed with specific concept expression from the citizen-minded survey. Making and expressing the design concept on night landscape design is basic for unity and diversity in the city.

• Archives of design research
• /
• v.13 no.2
• /
• pp.133-143
• /
• 2000

Recently there are increasing demands for establishing its peculiar city image in Korea. In establishing a urban image, streetscapes of various functional regions in city have very important roles. And many streetscape were designed and are under design for that purpose. There are many factors involved in the image-generation of streetscape, and the facade is one of the most important factors. In this study, we surveyed many factors in the city-regions of various functions to find out desirable characteristics of facade for each region. And we are going to use there findings as a basic data in the future streetscape design. We selected traditional region(Insadong, Chongro-gu, Seoul), apartment-type residential region (Apkujung-dong, Kangnam-gu, Seoul), and newly developed-downtown (Dunsan-dong, Seo-gu, Daejun) as streetscapes of various functions for facade study. Texture, color, form, size, structure and location of the following facade components were surveyed and analyzed. The surveyed components were window, entrance, equipment, signboard, show window.

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
• /
• 2009.05a
• /
• pp.6-9
• /
• 2009

The landscape lighting plays a big part in making nights in cities more pleasant safe, comfortable. The study aims at improving the urbanscape by creating the landscape lighting of Shin-cheon, which is one of the representative landmarks in Daegu, runs through the City Waterfront. For the purpose, the analysis is carried on the current condition of Shin-cheon. As a result to improve the landscape of the City Waterfront at night by creating or improving landscape lighting, new lighting concept lighting source, lighting location are suggested. Furthermore, the oration of unique image using computer program is proposed.

• Spatial Information Research
• /
• v.2 no.2
• /
• pp.135-145
• /
• 1994

The primary purpose of this study is, using Landsat remote sensing data and a image processing software, ERDAS, to generate real data and image photographs on physical land use of the Seoul metropolitan region. The remote sensing data used in this study are Landsat MSS data (August 28, 1979) and TM data (May 31, 1991) which cover the Seoul metropolitan region of Korea. The spatial resolutions of MSS data and TM data are 57m X 79m and 30m X 30m respectively. In addition, this study aims at contrasting urbanization phases of the Seoul metropolitan region in 1979 with those in 1991, by making image photographs and statistics on physical land use. Summing up the major results, built-up area ratio within the Seoul city had been expanded from 41.9% in 1979 to 64.5% in 1991 and that within the radius of 40km of Seoul city hall had been expanded from 10.5% In 1979 to 19.8% in 1991. The data and technique developed in this study could serve as a useful tool in making various kinds of spatial plannings, that is, urban and regional planning, selection of optimal new town location, evaluation of public facilities location alternatives, etc..