• Title/Summary/Keyword: Choice Theory

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Proposed Color Scheme with Feng Shui Significance - Focused on the Bonmyeonggung of business owners - (전통풍수의 상징적 의미를 체용(體用)한 간판 배색 제안 - 사업주의 본명궁을 중심으로 -)

  • Park, Hyo-Chul;Lee, Seung-Noh
    • Korean Institute of Interior Design Journal
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    • v.22 no.2
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    • pp.131-139
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    • 2013
  • The purpose of this study is to propose a new direction for color schemes of city signages to provide psychological stability to business owners and improve business value. Types of city sign color schemes and Feng Shui awareness of business owners were examined. Color schemes for signs were proposed, reflecting city landscape colors, color perception theory, and the Feng Shui Sangsaeng Sanggeuk theory. Results of the study can be summarized as follows. First, in order to secure colorscape quality of existing city buildings, signs should be small and consist of only three or fewer colors. Second, existing signage colors and the Feng Shui ideas of business owners have something in common with the five traditional cardinal colors. Thus, it can be interpreted that Feng Shui ideas are deeply rooted in the color use awareness of the Korean people. Third, background colors of signages can reflect the idea of innate Sangsaeng according to the Bonmyeonggung of business owners. The concept of acquired Sanggeuk can also be applied to other design elements such as characters. Fourth, as a second choice according to the function of sign, city landscape or preference of business owner, etc., the background color can remain a color of Sangsaeng, while other design elements such as characters can use a color scheme corresponding to Bihwasaek. Fifth, signs can create a statement and stand out using lightness contrast or saturation contrast theories. A variety of sign color schemes are also possible just by altering the lightness and saturation levels.

Exact vibration and buckling analyses of arbitrary gradation of nano-higher order rectangular beam

  • Heydari, Abbas
    • Steel and Composite Structures
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    • v.28 no.5
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    • pp.589-606
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    • 2018
  • The previous studies reflected the significant effect of neutral-axis position and coupling of in-plane and out-of-plane displacements on behavior of functionally graded (FG) nanobeams. In thin FG beam, this coupling can be eliminated by a proper choice of the reference axis. In shear deformable FG nanobeam, not only this coupling can't be eliminated but also the position of neutral-axis is dependent on through-thickness distribution of shear strain. For the first time, in this paper it is avoided to guess a shear strain shape function and the exact shape function and consequently the exact position of neutral axis for arbitrary gradation of higher order nanobeam are obtained. This paper presents new methodology based on differential transform and collocation methods to solve coupled partial differential equations of motion without any simplifications. Using exact position of neutral axis and higher order beam kinematics as well as satisfying equilibrium equations and traction-free conditions without shear correction factor requirement yields to better results in comparison to the previously published results in literature. The classical rule of mixture and Mori-Tanaka homogenization scheme are considered. The Eringen's nonlocal continuum theory is applied to capture the small scale effects. For the first time, the dependency of exact position of neutral axis on length to thickness ratio is investigated. The effects of small scale, length to thickness ratio, Poisson's ratio, inhomogeneity of materials and various end conditions on vibration and buckling of local and nonlocal FG beams are investigated. Moreover, the effect of axial load on natural frequencies of the first modes is examined. After degeneration of the governing equations, the exact new formulas for homogeneous nanobeams are computed.

The development and application of on-line model for the prediction of roll force in hot strip rolling (얼간 사상 압연중 압하력 예측 모델 개발 및 적용)

  • Lee J. H.;Choi J. W.;Kwak W. J.;Hwang S. M.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2004.08a
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    • pp.175-183
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    • 2004
  • In hot strip rolling, a capability for precisely predicting roll force is crucial for sound process control. In the past, on-line prediction models have been developed mostly on the basis of Orowan's theory and its variation. However, the range of process conditions in which desired prediction accuracy could be achieved was rather limited, mainly due to many simplifying assumptions inherent to Orowan's theory. As far as the prediction accuracy is concerned, a rigorously formulated finite element(FE) process model is perhaps the best choice. However, a FE process model in general requires a large CPU time, rendering itself inadequate for on-line purpose. In this report, we present a FE-based on-line prediction model applicable to precision process control in a finishing mill(FM). Described was an integrated FE process model capable of revealing the detailed aspects of the thermo-mechanical behavior of the roll-strip system. Using the FE process model, a series of process simulation was conducted to investigate the effect of diverse process variables on some selected non-dimensional parameters characterizing the thermo-mechanical behavior of the strip. Then, it was shown that an on-line model for the prediction of roll force could be derived on the basis of these parameters. The prediction accuracy of the proposed model was examined through comparison with measurements from the hot strip mill.

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A study on Factors Affecting OJET participation Decisions of the OJET Type on HRD (HRD관점에서 바라본 기업 현직교육훈련 유형이 참여강도에 미치는 영향 분석)

  • Park, Sang-Wook;Kwon, Hyeok-Gi
    • Management & Information Systems Review
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    • v.32 no.4
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    • pp.103-126
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    • 2013
  • Growing serious on the required conditions for the On-the-Job Education Training at the firm field, a large number of firm make a plan for implementation and pushing ahead of the On-the-Job Education Training. Further, A lot of firms effort to attract multi-professional person at an firm level recently. However, there were little information about the what for the reason to choose the OJET, come what may on the OJET and how to thinking on the outcome for the latent employee. On the basis of these issues, this study discovered the motivations from the employee point, finding out the factors on the effect of the choice as the OJET type and the integration point of view. The study results found out significant variables of the OJET type factor, the business for which one is responsible factor, OJET participation reason factor, business environment factor and individual background factor on the OJET decision plan. On the basis of the results, this article further discusses what we need to do for the intensity of participation invigoration at a firm level.

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The Difference Analysis between Maturity Stages of Venture Firms by Classification Techniques of Big Data (빅데이터 분류 기법에 따른 벤처 기업의 성장 단계별 차이 분석)

  • Jung, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.4
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    • pp.197-212
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    • 2019
  • The purpose of this study is to identify the maturity stages of venture firms through classification analysis, which is widely used as a big data technique. Venture companies should develop a competitive advantage in the market. And the maturity stage of a company can be classified into five stages. I will analyze a difference in the growth stage of venture firms between the survey response and the statistical classification methods. The firm growth level distinguished five stages and was divided into the period of start-up and declines. A classification method of big data uses popularly k-mean cluster analysis, hierarchical cluster analysis, artificial neural network, and decision tree analysis. I used variables that asset increase, capital increase, sales increase, operating profit increase, R&D investment increase, operation period and retirement number. The research results, each big data analysis technique showed a large difference of samples sized in the group. In particular, the decision tree and neural networks' methods were classified as three groups rather than five groups. The groups size of all classification analysis was all different by the big data analysis methods. Furthermore, according to the variables' selection and the sample size may be dissimilar results. Also, each classed group showed a number of competitive differences. The research implication is that an analysts need to interpret statistics through management theory in order to interpret classification of big data results correctly. In addition, the choice of classification analysis should be determined by considering not only management theory but also practical experience. Finally, the growth of venture firms needs to be examined by time-series analysis and closely monitored by individual firms. And, future research will need to include significant variables of the company's maturity stages.

On the Accuracy of Calculation in the Analysis of Natural Transverse Vibrations of a Ship's Hull (선체고유횡진동해석(船體固有橫振動解析)에 있어서의 계산정도(計算精度))

  • K.C.,Kim;H.S.,Lee
    • Bulletin of the Society of Naval Architects of Korea
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    • v.13 no.1
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    • pp.1-9
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    • 1976
  • Using the computer programs for calculation of natural vibrations of ship's hull developed by the authors et al., an investigation into influences of various parameters on the accuracy of calculation was done through example calculations of a 30,000 DWT petroleum products carrier M/S Sweet Brier built by Korea Shipbuilding and Engineering Corporation. The methodical principles employed for the computer program development are as follows; (a) the ship system is reduced to an equivalent discrete elements system conforming to Myklestad-Prohl model, (b) the problem formulation is of transfer matrix method, and (c) to obtain solutions an extended $G\ddot{u}mbel's$ initial value method is introduced. The scope of the investigation is influences of number of discrete elements, choice of significant system parameters such as rotary inertia, bending stiffness and shear stiffness, and simplification of distributions of added mass and stiffness as trapezoidal ones referred to those of midship section on the calculation accuracy. From the investigation the followings are found out; (1) To obtain good results for the modes up to the seven-noded thirty or more divisions of the hull is desirable. For fundamental mode fifteen divisions may give fairly good results. (2) The influence of rotary inertia is negligibly small at least for the modes up to the 5- or 6- noded. (3) In the case of assuming either bending modes or shear modes the calculation results in considerably higher frequencies as compared with those based on Timoshenko beam theory. However, the calculation base on the slender beam theory surprisingly gives frequencies within 10% error for fundamental modes. (4) It is proved that to simplify distributions of added mass and stiffness as trapezoidal ones referred to those of midship section is a promising approach for the prediction of natural frequencies at preliminary design stage; provided good accumulation of data from similar type ships, we may expect to obtain natural frequencies within 5% error.

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A Study of Mathematically Gifted Student's Perception of Mathematical Creativity (수학 창의성에 대한 초등수학영재들의 인식 연구)

  • Kim, Pan Soo;Kim, Na Ri
    • Journal of Gifted/Talented Education
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    • v.26 no.4
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    • pp.747-761
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    • 2016
  • The purpose of this research is to study the perception of mathematical creativity through gifted elementary mathematics students. The analysis on perception for mathematical creativity was done by testing 200 elementary school students in grades 4, 5, and 6 who are receiving gifted education in elementary mathematics gifted class operated by ${\bigcirc}{\bigcirc}$ City Dept of Education through the questionnaire that was developed based on Rhodes' 4P theory. This survey asked them to name what they think is the most creative from educational programs they have as far received. Then we analyzed the reason for the students' choice of the creativity program and interviewed the teachers who had conducted chosen program. As a result of analyzing the data, these students chose as mathematical creativity primarily creative problem solving, task commitment, and interest in mathematics in such order. This result is explained through analyzing the questionnaire that was based on Rhodes' 4P theory on areas of process, product and press. The perception of mathematical creativity by the gifted mathematical students not only helps to clarify the concept of mathematical creativity but also has implication for future development for gifted education program.

Can Dining Alone Lead to Healthier Menu Item Decisions than Dining with Others? The Roles of Consumption Orientation and Menu Nutrition Information (혼밥이 건강한 메뉴 선택에 미치는 영향: 소비 목적 지향과 메뉴 영양 정보 표시의 역할)

  • Her, EunSol;Behnke, Carl;Almanza, Barbara
    • Korean Journal of Community Nutrition
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    • v.26 no.3
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    • pp.155-166
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    • 2021
  • Objectives: Driven by a growth of single-person households and individualized lifestyles, solo dining in restaurants is an increasingly recognizable trend. However, a research gap exists in the comparison of solo and group diners' menu-decision making processes. Based on the self-control dilemma and the temporal construal theory as a theoretical framework, this study compared the ordering intentions of solo vs. group diners with healthy vs. indulgent (less healthy) entrées. The mediating role of consumption orientation and the moderating role of amount of menu nutrition information were further explored to understand the mechanism and a boundary condition. Methods: A scenario-based online survey was developed using a 2 (dining social context: solo vs. with others) × 3 (amount of menu nutrition information: no nutrition information vs. calories vs. calories/fat/sodium), between-subjects, experimental design. Consumers' level of nutrition involvement was controlled. A nationwide survey data (n = 224) were collected from a crowdsourcing platform in the U.S. Data were analyzed using multivariate analysis of covariance, independent t-test, univariate analysis of covariance, and moderated mediation analyses. Results: Findings reveal that solo (vs. group) diners have less (vs. more) intentions to order indulgent menu items due to a more utilitarian (vs. more hedonic) consumption orientation in restaurant dining. Findings also show that solo (vs. group) diners have more (vs. less) intentions to order healthy menu items when the restaurant menu presented nutrition information including calories, fat, and sodium. Conclusions: The findings contribute to the literature of foodservice management, healthy eating, and consumer behavior by revealing a mechanism and an external stimuli of solo vs. group diners' healthy menu-decision making process in restaurants. Furthermore, the findings provide restauranteurs and health professionals with insights into the positive and negative impacts of menu nutrition labelling on consumers' menu-decisions.

The Impact of Perceived Quality Factors of Mobile Accommodation Apps on Reuse Intention through the PAD Theory (모바일 숙박 앱(App)의 지각된 품질 요인이 PAD 이론을 통해 재이용 의도에 미치는 영향)

  • Do-Eui Kim;Sin-Bok Lee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.3
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    • pp.1-11
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    • 2023
  • With the development of information and communication technology, the size of the online market is increasing, and with it, the mobile shopping market utilizing smartphones is also growing day by day. This indicates that the effective use of mobile apps can be a strategic choice for businesses, and this is also true in the tourism and travel industry. In particular, the continuous growth of the OTA (Online Travel Agency) industry based on platforms has accelerated with With Corona, and due to its importance, this study aims to investigate the impact of perceived quality factors of mobile accommodation apps on reuse intention through emotional responses. To test the hypotheses, 260 users of mobile accommodation apps were analyzed, and the results showed that information quality has a positive impact on pleasure and dominance, and service quality has a positive impact on arousal and dominance, and pleasure and dominance have a positive impact on reuse intention. Through these findings, this study clarifies the relationship between mobile accommodation app quality factors and reuse intention, and effective marketing strategies were suggested by providing basic data for improving app quality.

An Empirical Study on the Relationships among Manager's Demographic Characteristics, Organizational Characteristics and Strategic Type (최고경영자의 인구통계적 특성, 조직특성과 전략유형의 관련성)

  • Song Kyung-Soo;Chung Dong-Seop
    • Management & Information Systems Review
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    • v.2
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    • pp.47-73
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    • 1998
  • According to the structural contingency theories, organizational structures are determined by such a contingency variables as organizational environment, technology, size, power and strategy. Therefore, many scholor believed that organizational effectiveness will be maximized in the condition of the fit between organizational structure and its contingency variables. But contingency theories have limitations in explaining of the manager's discretion by way of environmental determinism. In 1972, Child introduced strategic choice theory, and this perspective spurred significant, systematic studies of the influence of the managerial voluntary will on the organizational performance. Especially, the question of whether tap managers have an impact on business performance has been addressed by the strategic leadership theory that demonstrates strong associations between the characteristics of top managers, strategic orientation. Therefore, this study has investigated a theoretical literature and an empirical survey that explains the impact of top manger characteristics and organizational characteristics about strategic orientation. In order tn do that, this study develops a research model on the subjects, designed manager's characteristics, strategic typology. Managerial characteristics could be operationalized in terms of demographic measures. In this study, strategic orientation was classified using the Miles & Snow typology. This research model provides hypotheses. Hypotheses H1: The demographic characteristics of the tap manager will differ according to the types of strategic types. H2: The organizational characteristics of the firm will differ according to the types of strategic types. To test these hypotheses, this study conducted questionaire surveys on 108 firms in the Korea national wide. This study has utilized ANOVA, Chi-square analysis, cluster analysis, discriminant analysis for testing the hypotheses. The major findings of this study are summarized as follows. First, this study builds on the central tenent of cotingency theory in provide a comprehensive explanation of the process by which top manager's influence. Second, Manager's characteristics(demographics) are different from each other according to 4 strategic types(Prospector, Defender, Analyzer, Reactor). Third, Organizational characteristics are different from each other according to 4 strategic types. In conclusion, the major contributions of this study are to examine the development of a more comprehensive theoretical framework in the strategic leadership theory and to analyze their contingent relationships among managerial characteristics, organizational characteristics and strategic types in the context of Korea's industry.

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