• 한국의류학회지
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• 제23권2호
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• pp.284-295
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• 1999

The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

• 한국프랜차이즈경영연구
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• 제8권1호
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• pp.31-41
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• 2017

Purpose - As the domestic coffee market is rapidly growing and competition is intensifying, coffee shops need to establish a marketing strategy that grasps the needs and desires of consumers in order to secure a competitive advantage in terms of survival. From this point of view, this study suggests what choice attributes consumers consider when visiting coffee shops, and analyzes the effect of customer choice attributes on franchise and private coffee shops using fsQCA. Research design, data, and methodology - In the present study, we tried to understand the effect of the combination of choice attribute on satisfaction by the type of coffee shop based on the complex system theory, while studying the existing coffee shop choice attribute focuses on the causal relationship. FsQCA is a complementary analytical method between quantitative and qualitative research, and is a method for effectively analyzing the complex combination of causal variables. Result - The results of the study are as follows. First, cleanliness was found to be the most important factor in determining coffee quality, which is the most important factor affecting customer satisfaction. Second, customers who prefer franchise coffee shops seem to be most concerned about atmosphere, menu, cleanliness and price. On the other hand, customers who prefer private coffee shops consider image the most important. Conclusions - The implications of this study are as follows. Overall, coffee shops should manage cleanliness basically regardless of the type of store, but they should manage the choice attributes differently depending on the type of coffee shop. Franchise coffee shops will be able to increase the level of store satisfaction by systematically managing the store atmosphere, menu, cleanliness, and price according to the manual using the advantages of the franchise system. On the other hand, unlike the franchise coffee shops, private coffee shops can operate autonomous stores, so customers can use various marketing mixes to enhance their store image.

• 기술사
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• 제18권3호
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• pp.21-27
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• 1985

Earthen mass located beneth a sloping group surface, whether natural or manmade, have a tendency to move downward and outward under the influence of gravity. Unless this tendency is suitably counteracted by the Shearing resistances within the mass, a landslide occurs. Avoiding such instabilities is a major concern of the geotechnical engineer. The shearing behavior of a soil is determined empirically, i.e., by field tests or laboratory tests. This results are applied to the slope stability analysis. The factor of safety for slope stability analysis is much more sensitive to the choice of strength parameters as interpreted from soil tests than to the choice of the computational method of analysis. This paper was investigated the influence of the change in the factor of safety due to a change in one of the parameters, relative to the total change in the factor of safety due to change in all parameters. A conclusion may be reached with respect to the required precision definition of the different variables to limit uncertainties in the factor of safety to tolerable levels.

• 대한전기학회논문지
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• 제41권8호
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• pp.914-921
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• 1992

In this paper, we introduce a Walsh network and an LMS algorithm, and show how these can be realized as an adaptive equalizer. The Walsh network is built from a set of Walsh and Block pulse functions. In the LMS algorithm, the convergence factor is an important design parameter because it governs stability and convergence speed, which depend on the proper choice of the convergence facotr. The conventional adaptation techniques use a fixed time constant convergence factor by the method of trial and error. In this paper, we propose an optimal method in the choice of the convergence factor. The proposed algorithm depends on the received signal and the output of the Walsh network in real time.

• 한국응급구조학회지
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• 제20권3호
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• pp.95-105
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• 2016

Purpose: The purpose of the study was to examine the career obstacle factors and career identity according to career choice type among paramedic students. Methods: A self-reported questionnaire was completed by 234 paramedic students in C area from August 25 to September 3, 2015. The questionnaire consisted of general characteristics of the subjects, career obstacle factors, career identity, and types of career choice. The data were analyzed by t test, ANOVA, post hoc $Scheff{\acute{e}}$ test, Pearson's correlation analysis, and multiple regression analysis using SPSS v. 20.0. Results: Career obstacle factors and career identity of paramedic students had significant differences on motivation of university choice, major satisfaction, and job preference. A stable type of career choice showed a significantly lower score for career obstacle factors and a higher score for career identity. Career identity had a strongly positive relationship with major satisfaction and had a negative relationship with career obstacle factors. Logistic regression analysis revealed that the main variables affecting career identity were types of career choice, motivation of university choice, major satisfaction, and career obstacle factors. The explanatory power was 58.0%. Conclusion: The development of a career integrity enhancement program can solve the career obstacle factors for paramedic students.

• 한국병원경영학회지
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• 제17권3호
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• pp.83-98
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• 2012

The purpose of this study is to investigate IPA(Importance Performance Analysis) of the hospital choice factor between internal and external customers at S general hospital. This study was used 5 types of choice factors such as physical, interpersonal, accessibility, connection, and image. This study was used Importance Performance Analysis which can be applied to identify the strengths and weaknesses attributes from hospital customers' viewpoint. The sample was selected 116 patients and 97 internal employees for S hospital in Seoul. Data were collected with self-reported questionnaires from April 1 to 29 in 2012 and analyzed by paired t-test, scatter plot graph. The result of the study was that the perceptional gaps between internal and external consumers were existed in physical, connection and image factors, except interpersonal, accessibility. The "Keep up the good work" quadrant was interpersonal factor, and the "Low Priority" quadrant was accessibility. The findings of this study will be applied to make hospital strategic decision making and to improve marketing service quality in administrative department of hospital.

• 한국생활과학회지
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• 제8권3호
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• pp.499-509
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• 1999

The purpose of this study is to make up an effective market strategy for distinguishing clothing shops through analysing the influences on store choice behaviors by demographical characteristics, clothing shopping orientations and information search activities as well as analysing the effects of information search activities according to clothing shopping orientations, together with clarifying the dimension of clothing shopping orientations and information search activities. Clothing shopping orientations were factor analyzed resulting five factors, such as Recreational Shopping, Store/Brand Loyalty, Economic Shopping, Fashion Synchronization, Careful shopping. Information search behavior were factor analyzed resulting five factors, such as mass media information, commercial media information, personal information, store information, past experience information. According to a result of looking into the influences of clothing shopping orientations on information search behaviors, as shopping orientation for pleasure, fashion synchronization orientation, brand store royal orientation & economical orientation go high, the search degree of store information & mass media information, commercial media information & personal information, past experience information and personal information raise up respectively more and more. The results of regression analysis at factors affecting the store choice behaviors are significantly different.

• 대한가정학회지
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• 제33권5호
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• pp.167-176
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• 1995

This study is to present various curtain design by simulating method of the 32 case's combination of the styles, the patterns, the colors of curtain design for 50 woman collage students by photo shop program. The major findings of this study can be summarized as follow : The evaluation factors of curtains design was classified into three groups ; emotionality, harmoniousness, stimulus. The best choice to emphasize the atmosphere for "emotionality" of the first factor is curtain with the valance of cloud style, mixed Diagram pattern and ivory color(NO.16). The best choice to emphasize the atmosphere for "harmoniousness" as well as "stimulus" is curtain with the valance of two pieces cloud style, flower pattern and pink color(NO.18). The best choice to emphasize the atmosphere for "emotionality" and "stimulus" as well as "emotionality" and "harmoniousness" is curtain with the valance of natural fold style, stripes pattern and pink color(NO.6). The best choice to emphasize the atmosphere for "harmoney" and "stimulus" is curtain with the valance of two pieces cloud style, flower pattern and pink color(NO.18). The best choice to emphasize the atmosphere for "emotionality", "harmoniousness" and "stimulus" is curtain with the valance of two pieces cloud style, flower pattern and pink color(NO.18).

• 한국병원경영학회지
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• 제26권2호
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• pp.68-78
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• 2021

Background:The purpose of this study was to identify factors influencing on hospital choice of the general hospital among customers with loyalty in Mongolia. Methods:This study was divided into 5 types of hospital choice factor such as physical, human, efficiency, accessibility, and hospital image. Data were assessed using 229 patients who visit at a general hospital in Mongolia. The collected data from June 20 to July 20 in 2020 were conducted the self-administered questionnaires and analyzed frequency, t-test, ANOVA, and logistic regression by using SPSS 25.0. Results:The level of education was significant in the mean difference of customer types by demographic characteristics. Expecially, factors affecting hospital choice of loyalty customers were human and hospital image. Conclusion:This study suggests that it is necessary to understand present and potential consumer's needs, wants, and demands. Also, it is important to concern about aspect of marketing strategy of the general hospital in Mongolia.

• Nutrition Research and Practice
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• 제10권4호
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• pp.464-470
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• 2016

BACKGROUND/OBJECTIVES: This research analyzes the effects of the food choices of industrial workers according to their sugar intake pattern on their job satisfaction through the construction of a model on the relationship between sugar intake pattern and job satisfaction. SUBJECTS/METHODS: Surveys were collected from May to July 2015. A statistical analysis of the 775 surveys from Kyungsangnam-do was conducted using SPSS13.0 for Windows and SEM was performed using the AMOS 5.0 statistics package. RESULTS: The reliability of the data was confirmed by an exploratory factor analysis through a Cronbach's alpha coefficient, and the measurement model was proven to be appropriate by a confirmatory factor analysis in conjunction with AMOS. The results of factor analysis on food choice, sugar intake pattern and job satisfaction were categorized into five categories. The reliability of these findings was supported by a Cronbach's alpha coefficient of 0.6 and higher for all factors except confection (0.516) and dairy products (0.570). The multicollinearity results did not indicate a problem between the variables since the highest correlation coefficient was 0.494 (P < 0.01). In an attempt to study the sugar intake pattern in accordance with the food choices and job satisfaction of industrial workers, a structural equation model was constructed and analyzed. CONCLUSIONS: All tests confirmed that the model satisfied the recommended levels for the goodness of fit index, and thus, the overall research model was proven to be appropriate.