• KIEAE Journal
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• 제14권4호
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• pp.97-102
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• 2014

This study has an intention of investigating residential present condition of small households, and analysing the factors which have an influence on the choice of residence as a first step of the efficient plan of group residential facility providing a variety of residential present condition. The study defines the meaning of small households on the basis of statistical data that were presented at the National Statistical Office in order to analyse the factors influencing the choice of residence and investigate residential present condition. And the analysis range target is from 20 to 30 aged groups such as university students, social rookie year, and married couples without children. According to the result of analysing residential actual conditions of small households, The choice of residence has various factors. But the study supposes that it reflects three elements of workplace, University and housing price in the choice of residence. So the study investigated the related data.

• 한국의류학회지
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• 제36권8호
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• pp.837-848
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• 2012

This study examines how the overseas residence experience of Korean consumers influences the relationship of global fashion brand knowledge and brand choice confidence. We contrast two kinds of consumer brand knowledge, using the concepts of Alba and Hutchinson's expertise and familiarity. Considering the effect of positive affect on intuitive information processing, the present study investigated the role of positive affect in consumer brand knowledge and brand choice confidence link. The proposed model was tested with structural-equation analysis. The results show that expertise and familiarity effect the positive affect. Positive affect, in turn, influences brand choice confidence. The results indicate that the processes underlying global fashion brand knowledge and brand choice confidence link are different between the consumers with overseas residence experience for more than a year and the consumers without it. The route from expertise to positive affect has a significant impact on the consumers with overseas residence experience but not on the consumers without it; however, the route from familiarity to positive affect and the path from positive affect to brand choice confidence have a greater impact on the consumers without overseas residence experience than the consumers with it. We find that the consumers with overseas residence experience favor expertise in the process underlying global fashion brand knowledge and brand choice confidence link, whereas the consumers without it favor familiarity and affect based thought.

• Journal of Preventive Medicine and Public Health
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• 제30권2호
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• pp.413-427
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• 1997

This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

• 한국산학기술학회논문지
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• 제12권4호
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• pp.1637-1645
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• 2011

본 연구는 다항로짓분석을 이용하여 천안시 주민들의 가구별 주택특성 및 사회경제적 변수가 주택보유형태 및 주택점유형태의 결합선택에 미치는 영향을 분석하고자 한다. 분석 결과, 자가-비아파트에 살고 있는 가구는 주로 오랜 기간 지역을 지켜온 원주민들의 특성을 나타내고 있음을 확인할 수 있었다. 또한 임대-아파트에 거주하는 가구는 수도권 거주경험도 가지고 있으며 언제든지 수도권으로의 이전을 생각하여 자가 주택을 구입하지 않는다는 것을 알 수 있었다. 한편 가구의 다양한 사회경제적 변수가 주택선택에 영향을 미침을 알 수 있었는데, 예를 들어 가구주의 연령이 높을수록, 그리고 거주기간이 길고, 학생 수가 많을수록, 임대주택보다는 자가주택을 선호하였다.

• 지역연구
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• 제10권2호
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• pp.83-103
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• 1994

• 유통과학연구
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• 제12권2호
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• pp.49-57
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• 2014

Purpose - Theorists and researchers in the area of customer satisfaction generally agree that product satisfaction intervenes between expectancy disconfirmation and various post-purchase cognitive states including attitude and behavioral intention. Studies in a variety of settings have supported the effect of expectation and its disconfirmation on satisfaction, but only a small number of studies address the cognitive consequences of satisfaction decisions and none report data on choice processes such as brand selection. This study examines the influence of satisfaction and its determinants on behavioral intention and product preference in eight coffee shops across the country. Generally it was found in both overall and summed attribute analyses that satisfaction was a function of expectation and disconfirmation, that intention was a function of satisfaction, and that preference was influenced by satisfaction and disconfirmation, the latter having the greater effect. Research design, data, and methodology - The main objective of this study was to assess the dimensions of consumer selection and satisfaction in choosing a coffee shop. In order to achieve this objective, a study of coffee shops across the country was conducted. This study comprised in-depth questionnaires distributed to coffee shop customers. A survey was conducted from September 1, 2011 to September 30, 2011, involving franchise coffee shop, independently owned coffee shop, and roastery coffee shop customers. Results - Hypothesis 1-1, which states that coffee shop choice attributes differ based on the type of coffee shop, is accepted. It has a significance level of 0.05, according to choosing properties of coffee shop by convenience of transportation, varieties of beans, residence of the owner (manager), information, and relationships. Hypothesis 1-2, which states that satisfaction with the choice factor differs depending on the type of coffee shops, is accepted. The P-values for cleanliness and varieties of beans were 0.04 and 0.00, respectively, and have a significance level of 0.05, according to the satisfaction with the chosen coffee shop. Hypothesis 2-1, which states that the importance of the choice attributes in coffee shop selections differs based on the demographic characteristics of the customers, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Hypothesis 2-2, which states that satisfaction with the choice factor will differ depending of the type of coffee shop, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Conclusions - This study has shown that intention to revisit a certain shop is most likely correlated to satisfaction in all cases. In order to offer subsequent developments for coffee shops, this study also identifies relations between customer satisfaction and selection by finding significant factors. In order to maximize customers' satisfaction, coffee shops should analyze and satisfy customers' needs and wants in terms of coffee service. While the findings do not generalize beyond the mall sampling procedure used here, we have hopefully identified a close approximation of the process of satisfaction decisions used by consumers generally.

• 한국식생활문화학회지
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• 제25권2호
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• pp.141-149
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• 2010

A number of factors are thought to influence people's food choices, and there has recently been an increasing emphasis on understanding the consumer's motives behind choice of food types. For one thing, an individual's personal food-related tastes are thought to certainly influence personal food choice. This study aimed to discover the new motives for food, and what motives determine the food choice of foreigners living in Korea. Subjects (N=210) completed a Food Choice Questionnaire (65 questions) measuring specific motives and sociodemographic conditions (9 questions). Factor analysis and ANOVA were used to ascertain the food choice motives. Fourteen factors emerged, which were labeled health, mood, convenience, sensory appeal, natural content, price, weight control, familarity, political value, ecological protection. and religion. We also found that motives for new food choices include national image and information, ethnic food, and sanitation. Items were analysed to determine differences according to nationality, religion, occupation, and length of residence in Korea. All subjects thought sanitation is the most important motive in choice of food, and health, natural content, and ethnic food were also important.

• 한국콘텐츠학회논문지
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• 제14권11호
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• pp.438-449
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• 2014

본 연구는 한국베이비붐세대의 은퇴후 주거선택을 고찰하기 위해 은퇴 후 주거선택 기준, 선호하는 주택유형, 규모 및 주거이동특성 등에 대하여 분석하였다. 연구 결과는 다음과 같다. 첫째, 한국의 베이비붐세대는 은퇴 후에는 은퇴 전과 다른 기준으로 주거를 선택할 가능성이 높으며, 쾌적성과 편의성이 높은 비중을 차지하고 있다. 둘째, 베이비붐세대는 은퇴 후 아파트거주 비율이 대폭 축소될 것으로 보이며, 반면 전원주택 및 타운하우스의 거주를 선호하는 것으로 분석되었다. 셋째, 베이비붐세대는 은퇴 후 주거면적을 일괄적으로 축소하는 것이 아니라 현재 보유 주택규모에 따라 다른 형태를 보일 것으로 추정된다. 넷째, 한국 베이비붐세대는 은퇴 후 62.4%가 주거이동을 계획하고 있고, 이 중 지역 간 이동은 주거이동가구수의 과반수가 넘는 52.3%에 달해 은퇴 후 활발한 주거이동이 예상된다. 다섯째, 한국의 베이비붐세대의 지역 내 이동과 지역 간 이동에 영향을 미치는 영향변수가 다른 것으로 분석되었다.

• 한국주거학회논문집
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• 제24권6호
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• pp.111-121
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• 2013

Recently housing demands are going to be diversified, and many suggestions are driven for the housing consumer's right of choice and expectation for welfare services. These require the policy change from the clear division between houses and facilities toward more market-oriented concept capable of mixed-use development of houses with facilities. The research explores the possibilities to provide various types of mixed-use developments of houses and facilities in the level of architectural design and political implication. Major case studies focus on the elderly welfare housing with serviced residence with the comparison of similar cases in Japan. The policy implications are, first, expanding the production of elderly housing with more elderly care services, second, challenging time-sharing residence composed of serviced residence and small dwelling units, third, activating the production of small scale housing development with small public facilities. The simulation shows the merits and demerits of this concepts and the efficacy of the policy implications.

• 한국의류학회지
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• 제29권2호
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• pp.231-241
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• 2005

The purpose of this study was to identify the buying intentions for luxury fashion brands. The data used in this study were gathered through surveying university students living in Seoul metropolitan area. The variables included in this study were demographics, which are gender, age, academic major, area of residence, expenditure for apparel, pocket money, and family income, and fashion orientation and consumer needs for uniqueness were included as personal value variables. All demographic variables except academic major and area of residence were significantly related to the buying intentions. Among the fashion orientation factors, fashion intered was significantly related to the buying intentions while fashion leadership and importance of being well-dressed were not. Consumer needs for uniqueness was indirectly related to the buying intentions for luxury brands through fashion interest. The creative choice counterconformity was positively related to fashion interest, whereas the unpopular choice counterconformity was negatively related to it.