• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.103-114
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• 2010

This study aims to examine current status of cultural products in Mokpo city and their problems and develop cultural products design suitable to this situation. Cultural products in Mokpo sold here are made from China and have lower quality or traditional crafts and folkcrafts which can be purchased anywhere in Korea and they are not enough to show identity or image of Mokpo city. So I mixed the logos of 'mokpo city' and 'national maritime museum' based on main motive of 'modern Korean ship and shipbuilding tools' held by 'National Maritime Museum' and 'Goebukseon (turtle ship)' and 'Hanseon' which are suitable to the image of maritime culture as cultural products advocated by Mokpo city and developed one design style for print. This design is applied to T-shirts, necktie, cap, cushion and mug. Silk print, transfer print and needlework techniques are applied to each item and the whole cultural products have design of set concept. It is a case of applying modern product marketing technique to our cultural products not a design for only one item, is aimed to recreate spiritual and cultural value that a region has as daily goods to be used by general consumers and show the chance and possibility to complement shortcomings of existing cultural products and develop traditional culture having locality.

• Journal of the Economic Geographical Society of Korea
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• v.25 no.1
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• pp.87-107
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• 2022

This study aims to understand the possibility of small city marketing strategies using B-grade cultural contents. This research focused on the case of Chungju City which applied B-grade cultural contents to city marketing. The process using B-grade cultural contents to small city marketing was investigated and hash-tags and comments on social media were coded and analyzed based on grounded theory. Also, the details were examined through in-depth interviews with the local government official in charge. The result has shown the characteristics of B-grade cultural contents describing the differences from the original B-grade culture as subcuture. First, publicity materials showed the characteristics of general B-grade culture such as retro, puns, and escape, showing the process of communication/participation/empathy. Second, improbability, intertextuality, extensibility, subversiveness, and authenticity were the five main factors for responses and empathy from the audience. Third, the ripple effect was formed through the simple narrative structure of 'intro-conclusion'. Finally B-grade cultural contents of Chungju showed new possibilities for sustainable small city marketing through the formation of new cultural assets.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.4
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• pp.642-659
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• 2016

This study examines the characteristics of creative city policy for Japanese culture and arts creation cities and finds the implications of culture and arts city policy by reexamining the examples of Kanazawa and Yokohama from the viewpoint of creation-based strategy of the city. The policy implications of creative-based strategies are as follows. First, in terms of the governance of the creative-based strategy, Kanazawa conducted governance through a citizen-led cooperative network, while Yokohama promoted creative city policy through a local government-led cooperative network. Second, The mechanism of action of the endogenous resources of Kanazawa and Yokohama was different. Third, the territorial embeddedness in Kanazawa and Yokohama was easy for pedestrians to access to the customer center in the creation core area. Both cities have good access to domestic and international demand, and amenity is well established.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.1
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• pp.285-308
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• 2023

This study was carried out to survey and analyze the actual state of reading in Goyang citizens, and to utilize it as a base data for Goyang City's 2nd 'Reading Culture Promotion Plan'. To do this, including references related to reading survey and the 2021 National Reading Survey questionnaire survey questions, the questionnaires that reflected characteristics of adult and student respondents constructed. Then, the survey of 960 adults and 540 students in Goyang City conducted and analyzed the results, and several useful suggestions deduced for 'Goyang City Reading Culture Promotion Plan'. First, the category of reading materials have to be expanded from the paper media to the various media. Second, the expandation of collections in libraries and the services that will help actually buy books are necessary. Third, various reading programs should develop, and the opportunities for citizens to participate in reading and club activities through online should also be increased. Fourth, the facilities and service environments for activating reading should ensure that the accessibility of everyday life. Finally, among the existing reading culture promotion projects, the 'smart libraries', 'Inter-library loan services', 'reading and cultural programs management', and 'Goyang Book Pay' projects need to be sustained and expanded. This study is significant in that it has investigated the actual reading situation of real citizens and has converged the opinions necessary for setting the direction of the effective 'Goyang City reading culture promotion plan'.

• Cross-Cultural Studies
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• v.37
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• pp.31-49
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• 2014

Peking has peculiar features as capital city, and has gone through various transformations, with its name changed from Peking to Peiping to Peking. Even when it did not serve as a capital city, it still played an unrivaled role in cultural aspects. Laoshe, a great writer of 'Peking flavour' literature, is famous for works full of cultural charms of Peking. In his works, which show the manners, norms, art, culture and optimistic life style of Peking, Peking culture is described as an extension of cultural traditions of Qiren. In addition, his critical view of reality is also expressed in the works. Linhaiyin's literary works show ordinary hutongs she experienced in the 1920s in Chengnan, the southern part of Peking, and the quiet and simple life of warm-hearted people living there. Her vague memories of Peking, along with her nostalgia for the city, let her describe the city with recreated happy memories of it instead of the harsh critical view. Her works express the city in her recreated memory full of hope, with her dark memories of the city being glossed over. As seen above, Laoshe realistically described the tragic and difficult life of low class people in hutongs of Peking as well as lower middle class people of the city. Meanwhile, in ChengnanJiushi, Linhaiyin expresses the daily routine and ordinary life of people in Peking from the perspective of middle class people. In addition, she showed the sympathetic view of middle class citizens towards their low-class neighbors. In Peking Menghualu, Wangdewei mentioned that the 'castle of memory' which old Peking people in Taiwan tried to establish fills an important gap for the continuity of Peking cultural history and cultural imagination. This indicates that the 'Peking castle of memories,' which Linhaiyin, a Taiwanese writer well known for 'Peking flavour,' has established plays a big role in filling part of such gap. ChengnanJiushi, Wuyigong's film based on Linhaiyin's novel of the same title, also describes the daily sceneries and culture of the southern Peking in the 1920s, which both Taiwanese and Chinese people miss, through sophisticated images with 'profound yearning tinted with calm sadness', accomplishing an artistic achievement different from that of the novel.

• Journal of Navigation and Port Research
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• v.35 no.5
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• pp.429-437
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• 2011

In the recent years, there has been attempts to try to understand the urban waterfront in diverse aspects. This article aims to understand basically the port-city's waterfront by the cultural interpretation of it in the basis of the concept of Water Culture. Water has the attribute that put down the border between inside and outside. This attribute of water leads to the attributes of Sea, such as dynamism, collectivity, and openness. The perimetric quality, openness, hybridity, and passage quality of the sea-port city's waterfront are resulted from these attributes of water and sea. These cultural attributes of urban waterfront exert a effect upon the residents' cultural identity of sea-port city. Thus the correlation between waterfront's attributes and the cultural identity should be reflected in the stage that its development is planned.

• Journal of the Korea Society of Computer and Information
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• v.26 no.11
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• pp.255-261
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• 2021

In Korea, there are a total of 8 creative cities selected by UNESCO in 7 fields. UNESCO creative city refers to a network of creative cities with international level of experience, knowledge, and expertise in the field of culture and arts. Based on the PCSI 2.0 model, this study conducted a satisfaction survey of experts on Daegu's Creative City. Variables were composed of service quality, social responsibility, inconsistency, satisfaction and performance, and service quality was measured by dividing it into three categories: content quality, delivery quality, and environmental quality. Therefore, this study verified that the three types of quality, social responsibility, and inconsistency affect satisfaction, and that satisfaction affects performance. As a result of the study, it was found that the three service quality did not directly affect satisfaction, but rather affected satisfaction through inconsistency. So, 3 out of 10 hypotheses were rejected.

• Journal of the Korean Society of Food Culture
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• v.36 no.5
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• pp.421-429
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• 2021

Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers' perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers' perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city's non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

• International Journal of Advanced Culture Technology
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• v.6 no.3
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• pp.37-43
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• 2018

This paper measures and maps multi-dimensional residential segregation of immigrants in Seoul metropolitan area at city/county/district level as well as town level, thereby adding to our understanding of the urban structure and its spatial distribution impacted by immigration. The perspective offered here focuses on the segregation spurred by transnational migrants and their urban settlement. By drawing population data for 79 city/county/district administrative units from the Korea Immigration Service, residential segregation of immigrants in Seoul metropolitan area is measured based on Massey & Denton's four segregation indices: evenness, exposure, concentration and clustering. The empirical findings suggest that Seoul metropolitan area is highly segregated and the areas showing hyper-segregation appear in Seoul city and Gyeonggi province. As immigrants are foreseen to continue to increase in the future, this research contributes both empirically and theoretically to preliminary research on spatial segregation of immigrants by showing how ethnic places are segregated spatially through ethnic networks that support the geographic concentration of minority groups.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.213-214
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• 2016

현재 앱 스토어 인기 차트 1위에서 7위까지의 순위를 3주째 차지하고 있는 Ordinary Factory의 Analog Film City 시리즈는 각 테마별 도시의 느낌을 입혀주는 사진 보정 애플리케이션이다. 이 애플리케이션은 트위터 등 Social Network Services 이용자들의 입소문을 타고 지속적인 판매 실적을 올리고 있다. 사진 보정 애플리케이션은 현재 무료 버전으로 출시된 툴만 수십 종에 이른다. 그 외에도 SNS에 기본 옵션으로 탑재된 보정 기능 또한 전문 애플리케이션 못지않은 훌륭한 성능을 자랑한다. 이런 때에 Analog Film City 시리즈가 SNS 유저 사이에서 선풍적인 인기몰이를 하는 이유는 레트로 콘텐츠가 트렌드의 중심에 자리한 요즘 시기에 별다른 전문성을 요하지 않는 간편한 조작으로 일반 이용자들의 감성을 표현해낸다는 점에서 기인한 것으로 여겨진다.