• 한국의류학회지
• /
• 제33권11호
• /
• pp.1744-1754
• /
• 2009

This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.

• 복식
• /
• 제53권6호
• /
• pp.87-99
• /
• 2003

The purpose of this study was to investigate the purchase behavior of fashion merchandise and purchase evaluative criteria in regard to apparel type of Chinese women consumers, and to provide effective basic data for push into the Chinese market. The subject used for the study were 20-40 aged women living in china. 848 data were analyzed factor analysis, one-way ANOVA. t-test and correlation with SPSS package. The results of this study were as follows. 1. As the purchase behavior of fashion merchandise of Chinese women consumers were found out four groups of factors that were named "pursuit mass media", "pursuit fashion", "pursuit brand", and "pursuit price". 2. Chinese women consumers bought fashion merchandise with evaluating three groups of factors that were "for functional", "for aesthetic" and "for external". 3. The purchase behavior of fashion merchandise of Chinese women consumers was correlated with purchase evaluative criteria.nese women consumers was correlated with purchase evaluative criteria.

• 유통과학연구
• /
• 제16권8호
• /
• pp.51-61
• /
• 2018

Purpose - To active the Korea kimchi distribution, this study aims to investigate the effect of Korea national image and kimchi image on kimchi purchase intention. this study suggest the strategies for kimchi export to China by examining how the Chinese perceptions of Korean kimchi. Research design, data, and methodology - For this study, empirical analysis was conducted based on survey results. A questionnaire was distributed to a total of 400 Chinese consumers. Of these, 280 were collected and 278 were used for statistical processing, excluding 2 that were found to be unsuitable for analysis. This study was performed by the regression analysis using the spss24 statistical program. Results - As a results, It was not significant that the Chinese consumers' familiarity on the Korea image will have a positive effect on their kimchi purchase intention. On the other hand, the kimchi/Korean food image of Chinese consumers' will increase their kimchi consumption experience. Conclusions - The Chinese consumers' positive image on kimchi/Korean food in terms of the unique characteristics of kimchi, health aspects and preference of kimchi is positively influenced when they have higher image on Korea related to its national characteristics, and that of the higher image for Korea has a positive effect on kimchi purchase intention.

• Journal of Microbiology and Biotechnology
• /
• 제32권2호
• /
• pp.195-204
• /
• 2022

Chinese chive (Allium tuberosum Rottler) has potential risks associated with pathogenic bacterial contamination as it is usually consumed raw. In this study, we investigated the microbiota of Chinese chives purchased from traditional markets and grocery stores in March (Spring) and June (Summer) 2017. Differences in bacterial diversity were observed, and the microbial composition varied across sampling times and sites. In June, potential pathogenic genera, such as Escherichia, Enterobacter, and Pantoea, accounted for a high proportion of the microbiota in samples purchased from the traditional market. A large number of pathogenic bacteria (Acinetobacter lwoffii, Bacillus cereus, Klebsiella pneumoniae, and Serratia marcescens) were detected in the June samples at a relatively high rate. In addition, the influence of the washing treatment on Chinese chive microbiota was analyzed. After storage at 26℃, the washing treatment accelerated the growth of enterohemorrhagic Escherichia coli (EHEC) because it caused dynamic shifts in Chinese chive indigenous microbiota. These results expand our knowledge of the microbiota in Chinese chives and provide data for the prediction and prevention of food-borne illnesses.

• 자원ㆍ환경경제연구
• /
• 제16권3호
• /
• pp.607-627
• /
• 2007

By reviewing the current application of Environmental Fiscal Instruments in China, existing policy gaps and weakness, and the feasibility of using EFIs in China, this paper pointed out that the Chinese government faces an historic opportunity for promoting the development of a comprehensive environmental fiscal system. It is proposed that as far as possible the real economic and social costs of pollution and environmental degradation should be reflected in the prices charged for the use of environmental and natural resources. Chinese government should systematize existing environmental fiscal funds and policies, gradually setting up a framework for integrating environmental fiscal instruments into the public financial system.

• 한국경영과학회지
• /
• 제40권2호
• /
• pp.79-93
• /
• 2015

Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of service. As interests in the coffee market rise, in these days, coffee culture diffusion and coffee franchise chain increase have been proceeding under the lead of the young people. This study aims to find the effects of service quality on customer (Korean, Chinese and Foreigner) satisfaction using logistic regression. The results of this study show somewhat different characteristics depending on the characteristics of country people. It is expected that this study can be very useful in regard to similar business.

• 무역학회지
• /
• 제44권1호
• /
• pp.159-175
• /
• 2019

In China, the government has aggressively led the construction and expansion of airports across China. Upon this opportunity, "Korea-China" network is expected to expand. Therefore this study tried to deduce implications for Incheon International Airport by expansion of "Korea-China" traffic rights. As a result of analyzing the exchange values of traffic rights on the "Incheon~Beijing/Chengdu" routes, it was found that there is a concern that Chinese airlines could make inroads into Korean airline's market. In both routes, Korean airline's market share and passenger demand increased while the sales decreased after expanding traffic rights. On the other hand, Chinese airlines showed an increase in sales and a larger passenger growth than Korean airlines. Therefore it is necessary for the government to expand the traffic rights through detailed route value analysis.

• International Journal of Internet, Broadcasting and Communication
• /
• 제13권1호
• /
• pp.168-179
• /
• 2021

With the introduction of China's new policies, the Chinese animation industry has gradually formed a sustainable industrial structure chain, and the output value of the animation market is also in a state of continuous growth. Since 2013, domestic animation has been developing from "lower age" to "ageing" and "adults". At the same time, with the popularization of China's pan-entertainment industry model, the multi-domain symbiosis of the Internet and mobile Internet has been realized, creating a fan economy of star IP (Intellectual Property), and promoting the linkage of various industries under the same IP. This paper mainly analyzes the development of the animation IP market in China's pan-entertainment mode in recent years, and analyzes the cross-media operation mode of the animation industry. At the same time, it studies the application of self-media in animation.

• 문화기술의 융합
• /
• 제9권1호
• /
• pp.89-94
• /
• 2023

최근 중국 회사채시장의 신용위험이 크게 증가하고 있으며, 회사채의 대부분을 중국 금융기관이 보유하고 있기 때문에 회사채 주요 투자자인 은행의 부실화 가능성을 배제할 수 없다. 따라서 본 연구는 중국 상업은행의 유가증권 투자비중이 경영성과에 미치는 영향을 실증분석 하였다. 분석결과를 요약하면 다음과 같다. 첫째, 중국 상업은행의 유가증권 투자비중이 증가할수록 은행의 수익성은 낮아지는 것으로 추정되었다. 현재 중국 금융당국이 금융리스크를 축소하고 경영건전성을 제고하기 위해 노력하고 있으나 회사채시장의 신용위험 증가 및 한계기업 증가로 유가증권투자는 수익성에 긍정적인 영향을 주지 못한 것으로 나타났다. 둘째, 중국 상업은행의 유가증권 투자비중이 증가할수록 은행의 건전성이 낮아지는 것으로 추정되었다. 유가증권투자가 고정이하여신비율에 직접적인 영향을 주지는 않지만 공격적인 경영으로 인해 대출자산의 부실여신이 증가한 것으로 예측된다. 중국 자본시장의 신용위험이 증가하고 있는 만큼 향후 지속적으로 부실자산에 대한 관리가 요구된다. 중국 상업은행들은 예대마진 중심의 수익확대로는 한계가 있으며, 수익성 제고를 위해 대출자산 외에 유가증권투자를 통한 포트폴리오 관리가 필요하다. 단, 회사채의 주요 투자자인 은행의 부실화 가능성이 존재함에 따라 변동성 관리를 위하여 유가증권 운용규모를 적정수준으로 조정하여 변동성을 줄이고 경영성과를 제고하기 위한 실무적 전략이 요구됨을 시사한다.

• 서비스연구
• /
• 제13권1호
• /
• pp.96-107
• /
• 2023

본 연구에서는 모바일 결제 서비스 이용률이 세계에서 가장 높은 중국 이용자들을 대상으로 어떤 이슈에 관심이 있는지를 미래신호 예측 방법론을 이용하여 예측하여 보았다. 이를 위하여 중국의 SNS 사이트로부터 모바일 결제와 연관된 텍스트 데이터를 수집한 후, 문장에서 추출한 키워드들을 키워드 등장 지도 (KEM: Keyword Emergence Map)와 키워드 이슈 지도 (KIM: Keyword Issue Map)를 이용하여 강신호, 약신호, 잠재신호, 그리고 강하지만 증가율이 낮은 신호로 분류하였다. 한 걸음 더 나아가서 본 연구에서는 4가지 종류의 신호를 구체적으로 이해하기 위해서 각 신호와 연관된 텍스트를 추가적으로 정성적인 분석을 실시하였다. 그 결과, 현재 뿐만 아니라 본 연구 기간 동안 키워드 출현 빈도가 빠르게 성장하고 있는 강신호에는 버스, 지하철, 가계부와 같이 중국인들의 일상생활과 관련된 키워드가 많이 포함되어 있음을 발견하였고, 현재에는 자주 등장하지만 강신호와는 달리 증가율이 낮은 신호에는 홍바오 (현금결제), 은행카드와 같이 현금 결제를 대체할 수 있는 다양한 서비스가 언급되었음을 발견하였다. 다른 신호에 비하여 출현 빈도가 저조한 약신호와 잠재신호에는 서비스 규정 변화나 이벤트와 연관된 키워드들이 포함되었다. 본 연구 결과를 통하여 모바일 결제 서비스는 중국 이용자들에게 편리함을 제공하는 것을 넘어서 그들의 일상생활을 크게 변화시켰음을 알 수 있었다. 그리고 신용카드 결제가 보편화되지 않은 중국에서 모바일 결제 서비스는 현금결제를 완전히 대체할 수 있는 서비스로 성장할 가능성이 높음을 알 수 있었다.