• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.571-580
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• 2021

The study explores the factors affecting the brand selection behavior of retail chains in Vietnam and to what extent they have an impact on the customer's choice intention. This research employs a combination of both qualitative and quantitative mixed methods with the help of SPSS version 22.0 in data analysis. Expert interviews are used to design the questionnaire for the survey conducted on 700 consumers. Research results show that the eight factors of store image (1-to-3 split factor of store image including the display of goods and services), price perception, risk perception, brand attitude, brand awareness, and brand familiarity were determined. They all influence the intention to choose the retail chain brand. With a positive β coefficient, the more store image, price perception, brand attitude, and brand awareness are enhanced, the more likely the intention to choose the retail chain brand. The factor of risk perception has negative ��, resulting in an inverse impact on choosing a retail chain brand name. Price perception and risk perception have the strongest impact on retail chain decision behavior while commodity display factors the least. Based on these important results, the study proposes implications for retailers and manufacturers.

• 한국정보시스템학회지:정보시스템연구
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• 제20권3호
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• pp.257-277
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• 2011

The current study categorizes factors of smartphone into three, using KANO model: attractive factors which cause only product satisfaction, must-be factors for dissatisfaction, and one-dimensional factors for both. Based on it, it presents a new model for the effects that smartphone factors have on satisfaction or dissatisfaction. The purpose is to theoretically explain that smartphone factors on which companies and users place a high value can actually affect satisfaction or dissatisfaction. After choosing 15 factors out of 25 which had been selected through literature study, these were divided into attractive, must-be, and one-dimensional ones. 93 out of 109 questionnaires returned were used for analysis. After frequency analysis using SPSS were conducted on the surveys, the factors were grouped, based on KANO table. The grouping results are as follows. Attractive factors include 'expansion slots for external memory, battery desorption, brand awareness, mobile banking and internet telephony'. Must-be ones include 'multi-touch, information security, entertainment, information retrieval, location based service and SNS. Finally, 'screen visibility, size of internal memory, the amount of internal memory, battery life, and response to after-sales service' are classified as one-dimensional factors. A critical finding of this paper is that since the results are different depending on the operating system of smartphones, it must be taken into consideration in studies on smartphones. The wide and rapid spread of smartphones has changed people's lifestyle as well as business environment, which forces companies to compete with each other to adapt to the changed circumstances. In this competitive system, studies on smartphone factors of satisfaction and dissatisfaction are essential for firms to establish a new strategy. From this point of view, the present paper is expected to be a basic material for enterprises not only to develop goods and services that maximize customer satisfaction and minimize dissatisfaction, but also to establish the future business strategy.

• 대한치과기공학회지
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• 제31권2호
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• pp.15-22
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• 2009

This study examined and analyzed the demographical characteristics of the study target and their expectancy level on the factors in selecting dental medical institutes (basic elements of dental clinics, traffic convenience, physical environment of dental clinic and explicit qualification of dentist) with the questionnaire survey method with 222 questionnaires answered and returned (return rate 88.8%) out of 250 copies distributed to the 1st, 2nd and 3rdyear college students attending technical colleges located in Cheongwon-Gun, Chungbuk, Korea from March 26 to April 7, 2009. The results of this study are as follows: 1. The demographical characteristics of the study target group consisting of 225 college students include 92.3% of age 20s (205 students); 123 males (55.4%) and 99 females (44.6%); the number of those who had at least one experience to visit dental clinic was 199 (89.6%) and 23 (10.4%) of those with no-visiting experience. 2. The descriptive statistics for the selection factor showed that basic elements, traffic convenience, physical environment and explicit qualification of dentist were regarded important as in order. In particular, the factors considered in selecting dental clinic was ordered from most to least in their importance beginning with cleanness of dental clinic as the most important factor, dentist's trustworthiness, kindness of medical staffs, low medical fee, dentist's knowledge level, modernized medical equipments and convenience in using medical facilities as the least. On the contrary, brand name of dental clinic, age, college, sex and appearance of dentist were rated low in order in terms of their importance in selecting dental clinic. 3. As for the difference in the selection factors across demographical characteristics, while male students placed importance on traffic convenience and physical environment of dental clinic, female students placed more importance on dentist's qualification and basic elements of dental clinic. With respect to the difference in the selection factors across the visiting experiences, while those with visiting experience regard traffic convenience more importantly, those without visiting experience regarded physical environment of dental clinic, dentist's qualification and basic elements of dental clinic. 4. In terms of pearson correlation coefficient, the result showed that all aspects in selecting dental clinic were positively correlated. Particularly, the correlation between physical environment of dental clinic and dentist's explicit qualification were correlated highest. Significant positive correlations were found high in traffic convenience, physical environment of dental clinic, dentist's explicit qualification and basic elements of dental clinic in order.

• 지역연구
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• 제38권1호
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• pp.45-56
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• 2022

본 연구의 목적은 서울대도시권 거주 청년 1인 가구와 신혼 가구를 소득수준별로 구분하여, 주거입지 선택에 영향을 미치는 입지요인의 집단 간 차이를 확인하는 것이다. 이를 위해, 본 연구에서는 가구의 주거이동 및 입지선택 과정을 분석할 수 있는 방법론으로 조건부 로지스틱 회귀분석 모형을 적용하였고, 실증분석에 활용한 기초 자료는 '2016년 가구통행실태조사'의 표본조사 자료를 활용하였다. 분석결과를 요약하면, 첫째, 청년 1인 가구와 청년 신혼 가구 모두에서 소득수준별 주거입지 선택 영향요인에 차이가 있었다. 둘째, 청년 가구 중 저소득 집단은 가구의 경제적 여건을 고려하는 제한적 합리성에 기초한 주거입지 선택 행태를 나타냈다. 셋째, 소득수준이 유사할지라도 청년 1인 가구와 신혼 가구 간의 주거입지 선택 요인에 차이를 보였으며, 이는 생애주기 변화에 따른 결과라 할 수 있다. 이와 같은 결과는 서울대도시권 거주 청년 가구의 경제적 여건을 보완해 줄 수 있는 적절한 주거정책 마련, 그리고 연령 또는 소득뿐만 아니라 생애주기 단계의 변화를 반영하는 맞춤형 주거정책에 대한 검토가 필요함을 시사한다.

• 한국의류학회지
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• 제20권6호
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• pp.1048-1061
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• 1996

The most important practical feature that represents the performance of a washing machine is its ability to remove stains or soils from clothes. There are various tests to measure a washing machine's ability to remove stains or soils from clothes. The results of these tests are dependent upon the kind of soiled fabrics used. Moreover, these results may reflect some aspects of the effectiveness of a washing machine in cleaning clothes due to the paritcular compositions of chemicals which comprise soils in soiled fabrics and the particular conditions in which the results are evaluated. After selecting factors presumed to have a major effect on the cleaning ability of a washing machine and choosing most widely used soiled fabrics, we use experimetal statistics methods to screen real factors from them that influence the cleaning ability of a washing machine in a statistically significant manner for each soiled fabric. Using the least number of experimental rules required to extract the necessary information, we then proceed to present the study on the relations between the sets of selected factors and the soiled fabrics. We would then suggest which soiled fabrics is the best for evaluating the performance in cleaning clothes of a washing machine based on the above study.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2000년도 추계학술대회 및 정기총회
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• pp.99-102
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• 2000

In the supply chain network design, how to select the best location, capacity configuration of the suppliers and to assign manufacturers orders are a challenging issue. Especially when multi-tiers'suppliers are existed, the performance of supply chain is influenced by 2$\^$nd/ and 3$\^$rd/ suppliers. Supplier selection is multi-criteria problem which includes both qualitative and quantitative factors in supply chains. In order to select the best supplier it is necessary to make a trade off between these two factors such as cost, product quality, capacity, production lead time, deliver lead time and transportation lead tine of supplier constraints existed in multi-tiers supplier purchasing chain. In these circumstances, purchasing agents should decide two problems: which is the best supplier in each tier and how much should be purchased from each selected supplier. This research is intended to develop an integration of an analytical hierarchy process (AHP) and mathematical modeling proposed to consider two factors which may be conflicted in choosing the best supplier in each tier and placing the optimum order quantities to the supplier among multi-tiers suppliers.

• 유통과학연구
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• 제17권6호
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• pp.65-75
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• 2019

Purpose - Vietnamese customers have a crowd psychology when choosing and buying cars, they believe the advice and comments of those who have used the product. This paper aims to explore how factors in the relation between employees and customers affect to the customer's positive word of mouth (WOM) through customer satisfaction. Research design, data, and methodology - A survey was conducted with 250 customers. This research focus on six factors: (1) familiarity, (2) care, (3) personal connection, (4) employee competence, (5) customer satisfaction, (6) positive WOM. By using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM), this research determined the impact of relation between eployees and customers to the customer satisfaction in order to have the positive WOM to another customers. Results - This result shows that 3 factors: care, personal connection and service quality, have positive effects to customer satisfaction. Moreover, the similar relationship is found between customer satisfaction and positive WOM. The familiarity is not significant in this research. Conclusions - The research results indicate that positive WOM has an important impact of market development for automobile business enterprises in Vietnam. Therefore, administrators should have appropriate strategies to encourage positive WOM to customers.

• 한국항해항만학회지
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• 제39권2호
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• pp.107-113
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• 2015

This paper analyzes and evaluates the importance of energy saving measures based on qualitative survey. Through literature review and group interviews with specialists, 4 factors, 13 measures for energy savings, and 4 evaluation criteria were selected to carry out an Analytic Hierarchy Process (AHP) analysis. At the first stage of AHP analysis, the importance of factors was derived, and then the importance of 13 measures. Lastly, the cross examination of 4 factors was carried out in order to evaluate the best possible qualitative considerations. The result revealed that 'choosing the best course weather', is the most important factor with the highest value on applicability and operational complexity criteria. These results may imply that operational considerations are regarded as a main factor to be taken into account when considering appropriate energy saving measures.

• 패션비즈니스
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• 제1권4호
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• pp.79-86
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• 1997

Fashion store patronage behavior includes, in broad, choosing of a store and strong preference of a certain store called store-royalty. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve its goal of enabling retailers to predict use information sources used by the target consumers, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were to classify information sources used by female college students and identify the relationships between them and fashion store patronage behavior. Relationship between the factors of information sources and patronage behavior were identified by use of Tukey's test, Duncan test and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of information sources used by female college students. As based on the results, this study is expected to assist that retailers can establish effective sale strategies in order to make continuously consumers' patronage behavior of a store.

• 대한가정학회지
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• 제41권12호
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• pp.133-146
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• 2003

This study was aimed to classify the consumer group according to the lifestyle, to research the characteristics and desire of the each group, and to find out the differences of the purchasing behavior of cosmetics among each group. After surveying, 611 samples were analyzed by using SPSS package program. The results of this study were as follows；1. We obtained 5 factors from 21 items by using AIO lifestyle measurement. Those 5 factors were personalityㆍmake-up preference, arance-oriented, economy and information-oriented, daily make-up, and interest in make-up. 2. We formed 4 groups from the 5 factors. Which are a make-up oriented group, a consciously daily make-up group, a unconcern of make-up group, and a resonable make-up pursuit group. 3. The demographic characteristics of each lifestyle group showed important differences according to the following variables; age, marital status, occupation, academic career and monthly averaged income. 4. We analyzed the purchase behavior, the purchase motive of make-up, the brand of cosmetics, the reason for preferring company, purchase information, product store, the reason for choosing store, important considering points, monthly averaged purchase cost. As a result, its variance showed the difference among groups.