• Journal of Fashion Business
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• v.7 no.3
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• pp.24-35
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• 2003

This study is intended to figure out marketing strategies of women clothing brands which are remarkably preferred and recognized among Chinese women in their twenties by analyzing and comparing the features of products between Chinese fashion brands and Korean brands. This study result is follow as: 1. As the result of women fashion brands in China, it became certain that the differentiation policy of each brand and the strategy of development design reflected the needs of Chinese consumers in 20s were preferred in Chinese fashion market. 2. As the result of comparing and analysing the strategy of Korean brands' clothing product entered China market, some of them reflected well Chinese women' inclination who are in their twenties. Therefore with the proper positioning and the strategy of actual place, those Korean brands are prominently preferred. However others can not be the leading brands because of supplying inharmonious basic-style product with the preference of Chinese women in 20s.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.661-680
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• 2008

The purpose of this study is to examine to change in the Chinese women's clothing according to the inflow of Western culture in the first half of the both century As for the research method, both literature and visual data are reviewed. Research results are as follows: The Step of transition in clothing by period followed beginning stage, adopted stage, early developed stage, fully developed stage, and static stage. fully developed stage showed a perfect compromise while being applied to Chinese costume with being introduced a three-dimensional cutting method of western clothing even to the constitution as well as to the appearance. Design elements from western clothing are as follows. The transition of silhouette is box silhouette, trapeze silhouette, shift silhouette, and fitted silhouette. In detail and trimming, tailored, band, convertible, shirts collar and zigzag, scallop, camisole neckline and puff, cap sleeve and flounced, bell shaped cuffs and western button, zipper, etc. are adopted. Finally, the Chinese modern style are formed by accepting and transforming the western clothing based on the traditional Chinese clothing.

• Journal of the Korean Home Economics Association
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• v.47 no.10
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• pp.39-49
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• 2009

The purpose of this study was to investigate Chinese women’s clothing purchase behavior and satisfaction for clothing made in Korea. Data was collected from Chinese women who had made purchases of Koreanmanufactured clothing using the Chinese online shopping mall named ‘TaoBao’. In total, the responses of 439 questionnaires were tabulated and analyzed using the SPSS program 12.0. Results were as follows: 1) Shopping motivation was classified based on two factors: transformation motivation and information motivation. Most Chinese women who purchased clothing made in Korea did so because of information motivation. Results showed that the place of manufacturing origin(i..e Korea) did not negatively impact Korean clothing products at this online shopping mall. 2) Purchase satisfaction was influenced by three factors: quality satisfaction, wearing/management satisfaction, and design satisfaction. Most Chinese women were satisfied with clothing made in Korea in terms of the design factor. 3) There were correlations among Chinese women’s shopping motivation and purchase satisfaction for clothing made in Korea.

• Journal of Fashion Business
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• v.10 no.6
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• pp.91-109
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• 2006

This study aims at strengthening the national competitiveness of Korea's clothing industry as it provides substantial information on the human body proportion and proportional dimension standards for Chinese women and improves the fitness of clothing, considering human proportion in the production of clothing products for export to China. This study selected by simple random sampling Chinese women in Beijing and Shanghai, China, whose age is between 19-50 from June 23 to August 7, 2004. The stature of the average Chinese woman belonging to the High Frequency group is 7.09 times as long as the length of the head. We developed the body proportional dimension standards with the same proportion with High-Frequence group. The basic size of proportional dimension standards for Chinese women has the stature of 159cm, (chest circumference)/2 of 42.8cm.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.117-133
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• 2022

In order to reflect traditional elements in modern design, designers should be able to creatively apply elements of traditional Chinese clothing. To understand this, a deep understanding of and insights into the traditional clothing culture are required. In this study, the characteristics of traditional Chinese women's clothing from the Wei, Jin, and Northern and Southern Dynasties of China to the Qing Dynasty were analyzed by dividing them into silhouette, color, pattern, materials, and detail. The characteristics of the silhouette were classified into A, H, X, and O types, of which types A and H were the most common. As for the color characteristics, there are relatively many five cardinal colors, and for the contrast of colors complementary colors were mainly used. As the for pattern characteristics, real patterns, animal patterns, character patterns, geometric patterns, and mixed patterns were used. Four types of materials were mainly used: silk, hemp, cotton, and wool. The detail characteristics were also anlyzed by classifying them into collar, sleeve, neckband, and gusset. Based on the results of this analysis, a satisfaction survey was conducted on the design of modern Chinese women's clothing. The result of satisfaction with design elements showed that the images of vest and suit were most preferred, H and X silhouettes, and yellow and white were the most preferred. Geometric and plant patterns were preferred, as were silk and acetate materials. Based on the result of chi-square analysis of design element preferences according to the characteristics of the subject, there was no difference according to occupation, residential area, or income, and there were differences in silhouette, color, materials, and detail according to age.

• Journal of the Korean Society of Costume
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• v.53 no.6
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• pp.87-99
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• 2003

The purpose of this study was to investigate the purchase behavior of fashion merchandise and purchase evaluative criteria in regard to apparel type of Chinese women consumers, and to provide effective basic data for push into the Chinese market. The subject used for the study were 20-40 aged women living in china. 848 data were analyzed factor analysis, one-way ANOVA. t-test and correlation with SPSS package. The results of this study were as follows. 1. As the purchase behavior of fashion merchandise of Chinese women consumers were found out four groups of factors that were named "pursuit mass media", "pursuit fashion", "pursuit brand", and "pursuit price". 2. Chinese women consumers bought fashion merchandise with evaluating three groups of factors that were "for functional", "for aesthetic" and "for external". 3. The purchase behavior of fashion merchandise of Chinese women consumers was correlated with purchase evaluative criteria.nese women consumers was correlated with purchase evaluative criteria.

• Journal of Fashion Business
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• v.7 no.6
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• pp.32-49
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• 2003

The purpose of this study is to examine the characteristics and differences of Chinese adult women's torsos by sampling Chinese college women and measuring their torsos and thereupon, develop a torso prototype fitting their torso characteristics and thereby, improve the fitness of the clothing products exported to China. For this purpose, body sizes were comparatively measured between Chinese and Korean college women to determine the differences of body shapes between the two groups, and thereupon, a torso prototype was produced. Then, the prototype was checked with senses, and was modified and complemented three times. In the final torso prototype, waist front and back length was reduced in consideration of Chinese women's body shapes, and neck side - nipple length was extended because Chinese women's chests are pushed out, and additionally, front shoulder dart volume was readjusted. In addition, the fitness of the prototype was tested by setting the S and L size intervals as well as the basic size (M). It is hoped that the results of this study would be useful to the Korean clothing companies exporting their products to China.

• The Research Journal of the Costume Culture
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• v.16 no.5
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• pp.891-909
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• 2008

The purpose of this study was to examines the changes in Chinese women's clothing resulted from the introduction of Western culture in the first hal# of the 20th century in terms of Chinese view of the world and their attitude towards European culture. The clothes are divided into four types according to their characteristics : traditional Chinese type, China-Europe adjustment type, China-Europe blend type and European type. As for the research method, both literature and visual data are examined. The traditional Chinese type showed changes only in the width and length retaining the features of the traditional qipao until the 1910s. The China-Europe adjustment type used the same flat pattern making of traditional Chinese dress while imitating only the appearances of European one-piece, two-piece and three-piece dresses. It also was presented with European accessaries and hair-styles. The China-Europe blend type, starting to appear with the introduction of the three-dimensional pattern making from the Europe in the 1930s, showed a perfect mixture of European and traditional Chinese costumes in the early 1940s when the Chinese learned and adapted the European pattern making. The European type was the most modernized designs using a variety of European-style details and constructions as the traditional clothing started to have unrestricted European-style changes. Great significance can be found in the fact that the Chinese modified their garments by themselves using the pattern mating they learned from the Europe.

• Journal of Fashion Business
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• v.3 no.4
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• pp.131-138
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• 1999

The purpose of this study is to measure Korean, Chinese and Chosunjok college women's body part sizes, and then, classify their body shapes according to the drop value(hip circumference-chest circumference) as well as their statures, and thereupon, comparatively analyze the statistical distribution of their major body part measurements and thereby, provide for some basic data useful to the development of quality fitting apparels exportable to China. The results of this study can be summarized as follows; Most of Korean and Chinese college women were found to belong to the body type of "N" body shape, while many of Chosunjok college women belonged to "H" body shape body type characterized by normal stature but small difference between hip and chest circumferences. The most prevailing body type of Korean and Chinese college women next to "N" type(65%, 51%) was "H" (23%, 35%), followed by "A" type(12%, 14%), while that of Chosunjok college women was "H" type (54%), followed by "N" (40%) and "A" type (6%). On the other hand, in terms of distribution of major body part sizes, there was found a wide difference between Chinese and Korean college women. Chosunjok college women had similar body part sizes to Korean college women's in such measurements as waist back length, shoulder-to-shoulder length, front interscye length, back interscye length, under-chest circumference and weight, while having simliar body part sizes to Chinese college women's in such measures as stature, arm length, waist front length, waist side-hip line length, crotch length, head circumference, neck-root circumference and waist circumference.

• The Research Journal of the Costume Culture
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• v.7 no.3
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• pp.108-120
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• 1999

This research analyzes characterization and classification of body types for the Chinese women with body measurement values. The measurement has gauged in 1999 in Beijing Institute of Clothing Technology in China. 100 women of the Chinese college women aged 17 and 24 in China were measured for this research. In the results of frequency analysis, the tall of Chinese women were 158.37㎝ and also has less than 150㎝ high, and has thick under bust circumference, and has a group of more than 18㎝ for width of nipple. In the results of factor analysis, Factor 1 represented the degree of abesity, while factor 2 indicated the stature and the arm length. The body types are classified into five types by cluster analysis. The stature and weight varied according to types, leading to a classification focusing on the body size determined by stature and weight factors.