• Communications for Statistical Applications and Methods
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• 제17권6호
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• pp.811-827
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• 2010

본 논문에서는 통계적 역문제로서 이항 선택모형에서의 밀도추정 방법에 대하여 연구하였다. 밀도함수의 추정을 위하여 직교열 기저를 이용하였으며, 모형의 복잡성과 예측의 정확성을 반영한 적절한 절단모수의 선택에 대하여 고려하였다. 이항 선택 모형에서 데이터에 의존하는 절단모수를 선택하는 방법에 대해 제안하고 모의실험, 실자료를 통해 제안한 방법의 성능을 규명하였다.

• 복식
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• 제58권7호
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• pp.92-103
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• 2008

The purpose of this study was to subdivide the shoes market in Korea and to evaluate the size and competitive strength of each segment. In order to implement the purpose of this study, the data of 300 respondents were analyzed using CBC(Choice-Based Conjoint measurement) and mixture model. The part-worth utilities were then used to predict the impact of price change on the choice probability using the legit model. As a result, the mixture model showed the optimal segments number and the shoes market in Korea was divided into 4 segments. Each segment was identified by distinctive characteristics such as brands, price and demand for comfortable shoes. Also, as a result of grasping the competitive structure and the competitive strength by sub-markets, one group was sensitive to price according to each competitive situation, whereby the choice probability was greatly influenced, and the other group on the contrary. This study made it clear that discrimination between brands whose profits Increase sharply if price is lowered and brands whose profits do not increase even if price is lowered can help brand managers with their decision-making on price lowering.

• 컴퓨터교육학회논문지
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• 제23권1호
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• pp.29-36
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• 2020

학생의 능력을 정확하게 파악하기 위하여 다양한 문항들이 평가도구로 사용되었다. 그 중에 선다형 문항은 채점에 있어서 객관성과 신뢰성이 높다는 이점이 있지만 추측의 요인을 제거할 수 없다. 본 논문은 선다형 문항을 질문지와 선택지 사이의 관계에 따라 2개의 유형으로 분류하였다. 하나는 선택지 k개에 대해 추측의 확률이 1/k인 기존의 고전검사이론에서 사용하는 유형이며 다른 하나는 부분적 지식이라는 개념을 도입한 유형이다, 제안한 유형에서 부분적 지식의 개수가 i일 때 추측의 확률을 (i+1)/k인 유형이다. 기존 이론에서의 문항 추측도를 기초하여 제안된 유형에 대한 문항 추측도를 유도하였다. 이를 기존의 유형과 제안된 유형에서 추측이 정답에 미치는 영향을 상호 분석하였다. 이는 제안된 유형이 기존의 유형보다 문항 추측도가 더 크다는 것을 보여주고 있다.

• International Journal of Human Ecology
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• 제4권2호
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• pp.77-87
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• 2003

This paper tried to construct statistical and econometric models on the basis of economic theory in order to discuss the issue of statistical efficiency and unbiasedness including the sample selection bias correcting problem. Comparative analytical tool were one stage Tobit of Maximum Likelihood estimation and Heckman's two-step Tobit of Ordinary Least Squares. The results showed that the adequacy of model for the analysis on demand and choice, we believe that there is no big difference in explanatory variables between the first selection model and the second linear probability model. Since the Lambda, the self- selectivity correction factor, in the Type II Tobit is not statistically significant, there is no self-selectivity in the Type II Tobit model, indicating that Type I Tobit model would give us better explanation in the demand for and choice which is less complicated statistical method rather than type II model.

• Steel and Composite Structures
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• 제3권3호
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• pp.185-198
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• 2003

The concept of performance based seismic design has been gradually accepted by the earthquake engineering profession recently, in which the cost-effectiveness criterion is one of the most important principles and more attention is paid to the structural performance at the inelastic stage. Since there are many uncertainties in seismic design, reliability analysis is a major task in performance based seismic design. However, structural reliability analysis may be very costly and time consuming because the limit state function is usually a highly nonlinear implicit function with respect to the basic design variables, especially for the complex large-scale structures for dynamic and nonlinear analysis. Understanding statistical properties of the structural inelastic deformation, which is the aim of the present paper, is helpful to develop an efficient approximate approach of reliability analysis. The present paper studies the statistical properties of the maximum elastoplastic story drift of steel frames subjected to earthquake load. The randomness of earthquake load, dead load, live load, steel elastic modulus, yield strength and structural member dimensions are considered. Possible probability distributions for the maximum story are evaluated using K-S test. The results show that the choice of the probability distribution for the maximum elastoplastic story drift of steel frames is related to the mean value of the maximum elastoplastic story drift. When the mean drift is small (less than 0.3%), an extreme value type I distribution is the best choice. However, for large drifts (more than 0.35%), an extreme value type II distribution is best.

• 아동학회지
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• 제29권5호
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• pp.243-269
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• 2008

The role of domain-specific causal mechanism information and domain-general conditional probability in young children's causal reasoning on physics and psychology was investigated with the participation of 121 3-year-olds and 121 4-year-olds recruited from seven child care centers in Seoul, Kyonggi Province, and Busan. Children watched moving pictures on physical and psychological phenomena, and were asked to choose an appropriate cause and justify their choice. Results showed that young children's causal reasoning differed depending on domain-specific mechanism. In addition, their causal reasoning on physics and psychology differed by the developmental level of causal mechanism. The interaction of domain-specific mechanism and domain-general conditional probability influenced children's causal reasoning : evident conditional probability between domain-appropriate cause and effect helped children make more inferences based on domain-specific causal mechanism.

• Asia Marketing Journal
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• 제15권3호
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• pp.159-172
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• 2013

In the present study, we apply the multiple cue probability learning (MCPL) paradigm to examine consumer learning from feedback in repeated trials. This paradigm is useful in investigating consumer learning, especially learning the relationships between the overall quality and attributes. With this paradigm, we can analyze what people learn from repeated trials by using the lens model, i.e., whether it is knowledge or consistency. In addition to introducing this paradigm, we aim to demonstrate that knowledge people gain from repeated trials with feedback is robust enough to weaken one of the most often examined contextual effects, the asymmetric dominance effect. The experiment consists of learning session and a choice task and stimuli are sport rafting boats with motor engines. During the learning session, the participants are shown an option with three attributes and are asked to evaluate its overall quality and type in a number between 0 and 100. Then an expert's evaluation, a number between 0 and 100, is provided as feedback. This trial is repeated fifteen times with different sets of attributes, which comprises one learning session. Depending on the conditions, the participants do one (low) or three (high) learning sessions or do not go through any learning session (no learning). After learning session, the participants then are provided with either a core or an extended choice set to make a choice to examine if learning from feedback would weaken the asymmetric dominance effect. The experiment uses a between-subjects experimental design (2 × 3; core set vs. extended set; no vs. low vs. high learning). The results show that the participants evaluate the overall qualities more accurately with learning. They learn the true trade-off rule between attributes (increase in knowledge) and become more consistent in their evaluations. Regarding the choice task, there is a significant decrease in the percentage of choosing the target option in the extended sets with learning, which clearly demonstrates that learning decreases the magnitude of the asymmetric dominance effect. However, these results are significant only when no learning condition is compared either to low or high learning condition. There is no significant result between low and high learning conditions, which may be due to fatigue or reflect the characteristics of learning curve. The present study introduces the MCPL paradigm in examining consumer learning and demonstrates that learning from feedback increases both knowledge and consistency and weakens the asymmetric dominance effect. The latter result may suggest that the previous demonstrations of the asymmetric dominance effect are somewhat exaggerated. In a single choice setting, people do not have enough information or experience about the stimuli, which may lead them to depend mostly on the contextual structure among options. In the future, more realistic stimuli and real experts' judgments can be used to increase the external validity of study results. In addition, consumers often learn through repeated choices in real consumer settings. Therefore, what consumers learn from feedback in repeated choices would be an interesting topic to investigate.

• 보건행정학회지
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• 제19권4호
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• pp.98-120
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• 2009

The purpose of this study is to elicit preference for drug listing decision criteria and to estimate the ICER threshold in South Korea using the discrete choice experiment (DCE) method. To collect the data, a DCE survey was administered to a subject sample either educated in the principle concepts of pharmacoeconomics or were decision makers within that field. Subjects chose between alternative drug profiles differing in four attributes: ICER, uncertainty, budget impact and severity of disease. The orthogonal and balanced designs were determined through computer algorithm to take the optimal set of drug profiles. The survey employed 15 hypothetical choice sets. A random effect probit model was used to analyze the relative importance of attributes and the probabilities of a recommendation response. Parameter estimates from the models indicated that three attributes (ICER, Impact, Severity of disease) influenced respondents' choice significantly(p${\pm}$0.001). In addition, each parameter displayed an expected sign. The Lower the ICER, the higher the probability of choosing that alternative. Respondents also preferred low levels of uncertainty and smaller impact on health service budget. They were also more likely to choose drugs for serious diseases rather than mild or moderate ones. Uncertainty however is not statistically significant. The ICER threshold, at which the probability of a recommendation was 0.5, was 29,000,000 KW/QALY in expert group and 46,500,000 KW/QALY in industry group. We also found that those in our sample were willing to accept high ICER to get medication for severe diseases. This study demonstrates that the cost-effectiveness, budget impact and severity of disease are the main reimbursement decision criteria in South Korea, and that DCE can be a useful tool in analyzing the decision making process where a variety of factors are considered and prioritized.

• 지역연구
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• 제32권2호
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• pp.31-44
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• 2016

본 연구는 주택정책의 주요 대상 중 하나인 신혼부부 가구를 대상으로, 주거환경과 주거의식이 주택점유형태 선택에 미치는 영향에 대하여 실증적으로 분석하였다. 연구결과, 첫째, 주거환경과 주거의식은 가구속성 및 주택특성과 함께 주택 점유형태 선택에 유의미한 영향을 미치는 것으로 확인되었으며, 주거환경은 전세 선택에, 주거의식은 월세 선택에 유의미한 영향을 미치는 것으로 나타났다. 둘째, '주거환경' 측면에서, 주택 자체가 갖고 있는 속성(부(-)의 영향)과 주택을 둘러싸고 있는 주변 환경(정(+)의 영향)은 가구의 자가 대비 전세 선택에 영향을 미쳤다. 반면, 주거지 주변의 거주환경은 가구가 자가보다 월세를 선택하는데 정(+)의 영향을 미쳤다. 셋째, '주거의식'과 관련하여, 주택에 대하여 거주목적보다 투자목적의 자산가치에 중점을 두는 가구는 자가를 선택할 확률이 높은 것으로 확인되었다.

• 경영과학
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• 제25권1호
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• pp.139-147
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• 2008

Conjoint Analysis is marketers' favorite methodology for finding out how buyers make trade-offs among competing products and suppliers. Thousands of applications of conjoint analysis have been carried out over the past three decades. The conjoint analysis has been so popular as a management decision tool due to the availability of a choice simulator. A conjoint simulator enables managers to perform 'what if' question accompanying the output of a conjoint study. Traditionally the First Choice Model (FCM) has been widely used as a choice simulator. The FCM is simple to do, easy to understand. In the FCM, the probability of an alternative is zero until its value is greater than others in the set. Once its value exceeds that threshold, however, it receives 100%. The LOGIT simulation model, which is also called as "Share of Preference", has been used commonly as an alternative of the FCM. In the model part worth utilities aren't required to be positive. Besides, it doesn't require part worth utilities computed under LOGIT model. The simulator can be used based on regression, monotone regression, linear programming, and so on. However, it is not free from the Independent from Irrelevant Alternatives (IIA) problem. This paper proposes the EBA (Elimination-By-Aspects) model as a useful conjoint-like method. One advantage of the EBA model is that it models choice in terms of the actual psychological processes that might be taking place. According to EBA, when choosing from choice objects, a person chooses one of the aspects that are effective for the objects and eliminates all objects which do not have this aspect. This process continues until only one alternative remains.