• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.163-172
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• 2013

The purpose of this study is to survey on parents' preference and estimate parents' Willingness to pay(WTP) for after-school rural experience program in daegu city by choice experiment(CE). The results of this study are as follows; First, we divided after-school rural experience program into three types, namely: nature seeing, play exercise and learning experience. Second, the study has shown that parents prefer learning experience among those after-school rural experience programs. Among attributes which form a experience program, instructor certificates, consuming time and expense for participant are statistically effecting significant impact. Third, the result of estimation on willingness to pay for development of after-school rural experience program is as follow. The willingness to pay for learning experience is 6,337won, willingness to pay for instructor certificates is 14,102won and it for consuming time is 2,926won. Therefore, composition centering learning experience is better and instructor who has expert certificate is required. It is much better to compose that the consuming time is longer and the expense for experience is lower. But there is limitation because this survey was conducted based on an assumption, so it could read over estimation problem. The result of this study may provide useful information to develop after-school rural experience program using rural resources and to improve rural tourism policy.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.40 no.3
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• pp.133-140
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• 2007

In 2006, we studied herbivore consumption rate and preference for algal species using laboratory experiments. In the no-choice feeding experiment, three herbivores (two sea urchins, Stronglyocentrotus nudus and Stronglyocentrotus intermedius and an abalone, Haliotis discus hannai) showed significantly (P<0.05) distinct preferences for four algae (Laminaria japonica, Undaria pinnatifida, Costaria costata and Ecklonia stolonifera). The alga preferred by S. nudus was L. japonica followed by U. pinnatifida, C. costata and E. stolonifera with respective daily feeding rates of $5.7{\pm}:0.85\;g,\;4.4{\pm}0.89\;g,\;3.1{\pm}0.39\;g\;and\;2.1{\pm}0.32\;g(mean{\pm}SE)$. A similar trend was found for S. intermedius. Interestingly, the herbivore consumption rates for the algae differed with or without competition. The competition stimulated the feeding activity for S. nudus, but lowered the activity for S. intermedius. The multi-choice feeding experiment confirmed that L. japonica was significantly preferred by two herbivores: S. nudus and H. discus hannai (Duncan's multiple range test, ANOVA, p<0.05).

• Asian-Australasian Journal of Animal Sciences
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• v.27 no.10
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• pp.1499-1512
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• 2014

The purposes of this study are to assess pig farmers' preference for highly pathogenic porcine reproductive and respiratory syndrome (PRRS) vaccine, and estimate the cost and benefit of PRRS vaccination in Vietnam. This study employed an integrated epidemiological and economic analysis which combined susceptible-infectious-recovered (SIR) model, choice experiment (CE) and cost-benefit analysis (CBA) together. The result of SIR model showed the basic reproduction number ($R_0$) of PRRS transmission in this study is 1.3, consequently, the optimal vaccination percentage is 26%. The results of CE in this study indicate that Vietnam pig farmers are showing a high preference for the PRRS vaccine. However, their mean willingness to pay is lower than the potential cost of PRRS vaccine. It can be considered to be one of the reasons that the PRRS vaccination ratio is still low in Vietnam. The results of CBA specified from the whole society's point of view (Social perspective), the benefits of PRRS vaccination are 2.3 to 4.5 times larger than the costs. To support policy making for increasing the PRRS vaccination proportion, this study indicates two ways to increase the vaccination proportion: i) decrease vaccine price by providing a subsidy, ii) provide compensation of culling only for PRRS vaccinated pigs.

• Journal of Korea Water Resources Association
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• v.46 no.10
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• pp.997-1004
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• 2013

There is imminent need to find a way to measure the recreational benefits of water so that appropriate actions can be taken to make a multi-purpose reservoir. Therefore, this study attempts to apply a choice experiment to quantifying the recreational benefits of a multi-purpose reservoir, using a specific case study of Sangkwan multi-purpose reservoir. We consider the trade-offs between price and attributes of recreational attributes for selecting a preferred alternative and derive the marginal willingness to pay (MWTP) estimate for each attribute. The results show that the MWTP for providing additional 10,000 ton of water is estimated to be 3 won per household per year. The MWTP for improving 1 level of water quality is computed to be 645.5 won per household per year. Moreover, the MWTP for providing recreation facilities is calculated to be 1,518.6 won per household per year. This study allows us to provide policy-makers with useful quantitative information that can reduce uncertainty in the decision-making process related to a multi-purpose reservoir construction projects.

• Environmental and Resource Economics Review
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• v.27 no.4
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• pp.695-723
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• 2018

Recently, extreme weather due to climate change has become more frequent, and increase of fine dust has worsen air quality in Korea. Therefore, not only negative perception on coal-fired power generation is dominant, but also the social acceptance of nuclear power generation declines. This study aims at deriving consumer preferences on the mid and long term power mix with various energy sources. Willingness to pay for each generation source was estimated and the preference heterogeneity of consumers was examined by using mixed logit and latent class models. Mixed logit estimation results show that the preference heterogeneity of consumers is especially large for the nuclear power relative to renewable or coal energy. According to the estimation results from the latent class model, group 1 prefers renewable energy while group 2 prefers coal energy. Group 3 shows lexicographic preference which means restricted rationality. As for the policy implication, it is necessary to understand the preference heterogeneity of consumer groups in planning the mid to long term power mix.

• Environmental and Resource Economics Review
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• v.30 no.1
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• pp.49-77
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• 2021

This study uses a choice experiment approach to examine whether different types of feedstocks as well as other attributes such as the cost of bioethanol, bioethanol blending ratio, and government support policies affect consumers' biofuel preferences. We apply a standard conditional logit model, a mixed logit model (MLM), and individual coefficient estimation model (ICM) to estimate the parameters of the investigated attributes. The results show that people prefer domestic and non-food feedstock, along with tax exemption as a support policy. All the attributes show unobservable preference heterogeneity in the MLM and ICM. In particular, willingness to pay for attributes are higher in the genetically modified (GM) feedstock-unknown group than in the known one. We show the importance of using domestic and non-food feedstocks and managing GM feedstocks carefully to avoid consumer resistance when producing bioethanol in South Korea.

• Ocean and Polar Research
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• v.44 no.3
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• pp.235-247
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• 2022

A marine protected area (MPA) is a spatially designated section of the ocean where the biodiversity is high. Munseom MPA has a unique underwater landscape including soft coral, subtropical fish, and benthos, attracting many scuba divers. This paper intends to evaluate the willingness-to-pay (WTP) for the scuba diving management policy in the Munseom MPA. As a stated preference valuation method, a choice experiment was applied to assess divers' preferences with economic values for the policy. The attributes used in the study included zoning (temporal closure), conservation education, daily permit, soft coral area, and diving fee. We collected 333 questionnaires through online and field surveys and used 296 after excluding incomplete responses for the final data analysis. Study results show that a six-month closure, a decrease in soft coral habitat, and the diving fee were statistically significant. A positive coefficient with regard to the six-month closure variable indicates that divers preferred the policy, and the marginal willingness to pay (MWTP) was estimated to be KRW 8,637 per person per dive. The aggregate WTP of KRW 233 million was obtained by multiplying the MWTP by the number of visiting divers per year. When comparing the levels of recreation specialization, more skilled divers preferred the management option. The results of this study will help predict the priority of management measures and the levels of acceptability among divers when diving management is implemented in Korea in the future. This study suggests that marine environmental policies need to consider divers as one of the important stakeholders for marine conservation.

• Asian-Australasian Journal of Animal Sciences
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• v.19 no.4
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• pp.549-553
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• 2006

In this study, the effects of granite-grit offered free-choice on voluntary intakes of grit and subsequently on some morphologic traits of the digestive tract and performance of broilers were investigated. A total of 240 7d-old male broiler chicks (Ross 308) were allotted randomly to 10 floor pens supplied with wood shavings. The experiment lasted for 42 days. There were 2 dietary treatments, each consisting of 5 replicates. Each replicate consisted of 24 birds kept in an experimental unit with a floor size of $2{\times}2m$. Dietary treatments consisted of control (C) in which broilers were fed standard broiler rations, and acid insoluble granite-grit choice (AIGG) in which broilers were fed standard broiler rations and grit in separate troughs. Mean amounts consumed varied quite widely from week to week, but on average broilers ate 3.41 g per d per bird during the experimental period. Birds had a higher voluntary intake of granite-grit at an early age (7 to 21 d of age) than later (22 to 42 d of age). The voluntary intake of granite-grit of AIGG broilers increased (p<0.05) from 2.7 g/day at 7-14 d to 4.4 g at 15-21 d of age, and then it decreased to 3.4, 3.2 and 3.4 g/day between 22-28, 29-35 and 36-42 d of age, respectively. This level of grit intake increased (p<0.05) weights of empty gizzard (0.97 vs. 1.30 g), edible inner organs (3.51 vs. 3.69 g), and length of gut (8.86 vs. 9.01 cm) as a proportion of body weight and the content of insoluble ash (8.4 vs. 42.2 g/kg) in the faeces compared to the control group. Feeding free-choice grit had little or no effect on final live weights (2,542 vs. 2,543 g), daily gains (69 vs. 69 g), carcass weights (1,924 vs. 1,911), dressing percentages (75.6% vs. 75.1%) and feed efficiencies (1.69 vs. 1.66). Birds given grit did not gain more weight than those not given grit but they tended to have (p<0.07) lower feed intake (116.7 vs. 114.5 g), and consequently lower protein and energy intake. In conclusion, the granite-grit consumed voluntarily by broilers increased gut length and empty gizzard weight without affecting growth performance of broilers. Thus, it can be assumed that the voluntary consumption of granite-grit was too low to affect performance.

• Knowledge Management Research
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• v.16 no.3
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• pp.149-169
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• 2015

In this study, we try to understand the role of online social recommendation and the similarity of preferences between the recommender and the recommendee on consumer decisions in the framework of the two stage purchase decision-making process. Applying construal level theory to our context, we expect that the role of social recommendation and the similarity of preferences would vary over the stages in the two-stage decision making process. To test our hypotheses, we collected the data through an incentive compatible experiment, and analyzed the data with nested logit model. As a result, we found that the role of online social recommendation varies over the stages. Consumers take recommendation from similar others at the stage of consideration set formation, but no longer consider it at the stage of final choice. Consumers take recommendation from dissimilar others at the stage of consideration set formation. At the stage of final choice, however, consumers avoid choosing the option recommended by dissimilar others. The results of our study enrich the understanding about the role of social recommendation, and have implication to marketing practitioners who attempt to make online social recommendation system more efficient.

• Korean Journal of Child Studies
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• v.11 no.2
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• pp.82-97
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• 1990

The purpose of this study was to investigate (1) the developmental level of children's concept of gender by age and sex. (2) children's sex-specific behaviors by age and sex, and (3) children's sex-specific behaviors by developmental level of gender constancy. The subjects were 164 children (forty 3-year-olds, forty-three 5-year-olds, forty 7-year-olds and forty-one 9-year olds) with nearly equal numbers of boys and girls. They were selected from two kindergartens and one elementary school. A quasi experiment was carried out with the procedures described by Slaby and Frey (1976) to measure children's developmental level of the concept of gender constancy. Two experiments were carried out to observe children's sex-specific behaviors: one for children's toy choice behavior and the other for children's interaction with their peers. Statistical methods adopted for data analysis were frequencies. percentiles, mean. and $X^2$. It was found that children's sex-specific behaviors were different according to their developmental level of gender constancy. Children's developmental level of gender constancy was significantly different according to their age, but there was no difference according to their sex. Children's toy-choice behavior was significantly different according to their age and sex. Children's sex-specific behaviors were significantly different according to their concept of gender constancy.