• 대한산업공학회지
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• 제40권2호
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• pp.205-214
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• 2014

As a result of the rapid economic growth and birth control policy, China is experiencing low fertility rates and increasing life expectancy, which makes Chinese population aging very quickly and unprepared for their retired life. The reverse mortgage may be an attractive option for the elderly because it is a loan against a house that they do not have to pay back as long as they live there. In this paper, in order to introduce the reverse mortgage scheme in China the factors that could influence the demand of reverse mortgage are reviewed and the Chinese market environment is analyzed. Then the principal component analysis is performed in order to recommend the regions or cities that have higher potential for successful implementation of a reverse mortgage than any other ones in China.

• East Asian Economic Review
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• 제19권3호
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• pp.223-241
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• 2015

This paper examines the existence of value premium in the Chinese stock markets and empirically provides its explanation. Our results suggest that the value premium does exist in the Chinese markets, and investor sophistication is significant in explaining its existence. In particular, there is supporting evidence that the value premium could be driven by individual investors, whereas stocks that are mostly held by institutional investors are value-premium free. We briefly discuss the implications of our findings.

• 국제지역연구
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• 제13권3호
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• pp.287-308
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• 2009

본 연구에서는 최근 관심이 높아지고 있는 중국 주식시장에 대한 실증연구의 모형설정과 검정에 기본이 되는 중국 주가지수의 수익률 특성에 대하여 분석하였다. 이를 위해 본 연구는 단순한 종합주가지수를 이용한 분석이 아닌 중국 주식시장의 주요한 특징인 시장분리 현상을 반영하여 중국의 4개 주가지수를 이용하여 수익률의 특성에 대하여 분석하였다. 이러한 분석을 통해 발견한 사실은 다음과 같다. 첫째, 정규성 검정을 그래프와 검정 통계량을 이용하여 분석을 수행한 결과 4개 주가지수 모두 정규분포를 따르지 않는 것으로 나타났다. 둘째, 주가지수의 시계열상관에 대하여 LJung-Box Q 통계량을 사용하여 분석한 결과 A주 주가지수에서는 시계열상관이 나타나지 않으나 B주 주가지수에서는 시계열상관이 존재하는 것으로 나타났다. 그러나 수익률을 제곱한 시계열에서는 4개의 주가지수에서 모두 시계열상관이 존재하는 것으로 나타났다. 셋째, 4개 주가지수 평균과 분산의 비선형성 검정 결과 모두 비선형으로 나타났다. 넷째, GARCH류의 모델 중 어느 모형이 가장 적합한지를 검정 해 본 결과 EGARCH모형이 가장 적합한 것으로 나타났으며, 예측오차의 분포를 Student - t분포를 이용하여 분석한 모형이 정규분포를 이용한 모형보다 적합성이 더 우수한 것으로 나타났다.

• 복식문화연구
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• 제15권3호
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• pp.483-495
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• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• 수산경영론집
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• 제36권1호
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• pp.51-79
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• 2005

The main propose of this study is to analyze of the Chinese Fisheries Products competitiveness in Korean Market. This study was using a model of working partnerships by James C. Anderson & James A. Narus(1990). That is, Support is found for a number of the hypothesized construct relations and in both manufacture firm and distributor firm model, for the respecification of cooperation as an antecedent rather than a consequence of trust. This study was able to apply this model's intention for the relationship between Chinese fisheries products exporter and Korean importer, because I thought that competitiveness of trade market was based on relationship between the two countries traders. The results of this study are summarized as follows. As the above result, the several hypothesized correlation among the factors were significant. These results was tried to apply the competitiveness degree index as main factors among the countries, The method of measuring competitiveness .degree index was [(outcome + influence + communication + coopration + trust + satisfaction) - conflict, In result, China was 21.5583, USA was 20.2667, East Asia was 18.79126, EU was 18.4723, Russia was 16.3858.

• 한국멀티미디어학회논문지
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• 제19권8호
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• pp.1553-1563
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• 2016

Thesedays, not only a quality of a product but also a design of it plays an important role. Throughout this analysis, I would like to discuss how a design of package works in the cosmetics with the fact that low cost cosmetics sales better than high cost cosmetics. In this research, there are five samples each for Korean and Chinese low-costed cosmetics to yield a result about an element of package design. Based on that result, there was an survey about two different package design followed by the research problems. Throughout research, an attention and familiarity of package which was considered of characteristics of China was more effective on Chinese consumers. In order to activate the content market of cosmetics, it is utilized to manufacture taking into account the maximum of the design elements in the package design is a conclusion that affect the time of purchase. In this paper, one in which I hope to help in the development of being utilized as a basis article content market industry for pre-market research foray into the Chinese market is South Korean cosmetics.

• International Journal of Contents
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• 제15권2호
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• pp.44-52
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• 2019

This paper uses Delphi Method and statistics provided by the State Administration of Market Regulation of China, attempts to develop the scale index of language service industry in China. Coupled with practical investigation and theoretical framework of SCP paradigm, a deep analysis on market behavior, market structure, and market performance of the industry have been explored. First, the study indicates that the scale index of Chinese language services industry has experienced an upward trend from 10.481million RMB in 2008 to 351.403 million RMB in 2017. Second, majority of language services enterprises are situated in Chinese coastal provinces and there are variations in demand for language services. Third, the standardization of language services are minimal while most of the talents involve a single discipline background. Fourth, most enterprises utilize language tools while there is lack of technological innovation for utilization of language resources and enhancement of service quality. The author mainly suggests four strategies which include: cultivating multilingual services, strengthening the development of industrial informatization and technical innovation, and optimizing the industrial talents structure while also adjusting for industrial distribution and regional coordination, which propose the meaningful implications for the development of language service industry in China.

• 한국식생활문화학회지
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• 제24권5호
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• pp.451-456
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• 2009

When globalizing Korean food, it is important to conduct regional consumer research before entering the market so that an effective market strategy can be developed. This study was conducted to compare the perceptions regarding Thai, Chinese, Japanese and Korean food between Swedish and Yugoslavian university students in $V{\ddot{a}}xj{\ddot{o}}$, Sweden, where regional market research is lacking. As immigration increases worldwide, comparison of consumer perceptions of immigrants and domestic individuals will provide meaningful insight for use in the development of marketing strategies for areas where immigrant populations are increasing rapidly. In this study, six attributes of Asian food, fresh vegetables, low fat, chicken and sea food, exotic ingredient, value for money and unknown food, were compared. The perception of fresh vegetables and low fat of Chinese food differed significantly among the two groups. Because both of these attributes are health related, these findings indicate that recipe modification may be necessary to adapt to the preferred taste of target customers in this prospective market.

• 한국식품영양학회지
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• 제22권4호
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• pp.526-541
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• 2009

This study surveyed the Korean Kimchi preference for Chinese, potential Kimchi improvement for Chinese market adaptation and Kimchi application for Chinese cuisine, with the aim of spreading the recognition of Kimchi throughout the world, especially in China, by giving information and developing local types which could be expected to be suitable for utilization of Chinese food life. The subjects were consisted of 298 Chinese(male 108, female 190) residing in Weihai, Yantai and Qingdao, in Shandong province. The questionnaire form was developed and used for self administered evaluation. The collected data were analyzed by SAS package. Baechu Kimchi was found to be the most well-known Kimchi for Chinese, and Kkakdugi, Oi Kimchi, Yoelmu Kimchi and Nabak Kimchi were followed in order. Baechu Kimchi(75.9%) was found to be the most favorite Kimchi for Chinese, and Oi Kimchi(59.3%), Kkakdugi(52.8%), Nabak Kimchi(39.3%) and Yoelmu Kimchi(37.7%) were followed in order. The subjects knew about the Korean foods made with Kimchi, such as Kimchi kimbap(74.8%), Kimchi bibimbap(71.5%), Kimchi bokkeumbap(61.7%), Kimchi guk(58.1%) in order. But the experience of consumption for Korean foods made with Kimchi was low compared to the knowledge of the Korean foods made with Kimchi. Chinese's most favorite foods made with Kimchi were Kimchi bossam, Kimchi bibimbap, Kimchi bokkeumbap and Kimchi kimbap, Kimchi bokkeum, Kimchi tteoksanjeok and Kimchi jeon in order. Among the 9 kinds of new Chinese foods made with Kimchi, Kimchi chao zhurou(fried pork with Kimchi), Kimchi chao mian(fried noodle with Kimchi), Kimchi chao youcai xiaren(fried rape and prawn with Kimchi), Kimchi zhuroushuijiao(dumpling with pork and Kimchi), Kimchi gedatang(wheat flakes soup with Kimchi) and Kimchi hundun(dumpling with Kimchi), and Kimchi youbing(panfried flour with Kimchi), Kimchi lamian(handmade knife-cut noodle with Kimchi) and Kimchi tangyuan(tangyuan with Kimchi) were preferred foods by the subjects in order.

• 만화애니메이션 연구
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• 통권48호
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• pp.311-332
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• 2017

현재 세계는 선진국을 중심으로 문화산업을 성장시키기 위한 노력을 하고 있다. 문화산업의 발전은 경제적 이익은 물론 국가브랜드와 국가이미지 승격에도 지대한 영향을 미치기 때문이다. 특히 중국은 거대한 애니메이션 시장을 보유하고 있기 때문에 여러 나라의 애니메이션 기업들이 중국 애니메이션 시장에 진출하길 희망한다. 하지만 중국 정부는 중국산 애니메이션 시장 보호를 위해 2005년 해외 애니메이션 방영 금지법(国家广播电影电视总局关于禁止以栏目形式播出境外动画片的紧急通知)을 시행하는 등 외국기업의 중국 애니메이션 시장 진출에 걸림돌이 되었다. 하지만, 당시에는 중국내 애니메이션 기업들 또한 애니메이션의 기획부터 배급까지 거의 모든 과정을 정부로부터 검열 받아야 했기 때문에 상당한 경제적 손실을 봤다. 사실 이 정책은 중국산 애니메이션을 보호하고자 만든 정책이었지만 오히려 과잉보호로 인하여 중국산 애니메이션의 독창적인 콘텐츠 개발을 방해하거나, 중국 애니메이션 산업 발전 정체 등 여러 가지 문제점을 야기했다. 본 논문에서는 중국 경제 개발 정책 중 애니메이션 산업 관련 정책에 대해 알아보고, 중국 애니메이션 산업 현황과 문제점을 연구하고, 개선방안 제시를 통하여 중국 애니메이션 산업 발전 방향을 제시해 보고자 한다. 개선방안으로는 먼저, 중국 원작 콘텐츠 브랜드화를 통해 과거에 유행했던 캐릭터, 이야기, 소재 등을 현대 흐름에 맞게 각색하여 콘텐츠 국제화를 통해 국내시장은 물론 세계시장에 진출할 수 있는 방법 모색과, 외국 애니메이션 기업과의 합작을 통해 중국 애니메이션 콘텐츠의 국제시장 진출 전략을 모색하며, 또한, 중국 정부가 분산투자를 하고 있는 중국내 여러 애니메이션 기업들을 애니메이션 제작경진대회 등과 같은 검증을 통해 우수한 기업 몇 곳을 선정하여 제작투자지원금을 증액해준다면 희양양과 회태랑(喜羊羊與灰太狼)과 같은 우수한 작품을 제작할 수 있을 거라고 본다. 또한, 현재 애니메이션은 3D, 4D를 넘어 VR이 발달하고 있지만 중국내 애니메이션 전문 인력이 부족하기 때문에 애니메이션 관련학과 개설 등 전문인력을 양성하는 방안이 필요하다. 또한, 정부가 국가 애니메이션 산업 단지를 설립하여 여러 애니메이션 기업들을 한 곳에서 작업할 수 있도록 하는 것이다. 중국내 애니메이션 기업 상호 간 자연스럽게 만나고 정보 공유와 공동연구개발을 통해 우수한 문화콘텐츠를 개발할 수 있을 것으로 본다.