• Title/Summary/Keyword: Choice Behavior

검색결과 718건 처리시간 0.036초

브랜드애호도에 따른 가격할인율의 차이가 소비자의 획득가치와 거래가치에 미치는 영향 (The Effect of Price Discount Rate According to Brand Loyalty on Consumer's Acquisition Value and Transaction Value)

  • 김영이;김재영;신창락
    • 마케팅과학연구
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    • 제17권4호
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    • pp.247-269
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    • 2007
  • 현대에 있어 동질적인 품질과 편익을 제공하는 제품을 가지고 다수의 기업들이 시장점유율 증대와 고객확보를 위하여 치열한 경쟁을 벌이고 있는 가운데 가격할인은 기업이 즐겨 사용하는 촉진수단이다. 가격할인은 단기적 매출향상, 소비자의 브랜드전환, 신제품의 시장침투 등의 목적을 달성하기 위하여 사용된다. 실제로 과거의 실증연구에 의하면 다양한 형태의 가격할인이 판매증대에 효과적이며 가격할인은 소비자의 지각가치를 증가시킨다고 하였다. 하지만 할인된 가격은 제품의 품질을 의심하게 하거나 낮게 평가하는 부정적인 효과가 있다는 사실이 밝혀졌으며, 모든 제품카테고리와 모든 구매상황에 대하여 가격할인이 소비자의 지각가치를 향상시킨다고 볼 수 없다. 이에 따라 본 연구에서는 브랜드애호도의 차이가 있는 제품을 대상으로 가격할인율에 따라 소비자의 지각가치에 어떠한 영향을 미치는지를 연구함으로서 브랜드애호도의 조절효과를 분석하였다. 브랜드애호도가 강한 제품에 대한 지각획득가치와 지각거래가치는 가격할인율이 낮을 때 보다 큰 경우에 증가할 것으로 예측하였으나 분석결과 유의적인 차이가 없는 것으로 나타났는데, 이것은 브랜드애호도가 강한 경우에는 가격할인에 의한 지각희생의 감소량이 크지 않았고 브랜드 자체에 대한 신뢰도와 속성에 대한 만족도가 높기 때문에 가격인하가 브랜드선택에 큰 영향을 미치지 않았다는 것을 의미한다고 할 수 있다. 반면 브랜드애호도가 약한 제품에 대한 지각획득가치와 지각거래가치는 가격할인율이 낮을 때 보다 큰 경우에 감소한 것으로 나타났다. 이는 브랜드애호도가 약한 경우에는 제품으로부터 획득하게 되는 편익에 대한 만족도와 신뢰도가 낮은데 이러한 특성을 고려해보면 가격할인이 클 때에 제품의 품질과 편익을 더욱 평가절하하거나 심리적으로 지각희생의 크기가 증가됨에 따라 지각가치가 감소되었음을 의미한다고 할 수 있다.

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지역사회개발(地域社會開發)과 기생충(寄生虫) (Community development and parasite control)

  • 임한종
    • 농촌의학ㆍ지역보건
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    • 제1권1호
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    • pp.10-21
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    • 1976
  • The traditional application of night soil to vegetable gardens and rice paddies results in a most wide spread condition of parasitism, with a variety of helminths found in Korea. In addition to the above fact, the peculiar habit of the consumption of raw vegetables, fish, crustaceans and mammals provides a means of infestations of helminths. During the last sixty years numerous reports were found on the prevalence of helminths amongst the Korean population in different parts of the country, and it was generally recognized that ascariasis, hookworm disease, filariasis, clonorchiasis and paragonimiasis constitute the important helminthic disease in Korea. In practical measures of parasite control activities the main measures are summarized as mass-treatment, night-soil disposal and transmission control. Among the three, the mass-treatment has been commonly applied, however, no reduction of transmission has been obtained by treatment of a population. Therefore, the ultimate eradication of parasites will depend upon the application of comprehensive environmental sanitation measures. The basic environmental measures will be concerned with (a) the safe disposal of human excreta, (b) the provision of adequate and safe water supplies in such a way as to promote a higher standard of personal hygiene in the population, and (c) the prevention of food contamination by faecal material. Additional environmental measures will deal with the improvement of housing and housing hygiene and with general community development. Community development means social and cultural as well as economic development. The control measures on the parasitic endemic diseases, such as clonorchiasis and paragonimiasis are the good examples for community health development in Korea. The control of Clonorchis and Paragonimus infections are theoretically very simple, as the infection can only invade the human body by way of encysted metacercaria which are taken into the body when eating passive intermediate hosts(fishes, crabs and crayfishes). Although prophylactic measures in the case of the infections deal with above merely consist the fishes in cooking or submerging in hot water before eating them, it is exceedingly difficult to carry out such simple measures in face of century old traditions, to which the relatively primitive population clings with great tenacity. There is no one universally applicable method of control. The choice of methods must be dictated by the nature of the environment. the habit and custom of the people. the pattern of transmission and the resources of the country. There must exist a well organized public health infrastructure. Since a control programme is of necessity on a longterm basis and continuity in its implementation is essential. An investigation should be made on the prevalence of the diseases and its relationships to irrigation engineering, freshwater ecology, agricultural methods, hydro-electric schemes, and the development of communities in affected areas. In conclusion, however. the control of clonorchiasis and paragonimiasis in Korea is not an impossible task. A combination of efforts with major emphasis on health education and mass chemotherapy coupled with governmental aid in enforcing legislative public health measures could reduce the diseases. Health education in particular attempts following four things: (a) It supplies a person with enough general knowledge about a disease to make the preventive measures. (b) It makes a person feel sufficiently about the importance of his own health to make him alter his behavior and adopt these preventive measure. (c) It makes him concerned for the health others. (d) It tries to make him feel so strongly about the first three that be supports and even initiates preventive action by the community. Educational efforts should be directed primarily toward school children because it is during the early years that most persons become infected, and also because children are less entrenched in their food habits so that, the educational process should be involved at various levels in successive changes of knowledge, attitude, beha viour, habit and custom of their lives. The most parasitic endemic diseases are related to community diseases. In caring for a sick community. the first stage is to gather epidemiological data, the next is to make inferences from it-to make the community diagnosis. The third is to prescribe community treatment or community health action part of a community health action programme. The community health action is the sum of the steps decided upon to remedy the critical features revealed by the community diagnosis. Action takes various forms; health education is the most important.

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수도권 거주환자의 구강건강인식과 그 연관요인 (The Oral Health Perception and its Related Factor by the Patients in Metropolitan Area)

  • 정의정;김민영
    • 치위생과학회지
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    • 제7권4호
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    • pp.213-218
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    • 2007
  • 본 연구에서는 구강건강인식과 구강건강염려가 구강보건인식 및 스켈링 행태에 어떠한 영향을 미치는가를 알아보고자 하였다. 이를 위해 조사대상은 서울 강남에 위치한 치과의원 2개소와, 강북에 위치한 2개소, 분당지역의 치과대학부속병원을 내원한 만 18세 이상 환자들을 대상으로 하였으며, 2006년 4월 5일부터 4월 28일까지 자기기입식 설문조사를 실시하고, 291부를 SPSS 12.0 통계프로그램을 이용하여 분석하였다. 이에 그 결과를 분석한 바, 다음과 같은 결론을 얻었다. 1. 자신의 구강상태를 건강하지 않다고 인식한 비율이 45.0%로 가장 높았고, 성별에 따라서는 여성(44.1%)에 비해 남성(46.3%)이 건강하지 못하다고 인식하는 비율이 조금 높았다. 2. 자기구강건강인식이 부정적 일수록 진료기관 선택을 친지 등의 권유(55.1%)에 의존하는 비율이 높았고, 구강건강염려정도는 항상 걱정한다는 응답률이 45.0%로 보통(15.1%)이거나 건강한 편(11.9%)이라고 인식하는 대상자와 유의한 차이를 보였다(P < 0.05). 3. 자기구강건강인식에 따른 잇솔질 횟수는 매식 후 3회 응답률이 건강한 편이 44.8%, 보통이 47.3%, 건강하지 못한 편이 41.2%로 큰 차이가 없었으나 4회 이상은 건강한 편이 26.9%로 가장 높았고, 보통이 9.7%, 건강하지 못한 편이 15.3%로 유의한 차이를 보였다. 4. 구강건강염려정도는 가끔 걱정함이 66.0%로 가장 높았고, 남녀차이는 유의하지 않았으나 연령별로는 연령이 높아질수록 항상 걱정함의 응답률이 유의하게 높아졌다(P < 0.05). 5. 구강건강염려정도가 '항상 걱정함'인 응답자 93.8%가 스켈링 경험이 있었고, 그 중 정기적인 스켈링을 하는 대상자는 65.8%로 '가끔 걱정함' 49.7%, '걱정하지 않음' 46.2%와 유의한 차이를 보였으며, 정기검진을 받고 있는 대상자도 55.6%로 '가끔 걱정함' 45.3%, '걱정하지 않음' 33.3%보다 높았다. 또한 아플 경우 미루지 않고 치과병의원을 내원하는 율도 71.6%로 유의한 차이를 보였다(P < 0.05). 고령화 사회로 진입한 현실에서 구강건강의 중요성과 삶의 질에 미치는 영향에 대한 인식이 증가되고 있다. 이에 실질적인 국민의 구강건강관련 삶의 질 증진을 위해 구강건강인식도를 적극 활용하여 치과치료의 필요도를 탐색하거나, 치료의 평가에 적극 활용함이 필요하다고 여겨진다.

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치매노인의 거주형태 및 서비스유형에 따른 간호관리의 효과분석 (A Study on the Effectiveness of Care of Patients with Alzheimer s Disease According to Residence Arrangement and Types of Services)

  • 홍여신;박현애;조남옥
    • 대한간호학회지
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    • 제26권4호
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    • pp.768-781
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    • 1996
  • The problem of care of patients and families with Alzheimer's disease has become a conscious raising social policy issue in Korea. The government of the Republic of Korea has become cognizant of the situation and has begun searching for ways to remedy it. Thus, there is a need for a comprehensive under-standing of the situation in which patients and their families are struggling and the enormous problems of care. With a realization of the urgent need, this study was done to investigate the situation and the care needs of families with patients with Alzheimer's Disease, and to compare the effectiveness of services utilized by the families in terms of cost and effects on patient's conditions and on family live. The Subjects for the study were 29 families with hospitalized patients, 25 families utilizing hospital outpatient clinics, 14 families utilizing day care facilities, and 16 families with homebound patients. A total of 84 families were interviewed by four trained interviewers using structured and semistructured questionnaires. The data produced from these interviews included : the patient's stage of Alzheimer's disease, patient's bizarre behavior, hours spent on patient care per day, family burden and quality of life, direct and indirect costs encountered in the care of patients, and the families' evaluation of the effectiveness of the services received. The data were analyzed to determine the relationships between family charactersistics, patient's conditions and services utilization. The effectiveness of each of the service entities was assessed through families evaluation and hoped for service and comparisons were made between services in terms of the cost-effectiveness ratios. After initial comparison of cost-effectiveness ratios, further analysis was done to compare between groups for incremental effectiveness for each incremental unit of cost to determine the most cost-effective service entities. The findings of the study are as fellows : 1. The choice of living arrangement and the types of services are a function of the stage of Alzheimer's condition and the economic status of the family. 2. Comparision of the cost of care showed that most expenses were encountered in by families with hospitalization, families using outpatient services, and families using day care services in that order. The least expense was involved in the care of homebound patients. The economic burden felt by families was in the same order as expenses. 3. The average number of hours spent on daily patient care was 9.9 hours for the outpatient clinic users, 9.7 hours for homebound patients, and 5.4 hours for day care users. 4. There were significant differences in the patient's conditions (CDRL), bizarre behaviors and the families's burden by living arrangement and /or types of service. However, no significant difference was found between groups in the family's quality of life. 5. The families rated the services of day care center as most effective for the care of the patients and families, except for a few families who had experienced some improvement in the patient's conditions. The outpatient clinic users expressed psychological comforts mainly in that the patient was being taken care of. For those hospitalized patients, families expressed the comfort of being relieved of the burden of care and that the patient is being professionally cared for. Form the analysis of the costs, hours of patient care, patient's bizarre behaviors, family's quality of life and burdens, and family's evaluation of services, it is concluded that up to the mid stage of Alzheimer's condition, the utilization of day care center services is found to be the most cost-effective, and toward the end stage of the Alzheimer's disease, it is hoped that there will be a establishment of long term or short term in-patient facilities for the protection of patients and preservation of the integrity of families for less cost. Thus. it was concluded that the family centered system of care is the most effective for Korea with systematic support systems developed for the care of patients and their families according to the needs of families as the patient's condition deteriorates.

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Relationship between Brand Personality and the Personality of Consumers, and its Application to Corporate Branding Strategy

  • Kim, Young-Ei;Lee, Jung-Wan;Lee, Yong-Ki
    • 마케팅과학연구
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    • 제18권3호
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    • pp.27-57
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    • 2008
  • Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the consumers may incline to purchase a brand or a product that reflects their own personalities; second, consumers tend to choose a company that has similar brand personalities to those brands that are being promoted. Therefore, the objectives of this study are following: 1. Is there any empirical relationship between a consumer's personality and the personality of a brand that he or she chooses? 2. Can a corporate brand be differentiated by the brand personality? In short, consumers are more likely to hold favorable attitudes towards those brands that match their own personality and will most probably purchase those brands matching well with their personality. For example, Matzler et al. (2006) found that extraversion and openness were positively related to hedonic product value; and that the personality traits directly (openness) and indirectly (extraversion, via hedonic value) influenced brand effects, which in turn droved attitudinal and purchase loyalty. Based on the above discussion, the following hypotheses are proposed: Hypothesis 1: the personality of a consumer is related to the brand personality of a product/corporate that he/she purchases. Kuksov (2007) and Wernerfelt (1990) argued that brands as a symbolic language allowed consumers to communicate their types to each other and postulated that consumers had a certain value of communicating their types to each other. Therefore, how brand meanings are established, and how a firm communicate with consumers about the meanings of the brand are interesting topics for research (for example, Escalas and Bettman, 2005; McCracken, 1989; Moon, 2007). Hence, the following hypothesis is proposed: Hypothesis 2: A corporate brand identity is differentiated by the brand personality. And there are significant differences among companies. A questionnaire was developed for collecting empirical measures of the Big-Five personality traits and brand personality variables. A survey was conducted to the online access panel members through the Internet during December 2007 in Korea. In total, 500 respondents completed the questionnaire, and considered as useable. Personality constructs were measured using the Five-factor Inventory (NEO-FFI) scale and a total of 30 items were actually utilized. Brand personality was measured using the five-dimension scale developed by Aaker (1997). A total of 17 items were actually utilized. The seven-point Likert-type scale was the format of responses, for example, from 1 indicating strongly disagreed to 7 for strongly agreed. The Analysis of Moment Structures (AMOS) was used for an empirical testing of the model, and the Maximum Likelihood Estimation (MLE) was applied to estimate numerical values for the components in the model. To diagnose the presence of distribution problems in the data and to gauge their effects on the parameter estimates, bootstapping method was used. The results of the hypothesis-1 test empirically show that there exit certain causality relationship between a consumer's personality and the brand personality of the consumer's choice. Thus, the consumer's personality has an impact on consumer's final selection of a brand that has a brand personality matches well with their own personalities. In other words, the consumers are inclined to purchase a brand that reflects their own personalities and tend to choose a company that has similar brand personalities to those of the brand being promoted. The results of this study further suggest that certain dimensions of the brand personality cause consumers to have preference to certain (corporate) brands. For example, the conscientiousness, neuroticism, and extraversion of the consumer personality have positively related to a selection of "ruggedness" characteristics of the brand personality. Consumers who possess that personality dimension seek for matching with certain brand personality dimensions. Results of the hypothesis-2 test show that the average "ruggedness" attributes of the brand personality differ significantly among Korean automobile manufacturers. However, the result of ANOVA also indicates that there are no significant differences in the mean values among manufacturers for the "sophistication," "excitement," "competence" and "sincerity" attributes of the corporate brand personality. The tight link between what a firm is and its corporate brand means that there is far less room for marketing communications than there is with products and brands. Consequently, successful corporate brand strategies must position the organization within the boundaries of what is acceptable, while at the same time differentiating the organization from its competitors.

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가새좌굴을 고려한 역 V형 가새골조의 기둥부재 내진설계법 (Seismic Design of Columns in Inverted V-braced Steel Frames Considering Brace Buckling)

  • 조준희;김정재;이철호
    • 한국강구조학회 논문집
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    • 제22권1호
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    • pp.1-12
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    • 2010
  • 현행 강구조내진설계철학의 근거인 역량설계법(capacity design method)에 의할 때 중심가새골조의 에너지 소산요소인 가새가 인장항복하고 압축좌굴 할 때 보와 기둥은 탄성상태를 유지해야 한다. 중심가새골조의 대표적 형식인 역V형 가새골조의 경우 가새가 좌굴하면 인장가새와 압축가새 사이에 수직불균형력이 발생하여 보와 기둥에 추가적인 하중이 가해지므로 이를 반영하여 보 및 기둥 부재를 탄성설계해야 한다. 지진하중 발생시에 모든 가새가 동시에 좌굴하지 않는다는 것은 잘 알려져 있지만, 특정층의 좌굴발생 유무를 정확히 예견하는 방법은 아직 존재하지 않는다. 따라서 현행 설계기준에서는 모든 층에서의 동시 좌굴을 가정하여 보수적으로 설계하거나 시스템초과강도계수로 증폭된 특별지진하중에 대해 기둥부재를 탄성설계하는 경험적이고 우회적인 방법을 제시하고 있다. 이를 개선하기 위한 첫 번째 단계는 우선 지진 내습시에 좌굴발생이 예견되는 층을 정확히 예측하는 것이다. 본 논문에서는 1차모드 푸쉬오버해석, 고차모드 푸쉬오버해석, 선형고유치해석에 의해 좌굴층을 예측한 후 이를 토대로 가새좌굴이 기둥에 가하는 축력을 산정하는 세 가지의 새로운 방법, 즉 FMPM(First Mode Pushover Method), MMPM (Multi-Mode Pushover Method), MSBM(Mode Shape Based Method)을 제안하였다. 이 세 가지 방안의 핵심은 좌굴 포텐셜이 높은 것으로 감지된 층의 수직불균형력은 선형합산하고 그렇지 않은 층의 수직불균형력은 SRSS(square root of sum of squares)법에 의해 조합하여 기둥에 가해지는 축력을 산정하는 것이다. 3층에서 15층에 이르는 5개의 골조모델에 대해 20개 지진가속도기록을 입력으로 한 방대한 비선형동적해석을 수행하여 제시한 방안의 타탕성을 검증하였다. 세 방법에 의한 기둥설계 결과는 모두 현행 설계기준의 방법보다 기둥의 물량을 대폭 줄이면서도 기둥부재가 탄성상태를 유지하여 역량설계법의 철학을 만족시켰다. 특히 MSBM은 간단한 선형 고유치해석결과만을 이용하지만 본 연구에서 가장 정확한 축력산정법인 MMPM과 큰 차이를 보이지 않을 정도로 정확하다. 실무 여건에서도 사용 가능한 방법으로 MSBM을 추천한다.

<니모를 찾아서> 캐릭터에 내재된 두려움과 욕망 분석: 에니어그램 성격유형론에 근거하여 (An Analysis of the Inherent Fear and Desire of the Character: Based on the Enneargram Personality Types Theory)

  • 양세혁
    • 만화애니메이션 연구
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    • 통권29호
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    • pp.1-36
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    • 2012
  • 픽사(Pixar)의 2003년 작품 <니모를 찾아서>는 흥행과 비평 면에서 크게 성공함으로써 픽사를 가장 영향력 있는 애니메이션 제작사의 위치에 올려놓았다. 특히 캐릭터 중심의 서사전략은 캐릭터 성격화와 관계성의 완성도를 크게 높임으로써 캐릭터라이징의 교과서라 할 만한 업적을 이루었다. 본 연구에서는 <니모를 찾아서>의 캐릭터에 내재된 두려움과 욕망에 주목했는데, 캐릭터 성격화와 관계성을 보다 역동적이며 입체적으로 강화하는 요소라고 여겼기 때문이다. 일반적으로 인간은 두려움과 욕망에 의해 모든 선택과 행동의 방향이 정해지기 때문에 삶이 이 두 가지 요소의 지배를 받는다고 여겨지고 있다. 이러한 관점에서<니모를 찾아서>의 캐릭터라이징은 크게 세 가지 특성을 갖고 있다. 그것은 (1) 픽사의 다른 어떤 작품보다도 캐릭터의 내재된 두려움을 명확히 하고 있으며, 그 두려움을 회피하는 노력이 서사화 된다는 점. (2) 에니어그램 성격유형에서 정립한 두려움과 욕망에 의한 성격역동과 놀랍도록 일치한다는 점. (3) 중심 캐릭터(멀린, 니모)가 서로 떨어져 있는 구출과 탈출 플롯의 특성 상, 두려움이 해소되는 방식이 중심 캐릭터간의 상호 성격역동에 의한 것이 아닌, 중심 캐릭터의 결핍을 보완하는 정신적 가치를, 주변 캐릭터(도리, 길)로 성격화하여 이루어졌다는 점이다. 선행연구 작품인 <쿵푸팬더>에서는 팬더 포의 캐릭터라이징이 너무 월등하다는 점이 역설적인 한계로 작용하지만, 중심 캐릭터(포, 시푸)의 두려움+욕망 설정과 상호 성격역동은 매우 정교하며 효과적이었다. 반면에 <니모를 찾아서>는 중심 캐릭터인 아빠와 아들간의 갈등이 해결되는 과정에서 다양한 캐릭터와 서브플롯을 선보이며 신선한 재미와 견고한 서사구조를 갖추고 있지만, 중심 캐릭터의 두려움과 욕망 설정의 완성도가 매우 뛰어남에도 불구하고, 그 해소의 과정이 다소 의존적이라는 한계를 드러내고 있다. 끝으로 본 연구가 애니메이션 캐릭터라이징과 관련하여 또 다른 접근방법이 될 수 있으리라 사료되며, 캐릭터 성격화와 관계성 설정 시 도움이 되길 희망한다.

교사의 면대면 수업과 사이버 가정 학습의 학습 효과 비교 - 중학교 기술 가정 교과의 '청소년과 소비 생활' 단원을 중심으로 - (Comparison of Learning Effect between Cyber Home Study and Teacher's Lecture in Class - Focusing on the Unit of 'Consumer Life for Youth' in Middle School Technology.Home Economics Subject -)

  • 이혜란;이연숙
    • 한국가정과교육학회지
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    • 제21권2호
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    • pp.139-158
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    • 2009
  • 본 연구는 청소년 소비자교육을 위한 사이버 가정 학습 교수-학습 과정안을 개발하여 사이버 가정학습을 실시 한 후 이의 학습효과를 교사의 면대면 수업과 비교하기 위하여 시도 되었다. 이에 청소년 소비자 교육의 교수-학습 과정안은 현행 7차 교육과정의 중학교 2학년 기술 가정 교과의 대단원 '자원 관리와 환경'에서 중단원 '청소년과 소비 생활'에 기초를 두어 학교에서 학습하게 되는 학교 소비자 교육 내용에 맞게 구성되었다. 사이버 가정 학습을 진행하기 위하여 '소비자 교육'이라는 강좌를 연구자가 개설하고, "중학교 2학년 기술 가정"에 해당하는 강좌에서 청소년 소비자 교육과 관련된 '청소년과 소비 행동', '소비자 정보의 활용', '합리적인 소비생활', '소비자 문제의 발생과 해결'의 4차시 강좌를 선정하였다. 사이버 가정학습 학습 강좌는 학습안내$\rightarrow$학습활동$\rightarrow$평가하기$\rightarrow$분기$\rightarrow$정리하기 의 5단계로 구성되어 있으며, 매체의 화면 구성은 에니메이션과 동영상을 통하여 제시되었다. 학습 효과를 비교하기 위해 중학교 2학년 남 여 학생을 100명을 대상으로 실험집단에게는 사이버 가정 학습을 이수하도록하고, 통제 집단에게는 오프라인 상의 교사의 면대면 수업을 실시한 후 공변량 분석과 대응표본 t 검증을 하였는데, 전체 소비자 태도와 일부를 제외한 소비자태도 하위 영역과 소비자 교육에 관한 지식 에서 유의미한 수업 효과를 보였고, 각 학습방법만의 고유한 학습 효과 또한 전체 소비자 태도와 일부를 제외한 소비자태도 하위 영역에서 유의미한 영향을 미쳤다. 교사의 면대면 강의식 수업이 사이버 가정 학습보다 소비자태도와 지식을 향상 시키는데 보다 효율적으로 나타나 사이버 가정학습은 교사의 면대면 수업을 보조할 수 있는 역할을 할 수 있도록 교수 설계를 하는 것이 바람직하다고 할 수 있다.

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중학교 "환경" 교과의 교수.학습 및 평가 방법 연구 (A Study on Teaching-Learning and Evaluation Methods of Environmental Studies in the Middle School)

  • 남상준
    • 한국환경교육학회지:환경교육
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    • 제7권1호
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    • pp.1-17
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    • 1994
  • This study was performed to determine appropriate teaching-learning and evaluation methods for Environmental Studies. To promote the relevance of our study to the needs of the schools and concerned educational communities of environmental education, we reviewed related literature, conducted questionnaire surveys, interviewed related teachers and administrator, held meetings with experts, and field-tested our findings. For selecting and developing teaching-learning methods of Environmental Studies, findings of educational research in general are considered. moreover, principles of environmental education, general aim of environmental education, orientations of environmental education, and developmental stages of middle school students in educational psychology were attended. In addition, relevance to the purpose of the Environmental Studies curriculum, appropriateness for value inquiry as well as knowledge inquiry, small group centered class organization, social interaction centered teaching-learning process, regional environmental situation, significance of personal environment, evaluation methods of Environmental Studies, multi- and inter-disciplinary contents of the Environmental Studies textbook, suitability to the evaluation methods of Environmental Studies, and emphasis on the social interaction in teaching-learning process were regarded. It was learned the Environmental Studies can be taught most effectively in via of holding discussion sessions, conducting actual investigation, doing experiment-practice, doing games and plate, role-playing and carrying out simulation activities, and doing inquiry. These teaching-learning methods were field-tested and proved appropriate methods for the subject. For selecting and developing evaluation method of Environmental Studies, such principles and characteristics of Environmental Studies as objective domains stated in the Environmental Studies curriculum, diversity of teaching-learning organization, were appreciated. We categorized nine evaluation methods: the teacher may conduct questionnaire surveys, testings, interviews, non-participatory observations; they may evaluate student's experiment-practice performances, reports preparation ability, ability to establish a research project, the teacher may ask the students to conduct a self-evaluation, or reciprocal evaluation. To maximize the effect of these methods, we further developed an application system. It considered three variables, that is, evaluates, evaluation objectives domains, and evaluation agent, and showed how to choose the most appropriate methods and, when necessary, how to combine uses of different methods depending on these variables. A sample evaluation instrument made on the basis of this application system was developed and tested in the classes. The system proved effective. Pilot applications of the teaching-learning methods and evaluation method were made simultaneously; and the results and their implications are as follows. Discussion program was applied in a lesson dealing with the problems of waste disposal, in which students showed active participation and creative thinking. The evaluation method used in this lesson was a multiple-choice written test for knowledge and skills. It was shown that this evaluation method and device are effective in helping students' revision of the lesson and in stimulating their creative interpretations and responces. Pupils showed great interests in the actual investigation program, and this programme was proved to be effective in enhancing students' participation. However, it was also turned out that there must be pre-arranged plans for the objects, contents and procedures of survey if this program is to effective. In this lesson, non-participatory observation methods were used with a focus on the attitudes of students. A scaled reported in general description rather than in grade. Experiment-practice programme was adopted in a lesson for purifying contaminated water and in this lesson, instruction objectives were properly established, the teaching-learning process was clearly specified and students were highly motivated. On the other hand, however, it was difficult to control the class when some groups of students require more times to complete their experiment, and sometimes different results. As regards to evaluation, performance observation test were used for assessing skills and attitudes. If teachers use well-prepared Likert scale, evaluation of all groups within a reasonablely short period of time will be possible. The most effective and successful programme in therms of students' participation and enjoyment, was the 'ah-nah-bah-dah-market' program, which is kind of game of the flea market. For better organized program of this kind, however, are essential, In this program, students appraise their own attitudes and behavior by responding to a written questionnaire. In addition, students were asked to record any anecdotes relating to self-appraisal of changes on one's own attitudes and behaviours. Even after the lesson, students keep recording those changes on letters to herself. Role-playing and simulation game programme was applied to a case of 'NIMBY', in which students should decide where to located a refuse dumping ground. For this kind of programme to e successful, concepts and words used in the script should be appropriate for students' intellectual levels, and students should by adequately introduced into the objective and the procedures of the lessons. Written questionnaire was used to assess individual students' attitudes after the lesson, but in order to acquire information on the changes of students' attitudes and skills, pre-test may have to be made. Doing inquiry programme, in which advantages in which students actually investigated the environmental influence of the areas where school os located, had advantages in developing students' ability to study the environmental problems and to present the results of their studies. For this programme to be more efficient, areas of investigation should be clearly divided and alloted to each group so that repetition or overlap in areas of study and presentation be avoided, and complementary wok between groups bee enhanced. In this programme, teacher assessed students' knowledge and attitudes on the basis of reports prepared by each group. However, there were found some difficults in assessing students' attitudes and behaviours solely on the grounds of written report. Perhaps, using a scaled checklist assessing students' attitudes while their presentation could help to relieve the difficulties.

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강원지역 초등학생과 학부모의 채소류 섭취에 대한 인식 및 섭취태도 연구 (Study on perception and eating attitude towards vegetables among elementary school children and their parents in Gangwon area)

  • 김미경;오혜숙;이명희
    • 한국가정과교육학회지
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    • 제27권3호
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    • pp.19-34
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    • 2015
  • 본 연구는 초등학생의 기피 식품 중의 하나인 채소류 섭취에 대한 인식 및 섭취 태도를 평가하고 이에 영향을 미치는 환경적 요인을 분석하고자 강원도 소재 초등학교 학생과 그의 학부모 각 410명을 대상으로 설문 조사를 실시하였으며(총 742부, 학생 391, 학부모 351), 본 연구 결과는 다음과 같다. 식사 시 건강 관심도는 학생 64.3%, 학부모 84.9%가 (매우) 관심 있다고 하여 두 그룹 모두 건강에 대한 관심도가 높았다. 아동 46.6%, 학부모 52.4%가 편식을 한다고 하였고, 편식하는 식품은 대부분 채소류로 버섯, 당근, 마늘, 피망, 파, 김치, 호박이나 콩이었다. 편식 여부는 식사 시 건강고려도(p<0.01), 아동의 건강관심도(p<0.05)에 따라 유의적 차이를 보였다. 편식 아동의 70.9%가 편식 개선 의지를 보였고, 건강에 관심이 많은 경우 편식 개선의지도 높았다(p<0.01). 학교급식에 주로 사용되는 20종 채소류에 대한 인지도는 고추, 깻잎, 브로콜리, 배추, 양상추, 시금치, 양배추, 열무, 무, 오이, 피망, 호박은 90%이상이 들어본 적이 있다고 하였으며, 근대, 비름나물과 아욱은 들어보거나 먹어본 경험이 적은 생소한 채소류인 것으로 나타났다. 배추, 무(62.7%), 오이(62.1%), 깻잎(60.4%), 양상추(58.1%), 시금치(54.5%) 등이 자주 먹는 채소류였다. 각 채소에 대한 선호도를 조사한 결과 양상추, 오이, 배추, 깻잎, 시금치, 무에 대한 선호도가 높았고, 마늘종, 쑥갓, 피망, 고추, 아욱은 선호도 순위가 낮았다. 아동과 학부모의 채소류 선호도 사이에는 유의적인 양의 상관관계가 있어(p<0.01, p<0.001) 학부모의 선호도가 아동의 채소류 선호도에 영향을 주는 것으로 나타났다. 아동이 선호하는 채소류 조리방법은 쌈장, 국과 비빔밥이었고, 소금 간을 이용하는 것보다 고추장 무침을 선호하였다. 향이 강한 채소의 섭취에 대해서는 부정적인 태도를, 맛이 없었던 채소는 다음에도 섭취하지 않는다는 응답이 많아 채소의 향과 맛이 없었던 경험은 아동의 채소류 섭취 태도에 영향 미치는 요인임을 알 수 있었다. 먹어본 적이 없는 채소도 먹으려 한다는 응답이 많았으며, 건강관심도(p<0.05), 식사 시 건강 고려도(p<0.001)와 먹어본 적이 없는 채소의 섭취 태도 사이에는 유의적 상관을 보였다.

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