• The Journal of Industrial Distribution & Business
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• v.10 no.4
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• pp.57-66
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• 2019

Purpose - Present study aimed at investigating the factors that may affect consumers' decision confidence and decision comfort inducing choice commitment taken place at the stage of post-decision/pre-outcome. This study explored whether there are positive effects of dominance and instrumentality of chosen product on the decision confidence, and also identified whether there are positive effects of choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Research design, data, and methodology - Portable digital camera as experimental product was used. 260 data were collected from college students. Four were removed from the analyses because they did not complete the questionnaire. Eighteen were removed because they indicated not experiencing the camera in the past. 238 data were used at the analyses to verify hypotheses by structural equation model in AMOS 21.0. Results - First, both of the consumers' decision confidence and decision comfort positively affected choice commitment. Second, the dominance as well as the instrumentality had positive impact upon the decision confidence. Third, the choice easiness and goal achievement-related affect felt at the chosen product had positive impact on the decision comfort. In sum, present study identified the mediation roles of the decision confidence in the effects of both dominance and instrumentality of the chosen product on forming choice commitment, and also found the mediation roles of the decision comfort in the effects of choice easiness and goal achievement-related affect felt at the product on forming choice commitment. Conclusions - Focusing on the stage of post-decision/pre-outcome in decision making process, present study contributes to advancing the choice commitment theories by exploring the positive effects of both dominance and instrumentality of chosen product on the decision confidence, and by finding the positive effects of both choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Marketers should promote their products' dominance and instrumentality by showing the superior roles of their product attributes in achieving consumption goal, and should help consumers feel comfort by making choice process easier and giving information that could help feel the goal achievement-related affect at their product chosen.

• The Journal of Industrial Distribution & Business
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• v.10 no.10
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• pp.53-65
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• 2019

Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

• Journal of Distribution Research
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• v.4 no.2
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• pp.75-91
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• 1999

This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

• Communications of Mathematical Education
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• v.22 no.4
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• pp.489-503
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• 2008

It is not an easy matter to develop problems which help students understand mathematical concepts correctly and precisely. The aim of this paper is to review the merits and demerits of three problem types (i.e. one answer problems, multiple choice problems and proof problems) and to suggest some points that should be taken into consideration in problem making. First, we presented the merits and demerits of three types of problems by examining actual examples. Second, we discussed some examples of misleading problems and the ways to make desirable ones. Finally, on the basis of our examination and discussion, we suggested some points that should be kept in mind in problem making. The major suggestions are as follows; i) In making one answer problems, we should consider the possibility of sitting a solution by wrong precesses, ii) In formulating multiple choice tests which are layered for their easiness of grading, we should take into account the importance of checking whether the students are fully understanding the concepts, iii) We may depend on the previous research result that multiple choice tests for proof problems can be helpful for the students who have insufficient math background. Besides those suggestions, we made an overall proposal that we should endeavor to find ways to implement the demerits of each problem type and to develop instructive problems that can help students understanding of math.

• Korean Journal of Poultry Science
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• v.22 no.1
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• pp.15-31
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• 1995

This study was carried out to develop a computer software system for poultry breeding by using microcomputer(PC). Through this study, SPPB(Statistical Package for Poultry Breeding) was designed and developed, which can help poultry breeder collect and analyse the chick records. A main feature of the system was the application of user-oriented procedure, for example, choice of the flock file, selection of the family size and the desired traits. Creation of the data files and the breeding files. calculation of the elementary statistics, estimation of the heritability and the genetic and phenotypic correlation coefficients can be obtained by user's choice of the sire and dam family size. Also, it is possible to estimate the various selection indices through this system. Easiness of using this system and the flexibility of the file management could help increasing the efficiency of related practical poultry breeding jobs. Correctness and relationships between the unit programs in the system were proved through the run-test of the SPPB using sample data. Because it wasn't able to collect breeding records at the commercial breeding farm, effectiveness of the system was not proved totally. Also. it will be necessary to develop the integrated software system which make possible to computerize the general works at breeding farm and the genetic analyses of the records from chick breeders.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.149-161
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• 1992

The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

• Journal of Internet Computing and Services
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• v.14 no.6
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• pp.25-32
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• 2013

Due to increasing competition of globalization and fast technological improvements the appropriate method for evaluating and selecting IS-personnel is one of the key factors for an organization's success. Personnel selection is a multi-criteria decision-making (MCDM) problem which consists of both qualitative and quantitative metrics. Although many articles have discussed various knowledge and skills IS personnel should possess, no specific model for IS personnel selection and evaluation, to our knowledge, has been published up to now. After reviewing the IS personnel's important characteristics, we propose an approach for categorizing the IS personnel based on their skills, ability, and knowledge during evaluation and selection process. Our proposed approach is derived from a model of neural network algorithm. We have adapted and implemented the fuzzy ART algorithm with Jaccard choice function. The result of an illustrative numerical example is proposed to demonstrate the easiness and effectiveness of our approach.

• Korean Journal of Human Ecology
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• v.9 no.2
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• pp.223-230
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• 2000

The survey was conducted by using questionnaires in order to investigate the expectation of over middle aged people on dietary living during their elderly life. Many persons(41.9%) anticipate that some kind of change will happen in dietary living during their elderly life. They are willing to prepare their own meals by themselves (73.5% of male and 86.6% of female). It is expected that they prefer various kinds of foods, korean traditional foods, home-made foods, natural food to processed food, and nutritionally balanced foods. The balance of nutrition and easiness of digestion should be primarily considered as a base of food choice, and then taste or convenience. The result of this study indicates that korean traditional food culture can not be easily changed. If food industries had a plan to produce some items for future silver generation, they should make efforts to develop processed foods considered the nutrition and digestibility, natural foods packed conveniently for home-cooking, and food preparation equipment used easily by elderly people.

• Korean Journal of Construction Engineering and Management
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• v.16 no.5
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• pp.12-20
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• 2015

Construction industry pays attention to modular construction recently which based on factory production not on labor intensive site production. Since modular construction has high time shortening effect and easiness of demolition and recycling, it has been applied to the temporary residential building. Domestic modular construction market are not activated yet, however, due to the high initial cost to realize modular construction. This study proposes demand-sensitized movable modular building in order to reduce the financial burden. The study compares between RC method building and Modular building which moves building when the demand falls off from Life-Cycle Cost's viewpoint. As a result of the economical evaluation, RC method achieved profits faster than Modular model, but Modular model's gross earnings during the life-cycle are much bigger than RC method. In other words, the result means that the market-sensitized movement of the modular building would be an economci choice in Life-Cycle Costing aspect.

• Journal of architectural history
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• v.16 no.3
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• pp.95-114
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• 2007

Since the 17th century, the society of Joseon dynasty belongs to a period of rapid transition in many fields. As the building is a result to be produced on the basis of a society and economy, the general transition in a society is to be reflected into a process of building construction. Especially, a study on the material supply system of economic base in a process of building construction is one of vely important factors in an understanding or estimate of a building. On the premise, this paper is to examine the supply system of iron materials and the tools in the construction of the government managed buildings in the late of Joseon dynasty on a viewpoint of productivity. Construction reports and other documents in those days are examined for the study. Following conclusions have been reached through the study. 1) The general supply method of iron materials for a large-scale government construction was based on 'byulgong', that is, a kind of tribute. 2) Various methods were selected in the supply method of iron materials for government use in the late of Joseon dynasty. The priority order of choice in its government policy was put on an easiness of amount security, on a minimum of expenditure, and on an efficiency of construction execution. 3) The manufacturing technique of weaponry was used in the production method of iron materials and the tools for government use. The cooperation of the official, the army, and the merchant had improved the manufacturing technique of building construction.