• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.79-90
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• 2010

This study is aimed to compare cross-cultural individualism, and consider an influence of nationality, gender and age on individualistic propensity. The survey data include 271 Chinese, 251 Japanese, 262 Netherlander and 267 Korean. The result of factor analysis, four factors named independent action, profit and opinion, indifference on other and will, were found out. The result of comparison on nationality, Netherlander and Japanese has a strong individualistic propensity, and Korean has a remarkable collective propensity. Chinese were middle grade among 4 countries. It can be said that certain factors correlated with a certain country, because Netherlander's answer on questions belonged to profit and opinion factor were highest, and Japanese's one belonged to indifference on other were highest. On gender, Man was more individualistic better than woman. On age, twenties has strong collective propensity better than other age groups. The number of significant difference on comparison among countries is 21 in 21 questions, but the number on gender or age is 6 or 7. Therefore, it can be said that nationality (or culture) is most useful variable to grasp individualism.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.147-155
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• 2001

Nasucon lamp and Russian ones, which are coated with some special materials on the glass bulb, gave good clinical results for a cancer therapy. They are experimentally studied with Automatic Bioelectric Response Recorder on the six placements of the electrodes (two feet, two hands and two foreheads). They reduced the current rather than the control (natural) state. However infrared lamp and Chinese God light did not reduced the value current. Hemoglobin in blood. Brown gas, Ti$_3$SiC$_2$ and Nasucon have planar crystallizing $\pi$-bonding bonding layer and covalent bonding one in sequence commonly and thus the alternating magnetic fields are protected. Nasucon lamp and Russian ones utilized electric bulbs in order to generate alternating magnetic fields and to produce absorbing force.

• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.361-378
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• 2023

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

• Journal of Fashion Business
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• v.4 no.1
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• pp.59-72
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• 2000

China adopted a free market economy system and entered into the WTO(World Trad Organization). It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate in Chinese and Korea college female students's clothing behavior for fitness and to suggest basic informations for high quality clothing merchandising for China. The subjects in this study were 430 college female students, aged from 18 to 24 living in Beijing(215) and Seoul(215). The survey were taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $x^2$-test. The results of this study are as follows. Examination on the Korean and Chinese preference of clothing behavior showed that Korean and Chinese have different preference for skirt, slacks, jacket and has different sensibility of the items of clothing behavior. The Chinese students prefer individual, feminine costume behavior, and fitted clothes to loose fitted skirt and slacks. Korean student want to lower waist position for all items. It is needed to different merchandising project for clothing in China.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.171-174
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• 2009

본 소고의 목적은 중국과 한국의 지하철 역사 내에 있는 시각정보디자인의 양식 및 감성의 비교연구이다. 한국의 마찬가지로 중국 사회도 급속한 경제성장과 더불어 지하공간의 중요성이 증대되어지고 있다. 그리하여 지하교통의 아내시스템의 중요성이 더욱 뚜렷하게 나타나게 되었다. 지하 공간에서 시각적 정보 디자인 성패의 가장 큰 평가기준은 바로 그 디자인에 대한 대중들의 인지도의 강약이라 할 수 있다. 그러나 지하철의 역할이 중요함에도 불구하고, 안내 시스템 등과 같은 일부 지하철 내부의 시각적 정보들은 사람들의 출입 등에 편의를 제공해주지 못하고 있다. 또한 각 지하철 역사내 시각정보시스템의 통일된 체계 구축과 함께 지역적 특성도 부가되어야만 한다. 때문에 시각적 정보에 대한 대중들의 인지도를 어떻게 높일가? 하는 문제는 모든 지하공간의 시각정보디자인에 있어서 반드시 해결해야 할 문제가 되었다. 본 논문에서는 한구 부산의 서면 지하철 역과 베이징 서지문 지하철 역 내부의 시각적 정보 디자인의 색채 조형 문자 등 시각 디자인을 구성하는 전반적인 관련요소에 대한 비교와 분석을 통해, 서로 다른 문화의 영항 하에서 두 곳의 시각적 정보 디자인의 공통점과 감성의 다른 점 및 어떤 디자인이 대중들의 시각적 정보 디자인의 인지도 높일 수 있는지에 대한 연구를 진행하고자 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.2
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• pp.193-208
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• 2020

This study investigated similarities and differences between 2D flat sketch, 3D virtual clothing and real clothing images. Flat sketch, 3D virtual clothing, and real clothing images of T-shirts and dresses were made. Questionnaires were prepared for fit evaluation, sensory evaluation, and location evaluation. A survey of 440 questionnaires was collected from Chinese women in their 20s and 30s. As results of the sensibility evaluation, 3D virtual clothing expressed real clothing images slightly more similar than a 2D flat sketch. As results of the fit evaluation of the dresses, 2D flat sketch and 3D virtual clothing were rated as slightly longer/wider, and real clothing images were rated as slightly shorter/narrower. The results suggested that presenting 3D images with avatars as 3D virtual clothing images will provide more accurate fit evaluation results. This study presented possibilities and methods for apparel companies to utilize 3D system as an effective apparel production tool.

• Journal of Physiology & Pathology in Korean Medicine
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• v.22 no.4
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• pp.740-745
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• 2008

Although the demand on 'Ki' training because of the increased interest in health, there has not been an established theory and system in 'Ki' training from the perspective of oriental medicine. Therefore, many training associations are in operation without sound basis. The general use of the terminology 'Kigong' is the influence of China. As it was distributed to the general public through the translation and introduction of Chinese Kigong theory, the genuine Korean YangsaengKigong was not emphasized but it was included in or considered as the second-class to the Chinese Kigong. The purpose of the study was to establish and review YangsaengKigong based on our traditional ideologies. Korean Yangsaengkigong can be defined as the training method nurturing mind, energy, body based on the Sambeob training method such as Pause of thinking, Modulation of breath and Prohibition of sensibility with the goal of Yangsaengkigong, good health and long life and the maximum service for the benefit of humanity. Although this study can identify the differecnes between Korean Yangseangkigong and Chinese kigong through Korean traditional ideology, we could not develop this study to the necessity of ideological background of medical Kigong and concrete methodology of Yangsaengkigong and our traditional ideology because of scarce literature on Korea and Korean traditional ideologies. For the purspose of the study, we need cooperation between Studies of Korea, Studies of National History, and Oriental Medicine.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.215-224
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• 2010

This paper is designed to investigate the attributes of sound and emotion resided in traditional Eastern thought by looking into acoustic theories such as Sunguarakron (聲有哀樂論) in Akgi(樂記), Sungmuaerakron(聲無哀樂論) of Haegang and Akhakgebum(樂學軌範), Chongiron(天機論) in Choson(朝鮮) dynasty. Six types of emotions, namely sadness, pleasure, happiness, anger, respect, and, affection (哀心, 樂心, 喜心, 怒心, 敬心, 愛心) which is related with sounds was closely reviewed through Akgi(樂記). Also attributes of sounds such as loudness, sharpness, pitch, roughness, fluctuation strength and pleasantness was corresponded with plain & complicated(單複), pitch, good & bad(善惡) slow & fast(舒疾), loud & quiet(猛靜) respectively. In addition to this, this paper is narrowed down that the basic ideas about sound and emotions of Choson(朝鮮) confucian scholar was based on theory of music and rhythm on Akgi(樂記). Furthermore, the relationship between expressed sound and emotions which was revealed in Chongiron(天機論) has been examined. Finally, various applied research and studies will be promoted through this study, because this study will provide foundation which supports sounds and emotions of Eastern.

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.105-114
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• 2021

This study determines the differences between Korean female university students and their Chinese counterparts residing in Korea by evaluating the subjective sensation and tactile preference in fabrics for casual shirts. Seven types of white causal shirt fabrics were selected as specimens from those available in spring and autumn shirt collection. The fabrics were made from various fibers (cotton 100%, polyester 100%, flax 100%, polyester 80%/cotton 20%, polyester 65%/cotton 35%, polyester 50%/cotton 45%/spandex 5%, and polyester 50%/modal 50%). Forty Korean and Chinese female university students subjectively assessed the subjective sensation of fabrics used for casual shirts. Participants were asked to observe the seven types of fabrics and complete the questionnaire. The subjective sensation to be assessed for white casual shirt fabrics was classified into the following four factors: smoothness, lightness, softness, and stretchiness. Subjective sensation factors showed partially significant differences by nationality. Korean female students evaluated cotton fabric as being light, whereas their Chinese counterparts evaluated the polyester/cotton/spandex blended fabric as light. Korean female students evaluated polyester/modal blended fabric as being stretchable. The tactile preference for fiber composition of the fabrics showed partially significant differences by nationality. Korean female students preferred cotton 80%/polyester 20% blended fabric, polyester 50%/cotton 45%/spandex 5% blended fabric, and flax 100% fabric. The subjective sensation of the fabrics had different effects on preferences by nationality. Smoothness and softness had positive effects on preferences for the fabrics of Korean students. However, smoothness, softness, and stretchiness had positive effects on the preferences of Chinese students. The subjective sensation and tactile preference for casual shirt fabrics showed a difference between Korean female students and their Chinese counterparts. Therefore, when planning casual shirt fabrics for female university students, it is necessary to reflect on these differences in subjective sensation and tactile preference.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.185-196
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• 2012

This study of the emotional image of the package design of Tea drink. Above all, Collects the packages of tea drink in the Chinese market. Investigate the taste adjectives with about the package design of Tea drink. And 'Sweet. Bitter, refreshing, sour 'four major taste adjectives were deduced. Next, Investigate the level with the taste adjectives of the package design of tea drink and the affinity of package design of tea drink. Finally, Analyzed the distinction of visual elements with the taste adjectives of the package design of tea drink. And, Analyzed the distinction of visual elements according to impact of preference of the package design of tea drink.