• Culinary science and hospitality research
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• v.9 no.3
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• pp.141-154
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• 2003

The purpose of this study is to find customer satisfaction at take-out coffee shops by examining their choice attributes, and to find the operational suggestion of the shops by identifying relations between customer satisfaction and choice factors and by finding significant factors, in order to offer subsequential developments for take-out coffee shops. When it comes to choosing a take-out coffee shop, women are found to consider pleasantness, kindness, and warranty more than men do. By age, those in the thirties are found to think much of typicalness, pleasantness, and trust than people in any age do, while those under the twenties kindness. By job, it is found that office workers think typicalness, pleasantness to be important, while students trust The more customers are satisfied at trust and kindness, the more customers are willing to use the shop again. Thus, to make the better service of take-out coffee shops, it requires drastic, continuous training for employees, introduction of specific marketings, management of corporate brand images, manpower administration that will maximize profits with small members, continuous menu development, study of taste, stage preparation and standardized service quality techniques and know-how specific to a coffee shop that will lead customers to revisit the shop.

• Journal of The Korean Association For Science Education
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• v.22 no.4
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• pp.906-921
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• 2002

The purpose of this study was to survey the students' career choice related to science. Important factors of career choice were identified through factor analysis. 'Perception of career related to science', 'preference for science learning' and 'participation in science-related activity' were three main factors of science-related career choice. Students' responses to the three main factors were compared according to their career choice, grade and gender using ANOVA. Regression analysis was adopted to find out the relative importance among the three main factors. The subjects were 947 grade 6, 9 and 11 students in Seoul. Numbers of boys and girls in each grade was almost same. The questionnaire was developed to know the factors of students' science-related career choice after preliminary research and literature survey. The ratio of science-related career choice was not high (26%). Students' responses to and the relative importance of the three main factors differed with the grade and gender. From the results, making students have preference for science and giving them more opportunities of science-related activity is more important than making them have positive perception of science-related career. It is required to make a material for science career education considering the differences of age and gender using this study results.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.181-188
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• 2009

The purpose of this study is to analyze the brand choice behaviors of male and female college students in their twenties, to examine the differences in their information-searching activity to the type of the behaviors and shopping places for purchasing apparel products. The data were analyzed by Factor analysis, Ouster analysis, one-way ANOVA, Duncan's multiple range test. The results are as follows: 1. With regard to the brand choice behaviors of male and female college students in their twenties, two factors were produced as 'consumers' loyalty to brand' and 'brand switching behavior'. 2. The brand choice behaviors were classified into three groups as 'a brand-switching group', 'a loyalty-to-brand group', and 'an indifferent-to-brand group'. There were significant differences between the groups. 3. The results for demographic differences in terms of the brand choice behaviors showed that there was a significant difference in 'brand switching behaviors' by gender. 4. There were significant differences in the media for information search and the places for shopping apparel products in terms of the brand choice behaviors.

• Journal of Korean Society of Transportation
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• v.13 no.4
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• pp.31-45
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• 1995

In recent year, especially in the mode choice analysis, it has been perceived that the importance of individual performance data using stated preference(SP) experiments as well as revealed preference data . Since SP experiments present respondent with various hypothetical alternatives, which are produced by a combination of a number of different attribute levels, and ask them to indicate a preference, it is possible to analyze travel behavior under a situation of potential environment change such as proposed alternative mode of transportation. The basic problems, however, remains that SP are not consistent with the actual travel behaviors and the research reports for stability of mode choice model using SP data has not been sufficient. Under this background, this study is to examine the characteristics of mode choice model using the SP data by the following items. $\circled1$ Analysis of factors affecting the mode choice behavior by the variance analysis of orthogonal-arrays-table $\circled2$ The reliability of SP data by transfer intention data $\circled3$ The stability of SP responses obtained from repetitive question by the comparison of model coefficient specified by each repetitive data. $\circled4$ The stability of ranking data in mode choice model For the analysis, we assumed subway operations in the Gwang-Ju , and set up a choice-set of hypothetical options based on Experimental Design Method.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.13 no.3
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• pp.85-97
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• 2005

The objective of this study is to investigate freight forwarders' airline choice behaviors in the Korean air cargo transportation market. This study identifies the major factors affecting airline choice and their relative importance by analyzing the data gathered by the survey from freight forwarders in Seoul. The questionnaire of the survey is composed of two parts; the first part is to identify the significant variables of airline choice and the second part is to gather the data about airline choice using stated preference techniques. The relative importance of major variables considered in forwarders' airline choice is estimated by the logit models calibrated with stated preference data. To strength the reliability of the analysis, this study segments the market by three routes; Seoul-Los Angeles, Seoul-Amsterdam and Seoul-Hongkong. The five major variables that are considered seriously in airline choice are reliability, space availability, frequency, cost and flight schedule. The utility trade-offs between variables are estimated by the ratio analysis of coefficients of logit model of each route, and the results of ratio analysis is interpreted as reflecting the reality of market conditions.

• Proceedings of the KIEE Conference
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• 1992.07a
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• pp.261-264
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• 1992

In designing the fuzzy rule-based system, it has effected by the four significant factors such as the choice of membership function, scaling factor, the numbers of fuzzy control rule, the method of defuzzification. In this paper we design the fuzzy rule based system and evaluate by three factors, as followes reaching time, overshoot, and amplitude. And then we wiII show that the significant factors are the choice of scaling factor and the numbers of fuzzy control rule, and the system performance can be improved by the proper selection of the scaling factors.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.191-204
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• 2007

This research investigates the present situation of petroleum market and the potential strategy which help gas stat ion obtain compel it ive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intent ion. The findings are as follows ; First, four factors associated wi th gas stat ion choice (product quality, service, price, multi-function) are related to repurchase intent ion except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.655-664
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• 2006

This study aims to examine the gender characteristics depending on golfers' criteria of choosing golf-wear and to identify the differences in consumption propensity. The research methodology was through the use of questionnaires, completed by golfers in Gyeongnam. As a result of examining the gender differences in the criteria of choosing golf-wear, it has been found that female golfers give more considerations to suitability to body, care convenience, and functionality than male golfers do when choosing golf-wear. As a result of analyzing the factors regarding the consumption propensity of golf-wear, they are categorized into ostentaion, fashion, aesthetic appreciation and practicality. According to the consumption propensity, male golfers were classified into three groups: ostentatious perfection, practical, common group. Female golfer were classified into three groups: practical, common, ostentatious perfection group. Groups of men golfers showed significant differences in the factors of ostentation, fashion and aesthetic appreciation of the consumption propensity. Groups of women golfers, however, showed significant differences in the factors of ostentation and practicality of the consumption propensity. It is considered that marketers need to develop golf-wear according to the gender characteristics by referring to the fact that choice criteria differ according to gender and consumption propensity.

• Journal of The Korean Association For Science Education
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• v.32 no.1
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• pp.15-29
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• 2012

The purpose of this study was to investigate the educational factors on career choice of science-gifted students to science and technology bound universities and the difference of perception in regards to group factors. In addition, this study aimed to examine the effects of science-gifted education and critical events in relation to career choice to science and technology bound universities. For the study, 104 university freshmen, 75 males and 29 females, were sampled from UNIST (Ulsan National Institute of Science and Technology), that many science high school graduates entered this year. The survey was conducted with questionnaires to do with the perceptions concerning career choice and educational factors that cause them to choose such career directions. The educational factors on career choice to science and technology bound universities were classified as 3 main categories such as educational environment factor (teaching-learning factor), human factor, attitude towards science factor and the subcategories within each category. The research findings are as follows: First, the factors were closely connected with each other and 'the project centered classes' were highly interrelated with other educational environment factors such as 'the experiment activity and environment for the activity' and 'influence of teachers (professors).' Second, the female students and graduates of the science high school were more positively influenced by the educational environment and human factors on their decision for career than male students and graduates of the general high school. Third, this research found that historical scientific knowledge, perception of scientists' social status and job applications in the science field gave less influence rather than other factors on their decision for career. As a result of examining critical events for science-gifted education in relation to career choice to science and technology bound universities, numerous students mentioned that the extracurricular science activities such as science camps and field trips gave significant effects on students' career choices to science and engineering fields.

• Journal of Distribution Research
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• v.10 no.2
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• pp.1-26
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• 2005

The purpose of this study is to identify the consumer factors influencing the channel choice in the brokerage transaction. The 14 consumer factors were extracted from the two perspectives: first, the off-line channel is based on the relational benefits offered by the salespeople, second, the on-line stock exchange is a transaction mediated by the internet technology. The results shows that the channel choice is significantly influenced by the 8 out of 14 consumer factors hypothesized: interpersonal orientation, risk-taking tendency, amount of money invested, price consciousness, time length of internet usage, innovativeness, information privacy sensitivity, intrinsic desire for information. And the results of discriminant analysis shows that three consumer factors-risk-taking tendency, time length of internet usage, and information privacy sensitivity-are most valuable in discriminating off-line vs. on-line customers.