• 한국병원경영학회지
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• 제12권4호
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• pp.45-67
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• 2007

This study is focused on the medical services market in china which would be the largest one in the world sooner or later. An empirical research has been performed on the country images and related buying attitudes of the Chinese potential consumers for foreign medical services of more higher level. Upon the basis of this research results, the components of a country image has been restructured and the country image effects on the process of a purchasing decision of the advanced foreign medical services in China has been investigated and analyzed. This research shows that the forming process and the dimensions of a country image in Chinese consumers are rather simplified than the former researches of the same kind in any other countries. In China the expectation and buying intension for foreign medical services is found to be affected directly by a country image. Furthermore among various components of a country image the expected service quality level of the Chinese is found to be mostly dependent on the social stability and safety rather than on the degree of economic developments. Recently breaking through the domestic medical market crisis, more and more hospitals consider to advance into Chinese medical market. This research shows that the reexamination and political concerns on the country image of Korea are needed in the level of government's public relations. Especially the proactive policy making and propaganda of political, social and economic stability and safety in Korea are thought to be more important for successful entry in Chinese medical services market.

• 디지털융복합연구
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• 제13권6호
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• pp.69-79
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• 2015

본 연구의 목적은 중국 소비자들을 대상으로 국가이미지, 브랜드이미지, 원산지이미지를 바탕으로 한국화장품에 대한 구매의사결정을 이론적 배경에 대한 검토를 바탕으로 가설을 설정하고 가설을 검증하기 위하여 실증연구를 수행했다. 연구결과로 국가이미지, 브랜드이미지, 원산지이미지가 중국소비자들의 첨단 및 융합기술이 적용된 한국화장품에 대한 구매태도와 구매의도에 직접으로 영향을 미치고 있음을 알 수 있었다. 또한 구매태도는 구매의도와 상관관계가 있음을 중국구매자를 대상으로 통계프로그램인 SPSS 21.0을 이용하여 실증분석을 통해 분석했다. 본 연구결과를 통해 한국제품의 중국시장 진출을 위한 전략적 시사점을 제시하고 있다. 한국기업이 중국시장에 진출함에 있어서 국가이미지, 브랜드이미지, 원산지이미지를 중심으로 적극적으로 촉진활동을 전개한다면 중국소비자들은 한국제품에 대한 긍정적인 구매태도를 형성하고 구매의도를 촉진시킬 수 있음을 알 수 있다.

• 한국의류산업학회지
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• 제14권2호
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• pp.251-260
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• 2012

Nowadays, global wedding dress companies are interested in the Chinese wedding market because of expectations in consumption patterns of the post 80's generation. Therefore, wedding behavior, selection criteria for wedding dresses, and favored image by segmented groups targeting 20's to 30's Chinese women were studied to help the Korean wedding dress industry to establish their business in China. The survey was conducted in Shanghai city and three neighboring cities-Wuxi, Zhengziang, and Hangzhou-, and the primary data were analyzed using the SPSS program. As results, Chinese women thought that the wedding ceremony should be elegant and dignified, and they wanted to choose their favorite style rather than a recommended style. The criteria of selection were classified into four factors. Overall image and well fitting with their face and body were the most important factors in the selection of wedding dress. The most favored image was unique/novel image. Several favored images for their wedding dress were significantly different by occasion (ceremony day and photo shoot day) and education level. People of higher education level preferred more luxurious and classic image during the ceremony, and a classic and gorgeous image on the photo shoot day. A white dress and a colored dress for weddings were favored more than the Chinese traditional dress on both occasions. There was also a significant difference between general consumers and the wedding business employees in the quantity of wanted wedding dress.

• 한국산학기술학회논문지
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• 제12권8호
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• pp.3439-3445
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• 2011

최근에 국가 이미지와 브랜드이미지는 소비자의 구매행동을 설명하고 예측하는데 있어 매우 중요한 변수로서 고려되고 있다. 본 연구에서는 국가 이미지와 브랜드 이미지, 구매행동의 관련성에 초점을 맞춘 연구를 하려고 한다. 연구 대상은 세계적으로 휴대폰시장의 지위가 상승하고 있는 중국 휴대폰 시장을 선정하여 국가 이미지, 브랜드 이미지 그리고 소비자의 브랜드태도가 중국소비자들의 구매행동에 미치는 영향과 관계를 규명해 보고자 한다.

• 한국콘텐츠학회논문지
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• 제12권8호
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• pp.136-145
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• 2012

본 연구는 중국 광주지역 대학생 시청자들의 한국 드라마 선호요인이 한국이나 한국인에 대한 이미지에 어떤 영향을 미치는지를 살펴보았다. 연구결과를 요약하면 다음과 같다. 첫째, 중국 대학생 시청자들의 한국드라마 선호요인은 드라마의 '주제와 내용', 드라마의 '연출과 음악', 드라마 '배우의 스타일' 등 3가지 유형으로 나타났는데 그 중 드라마의 '주제와 내용' 요인이 가장 영향력이 큰 것으로 나타났다. 둘째, 중국대학생 시청자들의 한국과 한국인에 대한 이미지 요인은 '한국인의 정시 및 관광지 이미지 요인', '한국의 문화적 요인', '한국인의 스타일 요인' 등 3가지 유형으로 나타났다. 중국 대학생 시청자들이 드라마를 통해 한국에 대한 현대적 가치에 가장 큰 관심을 보이고 있는 것으로 생각되며, 나아가 한국은 중국과 근접해 있어 문화적으로 친근하고 유교 문화권이라는 유대감 속에서 한국을 호감 가는 국가로 인식하고 있는 것으로 나타났다. 셋째, 한국드라마의 선호요인이 한국의 국가이미지에 미치는 영향에 대해서는 한국인의 정시 및 관광지 이미지 요인, 한국의 문화적 요인, 한국인의 스타일요인 모두에서 긍정적인 영향을 미치는 것으로 나타났다. 즉 이러한 결과는 중국 광주지역 대학생들이 한국드라마 선호요인, 즉 한국드라마의 주제와 내용, 연출과 음악, 배우라는 요인에 초점을 두고 시청하고, 드라마를 평가하며, 한국 드라마 시청을 통하여 한국에 대한 친근감을 형성하게 되고, 나아가 한국의 대중문화에 대한 관심과 선호를 높일 수 있다는 가능성을 보여주었다.

• 복식문화연구
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• 제25권1호
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• pp.32-47
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• 2017

As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers' attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers' exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers' perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers' perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products-results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.

• 한국의류학회지
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• 제39권6호
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• pp.867-876
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• 2015

This research studies socio-cultural hegemony change focused on male society through contemporary ideal masculine images of Asian men (especially Korean and Chinese men). Participants were: South Korean men in and around Seoul and Chinese men in Beijing and Shanghai. The youngest survey participants in their 20's and the oldest in their 40's were asked about their present men's appearance images and masculinity as well as asked to evaluate satisfaction with their own style, and interest in fashion trends on a 5-point Likert scale. In this research, an ideal masculinity was tested by 6 characters (traditional masculinity, macho masculinity, androgynous masculinity, adolescent masculinity, trendy masculinity, and general masculinity) as male avatars. Asian men's consciousness of an ideal masculinity image has moved gradually from traditional masculinity to trendy masculinity, leading to new roles in a socio-cultural agenda. Korean and Chinese men are more interested in appearance and notice fashionable styles to be trendy that follow the latest fashion because most other Asian men reflect a traditional masculinity as an ideal appearance image.

• Journal of the Optical Society of Korea
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• 제18권4호
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• pp.341-344
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• 2014

This study proposes a modified sub-aperture stitching algorithm, which uses an image sharpening algorithm and particle swarm optimization to improve the stitching accuracy. In sub-aperture stitching interferometers with high positional accuracy, the high-frequency components of measurements are more important than the low-frequency components when compensating for position errors using a sub-aperture stitching algorithm. Thus we use image sharpening algorithms to strengthen the high-frequency components of measurements. When using image sharpening algorithms, sub-aperture stitching algorithms based on the least-squares method easily become trapped at locally optimal solutions. However, particle swarm optimization is less likely to become trapped at a locally optimal solution, thus we utilized this method to develop a more robust algorithm. The results of simulations showed that our algorithm compensated for position errors more effectively than the existing algorithm. An experimental comparison with full aperture-testing results demonstrated the validity of the new algorithm.

• 복식문화연구
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• 제26권6호
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• pp.872-887
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• 2018

This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.

• Journal of the Optical Society of Korea
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• 제16권4호
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• pp.457-461
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• 2012

A real-time method to measure full field retardation near quarter wavelength is proposed. The circularly polarized beam passes through a sample with a large aperture. The measuring beam then goes through a quarter-wave plate and is then split by a Wollaston prism. An image with two sub-images is then detected by a high-speed image sensor. The full field retardation near quarter wavelength can be obtained in real time by processing the image. The measured retardation is independent of the fast axis angle of the sample and the fluctuation of the initial intensity. In experiments, a wedge waveplate is measured with different fast axis angle and initial intensity, and the full field retardations are acquired. The maximum and standard deviation of the full field retardation is $1.5^{\circ}$ and $0.4^{\circ}$. The validity of the method is verified.